Excel Digital marketing, Ecommerce management and Graphic design

Best practices when creating a Google Ad in Search - Search engine marketing (SEM) and display advertising | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will learn about advertising opportunities within search engines, also called SEM and Google Display advertising. You’ll learn best practices for ...

Identify keywords and understand the ad auction - Search engine marketing (SEM) and display advertising | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will learn about advertising opportunities within search engines, also called SEM and Google Display advertising. You’ll learn best practices for ...

Ginny - SEM and how to attract customers - Search engine marketing (SEM) and display advertising | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will learn about advertising opportunities within search engines, also called SEM and Google Display advertising. You’ll learn best practices for ...

How Google Ads works - Search engine marketing (SEM) and display advertising | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will learn about advertising opportunities within search engines, also called SEM and Google Display advertising. You’ll learn best practices for ...

Common SEM ad formats in Google Ads - Search engine marketing (SEM) and display advertising | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will learn about advertising opportunities within search engines, also called SEM and Google Display advertising. You’ll learn best practices for ...

Understand the benefits of SEM - Search engine marketing (SEM) and display advertising | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will learn about advertising opportunities within search engines, also called SEM and Google Display advertising. You’ll learn best practices for ...

Welcome to week 4 - Search engine marketing (SEM) and display advertising | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will learn about advertising opportunities within search engines, also called SEM and Google Display advertising. You’ll learn best practices for ...

Google Search Console reports and metrics - Apply search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will examine how to optimize a website for search engine optimization, including strategies for content, images, and linking. You’ll also learn how ...

Craft effective titles and meta descriptions - Apply search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will examine how to optimize a website for search engine optimization, including strategies for content, images, and linking. You’ll also learn how ...

Optimize images for a website - Apply search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will examine how to optimize a website for search engine optimization, including strategies for content, images, and linking. You’ll also learn how ...

Optimize a website's content - Apply search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will examine how to optimize a website for search engine optimization, including strategies for content, images, and linking. You’ll also learn how ...

Wrap-up - Understand search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will review the fundamentals of SEO. Then, you’ll gain a basic understanding of how the Google Search engine works and how websites are ranked. ...

Organize your website’s pages: Website structure and navigation - Understand search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will review the fundamentals of SEO. Then, you’ll gain a basic understanding of how the Google Search engine works and how websites are ranked. ...

Daniel - Steps and tips a beginner digital marketer should take to optimize a website for SEO - Understand search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will review the fundamentals of SEO. Then, you’ll gain a basic understanding of how the Google Search engine works and how websites are ranked. ...

Keyword research and recommendations - Understand search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will review the fundamentals of SEO. Then, you’ll gain a basic understanding of how the Google Search engine works and how websites are ranked. ...

First steps before implementing SEO - Understand search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will review the fundamentals of SEO. Then, you’ll gain a basic understanding of how the Google Search engine works and how websites are ranked. ...

What is SEO and why is it important? - Understand search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will review the fundamentals of SEO. Then, you’ll gain a basic understanding of how the Google Search engine works and how websites are ranked. ...

Jake - The purpose and process of search algorithms - Understand search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will review the fundamentals of SEO. Then, you’ll gain a basic understanding of how the Google Search engine works and how websites are ranked. ...

Breakdown of the Google search engine results pages (SERPs) - Understand search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will review the fundamentals of SEO. Then, you’ll gain a basic understanding of how the Google Search engine works and how websites are ranked. ...

Welcome to week 2 - Understand search engine optimization (SEO) | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will review the fundamentals of SEO. Then, you’ll gain a basic understanding of how the Google Search engine works and how websites are ranked. ...

Loyalty: Strategies to increase the loyalty of customers after a purchase - Introduction to attract and engage customers with digital marketing | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will continue to learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies ...

Conversion: Strategies to increase the conversion rate on a website - Introduction to attract and engage customers with digital marketing | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will continue to learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies ...

Consideration: Strategies to build interest in your product or service - Introduction to attract and engage customers with digital marketing | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will continue to learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies ...

Awareness: Strategies to get customers introduced to a brand - Introduction to attract and engage customers with digital marketing | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will continue to learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies ...

Introduction to the marketing funnel and its benefits - Introduction to attract and engage customers with digital marketing | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will continue to learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies ...

How to create a customer persona - Introduction to attract and engage customers with digital marketing | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will continue to learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies ...

Welcome to week 1 - Introduction to attract and engage customers with digital marketing | Coursera Video created by Google for the course "Attract and Engage Customers with Digital Marketing". You will continue to learn about the marketing funnel and its stages: awareness, consideration, conversion, and loyalty. You’ll also learn strategies ...

Data storytelling basics - Measure performance success | Coursera Video created by Google for the course "Foundations of Digital Marketing and E-commerce". You will learn the importance of measuring results and common metrics to track. You’ll also examine how digital marketers and e-commerce specialists use ...

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Attribution models for digital marketing - Measure performance success | Coursera Video created by Google for the course "Foundations of Digital Marketing and E-commerce". You will learn the importance of measuring results and common metrics to track. You’ll also examine how digital marketers and e-commerce specialists use ...