pinkponycreative

Introducing the team behind Pink Pony Creative ⭐️
The Pony Power Pals, each armed with their own superpowers:

Founder Kristy Campbell, the Architect of Brand Synergy. Crafting seamless and unforgettable brand experiences is her forte.

Designer Ashleigh, the Maverick of Rule Bending. Embracing a fresh perspective in design, she thrives on breaking conventions and setting new standards.

Designer Gabby, the Sorceress of Illustration Wizardry. With a magical touch, she breathes life into visuals across any genre or medium.

Designer Jess, the Master of Doodle Mastery. Transforming doodles into captivating creations that resonate with audiences far and wide.

Designer Hannah, the Visionary of Editorial Envisioning. Elevating brands with sleek and sophisticated finishes, she intertwines elegance with innovation to craft captivating visual narratives.

And last but not least, accounts manager Livvy, the Luminary of Client Connection. Building bridges of trust and understanding, she ensures our clients feel valued and heard.

Together, we're not just a team, but a force to be reckoned with.

🖤 Welcome to Bitter N Twisted 🍕✨ Unveiling Canada's newest dark aesthetic gastro pub, where this deliciously dark restaurant combines pizza and cocktails to create the ultimate dine in experience!

We wanted to create a brand that would match our clients vision for the space and enhance her meticulously crafted aesthetic.
Filled with gold, glam and a hint of goth, this branding was a treat to create!

Crafting collateral for this brand was the icing on the cake for us. Every additional piece seamlessly blended to enhance both the branding and the ambiance of the restaurant. Our combination of stylized illustrations and elegant, standout typography resulted in a cohesive collection of assets that will continue to make a lasting impact across the brand's collateral and promotional materials for years to come!

A pivotal part of Bitter N Twisted’s brand creation was designing the window decal for the storefront. We experimented with illustrations, imagery, and type, aiming to craft something that seamlessly complemented the space and showcased the restaurant's unique aesthetic. The illustrations played a crucial role, serving as the perfect accent to infuse a playful and edgy element into the otherwise simple branding.

Immerse yourself in modern luxury with our latest work for Glam Atelier, a Chicago-based hair and makeup team. Our challenge? To seamlessly infuse their brand essence into social media graphics.

Explore a mood board featuring stunning imagery, sleek fonts, and a sophisticated colour palette—a foundation for crafting templates that align seamlessly with Glam Atelier's glamorous branding.

Glam Atelier's is all about luxury! Our goal was to extend Glam Atelier's essence from the initial branding design into social media templates, and this design maintains that consistent feel.

Our approach extends beyond design; it’s about enveloping luxury in every social media template. From visuals to the words used, we’re painting a vivid picture of the glamorous experience of Glam Atelier. ✨

Explore a collection of our social media graphics for Glam Atelier. Each one is crafted to make their feed feel like a journey into a world where it’s all about luxury.

From elegant fonts to magical imagery, these graphics maintain a unified brand aesthetic. Ensuring recognition and uniqueness, they embody the essence of Glam Atelier—a distinctive hair and makeup team renowned for their beautiful work.

🐍☕ Introducing... Caffeine & Curses! 🖤✨

What began as a Bookstagram account for swooning over broody villains has magically transformed into a haven for beautifully designed, original bookish merch. 📖✨

We’ve embraced a rebellious yet captivating aesthetic for Caffeine & Curses, characterised by confidence, rebellion and a devilish allure.

Caffeine & Curses uses its assets to create a world for customers to step into!

The distressed textures, fiery elements, and collage motifs conjure an atmosphere of ancient magic, paying homage to the carefully chosen books that inspired their designs. 🔥

Paired with bold typography, you get a modern and daring aesthetic that still holds an element of character. These assets and textures serve as enchanting overlays, adding depth to the look and keeping the brand's story alive across all their collateral.
Using distressed textures, a broody colour palette and strong imposing type, you get a brand that dares to stand out.

It's a touch of dark romance that takes you on a journey away from the light and into the shadows.

It’s all about going from fiction, to fashion!

When designing the packaging for Full & Filled, our goal was to create an unboxing experience that strikes the perfect balance between luxury and a sense of playfulness, making it both exciting and enjoyable! 🤩

In the realm of branding and packaging, our focus revolves around crafting a distinctive identity. We strategically make decisions to enable your brand to convey a unique personality, encompassing a captivating narrative, a relatable persona, and a tangible emotional resonance—going beyond mere logo and color choices.

Pictured: Brand identity and packaging design work for Full & Filled.

A special feature within in early July, thanks to for securing this opportunity.

Aimee Shaw, Stuff NZ writes “Graphic designer Kristy Campbell has built an empire creating a personality for New Zealand businesses.

She has designed logos and branding for about 300 businesses since she set up her digital agency in 2020. The 30-year-old generates the majority of her business from TikTok and Instagram.

She says her design studio, Pink Pony Creative, has been built on social media and offering behind-the-scenes insight into her design processes.”

You can read the full article at: https://www.stuff.co.nz/business/prosper/132421034/the-graphic-designer-using-tiktok-to-build-personalities-for-new-zealand-businesses

In just over 2 weeks our founder, Kristy Campbell, will be flying across the world to speak for her second time at Adobe MAX in Los Angeles, America!

Speaking across three various sessions;
’Design Your Way to Brilliant Brand Recognition’ [S6307]
’Craft a Lasting Impression: Creating a Brand Identity’ [S6313]
And a Q&A session with Barnard.co - Logo Design ‘Agency or Freelance: Personal Branding for Designers’ [CP6827]

She says: “Having the opportunity to speak at world-renowned conferences like Adobe MAX is TRULY a dream come true!”

If you are in the Los Angeles area, she would love to see you there! Otherwise the sessions should be avaliable online following the event.
Click the link in .thepinkpony on Instagram and follow REGISTER FOR ADOBE MAX for more info.

See you soon LA!

Mock ups are great, real life pictures... EVEN BETTER!

We absolutely adore witnessing our branding projects come to life, and 776BC Loukoumades is certainly no exception. The bold colour palette and playful illustrations come to life in the packaging and serve as the perfect vessel for these delectable greek treats!

Ready for some Olympic dough-liciousness?

”Legend has it, in the ancient Olympics of 776 BC, the gods themselves craved a heavenly treat. So, the Loukoumades were born, crafted from the ambrosia of the divine, each golden sphere representing the sweetness of victory. Today, 776BC Loukoumades carry on this Olympian tradition, serving Loukoumades that are fit for the gods & champions, bringing a taste of ancient Greece to modern-day mortals!”

Taking ancient motifs and giving them a modern twist was one of the most fun and creative aspects about this branding project. By reimagining ancient Greece and infusing its essence into this brand, we've achieved a unique and standout identity that sets it apart from the rest - Perfect for a food truck!

Treat Cakes & Pastries is a delightful bakery nestled in Whangarei, New Zealand!

Their branding embodies all things pretty, pink, and is inspired by vintage aesthetics. With a playful logo, classic linework illustrations, and fun patterns, this café has undergone a pink pony makeover!

The illustration in this branding not only acts as a focal point but also infuses a playful and charming ambiance into the overall look. Its vintage-inspired styling evokes a sense of nostalgia, enveloping the bakery with an inviting warmth and a comforting familiarity that beckons customers inside.

In Treat’s branding process, we've integrated ‘generative fill’ techniques to stylize and generate many of our mockups for brand proposals. By incorporating "generative fill" into our workflow, we're able to achieve a precise aesthetic for our mockups or create scenes that capture the essence of what the brand photography could potentially look like.

This approach allows us to craft a flawless vision for our clients, ensuring that we don't compromise on style or specific details when presenting potential brand concepts to them.

The bakery's collateral materials will leverage these illustrations to craft a playful brand space that extends the same creativity and joyful spirit found in their delectable offerings into their visual identity.

Designing the meal-kit packaging for Tyme played a huge role in shaping this brand, aligning seamlessly with their identity, principles, and commitment to efficiency and saving time.

We used custom illustrations to craft packaging that exudes intricate and organic aesthetics. This aesthetic reflects the company's dedication to minimising food waste and supporting local sourcing!

Tyme's branding is focused around stylized minimalism, characterized by the use of elegant serif fonts, line art, and a meticulously curated typography suite.

Tyme’s core focus is on families and individuals eager to explore new recipes, fostering a warm, inviting atmosphere that encourages people to pick up a recipe and try!

Enter the world of Mirrorball Hearts Club, a photography studio dedicated to capturing love stories in their unique style. They transform everyday moments into cherished memories, capturing the emotions that make each love story special. Their branding draws from retro aesthetics and bold illustrations, giving their identity a distinct personality.

Inspired by vintage films and nostalgic memories, Mirrorball Hearts Club infuses their brand with charm. Illustrations are a key part of their branding, adding accents and frames that complement their photography. These drawings evoke themes of love, music, food, and joy, enhancing the visual narrative without overshadowing the photos.

The branding process involved meeting specific requests and using mock-ups to bring the client's personality to life. Through textures, illustrations, and a bold type suite, they created a branding that perfectly aligned with the client's vision. Mirrorball Hearts Club stands as a delightful and successful outcome of working with personal branding, capturing the essence of their clients' ideas ❤️

Introducing What's The Brief - Where Creativity Unfolds! 🎨✨

We proudly present What's The Brief, a brand created by creatives, for creatives. Embracing the behind-the-scenes atmosphere, our creative direction brings sketched grids, storyboards, and annotations to life. The warm tones, fresh greens, and deep brown hues evoke a relaxed and inviting vibe.

The brand flawlessly merges clean boldness with a friendly ambiance. Hand-drawn elements add warmth and approachability, reflecting the creative brainstorming process. It embodies authenticity, sparking creativity behind closed doors. Together, we nurture creativity within a supportive and collaborative environment.

Introducing Ask Us Anything: Where Bold, Clean, and Social collide, creating an engaging brand experience!

Ask Us Anything are all about capturing the essence of social media and fostering a relaxed, judgment-free environment - just like messaging a mate! 💬

With fun graphics and vibrant colours, they exude modernity and youthfulness, bringing you engaging content and facilitating meaningful connections in the digital conversation!

Oh, and here's a fun fact: "aua" means "I dunno" in Māori, adding an extra touch of playfulness to the brand! 😜🌟

Ask Us Anything are inspired by the dynamic world of social media. They believe connecting and reaching out should be as effortless as messaging a mate. The brand encourages you to reach out and ask questions, whether serious or fun, about Māori culture without hesitation, fostering a relaxed and judgment-free atmosphere. 🙌💬

Showcasing the seamless blend of Ask Us Anything's Brand Assets! From captivating photo/video content to trendy merchandise like caps, hoodies, and tees, the brands elements create an engaging visual experience.

Drawing inspiration from Māori tradition, while keeping a modern and contemporary edge, Ask Us Anything establish a unique identity that stands out in the digital realm. We cannot wait to see what they create on this exciting journey! 📸✨

Introducing Hahana, where bold colours, modern typography, and interactive imagery collide to create a captivating brand experience! Hahana is a content creation platform on a mission to make Te Reo Māori more accessible to all, helping young people around the world rediscover their culture. The brands overall striking and digitised look is Hahana’s first step to changing the way NZ (and the world) communicate! 🌟

Language and translation played a big part in how we structured the typography. By utilising distinct stylised typefaces for both English and Māori, we create a captivating visual experience. The mix of fonts generates an edgy appeal, drawing people in and embodying Hahana's youthful and refreshing perspective on rediscovering culture.

Hahana is all about the young people, and the stories they have to tell. As most of the content is film based, we have created a look that is reminiscent of TV Docu-series. Type that is clearly distinguishable, bold frames and plenty of opportunity for media - Hahana is a brand that steps strongly into the modern media scene, and we cannot wait to see what they create!

Pulling togeher a brand identity to create a cohesive, recognisable and memorable brand identity; a stunning result for Glam Atelier 🌟

Introducing Nexus: a corporate transformation! 💼✨ Nexus wanted a unique and standout brand, setting themselves apart from competitors and establishing trust with clients and potential customers. We utilised symmetry, curvature, and meticulous craftsmanship to create a timeless and instantly recognisable design.

With a focus on simplicity and effectiveness, we've crafted engaging and effective socials that effortlessly translate information to customers. By utilising Nexus' signature electric blue, we've established a curated look that maintains clarity while captivating attention.

As a corporate company focused in the financial space, Nexus primarily uses the power of a well-crafted logo in establishing their brand identity. That's why their meticulously curated logo plays a central role in conveying their brand feel across various platforms. From stationary to digital assets, the brandmark seamlessly enhances their branding without overwhelming it.

Introducing the launch of DoPaw, a project that fills us with immense pride! Collaborating with the DoPaw team for more than a year on branding and packaging has culminated in a successful national launch.

When DoPaw approached us, they had specific objectives in mind: to create an Instagrammable, feminine, pink brand that would stand out and bring a fresh appeal in a competitive market. We are obessed with DoPaw and so are our pooches! 🐾

Branding & Packaging: Pink Pony Creative
Photographer: Dogandco.photography

Introducing Sidekit!

SideKits branding takes all things colour, hands, and symbols. We’ve utilised big type, negative space and luminous tones to elevate the branding and jump out.

How groovy does SideKits branding look across these social media mock ups! The block effect against the type allows for points to stand out against a basic background, adding an extra bit of detail to elevate the branding even further!

An example of how SideKits branding could look across a window mock up! Applying new branding to mock ups creates for clear visuals and showcases how branding can look across collateral with ease.

How beautiful does Blanc Basics visuals look across social media and mock ups. The colour palette comes together effortlessly with warm and inviting tones. Using decorative frames, we are able to elevate this branding without complicating the design too much. The final outcome is clear, concise and elegant.

Blanc Basics brand mark is bold and refined. We had the pleasure of creating this double ‘B’ situation. Intertwining and connecting the two letters together. The flow on effect between the two letters is abstract yet refined, allowing a well represented and easy to decipher brand mark.

Style wise, we wanted the branding to stand out as minimalist but with hints of DIY and scrap booking. This is reminiscent of how Pressed Paper started, as a family business in their home!
Hand written fonts create an organic, “home-made” feel that translates to edgy, when paired with the brands content and photography. We have also included paper textures and assets to further enhance the vibe.

The colour palette is mixed with textures to create a soft, almost romantic nature for pressed paper, the pastels allowing their products to jump out as the main feature. When pulling the branding together, using tapes, ripped paper and polaroid frames gives Pressed Paper a comfy, lived in feel - Just like their clothes do!

Shimmer Drops paint - Your artisan watercolour expert! Blending Luxe with art, we let textures and organic shape take centre stage with this refined branding. Known for their iridescent colours, we explored ways to make this branding standout and shine ✨

Using ink splotches as our inspiration, we created organic brush strokes and filled them with texture, making them the perfect asset to spruce up a layout or post! This adds dimension to the branding and strikes the perfect balance between organic and elevated.

I’m a speaker at this years FREE Designer Boss Summit! 🔥🙌💕🦋🎉

Learn all about The Client Process Using The Pink Pony Methodology. I’ll be working you through the client process that’s allowed me to build my business and unlock success time and time again.

This FREE online conference is dedicated to empowering creative entrepreneurs with the tools and knowledge to work smarter, not harder in their design businesses.

Join me and 16 other amazing speakers over 3 action-packed days and discover how to streamline your systems and processes, charge what you're worth, and attract your dream clients. 🔥

You can also grab an additional full BOSS BUNDLE worth over $2000 for just $99! Don't miss out on this incredible opportunity to level up your web or graphic design biz. LINK IN MY BIO TO SIGN UP!

Join me on TODAY at 2.30pm NZST and follow along while I build this bouncy, bubbly branding 🔥

It’s always a pleasure going Live with — we’ll be working through tips + tools I use to create this logo and mascot style brandmark. I mean, look at him… he’s a little square waffle with maple syrup drippin’ on em. Ya can’t go wrong! 🧇

Will be sharing the link on my story. Can’t wait for you to watch and follow along! 🔥

Okay, it had to be done… but with the Pink Pony twist 😉🦄

And yes, the second one is true. Disgraceful I know. I’ll be on Santa’s naughty list this year.

NEVER GIVE UP…

Just over 3 years ago I shared that I was going to be taking my business full time 😭 and shared a somewhat very staged and it seems highly edited photo in the second pic 😅.

We all go into buisness hoping for the best and being REALLY unsure about the future.

I never would have imagined on that day, when I had shared that picture, that 3 years later I would be running a full time agency with a team, making multiple 6 figures a year, working and collaborating with companies I would have never dreamed to work with, having been a speaker at Adobe MAX 2022 — and for this year, having some really exciting things lined up.

I’ve learnt a lot and still continue to learn every single day. Here are some of my most important lessons I want to share with you, in the hope that YOU can take away and implement in your day to day:

• Mindset is everything. Don’t let the only thing standing in your own way be YOU. 

• Social media can be hard. But the opportunity it can bring is unlimited. Work at it, it’s worth it.

• Don’t sweat the small stuff. If you f*ck up, Move on. Without mistakes, there’s no risk. And without risk there’s no growth. You have to be willing to make mistakes to GROW.

• Understand that over time you WILL get better. Better at design. Better at project management. Better at pricing. Better at speaking to clients. Be okay with where you are right now and be committed to your growth and confidence. 

• GROW THAT DAMN EMAIL LIST. Don’t do what I did and wait 2.5 years to start one.

• You can make a lot of money in design. Don’t let anyone tell you otherwise.

• Design is just ONE part of being a successful design. You have to be good at time management, organisation, speaking with clients etc. Don’t sweat it if your not the best designer in the world, if your pretty good at things across the board — you’ll do just fine 🙌

• And get a damn accountant, it’s worth it.

Thank you so much for all of the support from each and everyone of you. I honestly, couldn’t have done it without you and this platform. You have changed everything and opened up huge doors that I never even knew existed for me so…

Thank You ❤️