OFR e-STORES

Advertise your products here as you may pull large customer base.

You can advertise your products, goods and services on this page to get good patronage.

Why you need to consider Digital Marketing to promote your products or services.

OFR e-STORES warmest wishes to all the Muslim faithful on this solemn festival of Eid. May the blessing of Allah fill your life with peace, joy and good health. Barka Da Sallah!

DIGITAL MARKETING STRATEGY TIPS

1 – Know What You're Talking About. ...

2 – Develop a POWERFUL Digital Marketing Strategy. ...

3 – Keep Your Digital Marketing Strategy Relevant. ...

4 – Regularly Assess Business Performance. ...

5 – Nurture Leads Through Their Buyer's Journey. ..
6 – Focus on Results. ...

7 – Prioritize Quick Wins.

16 Ways to Grow Your Business Without Spending Money

Today we’re sharing what we call “ideas to steal.” They are all real-life ideas from successful businesses—action steps you can pick up and run with right away, without having to research, test, or otherwise delay implementing. And, you don’t need to spend money to do them.

Pick three that you can sink your teeth into, and don’t hesitate to contact us if you want more information or help to implement them—these days we all have to work together.

1. Bill faster
Bill faster. Your accounts receivable can count for 40 to 50 percent of your actual assets. Don’t batch invoice; bill as soon as you can.

When payments are delayed or never arrive at all, you start to introduce cash flow problems that can seriously hinder your business ability to survive (let alone grow) even if you have plenty of business.

2. Simplify your business
Simplify your business. W**d out the unprofitable and the hard-to-sell. As much as possible, use data to help you make decisions, and be willing to cut things that cost too much to deliver or don’t sell well.

3. Streamline your marketing message
Simplify your marketing message. But don’t stop there! Test different versions of your messaging on your website, in calls to action, and in your email marketing messages.

Aim for a pithy message that addresses a pain point and inspires action. Develop a user or buyer persona to help you hone in on who exactly you’re trying to reach. Read “Made to Stick” by Chip and Dan Heath.

4. Increase your business’s visibility
Increase your business’s visibility, especially online. Learn about simple SEO (search engine optimization) techniques that can help your business be more likely to show up on the first page of search results. If you have a brick and mortar location, make sure you’ve claimed your business on Google.

Resist the temptation to run your business through your page or any other third party page—you’re at their mercy every time they change their algorithm or your ability to reach customers. Not sure if you’re in search results already? Google your business name or some industry-related queries and see if your site shows up. Something like [type of business] in [your location].

5. Learn to delegate
Learn to delegate. Figure out what you do that turns dollars. Then delegate the rest. Your investment in training others to do work you don’t have time for, or that someone else is better suited for will pay off.

6. Look for and reward efficiencies
Encourage employees to explore more efficient approaches to their tasks instead of relying on their standard way of doing things.

Run the numbers to figure out at what point it makes sense to transition from spreadsheets to a simpler to use business dashboard. Or when to switch to an automated payroll service instead of spending 10 or 15 hours on doing it manually each month.

7. Don’t forget suppliers
Don’t forget your suppliers. They might not be on your payroll, but they are more apt to do a few things for you at no charge because you really take care of them.

Figure out the balance between holding payment as long as possible (while still respecting your vendor’s payment terms) and exceeding expectations.

8. Work faster
Learn to work faster. If you can condense three four-month jobs into three three-month jobs, you can do one more job in the year.

This ties back to the “look for and reward efficiencies” tip. If you can find a way to automate time-consuming and mundane tasks, do it, so you can focus on doing things that bring in cash.

9. Reward your team when they meet or exceed expectations
Reward your team for meeting budgets and timelines. A 5 percent bonus is cheaper than a 20 percent increase in costs. Conversely, don’t be punitive when someone makes a mistake.

Encourage your team to take calculated risks. Some of them will pan out, some of them won’t. If you only bet on the things you’re sure will work, you may win, but probably that you’ll miss out on a lot of opportunities for revenue-generating innovation.

10. Define and stick to your project scope
Make sure you’ve clearly outlined (in writing) project scope, and don’t be afraid to charge your customer for changes. Put that option in writing too. Don’t let project creep cut into your profit margin.

11. Be available to the media
Offer to be a spokesperson on your specialty when your local media need an expert opinion. Send press releases regularly, and don’t be afraid to send over a head sheet ever quarter that reminds press of your areas of expertise.

12. Give something away
Give something valuable away on your website, at your front counter, when you send out your invoices, and when you deliver goods.

This should be free to you, but valuable to the recipient—for example, coupons or a “how to.”

13. Promote your business consistently
Highlight offers, features, promotions, and news in your email footers, invoices, and email signatures. Make sure the information you’re providing is relevant and consistent across the board.

14. Be part of the social media conversation
Have an active presence on social media. Respond to customers when they voice complaints or concerns in those channels.

But, don’t stretch yourself too thin. Do some research to figure out what social media platforms your target audience uses and focus on one or two of them. Remember, you get what you pay for, so don’t expect to experience wide reach without promoting your postings.

15. Become a trusted advisor in your industry
Become a trusted advisor in your industry. Be willing to share your knowledge and expertise freely through web forums, blog posts, and in FAQs on your website.

That said, check yourself any time you find yourself delivering a sales pitch disguised as something more helpful.

16. Get your supporters to refer you
Check out “make a referral week” to learn more about how referrals can build your business. Ask your customers to leave reviews.

16 WAYS TO GROW YOUR BUSINESS WITHOUT SPENDING MONEY

1. Bill faster.

2. Simplify your business.

3. Streamline your marketing message.

4. Increase your business's ...

Visit OFR e-STORES' s page to get the rest steps to grow your business.

Definition

If you are wondering what digital marketing is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel

1. How To Promote Products on Social Media?

2. Find out the interests of people.

3. Create a group.

4. Conduct contests & special promotions.

5. Use call to action & create quizzes with interactive content.

6. Publish quotes as a message.

HOW TO BUILD AN ONLINE STORE IN 9 STEPS

1. Find your perfect ecommerce website builder.

2. Choose the best plan for you.

3. Get a domain name for your store.

4. Pick your ecommerce template.

5. Customize your ecommerce template.

6. Add your products.

7. Set up payment methods.

8. Sort out your shipping settings.

9. Visit or join OFR e-STORES page for more details.

HERE ARE FIVE (5) EASY WAYS TO ATTRACT MORE CUSTOMERS

1. Using Social Media. Optimizing your social media accounts takes very little time to do and can significantly increase your reach.

2. Improve Website SEO.

3. Engage with Loyal Customers.

4. Collaborate with Local Business Partners.

5. Social Media Giveaways.

Client Success Stories to Show Digital Marketing Works

Medical Device Manufacturer Digital Marketing Success
The VP of marketing of a medical device/technology company came to Kuno because he needed help reaching a traditionally “unreachable” audience — cardiothoracic surgeons. To drive more traffic to the website and assist with SEO, a new blog was created and added to the website along with implementing two content campaigns specifically targeting cardiothoracic surgeons. Targeted, educational content offers with strategic distribution tactics helped the VP secure more than 20,000 website visitors, 464 leads and 97 MQLs in just six months.

After working together for the past three years, the VP can directly attribute 140 SQLs and 12 new customers to our relationship over a 12-month period.

How Digital Marketing Can Improve Productivity For eCommerce Business In Nigeria.

Today is the last day of the month at OFR e-STORES we wish you a very productive months ahead.

If you are wondering how at OFR e-STORES we can walk you through.

Balancing your business checkbook monthly will help you make sure that all your entries are accurate, that you’re working with the right cash position, and that you can fix any errors made by you or the bank in time.

How Does Mobile Marketing Work?

Mobile marketing makes your company and services known to people who surf the internet through their mobile phones. Through the tips given in this article, you can make your mobile marketing work. You can use mobile marketing to improve your business, and you can also use mobile marketing to make additional income.

The 10 Instagram Marketing Tips To Follow In 2021

1. Switch to Business Profile
2. Test out Post Timings
3. Create interesting content
4. Build your community around a Hashtag
5. Do not Over Post
6. Make use of stories
7. Promote your Instagram
8. Give importance to your followers
9. Spy on your competitors
10. Interact with your customers/followers

One of the Ecommerce Advantages:To Sell Internationally nd earns foreign pepee(cash) like we say in our local slangs
OFR e-STORES

Why is it hard for you to promote yourself and your web page on Instagram, Facebook, etc.?

For years, we have been observing not only an increase in users of social platforms but also an increasing number of them. In the past, only Facebook was important, then YouTube, Twitter, Instagram (later bought by Facebook), Pinterest, LinkedIn, TikTok… Nowadays LinkedIn or Instagram business page can be more valuable for You than a Facebook profile!

What would small businesses look like in 2030, 10years from now? Have you thought of it as a business owner? As an entrepreneur do you care to know more about what we called IoT? Digital marketing skill is no longer optional for any business owners who are already thinking about 2030 for their businesses.

@ OFR e-STORES we care about the future of your business that's why we share contents that will help your business to grow.

WHY SMALL BUSINESSES HAVE THE SOCIAL MRDIA MARKETING ADVANTAGE

Social media success does not depend on how many followers a business has. Instead, it depends on customer engagement.

Follow OFR e-STORES to know some of these reasons why small businesses can actually have more success on social media than big companies.

HOW CAN YOU CONFIRM THAT AN eCOMMERCE WEBSITE IS SECURE?

I am here to help you know what to look out for while shopping online in order to avoid being victim of hackers.

Look for these five signs that a website is safe:

1. Look for the “S” in HTTPS.

2. Check for a website privacy policy.

3. Find their contact information.

4. Verify their trust seal.

5. Know the signs of website malware.

How to Shop Safely Online

1. Always place orders from a secure connection.

2. Know the merchant and their reputation. ...

3. Avoid offers that seem “too good to be true” ...

4. If you are buying a Gift Card, read the Terms and Conditions. ...

5. Don't use an e-store that requires more information than necessary to make the sale.

WHAT YOU SHOULD KNOW ABOUT CRYPTOCURRENCY

What is Cryptocurrency and how it works?

Cryptocurrencies let you buy goods and services, or trade them for profit. ... A cryptocurrency (or “crypto”) is a digital currency that can be used to buy goods and services, but uses an online ledger with strong cryptography to secure online transactions.

What is Cryptocurrency simple words?

A cryptocurrency is a type of currency which uses digital files as money. Usually, the files are created using the same methods as cryptography (the science of hiding information). ... Cryptocurrencies use 'decentralized control', which means that they aren't controlled by one person or government.

What is the purpose of Cryptocurrency?

A cryptocurrency is a medium of exchange like normal currencies such as USD, but designed for the purpose of exchanging digital information. Cryptocurrency is defined by Investopedia.com as a decentralized “digital or virtual currency that uses cryptography for security” making it difficult to counterfeit

How does Cryptocurrency make money?
Way #1. Buy and HODL

This is the most common way of earning money from cryptocurrencies. Most investors buy coins such as Bitcoin, Litecoin, Ethereum, Ripple, and more and wait until their value rise. Once their market prices rise, they sell at a profit.

What is the disadvantage of Cryptocurrency?

One of the most significant disadvantages cryptocurrencies have is the constant fluctuation of the price. And this makes it quite difficult for the users (and merchants) to accept and use crypto. It's kind of a trust killer as you can never be 100% sure how much the crypto is going to be worth tomorrow

Can Cryptocurrency be converted to cash?

There are several ways to convert bitcoin to cash and ultimately move it to a bank account: Sell bitcoin on a cryptocurrency exchange, such as Coinbase or Kraken. This is the easiest method if you want to sell bitcoin and withdraw the resulting cash directly to a bank account. ... Deposit (or buy) BTC into your account

How safe is Cryptocurrency?

Cryptocurrencies aren't backed by a government.

Cryptocurrencies are not insured by the government like U.S. bank deposits are. This means that cryptocurrency stored online does not have the same protections as money in a bank account.

Who uses Cryptocurrency?

Charles Phan told Finance Magnates that “the main use cases for cryptocurrency are as an alternative to currencies experiencing hyperinflation, as an alternative to gold or the banking system as a store of value, and as a convenient and fast payment system to send money internationally.”

Why is Cryptocurrency banned?

Cryptocurrencies are not legal tender in India, and while exchanges are legal, the government has made it very difficult for them to operate. For too long, concerns with respect to money laundering and terror financing have dominated the discussions surrounding cryptocurrency transactions.

Why do people buy Bitcoin?

It allows people to bypass banks and traditional payment methods. It has become the most prominent among thousands of so-called cryptocurrencies. It relies on “blockchain” technology, which is a shared database of transactions, with entries that must be confirmed and encrypted.

Seven contenders for the best crypto to buy for 2021:
• Bitcoin (BTC)
• Bitcoin Cash (B*H)
• Litecoin (LTC)
• Ethereum (ETH)
• Binance Coin (BNB)
• Tron (TRX)
• Chainlink (LINK)

Let's us show you how it works.

7 SMALL BUSINESSES YOU CAN DO IN 2021 WITH LESS THAN 100K

Although Rome was not built in a day, you can lay the foundation of your own “Rome” today. As the saying goes, every big thing has a beginning – which sometimes could be small. However, whatever your ambitions in business might be and regardless of the economic situation in the country, you can start an enterprise which is capital-friendly yet profitable enough to help you achieve great milestones by the end of 2021.
Whether as a full-time or part-time hustle, you can start these seven businesses with ₦100,000 or less:

1. Catering
Are you a good cook? Then you could as well make money off it. The popular saying, “Man must chop”, has never been more real. Food is a necessity, so venturing into the food business isn’t a bad idea. However, you have to create a niche for yourself based on your target market.
For instance, you can target high-paying clients like employees of banks and multinationals as their go-to person for lunch. You must ensure you meet their taste and other requirements. Some of what you need to start are foodstuff, key ingredients and a cooker. Note: It is advisable you start your food business as a pre-order service, to avoid waste.

2. Livestock & poultry farming
Poultry farming is one of the fastest-growing agricultural businesses in Nigeria. This is partly because it is not capital intensive and you can get your ROI in just 5 months! Do you have a big compound? If yes, put that backyard to use. All you need to start
• Decide the type of livestock or birds to rear. Choose based on your target market and the season.
• Select the right location: You can use your compound space but ensure that the environment is free from predators.
• Feeding and medication: The feed should be highly nutritious. Also, regularly administer vaccines and medication to prevent diseases.

3. Thrift or ‘Okrika’ selling
The fashion business is one you can easily go for if you have eyes for what’s in vogue; indeed, looking good is good business. Okrika markets are in major cities across Nigeria including Lagos, Aba, Kano and Onitsha. Whether fairly used or new clothes, your customers are not farfetched. You just need to identify your target market, where they are and the type of clothes they prefer.

4. Baking
Baking is a thriving business in Nigeria. Pastries are in constant demand as most people love to celebrate or at least mark their special days. From birthdays to weddings, dedications, anniversaries, house warming, bridal showers, there is always a need for pastries. Even when there are no ceremonies, baked foods are filling and can be consumed as snacks.

5. Natural drinks and juice
Everybody wants a healthy drink but not many have the time to produce it. Learn the process, get the raw materials needed for the kind of drinks you would love to start with, a small refrigerator and branded bottles to position your business properly.

6. Candlemaking
The production of scented candles is a simple and affordable business you can go into from the comfort of your home. People want warmth in their homes; a beautifully scented candle makes everything brighter. Whether as a DIY master or a newbie, the process for basic candle production is easy to follow. It is also advisable that you customise or personalise your products to differentiate yourself from competitors.
READ ALSO: What your business must do ahead of 2021

7. Ghostwriting
Do you consider yourself a skilled user of words? You can become a freelance writer and editor as a side-hustle or even a full-time job. Media agencies, blogs and online workplaces like Fiverr and Upwork are in need of your skill. Put it to work and begin to earn already.
No matter the business you choose to explore, you should SIGN UP on Paylink to enjoy an online payment solution with e-commerce tools designed to support your business growth.
Let us know your thoughts on the listed businesses – add yours as well.

Remember, Elon Musk’s net worth increased during a global recession and many uncertainties. With the right business idea and tools, you too can cash out in 2021. Don’t dull!
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Social Media Marketing (SMM) Objectives