CS TEACH

“你的心没有跟我们在一起。”
正在一起吃晚餐的时候，老婆突然抛来这一句话。我马上把我的视线拉离手机，望着老婆，再迅速的望一望周围。不知情者，还以为我外面有人。
8月的我一共做了125小时58分5秒的Shopee直播，比七月多了1小时8分50秒。每个星期40小时地狱式的直播target，几乎霸占了我全部跟家人相处的时间。我做直播的时候全情投入，下播后我会迅速的看回刚才的直播，听听自己的发音，说话的语气。我会检讨跟粉丝沟通的态度。在分析什么话应该说，什么话不应该讲。每一场直播之前我需要准备题材。由于跟粉丝聊天占了我直播的90%（剩余的10%是产品价绍和推销），我必须准备一些话题，背一背一些故事。那么2-3个小时的直播才不会有冷场。
正在用餐的我正在看Hazel的直播。他的直播间时常比较多人。在他直播间守候的观众不一定是全部在等他的金币。他的直播间也是Shopee里其中最多engagement的。偶尔他的直播也会有冷场，但是比起其他的直播间有过而无不及。我看Hazel的直播并不是因为我是他的粉丝，他只是一个我学习的对象。毕竟我还是直播新手。
“对不起，是我分心了。”
我马上把手机荧幕关了，再收起手机。我拿起筷子夹起面前已经考好的五花肉，沾了沾辣椒，继续一家人的烧烤晚餐。

当我收到粉丝的message，告示我不能出席在我今天的直播而感遗憾，那么我便知道我做直播的方向正确了，我直播的方式也开始奏效了。

一些人做直播只为了卖产品。他们在直播里不断的介绍产品，不断的游说观众下单。

一些人做直播只为了娱乐大众。他们会在直播里唱歌跳舞。

一些人做直播只为了提供资讯教学。比如分享食谱和烹饪知识。

一些人做直播只为了跟观众聊天，偶尔分享产品的个人体验。

我老婆很喜欢看一个在脸书卖女生衣服的直播。喜欢看的原意并不是因为那个男主播长得比我好看（虽然他比我年轻）。也不是因为他家的衣服很便宜（没有少过一百块的单品）。老婆喜欢看他的直播是因为他提供的value是别家的直播没有的。他在直播里除了展示服装，他也教观众如何配搭衣服。颜色的配搭。外套内衣的配搭。长衣短裙的配搭。他的直播是没有金币的（脸书没有金币）。但是每一场直播少有两三百人，多有上千人。

当我决定认真的做Shopee直播，我便告示自己我要做的跟别人不一样。我可以抄 Top Affiliates 的场景，我可以学 Top Sellers 的话术，但是我一定要用不一样的策略，不一样的方法，在最短的时间内聚集一群粉丝。

分享产品只占我直播时间的不到10%。我始终认为没有观众会愿意花上一分钟听我说产品，除非他有购买的意愿。把直播的全部时间花在介绍产品上只会让观众感觉厌烦而刷去别的直播间。等待你的金币的观众也会把你静音。

提供产品的个人真实体验。如果有商家赞助的产品，我会确保我去用那个产品，去体验那个产品，过后才把那个产品加进购物袋里。我也不会为了佣金把我没有用过的产品加进购物袋。原因是我不能提供有关产品的任何个人体验。我没有用过的东西，我怎么能够介绍给我的观众呢？

跟观众深一层的交流。把他们变成你的粉丝。我会帮粉丝在Shopee直播里庆祝生日。我会在某些日子里玩游戏派礼物。记住粉丝在直播里的一些个人讯息，在以后的直播，适当的情景，用那些讯息再跟粉丝交流，那么粉丝就会把你当成好朋友了。因为只有好朋友才会记得他们的点点滴滴。

最后也是最重要的：笑脸。你要让粉丝们知道你很开心看到他们。他们在你直播间的出现是你这一整天最开心的时刻。那么，他们也会感到如此，每一天都期待你的直播了。

大家共勉之吧。

几天前看到知名漫画家朱德庸写的这一段，觉得很疗愈。
人生中一切剛剛好就行了，

幸福剛剛好，
好運剛剛好，
開心剛剛好，
快樂剛剛好，
不要不及也不要超過，
別貪婪，一切剛剛好。

订单一天几十个就刚刚好。太多我包不完。请人很麻烦。外包不放心。

单价只要不太低，不太高，就刚刚好。太高我会担心包裹损坏造成大损失。用纸箱成本高。用太多泡泡纸不环保。

订单每天有就刚刚好。我不需要在大日子爆单。我需要稳定的收入。不需要激增的肾上腺素。

订单有赚一点点就刚刚好。赚太多我会得意忘形，老婆会担心我找小三。

延迟出货率只要不超过10%就刚刚好。太低我需要做得很赶。太高Shopee会给我积分。

一个星期工作5天就刚刚好。太少显得我很懒惰。太多我没时间陪老婆孩子。

別貪婪，一切剛剛好。

三个小时的Shopee直播在我派完最后一轮10金币后匆匆的结束。我看一看墙上的时钟，一点正。这一次可不好了，我心想。我匆忙的带上钥匙，把门锁好，便出门去女儿的学校，载她放学。这几年，由于我的时间比较 flexible, 这已经变成我每一个工作天的工作。
我和女儿到学校附近的美食中心用餐。这家 food court 上个月换了老板。经过一番装修后，焕然一新。大部分的小贩都是之前在这里营业的。由于装修后的感觉比较 atas, 所以食物好像比较好吃。很明显，价格也涨了不少。一杯奶茶从RM3变成RM4.30。一碟炒粿条从RM8变成RM9.50。
我跟在角落的Uncle点了一碟我再熟悉也不过的炒粿条。Uncle今年65岁了。早已经过了退休年龄。他一个星期只工作五天，星期六日休息。Uncle偶尔在周末会去他儿子家住一晚，跟孙子们玩，享受天伦之乐。Uncle 继续经营他的炒粿条只不过是消磨时间。毕竟Uncle的只做午市，一天只卖30碟，卖完就回家了。Uncle过着让我羡慕的 work life balance 的生活。
我问Uncle 怎么价钱起了这么多。他说租金起了，以前的价钱没有办法回本。我点头以示了解，再跟Uncle问好后便选个地方坐下，等待我的午餐。等待的时候，我发现炒粿条的并不是Uncle，而是个外劳。我看见有点失望。不过粿条在短短的两分钟内便拿来了，那速度快得让我有点吃惊。粿条的味道跟过去并没有分别，还是有那个“锅气”。
吃饱后人潮随着午餐时段的过去而逐渐减少。我带着充满疑问的心情过去找Uncle聊天。那个外劳依然以惊人的快速炒了一碟又一碟的粿条。像个机器人一般。Uncle 除了跟顾客写单，基本上就坐在旁边的椅子上刷手机。
“哇Uncle，这个外劳你请的啊，geng woh，像个 robot 酱。”

“没有啦，这个是茶餐实新老板的人来的。”

“酱好？帮你做工哦？”

“哎，你有所不知。他炒每一碟我要给他RM1。”

“啊？怎么回事？为什么你自己不做？”

“新老板新作风。八月一号开始他要我星期六日也要开档，不然就不租档口给我。我哪里可以？星期六日我要见孙子啊。而且老板说要满足顾客的速度要求，限定每一碟炒的时间不可以超过两分钟。我都65岁了，手脚慢，哪里做到？老板说如果做不到可以sub出去给老板做，说什么代运营哦。”

“蛤？电商meh？代运营？”

“是哦。现在我给他的外劳做，每一碟给RM1，然后现在也不用去巴杀买粿条 siham，全部由老板负责。我已经把供应商都给老板知道了。我的 recipe 也交给外劳了，还教他怎样炒到好吃。刚才你吃的还可以吧？”

“可以，可以。” 我吃惊的说到。
我难以置信的离开 food court 。我很想问Uncle那个老板是否会把他的粿条档口吞掉，但是我没有说出口。
接着一个星期的学校假期，我并没有回到那个 food court 。当我再一次回去时，已经是两个星期后了。这一次我并没有看见Uncle，我以为他不舒服还是什么的。我便过去问那个外劳。
“Bai, itu Uncle mana pergi?” 我好奇的问道。

“Itu Uncle sudah tak kerja.”

“Tak kerja?”

“Boss cakap sudah tak mao sewa sama dia. Dia panggil saya jaga. Mao makan apa? Kuew tiao? Siham mao?” 那个外劳用流利的马来文跟我交谈。

“Tak mau lah. Lain kali.”
我担心的事情终究还是发生了。晚上我跟老婆谈论这事情。老婆望着我，沉默了一分钟，然后缓缓的说：自己的生意，自己顾。
本故事纯属虚构 如有雷同纯属不幸

谢谢我的好朋友 Bob 的细心安排。
谢谢我的好朋友 Edward 帮我争取 Gold Class。
谢谢商家的信任。

我会很努力的。

"Kelvin, I wan to sponsor RM150 to buy some stationery from your shop. Can you help to send to orphanage? You help me to choose."
"Yes. send me the address and I'll arrange. And also the phone number."
"Pls check….transfer done. Tq"
"Got it. Do you have anything in mind? You can pick something up to RM300. I'll contribute some."
"Just anything will do….normal stationery for students use….i got no idea. Tq for your contribution ya."
"Primary school or secondary school?"
"Both also can…..u decide."
"Ok. Get me the address and phone number."
"I am not staying in KL, so u just send to the nearest orphanage will do….. tqvm"
"You don't have any orphanage that you wanted to donate to?"
"Then send to the below la…😄
Rumah Hope
No.45, Jalan 20/2,
Paramount Garden,
46300 PJ
Tel : 03-7954 5523"
"I had emailed Rumah Hope and asked what they needed. Will keep you posted."
"Ok tqvm Kelvin"

“爸，你跟妈咪明天可以来观赛吗？”
星期三的晚上，女儿在赛场的宿舍传来短讯。15岁的她代表Hulu Langat，正在Serendah参加西洋棋比赛。明天是四天赛事的最后一天。全校也只有她一个人晋级，其他的队友在Hulu Langat县内的校际比赛都被淘汰了。
“可以”。我没多加考虑便答应了。
坐在我身旁的老婆用犹豫的眼光望着我，问我明天的货怎么办？
“我再想想办法“。我望着前面塞着的车辆，回答说。
其实哪有什么办法。今天的订单只处理了一半。还有一半，再加今晚的订单，必须要在明天发货。这是Shopee新的游戏规则。目前一天平均60个订单。这个尴尬的情况已经三年了。要请人做吗，又负担不起那个开销。自己做吗，又忙得喘不过气来。这个DTS+1的改变，我几乎没有呼吸的空间了。
“女儿的赛事比较重要”。我接着说。
女儿最终没有晋级Selangor的选手队。个人赛的七场棋赛，她赢了四场，输了三场，跟州队最少五胜的参加资格擦肩而过。四人组的团队赛她却拿了第五，有个奖牌，也不至于空手而归。我们的出现让她非常高兴。我们的支持，在她心里，那一股温暖，我想她是感受到的。
回家的路上非常塞车，毕竟是下班时间。老婆看见我的焦虑，她把手伸过来，握紧我的左手，跟我说：回到家我跟你一起包货，很快的。
回到家后已经六点了。我开始处理订单，包货。当然老婆也一起跟我一起埋头苦干。七点半，我们处理了40个包裹，还有30个订单没有处理。
“来不及了，必须在八点前把包好的包裹拿去drop point，他们要关门了。”
“你去吧，我在这里继续包”。
晚上十点，终于把所有的包裹处理好了。但是那30个包裹来不及scan，只好等明天。当然，这也意味着那30个包裹将会被归类为late delivery 。
星期一的早上，看见Shopee的温馨提醒：
9% of your orders last week were not fulfilled on time. If you reach 15% this week, you will receive up to 2 penalty points. Arrange shipment for your orders before their Ship By Date to avoid getting penalty points.
我已经很努力了，真的。但是真的很赶，很累。如今这个更改，我再也没有任何喘气的空间。我不能生病，我更不能有任何意外。我很明白适者生存这个道理。我这些小商家，然到真的不配生存吗？

Shopee Live; Shopee “Life”
星期天，傍晚5点，我心不在焉的用过晚餐。敏感的老婆看见我的焦虑。聪明的她并没有说什么。她心里明白，Family Time 的时间已经结束了。孩子们各自把用过的碗碟清洗干净，再回到他们的电脑前。读大学的儿子由于学校假期，允许自己在剩下的几天假期中沉迷于他的电玩。刚刚代表学校参加西洋棋比赛女儿，由于没有获得任何个人奖牌，也回到她的线上西洋棋网站，跟地球另一端的陌生人，锻炼自己的棋艺。老婆把一天的垃圾拿去屋外，我开始准备我的第二份工作：Shopee Live主播。
我已经在这个星期开播了25个小时，离开Shopee给我的target还有5个小时。如果没有达到30个小时的目标，那么这个星期在直播上所花的时间都是没有意义的。只有达到目标, 才能得到Shopee的福利。虽然不多，但是在目前的情况，面对着那日渐下滑的销量，就算是那么微不足道的福利，也是有帮助的。
我摆好产品，设置好电话，再打开那廉价的灯光。然后便挂上一张虚伪的笑脸，开始那5个小时的直播。毫无意外，直播人数在一分钟内已经上到150人。估计在多几分钟，应该会有200-300人。有几个熟悉的名字，陆陆续续的向我问好。我口带微笑，用亲切的声音，把他们的名字缓缓的念一遍。人数逐渐上升到250人，我心里清楚他们在等什么。我熟练的在电话上按一按，发给每一个人10个金币。人数马上飙升到400人。迟进来的人，当然是什么也拿不到的。他们毫无忌惮的写上“0000”，以示抗议主播的不慷慨。另一方面，感谢的留言一窝蜂的进来。我再一次把他们的名字缓缓的念一遍，告诉他们不用客气，谢谢他们的捧场。
5分钟后人数逐渐下滑，剩下120人。领了金币的金币猎手们是不会在我的直播间浪费任何时间的。由于一天能够领30次金币，他们或许已经物色到下一个猎物，不，是下一个直播间，在那里等待。剩下的人，除了一些在等待我发第二轮金币外，剩下的都是一些熟悉的粉丝们。我虽然不是长腿小姐姐，以我幽默的个性，和亲切的笑容，我这个48岁的大叔，还是有一定的粉丝的。哈哈。
我把桌上的产品有耐性的介绍一遍，重复那已经说了上百次的话术，试图说服我的观众们为什么他们需要马上下单。不知不觉，已经过了一个小时。也就是说我还有四个小时的直播需要完成。我问还留在直播间的观众们有什么问题。当然，他们是沉默的。一部分的观众们早已经把电话静音了。他们对我介绍的产品并没有兴趣。他们留在我的直播间的目的也只有一个，就是等待我第二轮的发币。另一部分的观众是非常支持我这个大叔的粉丝。但是他们不可能每一天都下单。可以跟我买的，都已经买了。我开始制造话题跟他们聊天。我分享我的日常，他们跟我分享哪一个直播间有大币，好让我去领。直播间逐渐变成吹水间。我们什么都谈。我们讨论哪里的鸡饭好吃，再分享哪里的咖啡厅的咖啡好喝。我们唯一不谈的，是桌子上的产品。哈哈。
五个小时后，我再发一轮金币，感谢我的粉丝们在这五个小时的陪伴。我用那依依不舍的语气跟他们道别。答应他们我明天会再跟他们见面。当然，这一切都是精心伪装的，做了五个小时的直播，我已经累到不行了。哪还有什么好依依不舍的。我收拾好桌子上的产品和直播的工具，拖着疲惫的身躯进房间。还忙着做家务的老婆用鼓励的眼神告示我，辛苦的日子总会过去的。
不知不觉，Shopee Live 已经成为我的Shopee “Life”。

漫画家朱德庸说：堅持做自己，世上就會只有一個你，缺你不可，堅持做别人，世上就會有八十億個别人，缺你不差。
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我算不上是直播新手。前前后后用不同形式在虾皮直播已经超过2年了。可是真正的直播带货，也就是做 affiliate，这个5月才开始。到今天为止也不超过3个月。在虾皮直播带货有很多高手，这里就不好把人家的名字放出来了。他们都有几个共同点，包括很亮的灯光，近距离镜头，整齐好看的样貌，和亲切的笑容。总之就是很 likeable 的样子。他们摆在前面的产品也不是随便摆的。颜色的配搭，高矮有循序的摆设。然后背景产品的摆设也是有讲究的。看起来好像是随便放，如果细心的看，其实并不是那么的随便。当我决定做 affiliate 前，我就把他们的直播看一遍。我在想， 要学直播带货，就学他们吧。
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记得小时候在电视看港剧，一旦播广告，我们就会抓紧机会上厕所，或者迅速把晚餐的碟子拿去厨房洗。又或者抓紧时间把厨房的垃圾拿去家外面丢。我们唯一不做的是留在电视机前看广告。今天的直播带货，不断地价绍产品，推产品，卖产品，那么这跟以前的电视广告又有什么分别呢？所以我的虾皮直播虽然有挂产品，但是我不推产品，也不积极卖产品。如果有观众问我有关产品的问题，我还是会细心的解答。我学习产品摆设，我学习背景设计，我也学习亲切的笑容。我唯一没有学的是 hard sell 产品。
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我有个观众开玩笑的说，我的直播，只有10%讲解产品，其余的都是在吹水。由于我没有积极的推产品，所以时常都会中虾皮的violation。虾皮对 affiliate 的直播是非常严格的。最近的一场直播，我甚至一边做直播，一边看 Olympic 羽球，一边跟我的观众分享我当时的心情。400人在我的直播间跟我一起为我们的男双打气。最后，我们的男双赢了铜牌！而我也由于 IP Infringement 被虾皮 banned 了三天不能做直播😅。
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我的观众喜欢听我吹水，喜欢听我分享。我们分享哪里的 banana leaf 好吃。我们讨论80年代有什么我们大家都怀念的歌手。堅持做自己，世上就會只有一個我。接下去我依然会用我喜欢的方法做直播。因为我与其他的 affiliate live host不一样😊。

7月是个非常忙碌的一个月。我一共做了34场直播，时间长达124个小时，平均每一场直播3小时40分钟。每一场直播通常从开始到完，人数不会低于一百人。平均在两百人左右。偶尔会在400-500人左右，最多高达1000人。有不少人会在我的直播间买东西。有一些人喜欢在我的直播间跟我这个大叔聊天。我虽然看不到他们的样子，也听不到他们的声音，但是我们就好像是好朋友般一起吹水，无所不谈。当然，大多数人都是留守在我直播间等我派coin。
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这个7月我把我一大部分宝贵的时间花在直播间。我牺牲了看电视的时间，和家人相处的时间，看书的时间，刷手机的时间，甚至休息的时间。我和我的观众“相处”的时间还多过跟我老婆交流的时间。最后我得到什么？不，我老婆还是很支持我的。
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我-生-病-了。
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我并不时常生病。一年也不会有几次。可是这一次我病了一个星期。发烧不退，全身起红斑，脸无血色。我老婆以为我要死了。
我停播了一个星期，吃药，休息，晚上11点前睡。睡前看一会儿书，听老婆诉说她在公司遇到的委屈，我跟老婆分享Shopee对卖家的严苛要求。这一个星期我过回一般正常的生活。
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不管你是 seller 还是 affiliate host，平台会要你花你全部的时间为平台做直播。平台会给你 seller coin，ads credit，voucher，shocking sales 的 slot 来“鼓励“你。平台会要你做直播做到凌晨2点。平台会要你在 sales day 做最少12小时的直播。
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如果你很乖，很听话，那么恭喜你，你将会得到很多优势，让你在你的竞争对手里脱颖而出。
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如果这不是你向往的生活，那么很抱歉，你在平台不会得到任何补助，你的电商之路将会很难走。
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我有个朋友常对我说，只有小孩才需要选择，成年人可以全部都要。工作与生活，真的可以达到平衡吗？“Work“ ”Life“ 真的可以 balance 吗？

很喜欢 Mark Twain 的一句话：Find a job you enjoy doing, and you will never have to work a day in your life。 找一份你很享受的工作，从此以后你再也不需要工作。

2018年开始在Shopee做网卖。2019年抄了老板鱿鱼专心为自己的生意打拼。很享受在Shopee卖东西的自由。不需要每天工作，星期六可以去露营，三天连假可以去Cuti-Cuti Malaysia，订单还是会进来。只要广告没有翻车，全部需要跑的 marketing tools 都正常的运作着，基本上Shopee的经营就几乎进了auto pilot自动驾驶模式。

可惜好景不长，随着Shopee对Preferred/Preferred+商家同一天出货的严厉要求（FHR），再对普通商家没有选择性的一天DTS，我不得不在营运上做一些的调整。

1. 退出Preferred Seller。Preferred Seller 允许顾客用金币抵消部分付款。除了这一个好处，基本上优先卖家并不会为我的店带来更高的销量或转化率。毕竟金币除了用在抵消购买Shopee商品的部分付款，金币还可以用来抵消第三方高达50%的付款，这包括Petronas的Setel。只要我的价钱具备竞争力，失去Preferred Seller并没有什么分别。反而最大的好处，我不需要在星期六工作。

2. Drop off 包裹。目前SPX每一天都会来取包裹。可是他们一天只来一次，在大概两点到四点。那么这意味着没来得及处理的订单，我必须去附近的MBE drop off 这一些包裹。MBE 六点半关门，超过六点十五分他们就不扫描包裹了。那么离我远一点的还有一家 Post Store 开到八点。那边是我的后备。

3. 允许不超过10%的NFR。偶尔会因为某些原因不能在指定的时间内把包裹寄出去。迟寄的包裹会被算进NFR 也就是订单未完成率。只要NFR在10%内，这对我是没有影响的。

认识我的朋友都知道我非常主张 work life balance。虽然这不是一件容易达到的目标，但是我认为不能够因为难，而不去为这一个目标而努力。我此终认为星期六不应该是工作天。

Shopee Live – 5 Coins, 10 Coins or 50 Coins

When you've decided to give out coins during your Shopee Live, you'll need to figure out how many coins to give away.
Giving Shopee Coins is equivalent to giving angpao at a wedding dinner. You need to understand the market rate. If you give too little, no one will come to your Shopee Live and stay for 5 minutes to collect your meagre coins. If you give too much, audiences will love you, praise you, send you their best wishes, and wish you business success. The only thing they don't do is purchase from you.

5 Coins
This is the standard rate used by most sellers. When you spend enough time on Shopee Live, you will most likely see a lot of "5 Coins". Since "5 coins" is too common, no audience will care to watch your Shopee Live if all you have to offer is coins, especially in the morning. Each audience may collect up to 30 times. Their 30 slots are valuable. They will save their slot for the "big coins". However, when it is late in the day, "5 Coins" will generate more views. Those audiences with a large number of open slots may have to accommodate "5 Coins". Sometimes the "coin market" is bad, with few "big coins" available. The audience will have no choice but to lower their expectations.

10 Coins
Most audiences, particularly coin hunters, consider this to be "big coins". 10 coins equals RM0.10, and it can quickly deplete your budget if you don't manage your coin distribution carefully. Getting the audience into your Shopee Live is simple with 10 coins. However, getting them to return again and again requires more effort and strategy. Keeping them in your Shopee Live after your coins have been claimed is even more difficult.

50 Coins
This is considered a jackpot by all audiences. You are the ultimate target of all Coin Hunters. They adore you and want to know when you do Shopee Live every day. Some will also inquire as to when you plan to end your Shopee Live. Not because they care about your well-being, but because it benefits them. However, they do not buy the product you are selling.

2 Coins
Seriously?

Shopee Live – To Coin or not to Coin

Giving coins to viewers to increase traffic to your Shopee Live is a common practice among most sellers. However, many have reported coins being "sapu" by Coin Hunters as soon as they were released, and viewer traffic dropped to a single digit once all coins were claimed. You suddenly felt like you'd been robbed.

Some sellers chose not to distribute any coins during their Shopee Live. The number of viewers is so low, usually in the single digits, that they are thinking about discontinuing Shopee Live. After all, talking to the camera while no one listens seems insane. No viewers equals no engagement. No engagement equals no sales.

Shopee Live is no different than television advertisements. In the 1980s, what did you do when an advertisement appeared in the middle of your favourite drama? Some of us would rush to the toilet to relieve ourselves of the urine we had been holding for the previous 30 minutes. We would go to the kitchen and quickly wash the dishes. We went to the balcony to bring in the clothes that had been out since the morning. None of us will sit in front of the television and enjoy watching advertisements one after another. Why would you expect viewers to enjoy watching your Shopee Live and listening to your sales pitch, which you repeat every 5 minutes?

It is critical to provide value to your audience when doing Shopee Live. The simplest way to accomplish this is to distribute coins. Shopee Coins have intangible value, after all. Shopee Coins can be replaced with other valuable items if you have them. For example, you could entertain your audience by singing. I am not joking. I saw a live host sing Lagenda (Sheila Majid) on Shopee Live after a certain number of likes were achieved.

Consider the value you can offer before starting your next Shopee Live. Repeating your sales pitch every 5 minutes and encouraging viewers to buy buy buy will not work. Without coins, no one will watch your live. When you decide to distribute coins, viewers will enter your Shopee Live with their phones muted because they are uninterested in your sales pitch. They will collect any coins you are giving away and leave. You'll feel like you're being robbed again.

Stop doing this if you don't want to receive violation ticket for your Affiliate Live Stream.

I joined the Affiliate Live Stream bandwagon last month, and my violation count has been increasing exponentially. Shopee doesn't go into much detail about each violation, but after some trial and error, I figured out some "don'ts."

1. Don't hide your face. It may be acceptable if you are conducting a live stream for your own product. If you have affiliate products in your bag, you must show your face.

2. Never stop talking for more than a few minutes. You don't have to talk constantly, but talking to your viewers reduces the likelihood of receiving a violation significantly.

3. Do not discuss topics unrelated to the product you are promoting. I believed it would be okay to talk about a side topic for a minute or two. However, extensive discussion about topics unrelated to the product will result in a violation ticket.

4. Don't hide your affiliate products. Shopee requires that at least three affiliate products be visible on screen. The more products you can show on your screen, the better.

5. Do not engage in any activities that are not related to product promotion. For example, eat your dinner in front of your audience. Unless it is relevant to the products you are promoting, you risk receiving a violation ticket.

Any live stream that has received a violation ticket may not be included in the monthly Stream-a-Thon. For confirmation, please contact your account manager or RM.

Hope this helps.

What one abandoned feature in Shopee that you missed most and think your sales will improve if that feature is restored?

I've had 5 violation counts from 4 Shopee Live sessions in the last 42. There are numerous reasons why someone would receive a violation. Shopee does not state clearly the reason for each violation, but as a Shopee Live host and seller, I finally understand and will share it with you.

It is not easy to set up a system that allows a live host to stream in high definition on a mobile phone while thousands watch at the same time. I don't need to be in the industry to understand the scope and complexity of this process. When something is complicated or difficult, it is usually expensive. Extremely expensive.

Shopee wanted to ensure that each live stream could turn their expenses into sales and profits. This is why Shopee discourages live hosts and sellers who are not doing everything they can to increase sales. Shopee recently posted a large banner warning sellers against using OBS to play recorded videos as live stream content. The reason is simple: such replayed content does not convert and wastes Shopee's resources. I'd done it before and was familiar with the results.

It is not true that Shopee will issue you a violation count if you take a minute off camera to use the lavatory. However, if you are gone for an extended period of time, such as 5 minutes or more, Shopee considers you to be wasting its resources because you are not in front of the camera to convert visits to sales. That merits a penalty.

I spoke with the person in charge of Shopee Live, and I was informed that Shopee does not use AI to detect patterns of violations. Such detections are still heavily reliant on humans. This means that Shopee has a team of employees who are constantly moving from live to live to see if any live hosts or sellers are wasting the company's resources. So, if you think you can fool Shopee's detection system by placing an electrical lazy-susan with your product on it over night while you sleep in your bedroom, think again. Your live will be terminated, and you will receive a violation ticket.

Some sellers got creative and used Shopee Live to broadcast themselves eating a meal or walking through the park. Such live streaming may result in a large number of "likes" and "shares". However, Shopee does not want a live stream that does not convert visits into sales. You will be charged with a minor violation.

I checked some of the boxes above before determining the reasons for the violation tickets. There may be many more serious reasons that could get you banned from Shopee Live; for example, adding other seller's products using a link sent by your viewers so they can use a Shopee Live voucher to purchase the said product. This applies to Affiliate Host.

The bottom line is that Shopee offers a feature called Shopee Live that allows us to make sales. Any activity that does not advance this goal is a violation. I hope this helps, and let's do more Shopee Live to increase sales!

I always believe that different people have different strengths, and we should not focus on things we are not good at. One good example is being a Live Host. I'm not very good at doing Live. I don't have the look or voice that people want to see when they watch me live. Paying a bunch of coins in exchange for views is a joke. So I ask others to do it for me. However, hiring someone or purchasing a service from an agency is costly. A 2-hour live session can cost approximately RM200. The cheapest way to do it is through AMS. I launched an AMS campaign and offered a generous 12% commission on all of my products.

Soon after the campaign went live, I noticed that Shopee Affiliate Live Host tagged my products in their Orange Bag when they did Shopee Live. Although I do not make many sales through AMS, the free exposure and impressions are well worth it. Furthermore, I do not have to pay any commissions when there are no sales.

Since Shopee revised the AMS commission structure, sellers are no longer required to pay commissions on "indirect sales". This makes AMS a no-brainer to join. If you haven't already joined AMS, I highly recommend it.

April was a challenging month, with a 17% drop in sales and a 22% drop in orders compared to the previous month. The main reason for the drop in sales was the Raya holiday, and the products we sell are unrelated to the festive season. Buyers' priorities had shifted during Raya, and the products we sell were not on their shopping list, unfortunately.

1. Check historical data. Raya took place in April of last year (2023), and we saw the same thing. Sales in April 2023 dropped 18% compared to the previous month. This reinforced our hypothesis. It is critical that we listen to the data and avoid jumping to conclusions too quickly.

2. Verify your store on other marketplaces. If you sell on other marketplaces, you will notice the same data pattern. Otherwise, the above hypothesis may not be correct.

3. Traffic vs. Conversion Rate. In April 2024, traffic (visitors) dropped by 14%. This demonstrates that audiences were not looking for the products we offer. There was no change in the conversion rate. This told us that we could still convert the same number of people who clicked on our listings.

Traffic is everything!

1. Shopee Ads. We made a mistake by not doing enough to increase Shopee Ads impressions. We could have started running boost ads across multiple key listings. Boost ads bid as high as necessary to receive impressions based on the Shopee algorithm. It will be expensive, but it is doable if we do not lose money.

2. Shopee Live. One of the most powerful tools is available for free. We recently pointed the camera at a packer who fills orders and streams for hours. As he packs orders, the packer answers questions and displays the products. If there were no viewers or questions, he would simply pack the orders without feeling awkward. Shopee continues to distribute live-only vouchers generously. If we had started this in April, the results would have been better.

3. Facebook ads. We stopped the Top-of-Funnel campaign in April because we had spent too much money on Facebook ads in previous months. We expected a low conversion rate in April, and running an expensive TOF campaign would not yield the desired results. We're now looking at an unchanged conversion rate. We could have kept the TOF campaign running to generate more traffic.

After years of selling on Shopee. We often believed we knew everything. When we fail to meet our sales goals, we blame external factors. Shopee offers a variety of marketing tools, and we may be familiar with how they work. However, there are still many tests to run if we want to maximise its performance. If you are facing the same challenge as we are, I hope this article will stimulate your thinking and help you overcome the obstacles.

A friend once told me that using "combo" as one of the variations in a listing on Shopee is an effective way to increase basket size. Customers frequently become perplexed when attempting to select accessories for the main product they wish to purchase. My friend likes to add accessories to the main product and charge a higher price than the total price of everything if purchased separately. He repeatedly told me that customers are lazy, and many of them are not good at maths. 😅

What do you do when sales is slow? I stop checking on sales number and starts looking for waterfall and nice trail for trekking 😅

There were times when we noticed a drop in sales on our Shopee stores. We began to wonder what had gone wrong. We have made no changes to our marketing tool settings. Shopee ads are still running, albeit with lower impressions.

Low Conversion or Low Traffic.

It's critical to determine which metric contributed to the low sales. Different causes necessitate different treatments.

If your weekly traffic has dropped by more than 10%. It could be caused by a shift in consumer behaviour. For example, during Bulan Ramadan, some non-season goods may be in lower demand than season goods. Because of the change in the distribution of consumers' budgets, they may decide to spend more on items necessary for the holiday season. However, this must be verified by comparing the current visitor count to last year's visitor count for the same period. Last year, Ramadan began on March 22nd.

There are many ways to increase traffic. You can, for example, increase your spending on Shopee Ads by increasing bid prices for keywords that have been shown to convert. The goal is to improve your listing's ranking when potential customers search for specific keywords. Increased impressions are usually followed by more clicks and, hopefully, conversion. If you have hundreds of listings and tens of keywords per listing, the simplest approach is to begin Boost Ads for your top-selling listings. The disadvantage of Boost Ads is that it may generate low-quality traffic. Furthermore, it is expensive.

If you haven't been using Shopee Live. Perhaps it is time to get started. Doing a quality Shopee Live session is not an easy task. It's even more difficult to maintain consistency when there's no viewer, let alone conversion. Unlike Shopee Ads, Shopee Live is free and allows you to try it again and again with no monetary investment. You simply need to invest a significant amount of time.

Affiliate marketing solution. The recent changes to AMS's commission structure have prompted me to restart AMS for my Shopee store. Offering a generous commission in exchange for exposure is the key to effectively launching your AMS. You can later identify the affiliate marketer who diligently promotes your product and offers a higher commission in exchange for more "airtime" or posts/videos about your products.

Lower Conversion.
If your conversion rate has dropped week after week, the first thing to check is whether your Discount Promotion is still active. Many sellers, including myself, set up long-term discount promotions on listings. Usually, we set it for three months or more. We often forgot about it, and the discount promotion expired.

Customers require encouragement to buy. They do not feel encouraged when the budget is tight, even if you are selling necessities. The simplest thing you can do is to reduce prices in the short term. When customers see that the products in their carts have been discounted, they will feel compelled to check out. The more discounts you provide, the more customers are encouraged to complete their purchase.

The shipping fee. This month, Shopee reduced its shipping fee subsidy from RM5 to RM3. Customers are discouraged from checking out their purchases because they know they used to receive 100% free shipping. The RM2 difference may be insignificant, but it undoubtedly caused a mental blockage. Some may even look to other platforms for completely free shipping. If you sell medium to high-ticket items, consider running your own free shipping promotion to encourage customers to convert from add-to-cart to purchase. Shopee Business Insight offers add-to-cart and purchase data. Instead of referring to the graph, which does not have the same Y-axis, you can download the data and plot it on a spreadsheet. Look at the trend and see if the difference between the two lines is consistent.

Vouchers are my Shopee Store's most expensive marketing tool. Shopee Ads came next, followed by Facebook Ads. Vouchers can be a very effective tool. However, if not monitored, it can silently reduce your margins or even cause you to lose money.

Home > Business Insights > Marketing > Voucher

The tabs above allow you to access voucher performance information. In my opinion, the most important factor is the sales generated by vouchers, followed by the voucher-cost-of-sales percentage. This can be calculated simply by dividing voucher cost by voucher sales.

Shopee recently began offering co-fund vouchers, which I found to be very effective. Most of these vouchers are about 30% off, and Shopee will split the voucher cost with sellers 50/50. If your margin allows for such generous discounts, I strongly recommend that you take advantage of these offers.

Shopee’s Return/Refund Process - What You Need to Know

Recently, there have been numerous cases of refund WITHOUT return, which has caused dissatisfaction among sellers. Some are low-value items, costing less than RM10. Some items cost more than RM100.

It is critical for every seller to understand what qualifies for a return and refund, as well as the circumstances under which only a refund is available without a return.

The attached table shows various situations that require a return before a refund. If you want to learn more about how Shopee Agents decide when a product should be returned for a refund or not, please click the link at the end of this post.

If you are having difficulty getting your product returned to you and meet the requirements outlined in the guideline for a return and refund, I encourage you to dispute with a screenshot of this table, which I have attached as dispute evidence.

Shout out to my newest followers! Excited to have you onboard! Jie Sann, 潘清霞, Hao Chew, David YK Wong

2024 is a busy year for Shopee. There will be a change of Shopee Ads system coming 19th March (subject to official announcement). This has not been officially announced but a presentation deck: Shopee Ads Change Guide has been circulating among non-official groups.

Here's what you need to know. Click images attached.

Economy Delivery (Mail Drop)

Shopee had quietly worked out a deal with Pos Malaysia and this service was announced in January. This shipping option was automatically turned for most sellers prior to 3.3.

What's Economy Delivery (Mail Drop)? Here I quote:

"Economy Delivery is a new channel under Shopee Supported Logistics, in partnership with POS Malaysia to deliver parcels that weigh a maximum of 2kg direct at/in letterbox. With this, sellers will be able to enjoy fast, smooth, and reliable logistics services to deliver products to their buyers at a cheaper rate."

The cheaper rate means RM3.60 instead of the usual RM4.90 for Standard Delivery. If you walk into Pos Malaysia, you will be charged RM5.50 for the same service.

I have had two orders with Economy Delivery (Mail Drop). I processed the orders as usual and drop it off at a Pos Malaysia office near me. There was no waiting time. I'll have to monitor how soon this get delivered. I won't be surprise if it's faster than SPX. 🤭

Source: https://seller.shopee.com.my/edu/article/20022