viamilano

Post-Milan Design Week and we continue our focus on the new designs from , today with the new chair IPANEMA by

Jean-Marie Massaud’s Ipanema collection is enhanced with the addition of this new chair variant. The padding is replaced by thin, handcrafted leather upholstery, curved over the backrest area, for greater comfort, giving the chair a more dynamic and sophisticated feel.

and Day Four of the Salone del Mobile

We will fill you in on all the news from our brands, starting today with presenting – Metal Affinities.

The allure of erosion is the central theme of De Castelli at .design.week 2024. With Ornamentum - Artistic perspectives on metal erosion, the company presents an artistic interpretation of the DeErosion technique thanks to the contribution of 31 designers who were asked to provide their personal interpretation of it, bringing the thrill of a tactile and sensory experience to the flat surface of
metal sheet.

This is only a small part of the magic of metal, brought to life by De Castelli, shown here from their stand in Hall 24, Stand B01-02. Join us!

! One Day until the Salone del Mobile and kicks off.

We are looking forward to seeing you at the Rho fair, and in Milano, we will be posting coverage of all news from our brands as it happens, starting with a glimpse of many new designs from

This is the NABATEI, part of a new series which will also include storage solutions. Stay tuned for more this week, and check our home page for all locations of our brands: www.viamilano.no

The hand crafted bespoke work of is another reason to start the countdown to the Salone del Mobile.

As one of our three brands exhibiting this year at the fair in Rho, De Castelli will share our attention along with and (and in the centre of Milan)

Here are but a few examples of their bespoke work on reception areas, which only offers a brief taste of their universe of creativity with steel, brass and copper. Contact us to learn more and have a look at www.decastelli.com

The Salone del Mobile is happening on the 16th-21st April, at the fairground in Rho, and in Milan city centre. Contact us to make an appointment, we’ll be expecting you!

You will find us with De Castelli in Hall 24, Stand B01-02

It’s less than one month to go to the Salone del Mobile in Milano

Yes, in less than a month to the highlight of the design calendar, you will meet the team from viamilano in Milano for the Salone and the Milan Design Week.

Follow our brands


and

Check our home page www.viamilano.no for news, locations and a map of the Milan city centre showrooms, see you soon!

can be more..

We are approaching the Salone del Mobile in Milano, and our bathroom brand will be exhibiting in Hall 22.

Make sure you get in touch with us to make an appointment, to see Italy’s most creative, colourful bathrooms.

With their distinct blend of graphic colours and intricate marble craftsmanship, antoniolupi is bathrooms and much more, including lighting, furniture and a few surprises.

is better when spoken in Italian

We appreciate all of you following us on Instagram, but make sure to also have a look and follow our sister account:



CLICK, and follow for news on our Lighting and Accessory brands:





and

by , designed by

A bespoke system with an airy feeling and craftsmanship in the curved details, by the architect Jean-Marie Massaud.

The Lexington system has strong architectural connotations. It is a flexible,and customizable system. Characterized by wall-mounted and floor-to-ceiling pillars, onto which shelves and storage units with leaf doors, drawers or flap doors are connected at the desired height.

The pillars are available in a painted finish, or in gold oak and black elm, with a warmer feeling. In the ceiling upright version, the system offers the possibility of designing double-sided compositions finished on both sides, ideal in the center of the room also for dividing spaces. Lexington is also available in a night system version.

An integrated showerhead by can transform your bathroom experience...

A perfect mix to build a space of personalized wellness, an integration of experiences to make every single moment of relaxation truly unique, a wide choice to compose a dedicated sequence and take advantage of the identity characteristics of each jet.

Ghost_COMBI encloses in a single shower head different types of jet that can be alternated and combined according to your preferences.

All this enclosed in an area of 25x53 cm, a concentrate of advanced technology and sophisticated mechanisms hidden from view. Ghost_COMBI, like the entire Ghost family, disappears into the ceiling, integrating perfectly into the surface and only partially revealing itself when it is on. The alternation of jets increases the surprise effect, the formal cleanliness of the shower head and the dimensional balance of all its parts interpret the formal rigour and contemporary image of antoniolupi’s style.

We are getting close to the Salone del Mobile in Milano, kicking off on the 16th.April

We look forward to showing you our brands, among them is the metal mastery of De Castelli, shown here with a few examples of their broad range.

Based in Treviso, and their production spans everything from lighting to furniture, as well as bespoke wall cladding systems and architectural integration.

We will see you soon, remember to contact us for an appointment!

De Castelli will be in Hall 24, B01-02

should be practical, functional, but also more..

The sculptural lines of the AGO sink proves the point

A reduced thickness and a light, ethereal, contemporary shape generated by the perfect union of rigorous lines and soft curves. Ago is the top mount sink with a sculptural shape, where its volume narrows toward the oval base to define a capacious and deep basin. Its modern and transversal image make it perfect for fitting any type of furniture with discretion and consistency but adding aesthetic value to the domestic scenario.

CASA CUIABÁ by

With Italian design furnishings and high-end finishes, the 180-degree panoramic views of the Mediterranean Sea transform Casa Cuiabá into an unparalleled spectacle: nature creates an idyllic backdrop for this luxurious property. The De Castelli contribution has focused particularly on the fireplace cladding system, on the staircase railing and on several details seamlessly integrating a refined sensitivity. The nuances, crafted with artisanal skill and the spontaneous response of the material in the oxidation process, create unique elements inspired by the surrounding nature enveloping the house.

offers the perfect, bespoke solution for your office or residential project, with glass partition systems on a different level.

With their series Como, Bellagio and Cernobbio, the heights and widths and finishes available for your project are flexible, including fixed panels, sliding and pivot doors.

Learn more at www.vivaporte.com

is the way forward to add value to your residential project, both in terms of embedded, lasting value in the interiors, and marketing value.

As the leading Italian producer of complete and bespoke system furniture from Kitchens to Wardrobes, Walk-in closets and more, it will set a premium tone for your property, like the upcoming Setra vei project in Oslo, with our Norwegian Poliform dealer and , and the creativity of

goals on a with

• Panta Rei is one of the classic ranges of antoniolupi, characterized by its wide choice in bespoke cabinetry, matched by the choice of sinks and accessories in the graphic cool of a multitude of colours.


The preciousness of wood, and warmth from the most sought-after materials, becomes optimized interior design with Panta Rei

Learn more at www.antoniolupi.it

By

A superb blend of design, technology and experimentation has made it possible to create Copycat, an elegant hexagonal mosaic, designed by the architect Cino Zucchi. Copycat is designed to scenically decorate prestigious environments, offering a medium with which one can transcend the usual design constraints. The geometry of the pattern, which employs the natural shapes of honeycombs or ice crystals, contributes to the complexity of the design, whose uniqueness is rendered even more distinctive by the manual production techniques that belong to De Castelli how-how.

With FORMA, the same possibilities are there, in an even more lustrous and upscaled format.

can be many things, including an armchair from

Designer and architect Jean-Marie Massaud tells us: «Enveloping and distinguished, Kaori proposes a deep comfort with a refined and elegant style». That says it all, together with the hand-finished details only an artisanal furniture-making approach can provide.

Elegant and sophisticated, the Kaori armchair comprises two perfectly integrated shells—the outer one in leather, the inner one softly padded and upholstered in fabric or leather. Its visual appeal matches that of the seat, designed for maximum comfort.

has recently reinterpreted one of their classic sinks. This time cut from solid stone, it offers an organic statement piece for your project.

A surface, a hand, a stroke, and sinuous curves. The company reinterprets the collection of SERVO sinks born in 2010 by producing them in marble.

The value of the multiple marble variants enhances their round and oval shapes, giving them a modern and refined image. Once again, antoniolupi is the bearer of beauty with sinks of a unique character.

From monochrome Nero Marquina, to the vivid colours of Port Laurent, Calacatta Viola and Verde Alpi.

is a first for , and we’re excited.

Our Poliform dealers are ordering their displays for the launch in March of the new OUTDOOR range, and we give you a closer look at the new Ketch series by

For the Ketch sofa, Jean-Marie Massaud drew inspiration from the nautical world. Like a sail stretched between the two masts of a boat, the flexible backrest is supported by a simple and solid structure made of solid iroko, a very hard-wearing wood treated with hydro-oils that preserve its beauty over time. The cushioning, made of materials and fabrics specifically for the outdoors, is generous and comfortable.

by

Sure, Antonio Lupi is the most creative source of Italian bathrooms, but they also represent more, including the ROMA, a stool coffee table or sculpture. And not necessarily for your bathroom..

The profile is the unmistakable one of the “Palazzo della Civiltà Italiana”, symbol of the EUR district in Rome, with its absolute geometry and arched openings; the material, Bianco Carrara marble, refers to the classicism of the shapes to the imposing size, thickness, absolute and timeless elegance. The leap in scale allows you to move from a building to an object with style, coherence, and proportional balance. This is how the Roma coffee table collection was born, as a precious ally in the bathroom but also as a bedside table or in a living room with refined furnishings. Available single or in the double version

in metal by

This term is something we can often attribute to the creative designs of De Castelli, and this applies with no reservations to the console table SINESTESIA, released last year.

A series of curved brass sheets form the base of SINESTESIA, the console table encapsulating the solidity and expressiveness of metal. With rounded edges, the leaf-like top of the console rests on the curvature of the metal sheets below, playing with positive and negative space to define the essential structure of this piece. Profound depths and airy geometries define this console, which, through its surfaces, emphasizes the expressive potential and sensory nature of brass, celebrating De Castelli’s metalworking savoir-faire.

Happy !

It might be winter, but we’ll choose to kick off the New Year with the biggest launch from last year, their first Outdoor collection.

While we wait for springtime, spend some time thinking about redesigning your outdoor area and take a closer look at the upcoming Land outdoor kitchen from Poliform.

Poliform’s first outdoor kitchen, designed in collaboration with CAP, consists of modules hooked on longitudinal beams that make it look suspended. Linear and essential, it is available in two versions: wall or freestanding, and made of aluminium, Inalco MDi, and steel, materials suitable for outdoor use. The outdoor kitchen does not need any electrical connection because all the functions are powered by gas or battery, and it is equipped with a sink, cutting board, and barbecue.

#2023 , a look back

At the last working day of 2023 we look back at a great year for our brands, our retailers and viamilano as a growing agency, with a big thanks to all of you!

With new designs from , , , and new brands in our portfolio, #2024 will be a great year for Italian design in the Nordic region. Enjoy the last days of the holiday period, we’ll see you in 2024 at the viamilano LAB!

by

Introduced recently with a base in rich wood, now the sculptural qualities of the freestanding sink is available in stone.

The identity is already in the name, the final image is the clear expression of the technique that becomes decoration, a distinctive feature of the project. As always in the antoniolupi collections, human thought meets technological evolution to give life to a product through the absolute strength of the material. From the interpretation of its essence come unique collections and products such as Rigatino, the freestanding sink with a cylindrical base that, like the trunk of a tree, rises from the ground to conclude with an elegant and natural crown.

to your project

The residential property market might be cooling down, but we have the solution.

Prices of building materials will still rise, that’s a fact. So, what can be considered added value for your new builds and prospect sales for 2024 to entice the buyers?

Added value through interior design and the premium feeling of quality kitchens, wardrobes and bathrooms will bring your clients through the door, especially with today’s big choice of new properties on the market.

For a good reason, Poliform is the go-to brand for upscale projects in the Nordic region. Together with our retail partners, we have a proven track record. Viamilano has a unique synergy of brands that include Kitchens and wardrobe systems from Poliform , bathrooms from and doors from . We’d like to meet your development goals for 2024 and beyond, and with our brands we can.

Today we look back at four of the best new designs from in 2023. Shown to much acclaim at the in , The Airframe bookcase, Sinestesia side table, Ripple Cabinet and Folio bespoke dining or conference table.

All showcasing the Italian craftsmanship of De Castelli.

AIRFRAME
The Airframe bookcase celebrates the art of hammered metal, highlighting the savoir-faire and artisan virtuosity that define De Castelli.

SINESTESIA
A series of curved brass sheets form the base of SINESTESIA, the console table encapsulating the solidity and expressiveness of metal.

RIPPLE
The RIPPLE cabinet is the perfect synthesis of the artistic vision of the designer, inspired by the fluidity and adaptability of water, and the texture of metal, expertly worked by the company.

FOLIO
The Folio table is a pure, precise shape characterised by perpendicular planes of brushed brass sheet metal. A rational sculpture that, thanks to the strength of its aesthetics, exalts the material in perfectly reflective surfaces.

Learn more at www.decastelli.com

When a handle is so much more...

An extraordinary, futuristic design concept inspired the H 356 Zaha Hadid by . The profile with broken lines is a futuristic, twisted, angular sculpture. The recesses and protrusions created offer unexpected ergonomics. It is a radical interpretation of the handle that heralds the future of design. 
The H 356 Zaha Hadid series includes a door handle and window handle, available in Polished and Satin chrome finishes.

Sadly, Zaha Hadid is no longer with us and is widely regarded as today’s world’s greatest female architect. Born in Baghdad in 1950, she studied mathematics at the American University of Beirut before starting her architectural journey in 1972 at the Architectural Association in London.
By 1979, she had established her practice in London – Zaha Hadid Architects – garnering a reputation across the world for her ground-breaking theoretical works, including The Peak in Hong Kong (1983), the Kurfürstendamm in Berlin (1986) and the Cardiff Bay Opera House in Wales (1994).

SKYLINE by

New for 2024, SKYLINE is a freestanding piece of stone art, a sink, or both.

An architecture of staggered planes. SKYLINE is a three-dimensional volume generated by the relationship between parallel and perpendicular surfaces and the voids created by their arrangement in space, as occurs in the skyline of a city, in the alternation between the built environment and free space. A sculptural presence achieved exclusively through straight lines, a generating force that comes from water and its primordial action, a marble origami that seems to have emerged from the wall to which it had been placed to express the full force of the material.

by Poliform


Of all our Italian brands, is closest to our heart and remains at the core of our Nordic portfolio.

Nothing transmits the refined design values of this family-owned business more than its core kitchen ranges. Shown here in the Alea and Alea Pro series, offering a wide scope for all budgets. From a clean-cut, simple office kitchen to a multi-faceted design for a premium housing project or large Villa.

And remember, we are soon opening our viamilano Lab in Oslo, where you, as an interior designer or architect, will have a design hub for our complimentary Italian brands. We’ll see you there. Make sure you follow us on Instagram as for the latest news.

And click our survey below if you have a second:

Today we visit a project in St.Barths by


Broad and open spaces, soft lines that bring the island’s identity inside the house. A warm, cozy atmosphere marks time in a slow rhythm. Making light vibrate and welcoming dimness at the same time, three different openings define the rooms confirming the materials and the lines created by architecture.

Perfectly integrating into a volume of soft shades and sinuous shapes, V3, swing door coplanar to the wall with lava profiles and Light Canaletto Walnut panel, is characterized by marked geometrical details. An elegant discretion, necessary for the bedrooms, and a touch of linearity and precision given by transoms, are granted by Bellagio sliding doors as well as Vtheca for the living room, both with lead profiles and ultraclear glass.

Contact us to find out more about door and glass partition solutions.