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To help maintain the integrity of Meta advertising, please review and accept our Non-discrimination Policy.
Facebook's Advertising Policies prohibit advertisers from using our ads products to discriminate against individuals or groups of people. Ads are discriminatory when they deny opportunities to individuals or groups. It's against our policies to discriminate based on certain personal characteristics such as race, ethnicity, national origin, religion, age, s*x, s*xual orientation, gender identity, family/marital status, disability, medical or genetic condition and all other protected classes identified in federal, state and local fair housing and civil rights laws.
Our Non-discrimination Policies haven't changed, but we've added examples about what they mean for advertisers. Although discrimination is prohibited, you may target ads at a specific audience based on known interests that align with the product or service you're advertising.
Acceptable ad targeting
Targeting an ad for a job at a supermarket to all individuals of eligible working age
Ad discrimination
Targeting an ad for a job at a clothing shop in such a way as to exclude women and discourage them from applying
Learn more about our
Non-discrimination Policies
Specific considerations for
US housing, employment and credit advertisers
While some of these examples are specific to US advertisers, Meta's Non-discrimination Policy is a global policy. As non-discrimination laws vary by region, make sure that you comply with our policy and relevant laws in your location and the location that you're targeting.
By clicking I accept, you certify that you:
Have reviewed and will abide by our Advertising Policies and all applicable laws
Will not use Meta advertising for any wrongfully discriminatory practices
Agreement signed on 14 Sep 2022 by
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