sonder_andwilde
Boutique designer brand, hand-crafting quality leather goods
Playful • Honest • Inspired
Advocate of Slow (Buy less ~ choose well ~ make it last)
Made in NZ
N E W C O L O U R 🩵 O N L I N E S O O N
The Sienna Dumpling bag is your new Mary Poppins bag, but cuter 🤭 A customer from a recent market ordered her in the stunning blue and I LOVE IT so making her available online to the rest of you.
She is fully lined with blue palm print lining, and includes an internal pocket. Shes simply quite lovely 🫶
*Buys for self then tells hubs secret Santa was generous this year*🎅🏼🤭
Black Friday who??
I’m focusing more on HAPPY THANKSGIVING DAY!!
I can’t complete with Black Friday Sales so I’m not going to even try 🤗 instead, as a THANKYOU for another year of you lifting my creative spirit and purchasing from me, please enjoy FREE STANDARD SHIPPING within NZ on all orders from now until Christmas 🎅🏼
Also just trying out this new Polls option in posts…
Restocked! for the this Sunday! ASB Showgrounds (Auckland) Sunday 12th Nov, 9/3pm!
🌸 Who are you bringing?
It’s been 8 years since my last confession (intro) 🙏😇
Hello, I’m Rowena and this little brand is all ME! My intention is to share more of ME! it ain’t strictly bidness! See below for some recent images of what ‘sparks joy’.
1. I’m a part time model 😗
2. My 2 under 2 🌍
3. A recent project 👗
4. Appreciating beauty 🌸
5. Keeping fit with a view 💪
6. Noods with friends 🍜
7. Always designing and refining 🧐
8. My athlete hubby 👟
9. Mom squad 🍸
10. Water babes 💦
I don’t make perfect handbags…
I make rad outfits *
{I was born in 1986, Im allowed to use the word Rad!}
My bags and wallets are the perfect excuse to buy handmade and local! If you look carefully, they show evidence of being made by me, can you find them?
Sonder and Wilde came from a love of creating, and the need for honest, quality leather goods
Good things come to those who choose from my range of MOSS Leather goods. Shown here is the Wildflower wallet, The Gigi and the Hartleigh.
•Matte top-grain cow hide
•Gets better after wear
•Versatile tone of green that goes with many things
Nobody puts baby… on the shelf!
𝘾𝙝𝙤𝙤𝙨𝙚 𝙖 𝙝𝙖𝙣𝙙𝙗𝙖𝙜 𝙮𝙤𝙪 𝙬𝙞𝙡𝙡 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙠𝙚𝙚𝙥 𝙤𝙣 𝙮𝙤𝙪𝙧 𝙗𝙤𝙙𝙮, 𝙣𝙤𝙩 𝙤𝙣 𝙩𝙝𝙚 𝙨𝙝𝙚𝙡𝙛!
Super comfy, practical AND totally gorge! Shop Hartleighs online now! Only 1 or 2 currently left in stock in each colour 💚🖤🩷
Everyone needs a strong strap to hold your junk!
Think weekender bag
Think camera case
Think Borats mankini
See my range of fun straps online now! As always, stock is limited (just like Borats suspenders fabric)!
Shop via the link in bio xx copy
It’s ok darling, you don’t have to get me anything for my birthday *side eyes husband* 🤭
Add a 💜🐆or 🤎 for which new strap colour is your fave
The say your accessories are an extension of your personality… I tend to agree 🙌
Are you the arrives late, the dances on tables, trend setting, social butterfly?
Or the thoughtfully funny genius who prefers a one-on-one convo and a more 'toned-down' approach?
Or the bold creative type whose life motto is 'more is more?
Sonder and Wilde is the perfect brand when looking for a bag and/or wallet to express your true self, without saying a word. Create your own combo of colours, strap and bag lining with your own S&W!
Drenched in sunlight ☀️Capturing textures of the Sienna Slouch on these sunny Wintery mornings
Today is the official shortest day of the year! That means summers just around the corner, right? ❄️ I have one Hartleigh bag in blossom in stock ready to be sent out tomorrow 🌸 whose going to snap her up?
Kourtney knows…
Making her debut tomorrow! At the Market! 🌸🧡🖤 The samples will be available to purchase (1 in each colour - blossom, tan and black) and you can preorder on the day too with an exclusive offer and free gift with purchase. Tomorrow only!
ONE WEEK TO GO 🌸
This new slouchy dumpling style will make her first appearance at the market on Sunday May 28th. 3 colours available 𝗧𝗮𝗻, 𝗕𝗹𝗼𝘀𝘀𝗼𝗺 and 𝗕𝗹𝗮𝗰𝗸
Features include:
Shorter detachable shoulder strap (fixed length)
Fully lined with internal zip pocket
Double zip opening feature
Quality gold hardware
Gold foil logo
Tassel accent on zip
The perfect pink bag doesn’t exi…. 🌸
Search ‘blossom’ on the website to see the Slim, Fold, Wildflower, Gigi and Hartleigh in their glory. Yes there’s a new slouchy style coming which I’m so excited for. Let’s see how many I can make in time for the market in 2 weeks…
Hey, everyone!
I’m excited to announce that Sonder and Wilde is participating in the General Collective Lifestyle & Design Market, alongside almost 200 other talented New Zealand creatives. I’m thrilled to show you my new items as well as the regular favourites.
This event is the perfect opportunity for you to see my products in person, meet me and other faces behind the brands, and discover new designs from some of the most innovative creators in the country. Plus, there's a superb line-up of food trucks & artisan food producers with a delicious food offering.
To pop it straight in your digital calendar, click 'going' on the event: https://www.facebook.com/events/666495378497755
Tickets are only $5 and kids under 12 get in for free.
Follow the link below to get your tickets today for priority & contactless entry:
https://www.iticket.co.nz/events/2023/may/general-collective
See you there!
Hey you, thanks for stopping by 🫶 I’m Rowena, the face {and hands} behind Sonder and Wilde.
I do everything from designing, pattern making, bench work, sewing, social media, ordering, packing, .
I am a mum to the sweetest two girls (14 months apart) so this is my creative outlet to help me feel more me.
Sonder goods are made to order but I do have a small selection of ready-to-ship items on my website {link in bio}. Stay tuned for a couple of upcoming markets in Auckland.
Photo taken during a recent windy shoot with the incredibly talented .collective
*Hint to a new bag coming very soon 🥟
SHES LIVE!! 💚🌿
.collective
You voted, we listened 🫶
The Wildflower wallet now has the logo in gold foil on the outside, loud and proud. Remember to join the Wilde Club (sign up to the email list) for an exclusive code for a free gift with the purchase of this wallet. Just head to the bottom of the main page of the website via .app
The perfect pair 🌸🌸
The Hartleigh bag in Blossom available online now, and the Wildflower wallet available this Thursday 6pm, get in quick to order in time for Mother’s Day 💐
My heart goes out to all of you affected by this insane cyclone and the devastation it has caused to your homes 🖤
I know the effects of this will be ongoing so for every S&W order made from today until next Tuesday 21st i’ll be donating 15% to a relief fund. I don’t know which one yet so please let me know any that you know if that need financial help
Kia Kaha Aotearoa 🌈
via .app
Orange is the new Black 🧡🍊
Our staple wallet style, the Sonder Slim lookin classy in the store in Hamilton. Go check out her gorgeous designs
I know what you’ve been asking Santa for this year 🤶 the S&W straps have been a favourite and there is limited stock left
A perfect stocking filler, shop online now ~ link in bio
•Detachable and adjustable in length
•Quality gold hardware with swivel hooks
Hey Auckland friends 🙋🏻♀️My last market of 2022! 🔔 Tomorrow, Sunday 27th Nov in Long Bay Village
•Shop some beautiful local brands and pick up brunch/ lunch from the food trucks before heading to the beach for a stroll 🏖️
•If you know me personally or have seen me at markets around Auckland and The Mount the last few months you will have noticed the giant belly growing. I still have 4 weeks to go until I meet my second girl which I am so excited about, but the market life is getting a bit much.
•You can still shop online as let’s be honest, I probably won’t be able to stay out of the workshop
Those extra Black Friday sales would be so handy right now… but, I won’t be participating in BFCM! Read on friends…
☀️Well firstly, it’s an American large corp tradition, that promotes mass consumption, and this goes against the ethos I have built S&W on.
☀️Second, as a one-woman operation I simply cannot compete. I believe in the slow fashion movement. Buy less, choose well, make it last.
I would so much appreciate your support over BFCM weekend 🥰
Yes I have run sales in the past but at my own discretion and for reasons to celebrate something.
Sure, if you have been eyeing something up for a while and waiting for this discount, go on treat yourself to a discount, those larger companies can handle it. But I also challenge you to support small business these holidays 💪 .nz
Now this is what I call I lineup 🖤🌿 🐆
November has an epic lineup of upcoming Summer markets for me at Nov 5th, Nov 13th, and Nov 27th🌻🍉
Comment which ones you plan to visit and tag other NZ brands you’re excited to see👇
ONLINE NOW! 🍾🎈For my favourite time of year, enjoy 25% off site wide until the 25th for my birthday sale. Ends 8pm Oct 25th
Enter the code 𝗕𝗗𝗔𝗬𝟮𝟱 at checkout.
Click here to claim your Sponsored Listing.
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Shop 18, St Kevins Arcade, 179/183 Karangahape Road, Newton
Auckland, 1010
For enquiries email [email protected]
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