Nice Work Design Studio

Fascino Shoes recently approached us to design a new brand for them which better reflects their offering. We agreed that an editorial look which showed sophistication and style was the way to go. We’ve also included a playful colour suite and brandmark to reflect Fascino’s fun side.

I thought it was about time I introduced myself! I’m Alesha, founder of Nice Work and owner of a very busy mind. I have over 20 years experience in the design industry, a design degree under my belt and a passion for visual communication and how that relates to people. My clients quickly become friends and I feel incredibly lucky to be working with such great people. I also love typography, pattern, architecture, family, mid century everything, trekking and am happiest near the sea.

Riff Cycles - 5 panel plan

Riff Cycles - socials

When Ali came to me asking me to brand her Sydney based electric bike startup I was super excited. I knew after one zoom meet up that we were going to create something great together…and we did. A hand drawn logo - visual shorthand for quality and uniqueness. Infused with fun and playfulness. Bringing the joy back to cycling!

Excited to be working with Merrell NZ on their summer sale campaign ‘22. Great company and right in my wheelhouse.

Nice Work Design Studio updated their business hours.

It’s beginning to look a lot like Christmas!

…for those who were wondering. We ended up here

Burke’s Brewing Co. are the little brewery that could. They’ve been going from strength to strength this past year, winning awards and getting numerous mentions all over the show. Seb is always surprising me with his enthusiasm and ideas. So, thank you for letting me make those ideas reality!

I was pretty excited to work on this startup, it’s the first time in my career that someone had asked for an octopus in their branding. Makes sense for a plumbing company though - Octopodes are agile, clever, can contort themselves into small spaces and love water. A stand out brand can create a powerful point of difference for you in an industry which has a very predictable vernacular. I’m fully expecting Roger to be referred to as ‘that octopus plumber’. I hope he’s ready.

I never get tired of hearing this sort of exuberant feedback from clients, it really makes me feel like I’m doing it right. Thanks Kelly - this made my day.

I love a good typographic logo and this one is a beauty. I’ve been working with advisory.works for years now so there’s a lot of trust and understanding going on. It’s always a buzz when I send them a simple, pared back design and they say ‘You’ve nailed it’. A good client - designer relationship involves good communication, the ability to listen to feedback (both ways), a solid understanding of their industry/product and the ability to squirrel away client likes and dislikes and looking at things from a fresh perspective.

I need your help…green or blue?

Always pretty cool to see your work in print!

We strongly believe that giving back is important. Every year Nice Work donate design hours to charities who would struggle without this help. This identity is for Lachie whose wish was to be remembered, we're happy to help make that happen!

Forge VM are a company We’ve been working with from the beginning. We’ve been lucky enough to help with naming, designing their brand and everything since. Forge are a company championing sustainability in their sector, so what better way to say thank you to their clients than with a reusable gift that will remind them of that? We love a brand that walks the talk. What is your branding saying about your business?