The Sales Funnel Embassy

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Here are a few different types of funnels you might use:

ONE-PAGER

As the name suggests, it's just one page with everything. A straight-to-booking-page funnel is a good example.

VSL

This is probably the most standard funnel and the one I'd recommend starting with. VSL = video sales letter

WEBINAR

This is basically a VSL with a couple extra steps and features. I'd say this is more advanced because there are usually tracking issues that need to be figured out before you can scale it.

TRIPWIRE

This is a low-ticket funnel (usually) where we offer something of high-value for a low price to get them in the door and then we make multiple follow-up offers that make it worth it.

I've been getting a lot of questions from beginners about which funnel to choose, and in our community some people want to use non-standard funnels, so I made this image to show you what funnels look like, and put all the information and resources in this Vault:

Try to categorize your offers like this:
1. Do-it-yourself
2. Done-with-you
3. Done-for-you
I'll include some of my own examples:
DIY will be your cheapest offers.
Mine are between $5 and $297.
They will help you acquire customers.
And not just get customers…
But get them at break even or better, liquidating your expenses.
Then you’ve got your DWY offers.
Mine are between $500 and $30,000.
They let you help customers with implementation.
Which takes them to the level where they can get your DFY offers.
Mine are between $50,000 and $100,000.
But…
Markets and niches are different, so your numbers will be different too.
Once you’ve figured out the numbers that make sense in your specific case…
The next step is shift from one-time offers to recurring offers.
It’s easiest to bake in a recurring payment to DFY…
Because it’s typically a service that is delivered continually…
So when you close the deal, you are agreeing on a certain number of months of service.
When someone pays me $50,000 - $100,000 for DFY, it’s typically over 2 to 6 months, depending on the size of the project.
And then they can hire me for the next DFY project.
After that, you want to have a DWY recurring offer.
Here it takes more effort to “prove” the value you provide on a recurring basis…
Because ultimately they are doing the necessary actions and you are guiding them or doing pieces together with them or reviewing their work.
That’s why when someone joins Accelerator for $3,000/month or $20,000/year they can submit “expert evaluations” and I personally check their work, give feedback, and even give them new versions of their copy.
That’s in addition to our two weekly implementation calls.
Plus, they can ask other questions in our private workspace, so they’ve basically got direct access to me 24/7.
And when someone joins Amplifier for $500/month they get one call a week and the private workspace.
The difference between the two is varied degrees of DWY, where one is more hands-on than the other.
And then, we’ve also got a one-time offer for Catalyst…
Where again we have two options based on a varied degree of DWY.
They can either pay $997 and then use the group for DWY feedback…
Or pay $3,000 and get 90 days of DWY help in our private community and on 1:1 implementation calls.
After that, you can have a recurring DIY offer.
But this is where it’s hardest to “prove” the recurring value you provide…
Because it’s probably prerecorded content or premade resources…
Otherwise, it wouldn’t be DIY, but instead DWY…
And that means you have to continually create content and resources.
Instead, we have packages of our best content and resources as one-time offers for $27, $197, $97, etc.

A proven funnel formula typically includes the following steps:

1. Traffic: Attracting visitors to your website or landing page through various channels such as social media, search engines, paid ads, or email marketing.

2. Landing Page: A dedicated page designed to capture visitor information, often offering something of value in exchange, such as a lead magnet.

3. High-Value Lead Magnet: An enticing offer provided for free (like an eBook, checklist, discount, or webinar) to encourage visitors to share their contact details.

4. Indoctrination Emails: A series of emails designed to educate, build trust, and establish a relationship with the leads. This phase often includes storytelling, value-driven content, and insights about your brand or products.

5. Sales Email: Targeted emails with compelling offers and calls-to-action (CTAs) encouraging leads to make a purchase.

6. Sales Page: A persuasive page where leads are directed to make a purchase. It usually includes product details, testimonials, benefits, and a strong CTA.

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🔵 6 Steps to make 6 Figures while focusing on 1 Niche:
(sharing my revenue numbers at the end)
So let's say you're in the online business space.
Like me, the "funnel" space.
You can now "diversify" while staying focused.
Here's how:
✅ 1) Funnel Agency Income
You build funnels FOR clients.
Get on zoom calls and see what they need.
Tell them what funnel "type" works best for them.
Then offer to do it for them.
Become the go-to for that niche.
Let's say it's "course creators".
You now build funnels for course creators.
Step 2 enters the room.
✅ 2) Template Income
You now TEMPLATIZE your funnel builds
So as you get more clients...
Some will say "ah sorry I can't afford that",
which btw is totally ok.
You can now tell them:
"No worries, what I can do is give you the TEMPLATE for that's proven to sell courses on auto-pilot.
"Ah great, how much is it"
"Just $97, and I'll be here if you have any questions on it."
"Sounds good, how do we get started?"
Which leads me to step 3.
✅ 3) Affiliate Income
This is your "bonus" money.
It'll range from $1k-2k/m depending on how many clients you have.
But you get paid when clients sign up to the software you use.
Or should I say "softwares".
Could be Clickfunnels.
High level.
Systeme.
Kickpages.
Simvoly.
Doesn't matter.
You get paid every single month they use it.
And because they now have a funnel + offer.
They'll "stick" on the platform.
Which leads me to the next step.
✅ 4) Course Income
What's the next thing they need?
Support.
Support on "growing" the business.
Could be a content course.
Ads course.
Or just more "funnel stuff".
Split testing.
Funnel design.
Copywriting etc.
Lots of clients will buy the course for their team too.
So now you got 4 income streams, from just existing clients.
But hol' up.
"There's more."
✅ 5) Coaching/Consulting Income
This is for buyers like me.
I prefer to pay money for ACCESS.
Access to someone for asking questions.
It's the best way to "shrink time" for achieving a goal.
So you can sell 1 on 1 calls for $500/$1k per hour.
Or packages/programs for $3k-10k that are 3-12 months.
Not everyone wants coaching.
Which is why you offer the other, done for you services, templates, courses and affiliate income.
"Great G, what's the last one?"
Glad you asked.
✅ 6) Youtube Income
This is YT ad sense.
You just need 1,000 subs.
4,000 watch hours.
And no strikes on your channel.
And you're good to go.
You now make money every month for just uploading videos.
I made $2k last month with 6k subs.
All while another youtuber made $1k from 200k subs.
The difference?
I had a "better" niche.
He's in the gaming space.
And I'm in the business space.
YT pays much more for that.
So those are the 6 Income Streams.
Which one are you gonna implement first?
Btw this works best if you follow the order above.
And it doesn't have to be "course creation" niche.
Take real estate for an example:
✅ Real estate funnel builds
✅ Real estate funnel templates
✅ Real estate software affiliate income
✅ Real estate success course
✅ Real estate coaching
✅ YT Ad sense in the real estate space

Let me know your comment below

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What is a value ladder?
A value ladder is the lineup of your offers.

Picture a ladder with four steps.

Each step of the ladder elevates you to a higher level.

Naturally, the fourth and highest step is the most valuable.

Step 1: Is Your Free Offer

Step 2: Is Your Intro Offer

Step 3: Is Your Lead Offer

Step 4: Is Your Rainmaker Offer Where You Can Serve Clients At The Highest Level

Example 1. Personal trainer/Fitness coach
Free Offer: Free consultation or fitness assessment

Intro Offer: Entry-level fitness package with basic workout plan

Lead Offer: Mid-tier package with personalized workouts and nutrition plan

Rainmaker Offer: Premium package with exclusive access to personal training sessions and customized workout plans

Example 2. Digital marketing agency
Free Offer: free blog content and social media posts

Intro Offer: low cost e-book or webinar

Lead Offer: Entry-level marketing package with basic services

Rainmaker offer: premium marketing package with advanced services and consulting

Example 3. E-commerce store
Free: download or discount on first purchase for subscribing to email list

Intro offer: entry-level product or bundle with basic features

Lead offer: mid-tier product or bundle with additional features and value-adds

Rainmaker offer: premium product or bundle with full feature set and exclusive offers

Can you see how this works?
📌 Need help with developing a value ladder customized to your business, message me