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After opening its Effects House AR creation tool to selected developers last August, TikTok is now expanding beta access to all creators, which will help the platform expand its creative capacity, and ideally, tap into the latest visual effects trends to attract more users.

TikTok Effect House
As it sounds, Effects House, much like Snapchat’s ‘Lens Studio’ and Meta’s ‘Spark AR’ platform, enables creators to build AR effects, with a range of templates and tools to simplify the process.

As explained by TikTok:

“Effect House offers tools and learning resources, equipping creators with intuitive design and development technologies that would empower them to build immersive and dynamic effects for TikTok's global community.”

TikTok Effect House
Beginning from your basic effect template, you can then add in various elements to customize your AR effect, building any sort of weird, face morphing feature you like.

TikTok Effect House
Well, not any sort – with Effect House, TikTok is also looking to encourage pure creativity, as opposed to effects that enhance how people look or could be used in a potentially negative way.

KOko Dogs updated their business hours.

“In the field of offline marketing, a real disaster has occurred, which will soon be comparable only to the times of the Great Depression,” Larisa Fortuna, president of the Russian Association of Marketing Services, said earlier about the situation on the market. According to her, event marketing fell to zero due to the ban on mass events, services to stimulate consumer demand (promotions, etc.) also dropped to zero due to sanitary restrictions and the current market situation, sports marketing sank by 80 %, production of video content - also by 80%, work with employees of retail chains - so far only up to 30%, creative development - by 50%.