Tomahawk Tourism

📣 Exciting new things are happening at Tomahawk & ResBook!

There's a new brand to serve ALL tourism sectors to help drive bookings with an inspiring online presence! Read on to find out about how Tomahawk and ResBook are transforming!

In a nutshell, our two 'sister brands' will service different levels of customer needs, budgets and business size:

Tomahawk
Tomahawk’s focus will be on supporting medium to large tourism organisations who wish to outsource their marketing. Services will include bespoke websites, marketing strategies and specialised digital marketing services.

ResBook
ResBook has expanded its products and services for smaller tourism operators across all sectors including accommodation, activities/tours, transport and inbound tour operators. The expanded services include 4 key methods to drive bookings:

👉🏼ResBook Websites – Tourism Themed Websites
👉🏼ResBook Marketing – Tourism Digital Marketing Packages
👉🏼ResBook PMS – Accommodation Property Management System

Exclusive ResBook Customer Benefit:
👉🏼Private ResBook Community - a forum for industry insights, lively discussions, and mutual support!

View media release here: https://www.tomahawk.co.nz/blog/big-changes-at-tomahawk-and-resbook

📣 We are hiring! We have 2 roles available across our two brands.

👉🏼 Tomahawk Account Executive:
Do you thrive on building relationships and delivering exceptional client service? In this role, you'll partner with senior team members to support them with day to day management of client accounts and provide outstanding customer support.
Find & more & apply: https://www.seek.co.nz/tomahawk-jobs?jobId=76457709&type=standard

👉🏼 ResBook Business Development Manager:
Are you a natural relationship builder with a passion for exceeding sales targets? As the ResBook BDM, you'll be responsible for driving sales growth for our suite of tourism technology solutions! You'll build and nurture relationships with existing and potential clients, represent ResBook at industry events, and achieve measurable results.
Find & more & apply: https://www.seek.co.nz/tomahawk-jobs?jobId=76471328&type=standard

If either of these sound like you we'd love to hear from you!

Yesterday we celebrated another much valued T-Hawk with our Monthly "Einstein" Award. For June we honour the efforts of Pallavi Karambelkar! 🧠 🌟

Pallavi has been a loyal T-Hawk for 9 years with her endless creativity and passion for tourism shining through! We had nominations for Pallavi as someone who puts her hand up, collaborates, and goes above & beyond. This past month has been no exception and we also recognise her contribution to our own internal projects (more on that next month!)

Thank you & congratulations Pallavi! 👏

🌈 Embracing Diversity and Inclusion: Celebrating Pride Month

As part of Pride Pledge🏳️‍🌈 we're proud to support and celebrate the LGBTTQIAP+ community this Pride Month and every month! Diversity and inclusion are at the heart of everything we do, and we believe in creating a world where everyone feels seen, heard, and valued.

This Pride Month, let's recommit ourselves to building inclusive workplaces where everyone can bring their whole selves to work and create a world where acceptance and authenticity thrive.

Happy Pride Month! 🌈

We're excited to share and celebrate that our T-Hawk Monthly "Einstein" Award goes to Priyanka Kainth 🧠 🌟

Priyanka stood out from the crowd in the last month for her all round support of our Tomahawk values with excellent collaboration and communication across the team. Her fellow T-Hawks appreciated and noticed her efforts and thank her for being so awesome!

Congratulations Priyanka! 👏

Hangry for digital success and hangry for a good snack? Tomahawk always has you covered for both! TRENZ is on next week and our team is ready to deliver!

Keep an eye out for our snack trolley making the rounds, grab a bite-sized snack or two, and enter our prize draw to win a snack hamper delivered to your office 👏

We have taste tested the popcorn seasonings with high approval ratings, from cheddar cheese to kettle corn, fruity chutney and more, you will find one to satisfy your taste buds 😛

See you there Tourism Industry Aotearoa - TIA KJET JUCY General Travel New Zealand Over The Top - The Helicopter Company Secret Spot Hot Tubs Tourwriter Ruapehu NZ Great Journeys New Zealand On the Point - Lake Rotorua

We are thrilled to announce the launch of our brand new success guide, "AI for Tourism."

In this comprehensive guide, we dive deep into how artificial intelligence (AI) can support your tourism business. Discover the benefits, explore 9 impactful ways to integrate AI into your operations, get started with practical steps, and access a list of over 35 AI tools available today!

Get your copy of the "AI for Tourism" Success Guide now and unlock the power of AI for your business 🚀



Download here: https://www.tomahawk.co.nz/download-ebook-ai-for-tourism

Our snack supplies for TRENZ are in safe hands (paws?!) with George guarding over them...wish us luck with that one!! 🐾

With less than 2 weeks until we are in WellingtonNZ the team is looking forward to delivering bite-sized marketing tips and saving you from hangry with a snack delivery trolley straight to your booth!

🤔 Tomahawk saving you from ? since 2008
HINT: Check out some of our recent posts to find the answer!

Have a guess in the comments & keep an eye on future posts for the reveal 👀

Exciting news! We're thrilled to announce that this year, we're stepping up as an event supporter at TRENZ 2024! While we're normally part of TRENZ as a tourism services provider, our increased involvement this year is part of our commitment to help deliver success in the tourism sector ❤️

And success is not the only thing we will deliver...🍿 Tomahawk will be your personal Hangry busters! Our poll last week confirmed the love of popcorn, so get ready for our fun popcorn cart space and snack delivery trolley. Our range of kiwi style snacks will be served up with a couple of extra sides - marketing tips, and a chance to win a snack hamper for your office 👏

Renee, Gina, and Dan look forward to seeing everyone and smashing your hangry...

Tourism Industry Aotearoa - TIA

Our T-Hawk Monthly "Einstein" Award goes to....drum roll....Amelia Lightbourn 🧠 🌟

We received a number of nominations from fellow T-Hawks in the last month for Amelia, who has excelled at collaborating with the wider team, sharing her expertise, and being instrumental in bringing new tools into our digital marketing toolbox for driving better results for our clients.

Wahooo, congratulations Amelia! 👏

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Digital Marketing requires creativity and expertise plus snacks to keep you going. And at Tomahawk, we take snacking seriously! 🍿

Vote in our snack poll on LinkedIn where we have listed four of our favourite treats. Which one is your fave "go to" snack? ❤️

Vote here: https://tinyurl.com/4ctu9z25

Having snacks on hand to save us from hangry is part of our Tomahawk way, so we hope you all enjoy a wonderful Easter filled with fun, family and plenty of treats!

Are you ready to embark on an adventure with Tomahawk? We're on the hunt for a charismatic Client Services T-Hawk to join the nest!

You're not just any Client Services Pro; you're the maestro of making our clients feel like VIPs. From untangling technical webs to delivering smiles on the regular, you'll be the heartbeat of our client experience!

Find out more & apply: https://www.tomahawk.co.nz/about-us/careers-at-tomahawk

One of the fun & special parts of our monthly T-Hawk meeting is when we award the monthly "Einstein". 🧠 🌟

Our Einstein award goes to someone who has gone "above and beyond" what their normal daily job is. The lovely part is that we receive nominations from T-Hawks who have noticed and appreciated the actions of their team mates!

This morning our Einstein award was transferred from Daria Kizilova who won it last month, to Georgia MacMillan. Congratulations Georgia! 👏

Georgia was nominated by some of our new T-Hawks who have appreciated the support she happily provides in showing them the ropes and welcoming them to our Nest. We love this about you Georgia!

We also love the "adventurous" side of Georgia, check out the crab she picked up in Niue - cool as a cucumber! 🦀

We are extremely lucky to have an amazing group of talented T-Hawkettes at Tomahawk. ❤️ There is one in particular however that we would love to honour on International Womens Day...our "founding T-Hawkette" & Marketing Director Gina Paladini.

Where to start with Gina? If you've met her you will know she will always be the the most energetic & passionate person in the room, it's honestly hard to keep with her most days!

As a Californian she has immersed herself in kiwi life, in her love for tourism (with 30+ years of experience!), and generously shares her incredible marketing genius to strive for the success of everyone around her. You may have noticed she is also a massive dog lover and extends this passion to many years of charitable work with the likes of Animals Fiji (she is visiting them as we speak!).

It's no wonder that Tomahawk is where it is today after 16 years of Gina's entrepreneurial spirit driving it forward! 👏

"Gina is one of a kind! Her support of me personally over the years has been inspiring and is something I hope I can pass on to others around me, that would be amazing". - Renee Goodsell

"What do I say about Gina? Words fall short honestly! She is the most energetic person I have ever known - always up for a challenge and buzzing with new ideas. She has this contagious energy and enthusiasm that brightens up every room she enters. To me, she's the boss that I can always be honest with and the person who'll always be there when I need love and support. In Hindi, "Gina" means "living" - and she very much lives up to the name!" - Pallavi Karambelkar

"To be part of the T-Hawk family is a special experience and Gina is a huge part of creating a culture that is incredibly supportive, caring, creative, and always fun. Thank you Gina!" - Michelle Ackers

From new T-Hawks, to new Clients, and now a new Nest…2024 has kicked off with positive changes for our Tomahawk team in so many ways!

We’ve crossed the harbour bridge to be firmly planted in the heart of Ponsonby at the Qb Studios! QB was a natural choice with it's central location, dog-friendly vibe, and snack focused mantra! 🐾

Our team of hybrid working THawks have settled in to our new city digs with enthusiasm. Some can now walk to work, others take less time to get here, and all of us are excited to be part of a thriving community of businesses in the QB network. 😍

So if you’re ever in our neighbourhood pop in and say hi, we’ll treat you to a coffee, a free dog pat, and some Tomahawk style snacks! 🍿

The South Pacific holds a special place in our hearts. For over 15 years, we have had the privilege of nurturing robust relationships with numerous Pacific Island tourism and airline partners.

It is with immense honour and privilege that we announce our latest partnership with the Tonga Tourism Authority, a significant addition to our South Pacific endeavours.

Supported by the Market Development Facility (MDF), this collaboration will see us working closely with Mr. Viliami Takau, CEO of the Ministry of Tourism in Tonga, and Ms. Teisa Tupou, Marketing Manager at the Tonga Tourism Authority.

We are also collaborating with stakeholders, community groups, schools, and others demonstrating a holistic approach to tourism branding that involves and benefits the whole country. Together, we aim to craft a new brand identity and a comprehensive rebranding strategy to showcase the distinctive allure of Tonga to the global audience.

Following this week’s project launch meetings and ceremony in Tonga, our leadership team, have returned full of enthusiasm and appreciation for this new partnership. The excitement is palpable and has begun permeating our entire T-Hawk team! Everyone eagerly anticipates their involvement in this transformative initiative.

Learn more about our rebranding project and the new partnership between the Tonga Tourism Authority and Tomahawk.
https://www.tomahawk.co.nz/blog/tomahawk-to-lead-rebranding-strategy-for-tonga-tourism-authority

Join us as we embark on this transformative journey to redefine and reinvigorate the tourism landscape of Tonga! 👍

📣 We've kicked off 2024 with fresh expertise joining the nest! We are thrilled to have Dan Mitchelmore appointed as a Senior Account Manager.

We are happy to share we have found our rare unicorn!

Dan's experience with tourism, marketing, websites, and account management is a no-brainer for both our team fit and our client needs. He has come from The Web Co. where he was a Senior Account Manager & Business Development Manager, and has had varied roles in tourism with Corporate Traveller UK, Flight Centre Group and Nomad Travel.

Renee Goodsell, our GM, is excited to share his expertise with clients: "You couldn't ask for a better mix of skills and experience to partner with our key tourism clients, we look forward to Dan hitting the ground running delivering successful strategies for both our team and our partners".

A big hearty welcome to you Dan! 👏

❤️ 📌 At Tomahawk, we are in LOVE with Pinterest! Why? Because it's not just a platform, it's a passport to endless inspiration for travellers, plus an excellent tool for users to plan a holiday or honeymoon.

Pinterest is also known for setting the stage for the next big trends before they even hit the mainstream! That's why when Pinterest unveils its annual "Pinterest Predicts" list, we're all ears! 👂 Afterall, over the past 4 years an impressive 80% of their predicted trends came true!

To share a "Pinteresting" quote - "don't let the next big thing sneak up on you!"

A trend to get you started? Pinterest is picking that "slowcations" are a travel trend emerging for Gen Z & Millennials - forget the jam-packed itineraries, they want relaxation!

With the great results we have been able to achieve on Pinterest in 2023 for our customers, we're looking forward to harnessing the powerhouse that is Pinterest for another year. So if you're keen to learn more about how Pinterest can help grow your tourism business get in touch with our team!

Oh, and did we mention how much we adore Pinterest? Because, seriously, we're kind of obsessed, and not only because they send the most colourful swag boxes! 😍

Check out the 2024 Pinterest Predicts right here: https://business.pinterest.com/en-au/pinterest-predicts/

Wow! ✋ Hands up if you have been following CruiseTok!? 🛳 Yes? that's ok, you are amongst friends and some of our team are guilty of indulging too! No? Let us tell you about it...

TikToks posted by passengers & influencers onboard the Royal Caribbean 9-month world cruise have been going mad since it started it's journey in December. The hashtag on TikTok has had over 209 million views to date with other similar hashtags like also going viral.

This is a great example of how TravelToks, or in this case CruiseToks, are a trending and powerful way for tourism providers to share their stories. Not only that...

✔ It highlights how the demographics of TikTok users and the content is evolving and broadening for mass appeal
✔Royal Caribbean reveals 66% of TikTok users would book holiday destinations at random, following viral trend. https://www.royalcaribbeanpresscenter.com/press-release/1646/skip-to-the-good-part-royal-caribbean-reveals-66-of-tiktok-users-would-book-holiday-destinations-at-random-following-viral-trend/
✔The hashtag is now sitting at over 57.6 Billion views! The TikTok world is looking for fun, entertaining & informative travel content!

Want to learn more? Have a look at our 2024 trends article if you're interested in other trending digital marketing strategies for Tourism, and see the link included to download our "How to TikTok for Tourism" Guide : https://www.tomahawk.co.nz/blog/10-trending-marketing-strategies-in-2024

Ultimate World Cruise journey goes viral as social media users track 9-month trip The hashtag has garnered over 150 million views on TikTok as users track the nine-month Royal Caribbean cruise.

2024! You are already looking good and here at Tomahawk we are quite excited to see what you will bring for our friends, whānau, customers and tourism! 👏

To provide a dose of inspiration for the new year, we've put together a list of 10 trends that we think will shape digital marketing for tourism in 2024.

Check out the article for some valuable insights👍



https://www.tomahawk.co.nz/blog/10-trending-marketing-strategies-in-2024

Wishing you a joyful holiday season! 🎄

May this Christmas bring you heaps of sunshine and the gift of beautiful moments!

Thank you for joining Tomahawk on the adventure that was 2023! Whether it was as a client, an industry partner, part of our webinars, or a recipient of our marketing posts or emails. We appreciate you being part of our network and hope you have an amazing summer season.

We look forward to seeing you again in 2024!!

Our T-Hawks kicked off Christmas celebrations in style with our annual "Bad Santa" gift swapping at the Auckland Rose Park Hotel 🎁 🌹 Some desperate grabs for wine were witnessed!

We then swapped keyboards for kitchen knives at Sachie's Kitchen for our epic MasterChef Christmas showdown! 👩‍🍳

From seasoning to sautéing, our talented team served up a feast of Vietnamese delights 🌶️ The competition was fierce 🔥 with The Mandarins taking out the overall prize, nice job Jaimee, Mamta, Gina & Hardik! And who knew Ross could whip up such a tasty chicken dish to take out the MasterChef honour!? 👨‍🍳

As the judges (and taste-testers), confirmed - creativity is our secret sauce! Swipe to see our masterpieces and the faces of victory! 👉🏽

A Little Pre-Christmas Gift 🎄

We have created a handy infographic that provides key takeaways based on the 2023 LinkedIn algorithm. Save the image for easy reference each time you are planning to post.

At Tomahawk we love delivering success, and our holiday wish is that these tips and tricks provide you with more LinkedIn success 😊

You may find some of the tips surprising!

📣 We're excited to share our Digital Performance Team has been boosted with two new T-Hawks in the Nest! They have both already taken flight and immersed in our client projects.

Amelia Lightbourn has been appointed as a Senior Digital Performance Specialist. Amelia has held several senior digital marketing roles, the most recent with Do Good Things as their Digital Marketing Manager and Sales & Marketing Manager for Moolahmore. She was also Head of Digital at Brand Developers Ltd. Her extensive experience will be a considerable asset for both our team and clients.

Florencia Laurenzano has also joined as a Digital Performance Specialist. Since graduating from AUT with a Bachelor of Business (in Marketing, Advertising, Retail & Sales) in 2020, she has held marketing, digital specialist and content marketing roles. Her most recent role being Content co-ordinator for ArchiPro.

🌟 A big hearty welcome to them both 👏