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Should I buy an iPhone or a car, 🚗 this 5k is giving me sleepless night.

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When you’re thinking about different marketing channels to talk and engage with your ideal customers, what is the first thing that comes to mind?

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Lets Talk About S.E.O (Search Engine Optimization)

SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google.

The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.

Look at it this way. When someone types “vegan lasagna” into Google, they’re likely looking for a recipe, ingredients, and instructions on how to make it. If you wrote an article about making vegan lasagna, you’d want people to find your recipe. For anyone to find it, you need to rank above all the other websites with recipes for vegan lasagna. It’s not easy, but that’s what SEO marketing is all

Beyond developing an impressive website, search engine optimization (SEO) is perhaps the most impactful marketing strategy for small businesses. SEO is the process of optimizing your website and content for search engines or end users to find your company easily.

Often, the higher you rank on Google, the more likely you’ll be able to drive traffic and consumers to your website. With over 35% of all traffic coming from local sources, customers searching for your services will be more likely to find your business in search engine results.

You can implement SEO by:

1. Creating a Google My Business account
2. Requesting reviews from your customers
3. Optimizing your website with local keywords
4. Creating blog posts or videos that relate to the local community
5. Using location pages
6. Focusing on getting high-quality backlinks

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The harsh reality of Facebook today is that only about 1 out of 50 people who are already fans of your page will see any single post you make on your Facebook business page,” said Sam Underwood, director of business strategy at digital agency Futurety.

“Long gone are the days of posting and knowing that many, if not most, of your fans will see that content.”

But fear not, small businesses, there is hope.

Here are Few tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget.

1. Post with intent.
Small businesses need to be more mindful about how they communicate with their audiences.

You can’t just throw things onto Facebook and hope someone sees them“ You need to post with intention and then decide what you are going to do with that post.

2. Optimize your profile page.
Because tabs serve as the navigation bar for your Facebook business page, it is important to make sure they are well organized and improve the audience’s ability to find information.

By optimizing tabs, restructuring their hierarchy and including or removing important tabs, you provide the user with a smoother experience.

3. Create a Facebook group.
Maria Mora, content director at digital marketing agency Big Sea, said to create a Facebook Group, not for promotional purposes, but to allow for an exchange of information related to a given business.

“For example, if you sell essential oils, you can create a Facebook group specifically about pet owners trying aromatherapy,” she said. “The key is to find a niche within your customers’ interests and give them a space to connect. As that group grows, you can sparingly share your content, such as relevant articles or whitepapers.”

4. Consider boosted posts.
Facebook’s boost post (or sponsored post) feature allows users to expand the audience for their posts exponentially and target highly engaged and relevant prospects with very little budget.

“Not only can it help you recoup lost organic reach from ongoing algorithmic changes, but it can increase visibility that ultimately generates traffic to your content and/or purchases for your product or service,”

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Dear Business Owner.

I just want to let you know, there are some markets that are very competitive. Fashion, Beauty and SkinCare, to name few

Before a customer actually sees your products, he or she has seen the same products from 10-20 different advertisers.

What you then need to stand out is not to sell Products but to Build a Community. A community helps businesses house all their customers in one platform and feed them the joy of his/her products.

Once your customers fully trust you and integrates, then you use them to advertise.

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Generating consistent sales is a common challenge for all types of entrepreneurs, and online class creators are no exception.

When it comes to selling online classes or products, even if you have a sizeable audience, there may come a time when you’ve exhausted your promotional efforts and your chances of acquiring new students from your existing audience are slim.

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At that point, you need to reach new people to start generating sales. For many successful online class creators, the solution to growing their audience and generating consistent sales is Facebook advertising.

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Despite the numerous benefits attached to acquisition of skills online via diferrent E-Learning Platforms, one of the major challenges people do encounter is the Cost of Purchasing Courses on these platforms.

This has prevented so many people from learning their desired skills, considering the cost they will incure on purchasing the course and the extra cost that will be incured on data subscription to either download or stream the course videos online.

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While away, I created an ebook on "Ultimate Guide to Facebook Ads | Selling Online Classes"

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11 BENEFITS OF FACEBOOK ADS

1. The Facebook Advertising Platform Offers Robust Analytics

2. You Can Micro-Target Your Exact Audience

3. You Can Create Ads Catering to Your Specific Objective

4. You’ll Reach Far More People Than You Ever Will With Organic Posts

5. Ads Allow You to Remarket to People Who Have Already Interacted With You

6. With Proper Targeting, You Can Get Clicks and Conversions for Cheap

7. You Can Easily Find New Leads With Facebook Ads

8. You Can Add a Custom Call-to-Action Button

9. People Are Almost Always on Social Media

10. You Can Easily Scale Your Content Promotion

11. You’ll Encourage Customer Loyalty

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