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A new app by Facebook INSTAGRAM REELS (copy of TikTok a) officially enters over 50 countries!
After successful tests in Brazil, Germany or India, Facebook decided to use the TikTok crisis to release its version of this popular Instagram app.
Will the Chinese platform divide the fate of Snapchat? Does Mark Zuckerberg work with Donald Trump?
Share your opinion and write if you already have access to # Reels !

The scams appear to be part of a widespread hacking operation affecting multiple accounts...

AD COPY AND HOW IT IS USED IN ADVERTISING

When it comes to marketing and sales, it is vital to have a firm understanding of ad copy. Without understanding ad copy, your business will lose prospects and sales. You will experience much lower conversion rates, and your profits will suffer. In fact, not knowing how to use ad copy could cause your business to fail.

However, if you learn to use ad copy effectively, you will increase the reach and potential of your business. You will be more successful, and you will get more customers.

•HOW AD COPY WORKS

Ad copy is a very specific type of content. It is designed to get the reader to respond or take action. In a standard sales setting, salespeople spend several minutes to several hours answering prospective customers' questions and addressing their concerns. Without this interaction, many of the customer’s objections would go unanswered. If a customer has unanswered objections, they will not buy the product or service.

But by taking the time to walk the customer through the process and providing valuable insights, the salesperson can effectively communicate with the customer. It increases the odds of making a sale. However, when selling online, this type of interaction is rarely possible. This is where ad copy comes in. Ad copy is a sales letter that addresses the possible objections a customer might have. It also highlights the key features and benefits the customer will receive by making a purchase.

•THE PURPOSE OF AD COPY

The goal of ad copy is to increase conversion rates and profits. There are three ways to make a business more profitable. You can increase the traffic to the sales page, increase the value of the product or service, or you can increase the percentage of web traffic that converts to customers. Increasing the conversion rate is the most effective way to increase the profitability of a business.

Ad copy achieves this by highlighting the key components of a product or service and communicating them to potential customers in a way they can relate to. When used properly, ad copy is very powerful and effective.

•IDENTIFYING AD COPY

Effective ad copy is easy to identify. Good ad copy will open with a powerful headline. The headline will do one of two things. It will either appeal to a fear or desire, or it will inspire curiosity. The goal of the headline is to stop readers in their tracks and inspire them to read the rest of the copy.

Properly written ad copy will appeal to both the logical reasons and emotional reasons that a customer would want to buy the product or service. Therefore, it is vital to take the key motivating factors of the customer into consideration when writing ad copy.

•THE TWO TYPES OF AD COPY

There are two main types of ad copy. There is written copy, which is the standard sales letter. But you also have video copy. Video copy is becoming increasingly popular. Effective video copy features an energetic individual verbalizing everything that would be covered in standard written copy.

5 BUSINESSES THAT ARE THRIVING DURING COVID-19 PANDEMIC

The Coronavirus Pandemic has hit the world economy like a ton of bricks. Countless businesses across various industries have practically shutdown or are operating at fraction of their full capacity as a result of the restrictions on movement imposed by governments around the world to curtail the spread of the virulent COVID-19.

The International Monetary Fund (IMF), through its Managing Director, Kristalina Georgieva, on March 27 confirmed that the global economy has already slipped into a recession. Also, the Organization for Economic Co-operation and Development (OECD) cut its GDP growth forecast for global economy for the year 2020 to 2.4%, the lowest rate since the 2008-2009 financial crisis. At the national levels, the United States, United Kingdom, Italy, France and Malaysia are just a few of the countries that are almost certainly headed for a recession.

However, not every business has been negatively impacted by the global pandemic. Businesses in certain industries are actually thriving amidst the COVID-19-induced economic downturn. Changing lifestyle and business patterns occasioned by the restrictions on movement in various parts of the world means that people are now forced to spend much of their time indoors and engage in indoor and online activities, albeit temporarily. This has opened up a window of opportunity for online-oriented businesses.

Below are 5 peculiar industries that are currently witnessing uncommon growth in a recession-hit global economy.

1. healthcare: It goes without saying that this is a boom period for businesses in the healthcare industry and its value chain. A lot of medical products and services are in high demand, such as surgical masks, hand sanitizers, disinfectants, vitamins and supplements, home healthcare and medical supplies, with many healthcare companies struggling to meet demands. Though saving lives is paramount in times like this, that has not stopped healthcare companies from smiling to the bank.

2. SOCIAL MEDIA: Social media consumption has risen sharply across the world since the onset of the coronavirus crisis. According to a survey by the London-based market research firm, Kantar, in 30 economies between March 14 and 24, instant messaging giant, WhatsApp, has seen a 40% increase in usage due to the COVID-19 pandemic. Similarly, social networking platform Facebook has witnessed a 37% bump in usage since the crisis began.

Thanks to the ubiquity of the digital media, people are now discovering and leveraging novel ways of staying in touch with friends, family and colleagues; keeping abreast of happenings within their locality and around the world; and combating boredom amidst the lockdown.

3. TELECOMMUTING: Organizations, including businesses, government agencies and religious bodies, have been forced to modify the way they operate in order to simultaneously keep their employees safe and ensure that their operations do not grind to a halt during the pandemic. More people than ever before are now working remotely. This phenomenon has elevated telecommuting platforms once considered luxuries to bare essentials of the work setting.

While stock markets have crashed and sent shares of travel and logistics companies like Uber and Lyft plummeting, the valuations of telecommuting companies like the video calling app Zoom have skyrocketed. The estimated net worth of Zoom's founder, Eric Yuan, has increased by more than $4 billion since the start of the coronavirus crisis.

4. GAMING: The entertainment industry generally is among the worst-hit industries in the coronavirus crisis. Movie studios have suspended production, sporting events have been cancelled, cinemas are shut, advert revenues for TV companies have dried up and streaming services like Netflix are struggling to churn out new content that will keep their subscribers engaged.

But the surge in demand for home entertainment has particularly benefited one niche business in the entertainment industry: online video gaming. US telco, Verizon, revealed in a recent report that video gaming traffic on its internet network during peak hours has spiked by as much as 75% since the shutdown in the United States began, and similar figures have been reported by other sources across other gaming hubs around the world.

5. E-LEARNING: For many, this lockdown is an opportunity for self-improvement. And they have seized it to develop their knowledge and expand their skill set by taking online courses in software development, cooking, makeup, fashion design, foreign languages and entrepreneurship, among others. Parents have also enrolled their children in online academic programs while waiting for schools to resume.

All in all, apart from businesses in the healthcare industry (for obvious reasons), the biggest winners – for the lack of a more somber term – here are online-based and online-oriented businesses. A key takeaway for entrepreneurs during this economic gloom and doom should be the need to embrace the digital economy.

by Chinedu Nnawetanma

The future belongs to those who learn more skills & combine them in creative ways.

Black-Owned Mobile Barber Shop is Just Like Uber, But For Haircuts! In today's fast-paced world, most people would want convenient and quick service whether it be transportation, food, or anything so as to not waste too much time. Darren Tenkorang, a 24-year-old Black entrepreneur, thought it would be profitable to use the same idea for male grooming. Thus, he co-fo...

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HOW TO FIND OUT WHAT YOUR CUSTOMERS ARE THINKING
Knowing what your customers actually think is like holding the book of knowledge. It leads to better decision-making, better allocation of resources, and a more effective marketing message. Some of the most creative forms of information gathering are only one white paper away for your customers.

HERE’S THE POINT

You can deduce only so much from your customers’ purchasing behavior. Knowing what they think will be the difference in moving your business forward. Customers don’t often volunteer information about their changing tastes, likes, goals, and ambitions; you have to ask them. Knowing these things can help you meet the needs of your ever-evolving customer base.

MARKET MORE EFFECTIVELY
Asking the right questions of your customers will allow you to know what they need to hear from your marketing message.

CREATE ADDITIONAL, TARGETED PRODUCTS OR SERVICES
Feedback allows you to know what products or services your customers want or need in addition to the ones you already provide.

REMOVE PRODUCTS OR SERVICES THAT WASTE RESOURCES
By identifying areas where your resources are overextended, (costing you money or employee energy) you can eliminate what’s not as profitable as other services or products.

IMPROVE CUSTOMER SERVICE PROCESSES
Based on customer responses, you can identify areas to improve your customer experience.

IMPROVE PEOPLE RESOURCES
Ask the right kind of questions that will help you discover the gaps in the skills or training of your workforce.

HOW TO GATHER THIS INFORMATION

• Comment Cards
• Surveys
• Events
• Get Reviews
• Face to Face

This white paper will help you know your customers by identifying who they are, gathering good intelligence on the things that matter about them and your market, and understanding what to do with that information once it’s collected.

Marketing a product or services, whether new or old, is important for any type of brand. There are many strategies that can be useful, but some businesses still tend to fail when – often they do not follow the right steps. Choosing one of the many professional business promotion services should be on your to-do list.
Social media should always play a big part in your marketing campaigns – whether you are trying to learn how to advertise your business or just a new product you are launching. There are over 1.32 billion people who log into Facebook every day and more than two billion people log in at least once every month. One recent Report revealed that up to 93% of marketers have turned to Facebook as an advertising platform already. Facebook can be a great platform to market your business.