OSC Marketing Clinic

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When you target the wrong people, you already know the outcome.

Here is what you should do;
❇️ Understand whom you’re target audiences are, what are they interested in, where do they leave, what’s their age and income level.

❇️ Use tools like Facebook, Instagram insights or google analytics or market research to know who they’re are.

❇️ Now that you have known them, kindly spend on them, but remember first and second points, that’s your designs and ad copy, these will make them to take action.

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In your ad copy, you should be specific. If you advert doesn’t clearly convey values you provide, it wouldn’t resonate with your viewers.

What you can do;
❇️ Analyze your competitors, yes this will help you to understand what sets your offering apart, if not you will be doing the same thing they’re doing of course getting little or no results, your goal is to stand out🤗

❇️ Focus on addressing the specific pain points your target audience have and ensure they understand the benefits they will get when they patronize you.

❇️ Ensure value proposition is very clear.

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See people buy what they see and like, irrespective of how original or quality it’s, if the design or picture isn’t appealing to your target audience, definitely that your advert money will be a waste.

No matter how much you’re willing to spend on that advert, if your designs are not appealing to the eye, and your ad copies are not clear, believe me it will affect your advert and it will make your advert not to convert.

What you can do;
❇️ Use high quality images or videos that are relevant to your products or services.

❇️ Create concise and compelling advert copy, see your advert copy shouldn’t be where you should start showing people you know how to speak big grammars, rather let it be else to understand, and focus on the primary selling points.

❇️ Test different visual combinations, this will help you to find out the most effective combination to use.

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It can be so discouraging when you spend money on advert and it doesn’t convert, I understand very well.

Here are 5 reasons why

As a business owner, your main goal is to ensure that your customers patronize you.

But they don’t know you, it will be difficult for them to trust you with their hard earn money.

Things you can do to build their trust.

❇️ Trust is very crucial if you truly want people to buy from you.

You self can’t even give someone you don’t trust your hard earn money.
You can build trust by being transparent, let your yes mean yes, keep to your words, provide necessary value through your content.

❇️ Showcase social proofs: this could be reviews or feedbacks from your customers, this will prove to your customers that people buy from you and that they got value for their money.