Charles O'Tudor

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A great way to figure out what makes your personal brand tick is to closely review your personal compass - they give direction to the choices you make and the way you behave.

At this point you are making critical decisions about the future and also navigating the next steps.
There's nothing more powerful than aligning who you are with what you do and how you do it.

Sometimes values seem nebulous.
They can be hard to define until someone or something violates them.
If you need help to clarify your values,think about some of the most memorable conflicts you have had in your life.
Examine them closely for the essence of what truly bugged you.

What crossed the line?
Which value did that violate?
Chances are,if you remember the conflict,it's because it touched on one of your core personal brand values.

Have an week ahead.

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Bringing sanity to distortion is a classic tool for top thought leads.
The idea that everything is in disarray until it isn't is one holy grail differentiating factor.

In essence, the pursuit of lucidity involves the art of imbuing coherence into concepts, whether through the written word, spoken discourse, or other channels of acquisition.
Brand discretion is like walking that tightrope perfectly, the line between disorganised sanity and sanity, making sure people understand what you are saying.

BRAND Discretion can be likened to a tool that top brands deploy to make their words and symbols really count.
Picture addressing a diverse assembly, where each individual interprets your message through the prism of personal experience—a kaleidoscope of perspectives.

Brand discretion helps you communicate in a way that everyone understands.
It's like speaking different languages to different people.
The stratagem employs colors, catchphrases and gestures to convey intent,
reaching beyond outcomes to embrace the process and cultivate inclusivity among your audience.

For instance, enabling audience input exemplifies superior engagement, while colors like red evoke urgency and blue evokes calm.
A catchy slogan can make people excited or make them want to do something important.
A close example is the recent expansion of an on-demand food delivery service startup to more states across Nigeria, their communication for Ibadan, a mostly yoruba speaking community was, “Ibadan, Ki ni so?’’

It's vital to recognize that brand discretion isn't a form of manipulation; rather, it mirrors a genial conversation.
It unearths commonalities while honoring distinctions.
Imagine delivering a speech that everyone remains in awe of.
Your words make them feel hopeful and inspired.
That's what brand discretion does, it can make people believe in a better future - a future where you are a major player.

Brand discretion is about making a mark on one person - it's about transforming minds, a single mind.

Brand discretion leaves an indelible imprint on individuals.
It serves as an unseen superpower, enabling you to forge connections across every stratum of society.
Don’t you think it’s time to unleash your superpower?

“ To win the big stakes in this changed world,you must catch the spirit of great pioneers of the past,whose dreams have given to civilization all that it has of value,the spirit that serves as the life-blood of our own country,your opportunity and mine,to develop and market our talents “
-Napoleon Hill

Pioneers have shaped,directed and forged society forward.
Not out of a need for fame,selfish ambition,greed or even success,but because every single Fibre in their being was designed to inspire the world with something new.

Their road is nothing close to easy,paved instead with naysayers,self-doubt,limited resources and the existing status-quo.
True pioneers have often had to create out of nothing,building the tools before building the idea.
Ideas that challenge us,forcing us to look at ourselves and question not just how,but why we do what we do.

Pioneers shine the spotlight of “ what if “ on the limitations we’ve imposed on ourselves.
But perhaps the greatest gift pioneers give to us all is that they invite us to imagine.
Fighting the notion of “ impossible to realise the unbelievable “,both in the mundane and the momentous.

This future forward spirit remains in all of us.
We are all created in the image of God,the almighty.
Invariably we have greatness in all of US.
May you ignite the and embedded in you.
The world is your oyster,go forth and conquer.
Have an weekend.
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*Excerpts for this content were extracted from the a published compendium by .

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Collaboration isn’t confined to the world of products.
It extends its tendrils into storytelling, experiences and even values.
Brands share narratives, crafting compelling saga that bridges their histories and aspirations.
They invite customers to partake in a multi-dimensional experience that leaves a lasting impression.

Possibilities emerge with identity and collaboration — this is the crux of Brand Intersection, a pivotal juncture where the intricate dance between identity and collaboration unfurls its limitless potential.
Brand Intersection isn't about erasing individuality; it’s about enhancing it through collaboration.

It’s an open invitation for brands to step out of their comfort zones and venture into uncharted territories, where innovation and creativity flourish.
Navigating the intricate pathways of Brand intersection, we witness the birth of new trends, the evolution of storytelling and the emergence of identities that are more than the sum of their parts.

Here, brands become catalysts for change, igniting conversations that shape culture, inspire generations and redefine the very essence of branding.
Envision a luxury fashion brand collaborating with an eco-conscious startup, resulting in a collection that seamlessly marries opulence with sustainability.
In this intersection, two brands embark on a journey of mutual exploration, harnessing their individual strengths to weave a narrative that captivates the audience.

Brand intersection influences spans of industries and domains.
It's a dynamic force that ignites the coalescence of ideas where collaboration births innovation and redefines the boundaries of possibility.
Brand intersection allows brands to unleash a cascade of creativity that extends beyond the immediate partnership, spurring a ripple effect of inspiration and transformation.
It also signifies a shift from traditional notions of competition to a harmonious coexistence that fuels growth and reimagines the landscape.

Finally,it’s a celebration of diversity and the realization that the whole is indeed greater than the sum of its parts.
As brands continue to embrace this philosophy, they not only chart a new course for themselves but also contribute to a collective journey of redefining the way we perceive and experience the world of brands.
Is your brand compliant?
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June 30, 1995: A week before her 46th birthday,
Phyllis Hyman died by su***de after overdosing on a mixture of Tuinal and vodka in the bedroom of her New York City apartment.

She was found unconscious at 2:00 p.m. and died at 3:50 p.m. at St. Luke's-Roosevelt Hospital [now Mount Sinai West] hours before she was scheduled to perform at the Apollo Theater.

Her su***de note read in part:

"I'm tired.
I'm tired.
Those of you that I love know who you are.
May God bless you."

Hyman suffered from bipolar disorder for years, and was diagnosed in the 1980s.
She often self-medicated with alcohol and drugs, and frequently spoke about su***de.

Phyllis Linda Hyman was a singer, songwriter, and actress.
Hyman is best known for her music during the late 1970s through the early 1990s, some of her most notable songs were "You Know How to Love Me" (1979), "Living All Alone" (1986) and "Don't Wanna Change the World" (1991).

Hyman also performed on Broadway in the 1981 musical based on the music of Duke Ellington, Sophisticated Ladies, which ran from 1981 until 1983.
The musical earned her a Theatre World Award and a Tony Award nomination for Best Performance by a Featured Actress in a Musical.

There are individuals out there close to you and I going through issues we never can fathom.
We all are going through stuff but with different threshold levels.
It’s time, to look out more,talk less and listen more.
You might just save a life.
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*COPIED.

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In 1563, Jesus of Lübeck was chartered to a group of merchants by Queen Elizabeth I, becoming involved in the Atlantic slave trade and smuggling under John Hawkins, who organized four slave voyages to West Africa and the West Indies between 1562 and 1568.

Slavery has historically been widespread in Africa.
Systems of servitude and slavery were common in parts of Africa in ancient times, as they were in much of the rest of the ancient world.
When the trans-Saharan slave trade, Indian Ocean slave trade and Atlantic slave trade [which started in the 16th century] began, many of the pre-existing local African slave systems began supplying captives for slave markets outside Africa.
Slavery in contemporary Africa is still practiced despite it being illegal.

In the relevant literature African slavery is categorized into indigenous slavery and export slavery, depending on whether or not slaves were traded beyond the continent.
Slavery in historical Africa was practiced in many different forms: Debt slavery, enslavement of war captives, military slavery, slavery for prostitution, and enslavement of criminals were all practiced in various parts of Africa.

Slavery for domestic and court purposes was widespread throughout Africa.
Plantation slavery also occurred, primarily on the eastern coast of Africa and in parts of West Africa.
The importance of domestic plantation slavery increased during the 19th century, due to the abolition of the Atlantic slave trade.

Many African states dependent on the international slave trade reoriented their economies towards legitimate commerce worked by slave labour.

One thing human slavery has been akin to, is queues, long lines of queues of hopelessness and beaten down giants.
The present high cost of living in Nigeria today , remind me of how the history books depict the slave men as they walked slowly and painfully towards their end.

With Nigeria being in an economic crunch, if the ship named Jesus returns to our shores today would you willingly go in?
Please don’t ask me,because I won’t be able to answer right now.
Have an weekend.

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The power and glory.

Over the years,I have consciously avoided joining issues of this nature, but same is relevant to my focus right now -developing super personal brands.
Consistently, I have also harped on the need for every individual with a quest for excellence long-term to go through the process of through the personal branding sessions.

I stumbled on the write up below and remembered vividly Brymos exit from chocolate city and all the negative issues that were avoidable.
It’s all about restraint.
Read on.

I like Brymo because he's not your regular artiste. His music is different and in a class of its own.
He's also carved a niche for himself as a result.
He stands out in his craft, and I give it to him.

Unfortunately, I have not had the privilege to thank him for attending my dad's 70th birthday in London some 11 years ago, when my friend, Alariwo of Africa, hauled him to the Executive wing of the famous 805 Restaurant on old Kent Road. Too bad, I'm still not doing that now.

Brymo, there's something about being tagged controversial in one's calling or chosen lifestyle that leaves one with respect at all times.
It doesn't necessarily connote negativity.
Being controversial could be positive by standing firm on your beliefs, away from the maddening crowd.

Therefore, I don't have a problem with the fact that a section of the media has tagged you controversial, so long it speaks to decent principles, acceptable by an average right-thinking mind.

But your recent engagement with the Adekunle Gold family is completely out of line and character, and equally bereft of wisdom. Even more unfortunate is the fact that you have yet to see it as a major misstep on your part.
Instead, you went ahead to double down.

It does not matter whether wanting to get "intimate" with a woman was a lust you nursed before she was married or that you even had your way at all.
That's one of the things that should die with you as a grown ass man.

The heart of a "real man" is expected to be so large that you can't possibly view all of its contents with the smallest camera science has ever invented. There are things a man is not expected to say to anyone at all.
They live and die with you, more so that it's never been public knowledge.

The woman in question is married now and happily, too. She is also a colleague as well as her husband. Whatever fantasy you had before her current status should have perished in your mind and not to be treated to a salivating public. To what end?
So, stop pontificating, Brymo.

You disrespected that woman, demeaned her husband, and embarrassed her family and friends.
You should show decency and maturity by apologising to them, as the husband has demanded.

Make no more effort to justify this utter claptrap.
It reduces you, instead.
Invest in your personal brand now.
*CreativeCapital | Olawale Olaleye

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We live in a world plagued by biases and fluctuating values, the significance of honor, consistency, and the power to break biases cannot be understated.
My recent recognition with the prestigious Icon Award from GLG Communications [] is perhaps a testament to an unwavering commitment to these virtues.

Subconsciously replaying the events from Friday, I am inspired to write on the transformative power of honor, consistency and breaking the bias.

The Strength of Honor:
Honor is a guiding principle that compels individuals to act with integrity, righteousness and fairness.
As a global personal and corporate brand, honor is a highly essential attribute if you are to unleash your next level.
Throughout your brand journey, your commitment must be to;
•Demonstrate a deep sense of moral responsibility.
•Consistently make decisions that prioritize ethical conduct and uphold the dignity of others. •Through your actions, establish a standard of excellence which will inspire others to emulate your unwavering commitment to honor in their own lives.

The Power of Consistency:
Consistency is the thread that weaves dreams into reality.
I have often said that your BRAND does not just form, it BECOMES through consistency.
One of the greatest hacks to brand excellence is to relentlessly pursue your goals, undeterred by obstacles and setbacks.
Your commitment must be to your vision.
You must always remind yourself that success is not an overnight phenomenon but the result of persistent, focused action.
Breaking the Bias:

Bias, whether conscious or unconscious, permeates various aspects of our society, hindering progress and perpetuating injustice.
We have become so used to what is that we do not pause to reflect on what could be.
I have been a shepherd of challenging bias in all its forms in my industry and this has been my USP, the difference I bring to the table.

To become a global brand do not be afraid of shattering barriers and innoventing.
Being traditional doesn't mean stoic or stagnant, you can be ahead of the curve while maintaining the essential principles that have always been.
The Icon Award is not a celebration of one individual's accomplishments but also a symbol of hope, constancy and all the work that has gone before.

For me, this only serves as a powerful reminder that honor, consistency and breaking bias are not mere buzzwords but essential principles that can shape lives and transform brands.
SOSONGO for putting together such a gathering of eloquence and excellence, you are indeed on the path and living through these principles.
You are already leaving indelible marks in your space.
I hope your journey continues to inspire you to strive for greatness and make a difference in your own unique way.
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IntentionalBranding.

In the realm of creativity, a new chapter emerges within the canvas.
We dive deeper into the heart of branding, exploring the hidden artistry that lies within.

"Beyond the Canvas Branding" introduces us to a world where imagination and innovation converge.
Within the Canvas takes us on a journey to discover the intricate details that bring branding to life.

In this realm, brands embrace their inner artist and unleash their creative potential. Here, the canvas becomes a sanctuary for authentic storytelling and genuine connections.

No longer limited to grand spectacles, we appreciate the subtle aspects that shape brand identity.
It's about the craftsmanship, the careful thought behind every brushstroke that resonates with discerning audiences.

Within the Canvas, brands delve into their core values, refining their purpose and infusing it into every aspect of their presence, paying attention to details and the mindful design.
It's the art of finding the balance between aesthetics and meaning.

In this realm, innovation takes on a reflective tone.
Brands draw inspiration from their own essence, exploring their heritage, values and unique stories.
They go beyond passing trends, seeking to make a lasting impact.

Within the Canvas, embraces simplicity, elegance and authenticity.
It's about forging personal connections, evoking emotions, and inspiring action.
Brands become vessels of meaning, provoking thoughts, leaving lasting impressions not just products or service providers.

So, let your brand's artistry unfold within the canvas.
Embrace the subtleties, the details and the essence beneath the surface.
Paint with intention, create with purpose, find your brand’s voice and unleash a masterpiece that speaks to the souls of your audience.
week ahead.

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Creativity is not merely an expression—it is a revolution.
A realm where imagination, innovation, and audacity converge to redefine the very essence of brand identity.

In this realm, branding transcends its conventional limits, becoming a dynamic force that extends far beyond logos and slogans. It becomes a captivating story, a compelling narrative that captures the hearts and minds of audiences.

"Beyond the Canvas Branding" challenges the notion that branding is a static, one-dimensional concept and invites you to reimagine it as a vibrant, ever-evolving art form.

In this realm, brands become artists, wielding creativity as their brush and the marketplace as their canvas. They step into uncharted territories, fearlessly exploring new mediums, channels, and technologies to express their unique vision.
They blend design, storytelling and innovation to create immersive experiences that resonate deeply with their target audience.

It is a place where cutting-edge digital experiences merge with purpose-driven messaging, where authenticity and storytelling reign supreme.
But "Beyond the Canvas Branding" is not just a place—it is a mindset.
It is a relentless pursuit of excellence, an unwavering commitment to pushing the boundaries of what branding can achieve.
It challenges you to think beyond the obvious, to defy industry norms and to infuse your brand with a sense of purpose and passion that resonates with your audience on a deep level.

Embrace the spirit and unlock the true potential of your brand.
Paint with creativity, sculpt with innovation and compose symphonies of brand experiences that captivate and inspires.

So, dare to dream, dare to create, and let your imagination guide your brand to new heights. Embrace the infinite possibilities that lie "Beyond the Canvas Branding" and unleash the power of your brand's badassery.

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It is written, "Trust in the Lord with all your heart, and do not lean on your own understanding.
In all your ways acknowledge him, and he will make straight your paths."

My session at business acceleration course mirrored on defining how world-class marketing transcends mere sales and delved into the art of crafting profound connections with the target audience through a well thought brand strategy.
Marketing begins with a brand, the essence of WHO we are, our VALUES, and our unique STORY.

A brand breathes life into our products and services, igniting a flame of recognition and resonance within the hearts of the target audience.
You cannot market a FLAWED brand.
The true essence of marketing lies in TRUTH, creating an emotional connection with your audience through the consistency of promise made and promise fulfilled.

You must seek to understand their deepest desires, fears, and aspirations.
Even more important, you start by reaching out to your own heart, understanding your WHY, your STORY and the true essence of why you do what you do.
Entrepreneurs must become storytellers through product QUALITY, LOOK, FEEL, weaving narratives that captivate the imagination and speak to the transformational impact their products have on their customers lives.

Entrepreneurs should know that a BRAND doesn't just form, it BECOMES through consistency.
Consistency in messaging, branding, and interactions.
By establishing a clear and coherent identity, brands cultivate trust and loyalty.
Customers come to recognize you as a reliable beacon in a sea of noise, knowing that your commitment to their well-being remains unwavering.

Marketing is an ever-evolving process that requires adaptability and a keen awareness of the changing needs and preferences of your audience.
My message is simple: Begin with the brand in mind, embrace the power of storytelling, the art of connection, the unwavering pursuit of excellence and the work of your hands will be blessed.

Truly honoured to have shared a bit of my blessings with such an excellent audience.

x for the platform.
On a different note,happy Father’s Day to all fathers out there.
You deserve your flowers.

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"Democracy is the only system that persists in asking the powers that be whether they are the powers that ought to be."
- Athenian saying.

The ancient city-state of Athens in Greece is widely regarded as the first nation to introduce democracy.
Demokratia, which translates to "rule by the people," was not without its limitations and exclusions, but it represented a significant step towards giving citizens a voice in the decision-making process.

Unravelling:
In a digitally connected world dominated by social media, emerges as a thought-provoking concept.
Brands initially indicated quality and trust, but with democratised technology and communication, consumers gained power. empowers consumers to shape brand perception, values and practices, challenging traditional branding norms.

Lessons:
In the Western world, has flourished, fueled by social media and influencer culture. Consumers voice opinions, share experiences and demand accountability.
Brands adopt transparency, purpose-driven marketing, and shared values.
Consumers co-create narratives, provide feedback, and influence product development - this truth applies when it comes to National Branding, inclusion is essential to any thriving democracy.

Africa:
In Africa, is in its early stages but holds potential.
A growing middle class and increased internet access create opportunities for brands to engage a diverse consumer base.

Brands [National Brands inclusive] must understand local nuances, values and aspirations.
Collaboration between brands, communities and governments can drive positive change.
Democracy remains the truest sense for citizenry in the world.
should empower citizens and propel Africa towards inclusive development.

Nation-states in Africa should focus on:
1. Empowering Citizens: Prioritize transparency, ethical practices and human rights.

2. Driving Economic Growth: Promote job creation, fair wages and skills development.
Support entrepreneurship, innovation, and sustainability.

3. Fostering Social Impact: Engage in meaningful corporate social responsibility, addressing education, healthcare, environment and poverty.

4. Embracing Diversity: Celebrate each state's cultural heritage, promoting inclusivity, tolerance and unity.

The rise of marks a transformative shift in the relationship between consumers and brands, where consumers wield significant influence over the direction and actions of companies and countries.
As this phenomenon continues to shape the Western world, it is important to acknowledge that in Africa, the concept is still in its early stages of development, gradually gaining momentum.

The one thing that inspires my belief in the potential for growth and progress in Africa's journey towards brand accountability and consumer empowerment is the words of the ancient Greek poet, Hesiod, "Having many hopes, always lift them up and proceed with actions towards the gods."

I believe by nurturing this spirit of hope and action, Africa's journey towards brand democracy can thrive and contribute to a more empowered and inclusive global marketplace.
Despite the odds,we arise.
Have an awesome democracy day Nigerians.

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"Democracy is the only system that persists in asking the powers that be whether they are the powers that ought to be."
- Athenian saying.

The ancient city-state of Athens in Greece is widely regarded as the first nation to introduce democracy.
Demokratia, which translates to "rule by the people," was not without its limitations and exclusions, but it represented a significant step towards giving citizens a voice in the decision-making process.

Unravelling:
In a digitally connected world dominated by social media, emerges as a thought-provoking concept.
Brands initially indicated quality and trust, but with democratised technology and communication, consumers gained power. empowers consumers to shape brand perception, values and practices, challenging traditional branding norms.

Lessons:
In the Western world, has flourished, fueled by social media and influencer culture. Consumers voice opinions, share experiences and demand accountability.
Brands adopt transparency, purpose-driven marketing, and shared values.
Consumers co-create narratives, provide feedback, and influence product development - this truth applies when it comes to National Branding, inclusion is essential to any thriving democracy.

Africa:
In Africa, is in its early stages but holds potential.
A growing middle class and increased internet access create opportunities for brands to engage a diverse consumer base.

Brands [National Brands inclusive] must understand local nuances, values and aspirations.
Collaboration between brands, communities and governments can drive positive change.
Democracy remains the truest sense for citizenry in the world.
should empower citizens and propel Africa towards inclusive development.

Nation-states in Africa should focus on:
1. Empowering Citizens: Prioritize transparency, ethical practices and human rights.

2. Driving Economic Growth: Promote job creation, fair wages and skills development.
Support entrepreneurship, innovation, and sustainability.

3. Fostering Social Impact: Engage in meaningful corporate social responsibility, addressing education, healthcare, environment and poverty.

4. Embracing Diversity: Celebrate each state's cultural heritage, promoting inclusivity, tolerance and unity.

The rise of marks a transformative shift in the relationship between consumers and brands, where consumers wield significant influence over the direction and actions of companies and countries.
As this phenomenon continues to shape the Western world, it is important to acknowledge that in Africa, the concept is still in its early stages of development, gradually gaining momentum.
The one thing that inspires my belief in the potential for growth and progress in Africa's journey towards brand accountability and consumer empowerment is the words of the ancient Greek poet, Hesiod, "Having many hopes, always lift them up and proceed with actions towards the gods."

I believe by nurturing this spirit of hope and action, Africa's journey towards brand democracy can thrive and contribute to a more empowered and inclusive global marketplace.
Despite the odds,we arise.
Have an awesome democracy day Nigerians.

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Brand evolution is the ongoing process of shaping a brand around a changing consumer and market behavior.

This process naturally happens in stages, but even the smallest changes can lead to an impact on your audience and sales.
It is key to evolve your brand over time to ensure you keep up with the latest industry trends, not just to stay ahead of your competition, but to stay within the frames of your best version.

Pause.

But What are the core advantages of brand evolution?
By evolving your brand over time, you are positioning yourself as modern to your audience, or as it is described in arts, Avante-garde.

It also helps your brand to be reactive with design trends and the needs of your customers.

Brand evolution is an extremely effective way of keeping your current audience and engaging new communities.
It also ensures that your brand is easily recognisable through evolution and reflects the ever improving values of your corporate brand.

Finally, brand evolution builds a culture around continuous improvement within your organization.

Join me on the 20th of June,2023 as I dissect this topic.

It’s and open to all past participants of the five seasons and brand enthusiasts who have attended my personal brand sessions over the years, but pre-registration is important.

Register here: www.charlesotudor.com/evolve