DigiiCase NZ

Fashion is a huge part of who we are, it says a lot about ourselves, our preferences, our social status, it is our way of telling without saying. Some of us spend a lot of time selecting what to wear, especially when we are going out, and there has been a growing importance placed on accessories as they really bring an outfit together (LaReine, 2021). In that case (pun not intended) shouldn’t your phone case be one of the most important part of your wardrobe? Put it this way, the average adult spends 3 hours and 42 minutes on their phones and the average teen spends 7 hours and 22 minutes (Jacobo, 2019).

If we have our phone cases in our hand for such a large part of the day, our phone case is displayed to the world for all this time. Especially with the growing popularity of the classic mirror selfie, phone cases feature everywhere we are (Cartner-Morey, 2017). One of fashions most luxurious companies, Louis Vuitton, made a phone case in 2017 a large part of their spring/summer fashion show (Bobila, 2017). The importance of the phone case as a fashion accessory is undeniable, however you would need many phone cases to suit different outfits. The DiGiiCaSe allows you to have endless cases in one case. Endless fashion statements in one case.

The DiGiiCaSe is the most innovative case in the market yet this is not the only thing aspect that makes this case stand out amongst others. Three reasons why the DiGiiCaSe is the best case in the market are: Self-expression, protection and fashion.
Self-expression is a fundamental for human happiness – positively mindful explains this in their blog post on the importance of self expression
If self expression is so important then why not use every opportunity to express yourself. We are already so used to expressing ourselves through our clothing, make up and the words we say yet our phone who spends a large part of the day in our hands, its back (case) facing the world usually says very little about ourselves.
The functional purpose of a case is to protect the phone from spills, drops and impact (Young, 2016) . Many cases get carried away with adding special effects that they forget the most crucial part – to protect your phone. However, the DiGiiCaSe remembers its main functional purpose and ensures high quality protection with shock proof protection and with latest versions being waterproof.
Lastly when choosing an outfit many people overlook their phone case yet as stated previously it is definitely what is seen by the most people. The DiGiiCaSe has the ability to change its appearance to match what the owner is wearing. Accessories are a huge part of fashion (LaReine, 2021) don’t let your phone case ruin your outfit!

In today's world we look for ways to express ourselves far beyond words, for ways to fit in but still be different, to keep up with trends but make it our own. This generation, Gen Z, dares to express themselves in their clothing, make up, body art, words and now, their phone cases.
As a generation that has grown up with smart phones it is no surprise that they use them every single day. Social media has been a platform for self expression, encouraging and allowing people to be heard and to show their true selves. Growing up with all of this as the norm, it comes as no surprise that Gen Z is fuelled by personalisation as Izzy Ashton states 'they grew up with myriad ways of expressing themselves.' (Extreme Reach, 2021).
Seeing young people break barriers and social norms is refreshing and shows the potential this generation has to change the world. They are involved in real world issues such as climate change and human rights, leading the fight against what they condemn is wrong even when it means facing world leaders (Forbes, 2021).
Holding the potential to be one of the most world-changing generations yet consistently mocked by older generations for their sensitivity and mobile phone usage. Yet it is through their sensitivity that they make the world a place where people's feelings are considered. It is through the constant grip on their phone that they capture and spread information, ideas and support.
Now it will be through the exterior of their phone where they will also be able to fight for what they believe in, express their feelings, emotions and beliefs on their case. The beauty of self expression is that there is so much a of person that can be expressed and one normal phone case cannot capture this. The DiGiiCaSe however, allows the user to change the image displayed on the back of their screen within second, self expression is a click a way.
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