Unitec Digital

A potentially interesting job opportunity

Jordi Du from UMS speaking to the Digital Marketing class about Chinese social media.

Facebook’s removal of 4 ad targeting options does not apply to existing campaigns The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns.

Career Ahead Workshop & Events RSVP

Representing at the event

Facebook advertising is effective if done well.

Facebook tests a new ad format that puts it further ahead of its competitors Studies show Facebook ads are competitive with search and outperform other social media. Wesley Young looks at what makes Facebook effective and provides four takeaways for planning your ad campaigns.

PITCH YOUR VALUE

Know exactly what to say when someone asks you why you would be the best person for the job.

When: Wednesday 20 September

Option One:3 pm – 5 pm Register: http://bit.ly/2glsTsf
Option Two: 6 pm - 8 pm Register: http://bit.ly/2vnboyE

The results are in for the 2017 Google Online Marketing Challenge.

Once again, Unitec teams finished exceptionally well. Our top team was a Regional Semi-finalist and the top team in Australia and NZ. Team members are:
Adeel Umar, Bridget McCracken, Hannah Kilburn, and Kat Corbett.

Unitec also had the 2nd best team in Australia and NZ, and the 3rd and 4th best teams in NZ (8th and 9th overall in Australia and NZ).

This was, by far, the best results for a class with all but a couple of teams finishing very strong.

Well done Google Certified teams!

Google Online Marketing Challenge The Google Online Marketing Challenge (GOMC) is an exciting opportunity for students to experience online marketing and creating online marketing campaigns using Google AdWords and Google+.

These are always great events to network and hear how Hubspot marketing automation software is adding value to the marketing and sales process.

AKL KiwiHUG: How to generate more sales ready leads with an effective lead nurture strategy The effectiveness of a targeted lead nurture strategy has been proven time and again, and yet, many marketers are still failing to actively nurture their leads. The result? Non-nurtured leads sitting in the database, waiting to be converted into paying customers. With an effective nurture program, y...

This free event is a great opportunity to learn and network. The featured speaker is Jam Mayer, the lecturer for Unitec's Social Media Marketing class.

Hootsuite & Conversologie - Social Media Meetup Is social media just for brand awareness and engagement? Or does it truly drive business results in an organisation? Discussions around Social Media ROI is a hot topic between marketers and senior management. But, it is often done behind closed doors and there is still some skepticism whether social...

Getting your headline right on Facebook is crucial. Don't forget to do your A/B testing.

This Is What Works in Facebook Headlines: The 20 Most Effective Phrases Which phrases in headlines on Facebook are most effective in encouraging people to engage with articles? Check out the top best (and worst) phrases at the beginning, end, and middle of headlines.

Everything hinges upon your company/brand having a compelling unique selling proposition.

5 Ways to Develop a Unique Selling Proposition A unique selling proposition is an often overlooked but very important element of creating a business that customers love.