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Advertising campaign is a designed and structured strategy with a specific brand message that is spread across different platforms using different tools to achieve desired results.

This strategy is designed with the target audience in mind, with the aim of either increasing brand awareness or to increase sales.

According to Hubspot, it can also be said to be a group of similar ads with a unified tone or message.

with a campaign, you can be able to push the same idea in different ways, using different tools through multiple platforms.

One good thing about advertising campaigns is that it can be applied to both digital marketing and traditional marketing.

You don’t have to necessarily have an online business before you can use digital marketing to grow your business. You can set up an online store for your physical business.

Do you know that 88% of all online shoppers do online research before buying a product?

You see why it’s important for your business to have an online store.

Click on this link to learn more about how we can help grow your business.👇
https://clikconsult.com.ng


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As a business owner or as an individual who manages the business of someone else, an increase in brand awareness is very important if you want growth to happen.

There are 5 ways you can increase brand awareness

1. Have a business website for your brand
2. Leverage on keywords for your business website
3. Use social media
4. Create referral programs
5. Remarketing campaigns

If you want to increase brand awareness using digital marketing strategies,

Hire our team, call us on📞 09038544515 or 08158562159

Click on this link https://Clikconsult.com.ng to see detailed information about our services.

5 Must-have Online Marketing Tools to Help Your Business

Implementing a successful Online Marketing Strategy for your business is critical for sustained growth, leads, and further business venture. Today, handling your digital marketing can be tricky.

From SEO to social media to PPC, online marketing can be confusing, and you can’t do it alone. If you are a small business, hiring a whole team to manage your digital marketing aspect can be expensive and out of reach. It’s imperative to use tools to help you manage the broad scope of your marketing needs.

Fortunately, there are plenty of excellent online marketing tools available to help you with your needs. To help you find the best, here are the top online marketing tools that you might consider getting to attract engagement.

Best Online Marketing Tools for Business Owners



1. Social Media Marketing – Crowdfire
Social media has evolved into the top marketing channel for businesses today. Whether e-commerce or tech, it has become the prime place to introduce a new product and general leads for your business. It also can help you build good business relationships with your current customers.

However, managing your social media “by hand” can be exhausting and lead to burnout. Using a social media management tool can help you and your business publish meaningful content and manage your posting schedules to meet your goals.

Crowdfire is one of the top free social media management tools available for Social Media Managers to drive brands and businesses into social media trends. The app works great with Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, WordPress, Etsy, Shopify, Medium, 500px, Vimeo, and many more.

It also offers features such as content scheduling, engagements, analytics, social listening, and CRM Services.

Crowdfire has been adding new features over the years such as:

Monitor and Listen to your Social Conversation

Dive into advanced analytics and maximize the benefits of Facebook ads for business

Create, customize, and schedule posts.

Receive article and image recommendations

Obtain updates on your website, blogs, shops automatically

Create and post quick updates to all social profile

Available Chrome Extension
Save Favourite websites, articles, and references for new ideas using the RSS Feature.

Manage multiple clients using Crowdfire profiles.

Price: Crowdfire is free to use. But other versions such as Plus, Premium, and VIP accounts are available with added features, perfect for small to large businesses.

2. Content Creation – Grammarly
Creating content for your online marketing can be exhausting and time-consuming. On top of a specific amount of content research, you also need to spend time writing and polishing the content itself.

When making high-quality content, having the proper skill set is a good start. But producing content that stands out and ticks required boxes might be harder without the right tools.

Fortunately, Grammarly is available to help content writers create grammar error-free content for their websites. Grammarly can help writers make clear, mistake-free, and impactful messages, documents, and social media posts every day.

Grammarly has a sophisticated AI that not only corrects grammatical errors but also makes your writing understandable and impressionable to your audience. You can also check the tone of your content and make it more readable and precise. With Grammarly, writing can be converted into high-quality content.

The free version of Grammarly checks spelling and grammar. It also detects obvious mistakes, typos, and unnecessary commas.

In addition, the following are key features of Grammarly:

Integrate Grammarly into your Browser, Google Docs, and Microsoft Word

Create and maintain personal dictionary

Apply 256-bit AES & SSL/TLS encryption for your documents

Use on mobile

On the other hand, the premium version offers style and vocabulary suggestions and a plagiarism checker. It also helps in weeding out overused words and identifying wordy sentences. Aside from that, Grammarly Premium also offers the following:

Checks tone and formality-level
Inspects inconsistent style checker
Suggests advanced style covering word usage and sentence structure
Price: Grammarly premium costs $30 per month.

3. Lead Enhancement Tools – SurveyMonkey

Online Survey tools are a great way to mine data from your current consumers and potential customers. You can also use these tools to engage with them.

SurveyMonkey is one of the best online survey tools available for intermediate designers. It also collects ideas and transforms them into People Powered Data™. In addition, with survey monkey, you can:

Easily create surveys, quizzes, and polls.

Gather feedback via weblink, email, mobile chat, social media, and more.

Automatically examine results and translate them into a robust analysis.

Export your findings or incorporate data with apps.

Utilize insights to create data-driven outcomes.

Utilize data in building an email list from scratch.

Price: SurveyMonkey Basic Plan is FREE. The standard monthly plan costs $99 a month.

4. Conversion Rate Optimization – Google Analytics

Conversion Rate Optimization (CRO) is vital in understanding your customers, who they are, want, and need. CRO can improve your entire e-commerce business.

If you’re about to start some CRO initiatives, it’s essential to use the right CRO tool in collecting data about your website and its visitors to help you understand how people use your website. CRO Tools can also help you identify and test potential changes to increase conversion rates.

Google Analytics (GA) is one of the most popular web analytic tools used by more than 29 million websites. It allows you to track and analyse customers’ data. It’s simple to use but powerful and highly customizable. Some key features of GA are:

Traffic Reporting

Conversion Tracking

Keyword Referrals to identify keywords visitors used to find you.

Third-Party Referrals to see websites that sent you traffic.

Custom Dashboard for goal-specific view.

Price: Google Analytics is FREE to use, but you can upgrade to Google Analytics 360 if your website exceeds 10 million hits for $150,000 per year.

5. Designer Tools – Canva
Creating the perfect graphic design can be difficult without the right set of tools. Many designers think that Canva is just an ‘Image Editing Software’ and nothing more. But in reality, Canva can offer much more. Canva can be an excellent tool for new and amateur designers.

It provides a photo editor, colour palette tools, font combination picker, photo collage maker, infographic maker. You can create shapes, logos, charts, graphs, and other custom designs you need. Its platform is easy with its drag-and-drop features and can easily be used by amateurs.

In addition, it offers thousands of free images, templates, elements, and learning resources. Other features include:

Text Animations

Curved Text

Real-time design collaborations

Textures and Filters

Price: You can use Canva for FREE. But if you need more resources, you can upgrade your account to Canva premium for only $119 annually.

Why do you need Online Marketing and its Tools?

Internet marketing has become the leading marketing strategy around the world. It’s cost-effective and reaches globally, unlike the traditional method of advertising. With suitable investment, Online marketing can get an incredible number of people through several digital platforms. Using online marketing can also help:

I rencrease Customer Loyalty and Engagement

Target the right audience globally

Generate consistent lead pipeline

Optimize and obtain better conversion rates

Gain brand credibility

Better return of investments

Stress-free marketing strategy implementation

In the long run, these online marketing tools are essential to businesses. These tools can help companies to create a fully united and effective marketing strategy.

Need help getting your business in front of potential clients, nurture and retain these leads?

Send us a DM or call us on +234 9038544515. Or visit our website @ https://clikconsult.com.ng to learn more about ways we can help your business growth.

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If customers can't find your business, then you don't exist.

You need consistency in your branding and marketing to sway customers.

You need to position your self as an authority in your niche.

To build brand authority, you need a website for your business.

Your sales copy should convey the right message; pin point the pain points of your customers, demonstrate to them that you care to solve their problems.

Build trust and always show up.

@ Clikconsult, we build, and promote brands.

With data driven marketing strategies, we generate qualified inbound leads to your business. We nuture them and convert to paying customers.

If you want to work with us in brand building and promotions, kindly send us a DM or call on 09038544515

Or you can visit our website @ https://Clikconsult.com.ng to learn more about how we can help your business growth.


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Do you want to start driving traffic organically to your website?

Do you know that with a blog post you can drive quality traffic organically to your website and you can convert this traffic to lead which you can convert to paying customers?

Send us a DM or call us on 09038544515

You can as well visit our website @ https://clikconsult.com.ng to learn more about how we can help your business growth.


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Types of Advertising Campaign For Your Business

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There are several types of advertising campaign, but it is important that as a business owner, you are able to identify the one that works for your kind of business and will also help you to get results at the same time achieve your goals.

Advertising is an important part of starting a business or growing an existing business, as it helps you to get your products or the services you offer in the face of your potential customers.

You might be wondering, “how can I make more sales?” or “what advertising structure will resonate with my target audience” or “what is advertising campaigns and what is their usefulness for the growth of my business?”.

If this is you, you don’t have to worry because in this article, I will be sharing with you

1. The definition of advertising campaign
2. The importance to your business
3. Types of advertising campaign

If you will read to the end, I will also be sharing with you examples of advertising campaigns that you can use for your business, you can take clue from them.

Before we move on, I want you to know that magic won’t happen if you don’t put in the effort to make it happen. You can only make things happen and get results for it if you put in the effort/work.

What is Advertising campaign?
Advertising campaign is a designed and structured strategy with a specific brand message that is spread across different platforms using different tools to achieve desired results. This strategy is designed with the target audience in mind, with the aim of either increasing brand awareness or to increase sales.

According to Hubspot, it can also be said to be a group of similar ads with a unified tone or message. with a campaign, you can be able to push the same idea in different ways, using different tools through multiple platforms.

One good thing about advertising campaigns is that it can be applied to both digital marketing and traditional marketing. In this article, I will be sharing with you the types of advertising campaigns in digital marketing.

You don’t have to necessarily have an online business before you can use digital marketing to grow your business. You can setup an online store for your physical business.

Do you know that 88% of all online shoppers do online research before buying a product? You see why it’s important for your business to have an online store.

This is also a reason for you to structure advertising campaign for your business. Take for instance, Person A wants to buy a pair of shoes and comes online to search for stores where shoes are sold.

The customer checks the stores online and probably did not find their choice. And then you as a business owner who has a shoe store, takes advantage of that and your ads starts showing up everywhere with the same message to Person A.

Person A gets convinced to buy from you, visits your online store, and buys from you. And the cycle continues without you having to leave the comfort of your home.

I know you will wonder, what is the importance of advertisement campaigns to my business, right?
Importance of Advertising Campaign

1.Reach your audience
It helps your business to be able to reach it’s target audience with the message of your brand. Imagine creating a beautiful artwork, and deciding to just put in a box and hid it in your warehouse.

This action has defeated the purpose of which the artwork was created because the people who should see it cannot see it inside a box in your warehouse except if you bring it out to the shelf.

When you bring it to the shelf, the person who should see it will see it and buy from you.

The same thing applies to your business or brand, no matter how good your business is, if you don’t advertise it, the people who should see it won’t see it and off course, they won’t buy because they can’t buy what they can’t see.

This type of advertising requires more ads so as to establish your authority especially if you are just starting out.

2. Business visibility
Aside from reaching your target audience, it is also important that you get visibility for your brand/business, and you can achieve this with advertising campaigns.

As a business owner, it is necessary for you to have a goal when you were starting up, it is this goals that would determine the type of advertising campaign that you would use.

Making your business visible is to show users that you exist and you have what they need or what they will eventually need. They don’t necessarily have to buy from you at the moment, but it is an act to register your existence in their minds.

This way you can be sure to get sales and referrals from people who may not originally be your target audience.

3. Increase sales
The big goal of every business is to make profit, and for profit to exist, you need to make sales regardless of either you are a product based business or a service-based business.

Advertising helps you to reach your target audience, it helps to establish visibility and also brings increase sales for whatever kind of products you are offering.

Person C needs a brand new laptop, searches online and your store pops up, he checks all the products you have, picks the one he/she wants and pays for it.

Let’s say 100 or more people do the same thing, you just made extra sales instead of just leaving your products in your warehouse/store.

Basically, advertising campaigns helps your business to grow and gain credibility over time.

At the beginning of this article, I promised to share with you the advertising campaigns and I will be doing that in the other paragraphs of this article.

Types of Advertising Campaigns

1. Email Marketing
This is the use of emails to advertise your products and the services you offer. It can also be used as a means of creating communicational relationships with your audience.

It can also be used to inform your existing customers of sales, discounts, new products and services. For example, a brand can send out an email campaign to inform it’s customers of a new products or discounts on the existing products.

2. Paid Advertising Campaign
Here, you pay for this advertisement unlike email marketing. You pay the owner of the ad space in exchange for use of that space to advertise your business. This payment is usually settled through a bidding process between marketers and the owner of the ad space

Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising.

With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.

There are different types of paid advertising, and they include:

1. Paid search: This involves the use of images and text as ads on platforms like google.

2. Display ads: This has to do with displaying ads to website visitors. The ads here are served based on the user’s website browsing activity.

It further involves bidding on keywords so that advertisements related to specific keywords are placed at the top of the search engine results page (SERP). With paid search, advertisers only pay when their advertisement is clicked, providing the alter-ego pay-per-click (PPC).

To differentiate between paid and organic search, look for a small label next to the link which signifies that the result is an advertisement.

3. Social Media Advertising
This can be done through social media platforms. You can get quick ROI because all the activities is done in real time, and you can track where your sales are coming from when you tag your advertisements with UTM codes.

It also allows you the freedom to release your brand’s personality, as social media is a more relaxed platform than a paid search advertising or a television commercials.

Whenever you want to advertise on social media, it is important to understand that not everyone in your target audience uses every platform, so you might first of all want to identify who your audience is and also the platforms where you can find them.

This advertising can be done organically if you already have a large audience, but if you are looking to reach new audience, paid advertising will work for you.

Conclusion
In this article, I have shared with you the definition of advertising campaigns, importance to your business and the types of advertising campaigns that exist.

It is not enough that you have read about it and you now have the knowledge, it is important for you to implement and put your knowledge into practice.

But if you need a professional digital marketing service, to help drive traffic to your website, and convert more customers.

Send us a DM for further details on how we help your business growth or visit our website @ https://clikconsult.com.ng to learn more about our services


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How To Achieve Logical Flow In your Writing

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Logical Flow is all-important for good writing, but a handful of writers seem to struggle in curating write-ups that resonates with the audience.

In this guide, you will find the meaning of logical flow, tips to make sure your Writing makes perfect sense, so your audience can easily understand your ideas.

What is Logical Flow?

Logical Flow as a writing skill involves all aspects of your Writing that help the reader in the overall understanding of the idea you are communicating.

The reader should be able to connect with your ideas from one sentence to another, and from one paragraph to the next without loss of focus.

For a great reading experience, it is expected of you the writer to link your topics and ideas with unambiguously written paragraphs, using concise wordings, logical connections must also be right.

Tips To Achieving Logical Flow In your Writing

1. Have a Plan

Before you write, you want to make an outline of your ideas, the key points you want to discuss with your audience, so you organize every point logically.

With a plan in place, you will be able to structure your key points into paragraphs sequentially; this way, your audience will follow through with good comprehension.

2. Use Topic Sentences

The use of Topic Sentences in paragraphs will enlighten the reader on the overall content of each paragraph, and what to expect scrolling through each paragraph of your Writing.

Topic Sentences are used as a paragraph's first sentence, followed by strings of further elaborated Sentences on the subject; thus help readers follow the ideas communicated.

Just as you can see how I used a topic sentence for this paragraph; my first sentence clearly mentioned I am discussing topic Sentences, this gives you an insight to what to expect.

3. Good Use of Transitions

By making good use of Transitions in your Writing, you create a flow by linking ideas and sentences; help guide the reader how to easily get from one sentence to another.

Transitions act more like a bridge between roads, that is words like therefore or however could be used in the middle of sentences to create continuity.

Here are some examples of transitional words: For instance; In the meantime; on the other hand; key point; frequently; that is; although; even so; to point out.

Other transition words include: For this reason; nevertheless; sometimes; conversely; indeed; points often overlooked; with this in mind; on the positive side; to repeat; to emphasize.

We can go further to have a short illustration on how to use transition words in Sentences with this blog post paragraph on content optimization for SEO.

There's surely many methods involved in search engine optimization, however optimising your website content with industry relevant keywords is a vital aspect.

Notice the use of punctuation and the transition words "however" to create a sense of continuity in the tone of the Writing? This is a typical example of how to use transition words in writing.

4. Logical Connections

When writing, you want to make sure you don't force your reader to take extra time to figure out why you suddenly introduce an aspect not connected to the topic of discussion.

For example, I have logical connections as the topic sentence for this paragraph, and while writing the paragraph sentence I talk about cooking skills.

The reader will always be confused when there is a slight deviation from the main subject of discussion, and will try to find a connection, but take out the unconnected ideas they have a smooth reading.

5. Clear Concise Wordings

Clear and concise wordings give your Writing simplicity, and your audience will find them more easily to understand. Always avoid ambiguity when writing.

6. Make Final Edits

Now you are done writing, it is good practice to scan through your work so to be sure you add a comma here, add a full stop there, to get a perfect writing.

Conclusion

Achieving a logical flow in your Writing can all be tricky, but not when you consciously put a plan in place, use Topic Sentences, not introducing unconnected ideas, use clear and concise wordings give your readers an awesome reading experience.

For all your content writing needs, do call us on 09038544515 or chat via WhatsApp.

Visit our website @ https://clikconsult.com.ng to learn more about how we can help grow your business.

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How To Use Facebook Marketplace To Grow Your Business

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If you want your product and services to reach more potential customers, Facebook marketplace is the right place.

Facebook marketplace is a product of Facebook app and services which can be referred to as an e-commerce platform or digital garage.

It is a shop-like feature on Facebook that connects users directly with the product they want to buy.

Marketplace makes it easier for people to buy and sell in their local communities and as more people started using marketplace, businesses or brands were allowed to use it as a new way to engage with consumers and sell products.

Today Marketplace continues to grow as more people use this feature to connect and communicate with interested buyers and drive sales.

It also makes it easier for buyers to search for products they looking for and get helpful information from the seller in real-time through messenger.

Marketplace enables businesses to effectively manage relationships with potential consumers to convert them into paying consumers.

Therefore marketplace was created for people and businesses to discover, buy, and sell items listed on Facebook within their local communities.

Listing your product or services on Facebook marketplace is a great way for you to advertise your product and services and increase brand awareness and sales.

This is because the marketplace helps you to reach buyers on Facebook; where they are already browsing products they want to buy and it enables you to provide useful information such as; the price and description of your product.

One basic advantage of using the Facebook Marketplace is because it allows you to create a listing of your products and services with no additional cost.

What is Facebook Marketplace

Facebook has an average of 1.91 million daily active users, making Marketplace a great platform to advertise your product and services and increase sales.

According to Facebook: Marketplace is a destination on Facebook where people can discover, buy and sell items. People can browse listings, search for items for sale in their area or find products available for delivery.

Today marketplace place has more than 1 billion users.

The ideal for Marketplace was birthed when it was discovered that users on Facebook use the Facebook platform to buy and sell to each other and this activity started in Facebook Groups.

So, to make it easy for people to discover, buy and sell items with people within their local community Facebook Marketplace was launched in 2016.

Rather than selling through user-created groups on Facebook, anyone can list their product on services on Marketplace

Also, people can search for products they want to buy or service they want to use on the platform by using the “search-box”

For example, if you use the search box on marketplace” to search for cars, you will get a list of cars from different buyers.

While this platform is often used by individuals, it is also available for businesses who would like to list their products on the platform.

It is a great platform for businesses to achieve an increase in sales by making their products and services available on the marketplace

This is because so many people are using the platform to search for products they want to buy or services they want to use and anyone going through the platform has a buying intent.

Both individual and brands can list their products on Facebook marketplace and get in touch with potential customers.

Benefits of selling on Facebook marketplace

Facebook Marketplace has a lot of potential for small businesses because millions of people are using the feature to browse through marketplace to look for products they want to buy.

1. Free listing
Free listing is one of the the biggest advantages of selling on Facebook marketplace. Unlike other online-store platform marketplace does not charge sellers additional fees to create a listing for their products.

It is low-cost and allows sellers to spend the money they earn from their sales to buys to buy additional products to sell.

So, if you have a small business, you can take advantage of the free-listing to showcase your product to potential customers.

2. Access to an ever-growing community
As, a seller on Facebook Marketplace, you have the opportunity to access a growing community of millions of people globally, who use marketplace to browse for products they want to buy.

Facebook Marketplace is structured in such a way that your listings are being shown to people in your area who are searching for items they want to buy.

3. Easy to use
Facebook marketplace is fast and simple to use.

As a seller using this feature, you can create new listing of your products, respond to your potential or current customers questions within seconds, update the availability of your product within second of selling an item.

4. Increase brand awareness
Listing your product on Facebook Marketplace helps to create awareness for your product.

This is because each month’s millions of people are browsing and buying items from people and businesses on Facebook

As a business owner, marketplace allows you to showcase your products to millions of people thus, increasing awareness and sales.

To effectively create awareness for your product you must list it in the right category; so that its easy for buyers see your product when searching for products similar to yours.

5. Directly connect with potential customers
Businesses benefit greatly from the ability to respond to questions and inquiries from interested buyers and Facebook marketplace place offers this through messenger.

Messenger allows you to communicate with leads and potential buyers and convince them to buy your product before they lose interest or decide to buy from another seller.

Marketplace allows your prospect to send messages directly to you and you can respond in real-time.

The ability for sellers to connect and communicate potential clients is an effective way to establish trust, overcome objections and nurture potential customers to become paying customers.

6. Test new products
You can use Facebook marketplace to test new product ideas and see how it performance.

The list your product on Facebook marketplace is very easy to set-up and once you’ve list your product in the appropriate category it will be easier for your to get discovered by people who will be interested in what you offer.

Marketplace helps you create a online store, which will make it easier for you to promote your products.

Apart from using marketplace to test new product, you can use it to determine how people who are searching for your product will respond to discounts and increase in price.

Not sure you can navigate the Facebook Marketplace to your advantage?🤦

Not to worry! We are here for your digital Marketing needs.

All you need do is reach out to us on +234 9038544515 via call or WhatsApp

Visit our website @ https://clikconsult.com.ng learn more about how we can help grow your business with Digital Marketing.

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