Be Good Creative

Ten10 Store is a home essentials brand established in East Malaysia. Initially launched as an online store, its well-curated selection of products quickly resonated with the local market. This success led to the decision to expand from online sales to physical stores, allowing customers to experience the brand in person.

Be Good Creative was commissioned to revitalize the brand’s image. Given that the target market is the budget-conscious general public, we aimed to design a brand identity that exudes a down-to-earth appeal. The slogan "Furnish Your Very Own Universe" encapsulates the concept of enabling modern households to create their unique spaces using affordable home essentials.

The logo for Ten10 Store is inspired by optical illusion and three-dimensional graphics. This concept aligns with Ten10 Store's mission of solving space issues, acting like a magician that transforms and amplifies living spaces. The use of this three-dimensional style simplifies the logo, making it easily recognizable.

During the project ex*****on, the client was clear about their long-term vision of expanding Ten10 Store into a chain, making it a representative brand for home essentials in East Malaysia. To support this vision, we developed a range of brand assets to enhance brand recognition and depth.

Iron House Cafe, a Beloved Landmark in Serdang, Available at Pavilion Bukit Jalil Now!

Iron House Cafe began its humble journey in 2015, housed within a cafe made of zinc sheets—a structure that became synonymous with the heart and soul of Serdang.

With its well-preserved recipes and soul-nurturing flavors, Iron House Cafe quickly captured the hearts of locals, thriving in this small town.

Now, the owner has embarked on a bold new venture—the opening of a second branch in Pavilion Bukit Jalil. However, replicating the authentic Chinese village-style ambiance of the original kampung house within a mall presented a unique challenge.

Enter Be Good Creative, entrusted with the task of preserving the soul of Iron House while infusing it with a unique, modern interior rarely seen in shopping malls.

Our role encompassed revamping the brand identity, with the logo designed to mimic the shape of zinc sheets—a nod to the cafe's humble beginnings. Additionally, we curated the menu to showcase the unique dishes to the public and conducted all photography with our desired direction.

The following portfolio highlights how our packaging, marketing materials, and interior design seamlessly blend to reflect Iron House's positioning: Old Taste, Great Taste.

Chin Swee stands as a pioneering force in the realm of lifestyle vegetarian cuisine within the Klang Valley. Guided by a philosophy of utilizing ingredients sourced from the highlands—fresh and natural, Chin Swee is committed to preserving the original taste of nature's bounty.

Our latest visual masterpiece encapsulates the essence of Chin Swee's ethos—a sprawling mountain landscape set against a backdrop of crisp, expansive skies.

The majestic tree, crafted from broccoli, and the verdant bushes, composed of mushroom and tomato, symbolize the harmonious fusion of natural ingredients and the serene brand image of modern Zen. Immerse yourself in modern lifestyle vegetarian cuisine with this stunning poster that converges with nature's bounty.

Introducing Barkar, the Latest Exquisite Dining Experience in Kuala Lumpur!

Barkar is the brainchild of the award-winning brand Eat & Cook, offering an exclusive dining experience centered around wood-burnt dried-aged meats and a bar with a captivating cave theme.

Engaged by Eat & Cook, Be Good Creative was entrusted with designing the brand concept for Barkar. Setting itself apart from its counterpart, Barkar promises a chic and vibrant ambiance where patrons can gather, mingle, and enjoy an à la carte menu with friends. A highlight of the experience is the unique open-table setting, allowing customers to witness the preparation of their delectable dishes with skill—a spectacle we fondly refer to as the "Orchestra of Feast & Fire."

Drawing inspiration from the most ancient social activity—cooking over an open flame in a cave—Be Good Creative reintroduces this primal element into Barkar's identity. Charcoal wood, red bricks, rough stone textures, and quartz stone accents come together to create a premium aesthetic that harks back to our primal origins.

The interior ex*****on was masterfully handled by Spaceman, another award-winning interior design firm. Since its opening in December 2024, Barkar has garnered rave reviews from foodies near and far, solidifying its status as a must-visit dining destination in Kuala Lumpur.

Introducing the Revitalized Wonderful Cakehouse!

With a legacy spanning over 35 years, Wonderful Cakehouse has been a beloved fixture within Aeon (formerly known as Jusco). Last year, the brand took a bold step forward by expanding its footprint to various malls across the Klang Valley, marking an important milestone in their journey.

At Wonderful, the brand dedicated to offering awesome cakes at reasonable prices, tailored to suit the diverse tastes of local community.

Be Good Creative was engaged to rejuvenate the Wonderful Cakehouse brand. Through our research and findings, we aimed to reestablish its core values and elevate the overall customer experience. We understand that cakes represent more than just a sweet indulgence—they embody moments of joy, celebration, and unity, accessible to people from all walks of life.

In our efforts to reshape the brand image, we strategically crafted the brand imagery to convey a sense of refined simplicity, affordability, and fun, while maintaining a professional demeanor. The deliberate use of clean, white backgrounds accentuates the vibrancy of our products and evokes a sense of delight and satisfaction, reminiscent of life's simple pleasures.

Today marks the beginning of an exciting new chapter for Wonderful Cakehouse at Aeon Metro Prima, with its new complete look and kiosk design. We look forward to further expansion in the future and the opportunity to continue delighting Wonderful's customers with delicious cakes and unforgettable experiences.

🎉 Gong Xi Fa Cai! 🐉✨ We're back to work and ready to kick off this prosperous Year of the Dragon with a bang! Wishing everyone a fantastic start to the year ahead filled with success, abundance, and exciting opportunities. Here's to embarking on more interesting projects and achieving great things together in the years to come! Let's make this year legendary! 🚀🌟

🌟 Exciting News!

Iron House Cafe at Pavilion Bukit Jalil is grand opening soon! 🎉 After months of meticulous preparation, we can't wait to share a sneak peek into the textures, materials, and work in progress. Here's a glimpse of the behind-the-scenes hustle as we get ready for the grand opening! Stay tuned for more updates and join us on this culinary journey. 🍽️✨

Thrilled to unveil a sneak peek into Bar.kar, the latest culinary sensation soon to grace KL! 🍽️ Crafted by the visionary team at Eat & Cook, with brand identity and concept meticulously designed by Be Good Creative, Bar.kar stands as another F&B branding success story.

This upcoming hotspot promises a unique blend of a bar atmosphere and the artistry of raw fire cooking, featuring a menu curated with dried-aged meats and seafood, ensuring exceptional flavors. Nestled at G-Tower Jalan Tun Razak, Bar.kar is gearing up for a soft launch before 2024.

From the logo and menu to marketing materials and conceptualization of the interior space, Bar.kar reflects the collaborative effort of Eat & Cook and the creative touch of Be Good Creative. Our team spent a full day capturing the essence of the space, the culinary artistry, and the warm camaraderie of the staff.

Be sure to bookmark Bar.kar before reservations fill up—it's poised to become a culinary sensation with a waiting list! 📸🔥

We've recently wrapped up a 2-day photoshoot for Iron House Cafe, and it's a big shout-out to the fantastic team that came together to make it happen. The key to our success lies in effective communication—ensuring we nailed all the shots within our planned timeline, with everyone in their positions, ensuring a smooth workflow.

Beyond that, the art direction played a crucial role. It's about capturing the essence of the brand through the lens without overdoing it. Check out this behind-the-scenes snapshot. Stay tuned for the grand opening of Iron House Cafe at Pavilion Bukit Jalil!

Celebrating a significant achievement today as we unveil the latest milestone for Chin Swee Vegeciting—the grand opening of its second branch at 1 Utama E-Street. We are thrilled to have been the mastermind behind this exciting new outlet, embarking on the journey from ideation to the grand opening over the past three months since August.

Originally rooted in a traditional vegetarian restaurant at Genting Highland, the brand faced challenges during the pandemic, with a significant decline in tourist traffic to Genting. Recognizing the need for a strategic shift, we proposed a transformation into a more lifestyle-oriented, relaxed, and metropolitan dining experience for the Kuala Lumpur residents. Our design approach embraced minimalism with vibrant splashes of color in the interior, elevating vegetarian dining into a lively and dynamic experience.

The response has been overwhelmingly positive, and following internal training, the management has swiftly decided to expand their footprint to 1 Utama. This project has not only marked a successful launch but also signifies the beginning of an exciting chapter of expansion for Chin Swee V

*image courtesy from Chin Swee Vegeciting

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For over three decades, Wonderful Cakehouse has been a staple in the local market, renowned for its delicious cakes produced in-house. Despite undergoing multiple rebranding efforts over the years, the brand maintained a somewhat conservative image.

In a bold move to revitalize its brand identity, Wonderful Cakehouse embarked on a journey of transformation, starting with its mid-autumn special gift pack. Introducing two distinct products, the Deep Fried Crispy Yam Cake and Egg Yolk Shanghai Mooncake, the brand aimed to modernize its packaging while maintaining an affordable appeal.

The new packaging design was meticulously crafted, considering elements of elegance, protection for the bakery items, and efficiency of packing during peak seasons. The result exceeded expectations, eliciting a 'wow' response from the brand's loyal customers and attracting new patrons to the Wonderful Cakehouse family.

Iron House Café, rooted in the humble town of Serdang, began its journey on a bare plot built by truss and steel structure. The owner's passion for Nanyang cuisine and a deep appreciation for the cherished interactions of family and friends over a dining table shaped the brand's ethos. With a menu crafted to resonate with the flavors of yesteryears, Iron House Café quickly won the hearts of Serdang residents, transforming into a local favorite.

The success of the initial branch fueled the ambition to expand, leading to the establishment of a new location at Pavilion Bukit Jalil. Be Good Creative was enlisted to revamp the brand identity, drawing inspiration from the rugged '铁皮' material used in the original shop. Despite the challenges posed by mall restrictions, the interior design retained the soul of the first shop. We took cues from the simplicity of a Chinese kampung, steering clear of the overused Nanyang interior trend prevalent in the market.

Our objective was clear—to pass down traditions of the good old days to a new generation. Chinese slogans and detailed descriptions of signature dishes were seamlessly incorporated into the design, enriching the overall dining experience with a nostalgic touch.

Deliverables:
- logo design
- menu design
- menu photography
- uniform design
- interior design
- packaging design

Klaufield Durian, a distinguished name in the premium durian landscape, originates from a family-owned orchard strategically nestled in the heart of Raub, Pahang, Malaysia's Durian Capital. Specializing in two prestigious varieties, Musang King and Black Thorn durians, Klaufield is synonymous with quality and exclusivity.

The brand draws inspiration from the fashion icon Karl Lagerfeld, creatively transforming the name to 'Klaufield.' This pays homage to the Sungai Klau, a vital river nurturing the valley of Raub. With a deliberate focus on a 70% overseas market share, Klaufield prioritizes meticulous attention to product quality.

Be Good Creative took on the challenge of designing a logo that mirrors the topography of Raub Orchard, forming a tree-shaped emblem symbolizing growth. A series of supergraphics were crafted to distinguish Musang King and Black Thorn durians, showcasing a lifestyle and urban appeal with an affordable touch.

The packaging design, a crucial touchpoint for consumers, strategically communicates key information—the brand logo, durian breed, and weight. Vibrant contrast colors enhance the visual appeal, facilitating easy product differentiation and ensuring a delightful durian feast for consumers.

deliverables:
- logo design
- brand supergraphic
- packaging design
- stationary
- photography

Vukoffi is a brand new coffee brand founded in Malaysia. Aiming to produce luxury high end coffee products for the industry leaders. Be Good Creative were engaged to build the brand identity and packaging from scratch.

Vukoffi is always in search of the world's greatest coffee. Inspired by the greatest Siberian wolf known for their acute sense of smell, these sophisticated creatures can smell their prey from a mile away and yet, they're not hasty in their attack. Vukoffi embodies the spirit of these exceptional hunters.

The maiden batch of products from Vukoffi are unique Bourbon Santas Coffee from Brazil roasted with Oud Oil, two of the world's greatest pleasures put together for a remarkable cup of coffee.

Deliverable:
- Brand Naming
- Brand Logo
- Brand Story and Product Story write up
- Packaging Design
- Photography
- Production

The name of restaurant sums up what Eat & Cook is all about. You enter with an appetite to eat and the chefs will decide what to cook for you – right in front of you. Eat and Cook believes food presents us with a special opportunity to bond, interact and create memories in a significant way. Therefore the brand were designed for you to explore a places you haven’t been, creating a shared experience with a loved one or loved ones.

The philosophy stems from the Omakase tradition of giving the chef creative freedom on deciding your courses for you. Every dining experience is delightfully unpredictable and artfully prepared to engage all your senses.

Be Good Creative were engaged to conceptualise the brand direction of Eat & Cook. From very beginning, started from listening to the dreams from Chef Zhe , Chef Yong Zhi and Chef Steven, the scope of work included scouting the right venue, for the right audience. The works were later extended to interior conceptualisation, logo design, uniform, menu, website and food photography.

In year 2022, Eat and Cook were awarded Asia Top 50 Best Restaurant under extended list, it also become the first restaurant in Malaysia honoured with 2022 American Express One to Watch Award, and Top 20 Restaurant 2022 by Tatler Dining Malaysia.

In year 2023, Eat and Cook were awarded Michelin Selected, one of the most prestige restaurant recognition in the world.

Newleaf, a pioneering durian brand in Malaysia, boasts over 50 acres of durian orchards in Raub and secures an additional 1,000 acres in Rompin. Recognizing the limitations of seasonal durian sales, Newleaf sought to diversify its revenie stream through the creation of processed durian-related food products.

From Be Good Creative perspective:
In response to a competitive local souvenir market flooded with 3-in-1 durian drinks featuring generic packaging, and brands commonly use images of coffee cups and durian, failing to leave a lasting brand differentiation and impression on customers, hence the packaging lacked the dignified ritualistic sense one expects in gift-giving.

Be Good Creative recommended a strategic branding visual by employing vibrant illustrations, focusing on information hierarchy, and prioritizing consumer needs, the new packaging not only stands out on shelves but also enhances customer browsing and recognition on shelf. Highlighting premium ingredients, particularly the exquisite “Musang King” extracts, further elevates the brand’s unique selling proposition.

Red Inn Hot Pot, a locally rooted hot pot brand hailing from Ipoh, has been garnering acclaim for its signature sake broth and meticulously crafted meatballs, noodles, and more. While the brand had embraced a classic aesthetic, Be Good Creative embarked on a journey of transformation, delving into themes inspired by Paramount and Moulin Rouge theme - once reserved for elite private clubs of yesteryears, now infuse a unique charm into Red Inn Hot Pot.

Setting itself apart from other hot pot brands that often echo the grandeur of emperor palaces, Red Inn Hot Pot redefines the dining experience. Anchored in Chinese cultural elements, the revamped logo draws from the visual cues of a Chinese coffin, symbolizing "升官发财" or the elevation of one's career, a powerful representation of accomplishment.

Strategically positioned in remote areas or within heritage buildings, Red Inn Hot Pot intrigues adventurous diners who actively seek it out. Remarkably, select locations house an added gem – a speakeasy bar, inviting patrons to unwind with a drink after a satisfying hot pot session.

During its peak, the brand flourished with over 6 outlets spanning Malaysia, including prominent locales like Ipoh, Bukit Mertajam, Ipoh, Petaling Street, Klang, and Kota Kemuning etc. Red Inn Hot Pot's unique blend of culinary innovation, cultural infusion, and strategic positioning makes it a true gem in Malaysia's vibrant dining scene.

In the auspicious year of the Water Tiger in 2022, Tongtor, a forward-thinking and vibrant developer rooted in Kluang, sought to bestow a touch of prosperity combined with youthful flair upon their valued home buyers.

A series of four distinct angpow designs was introduced, each bearing a unique message of prosperity: "金虎纳吉" (Welcoming Golden Tiger), "虎威笙风" (Tiger's Resounding Majesty), "福虎生财" (Fortunate Tiger Brings Wealth), and "虎啸年丰" (Tiger Roaring with Abundance).

The conceptualization of these angpows occurred in 2021, a year when the grip of the pandemic began to wane and society collectively emerged from a period of restricted movement. The concept of "Escapism" resonated widely, as people sought solace and inspiration in nature's embrace. Embracing this sentiment, Be Good Creative skillfully merged it with elements of French Parisian chic, imbuing the designs with a touch of Vogue-like sophistication. The result is a vibrant and uplifting design that radiates positivity to those who encounter it.

The designs were transferred onto premium glitter paper, ensuring a chic and elevated aesthetic that exudes luxury when held in one's hand. This meticulous attention to detail enhances the overall experience of receiving these special tokens of well-wishing.

May the Chinese New Year be pleasant and prosperous for you, your family, and your friends.

Gong Hei Fatt Choy ****

May this New Year bring immense Joy and Happiness. Many blessings for you and your family in the year to come. Wishes for Chinese New Year 2022 Tiger. Gong Xi Fa Cai!

Although Facebook fanpage is very popular and common, yet it's free but website is still important to all businesses.

Website always served as pull marketing tools and with the use of SEO, it helps customer to locale you with more structured contents.

This is one of the work we've done for Eat and Cook casual fine dining. It's not only allowed customers to find out location, it's only allowed customers to find out their menu and make reservation using system, this will definitely helps the team to manage all the booking.

The vegetarian menu completed recently. The 24 pages menu consisting of contents structure plannning, layout design and art direction of photography.

Can't wait! It's moving into final phase and the team is getting ready for trial run before the official launch.

Thanks to all the hard work. Awaiting the launch of brand new Chin Swee Vegeciting Restaurant during the post-MCO.

Located at Publika. Time to reveal the new concept in coming November.

Indenpendence comes with responsibility and on Malaysia Independence Day, we as the citizens of Malaysia, must fulfill all our responsibilities to keep our nation safe and growing especially during this pandemic.

Merdeka! Merdeka! Merdeka!

Packaging design for Nuwell from Yen. A sub-brand owned by Eu Yan Sang. Nuwell is a fermented drink formulated for ladies well being. We are glad we're engaged not only the packaging design but the name proposal as well.

Some of the packaging design we've done for Chinese Medical Hall recently. Chinese Medical Hall is an established traditional chinese medical clinic and drug store in Kuching. The brand is well known in local community and their customers formed by different races. Therefore there is a needs for them to break through the chinese elements and adapt into younger consumers.

Selamat Hari Raya and Maaf Zahir & Batin

This year hasn’t been easy. Despite all the promise that a new year brings, we're still battle with COVID-19, while others are managing a wave of local community cases creeping in. It’s been rough, surely.

However, we know you’ll agree with us that there are things to be grateful for, like the slow steady recovery of economies.

More importantly, closer to our hearts, we can be grateful that our friends and families are safe, healthy, and on the way to being vaccinated; that even with the limited pax allowed for social gatherings we can still hear and see them with the click of a button. Something we can take comfort in—especially with the Eid celebrations around the corner.

So this Hari Raya, let’s go beyond seeking forgiveness from loved ones. Let’s share hopes and dreams, and get together with them no matter how far the distance.

Hope you enjoy the holiday with your precious friends & family!

Intego Technologies is a company offers Software and Hardware for hospitality solutions. A home grown brand in Malaysia with a wide clientele of 3 to 5 stars hotels in the region.

Be Good Creative were engaged to do rebranding for the brand identity and the marketing materials, assisting the sales team to convey the brand & product message efficiently to the potential customers.