Jumpstart Digital

Meta Certification is a credentialing program for digital advertising professionals who demonstrate advanced proficiency in Meta marketing.

The Meta Certified Media Buying Professional credential is awarded to digital advertising professionals who are proficient in the skills, tools, advertising policies and best practices required to buy ads on the Facebook app, Instagram and Messenger.

Meta Certified Media Buying Professional was issued by Meta to JR II Formilleza. Meta Certification is a credentialing program for digital advertising professionals who demonstrate advanced proficiency in Meta marketing. The Meta Certified Media Buying Professional credential is awarded to digital advertising professionals who are proficient in the skills, tools, advertising pol...

Meta Certification is a credentialing program for digital advertising professionals who demonstrate advanced proficiency in Meta marketing solutions.

The Meta Certified Media Planning Professional credential is awarded to digital advertising professionals who demonstrate proficiency in designing an end-to-end Meta marketing strategy that aligns to business goals and complements a holistic marketing plan.

Meta Certified Media Planning Professional was issued by Meta to JR II Formilleza. Meta Certification is a credentialing program for digital advertising professionals who demonstrate advanced proficiency in Meta marketing solutions. The Meta Certified Media Planning Professional credential is awarded to digital advertising professionals who demonstrate proficiency in designing an....

The Meta Certified Digital Marketing Associate credential is awarded to entry-level digital marketers who have foundational proficiency in the skills, tools, advertising policies and best practices required to buy ads on the Facebook App, Instagram and Messenger.

Meta Certified Digital Marketing Associate was issued by Meta to JR II Formilleza. The Meta Certified Digital Marketing Associate credential is awarded to entry-level digital marketers who have foundational proficiency in the skills, tools, advertising policies and best practices required to buy ads on the Facebook App, Instagram and Messenger.

The Meta Certified Creative Strategy Professional credential is awarded to digital advertising professionals who demonstrate proficiency in developing effective mobile creative strategy and creative briefs.

Meta Certified Creative Strategy Professional was issued by Meta to JR II Formilleza. Meta Certification is a credentialing program for digital advertising professionals who demonstrate foundational knowledge and best practices in Meta marketing solutions. The Meta Certified Creative Strategy Professional credential is awarded to digital advertising professionals who demonstrate prof...

Meta Certified Media Measurement Specialists are experts in interpreting measurement results and applying relevant next steps, including formulating hypotheses, evaluating measurement methods, designing successful tests, interpreting results and implementing appropriate actions based on those results.

Meta Certified Media Measurement Specialist was issued by Meta to JR II Formilleza. Meta Certified Media Measurement Specialists are experts in interpreting measurement results and applying relevant next steps, including formulating hypotheses, evaluating measurement methods, designing successful tests, interpreting results and implementing appropriate actions based on those result...

Meta Certified Performance Marketing Specialists are experts in creating marketing campaigns that can improve performance across Meta technologies, spanning data, creative, media and measurement. By obtaining this specialist certification, performance marketers demonstrate their proficiency to design and develop highly effective marketing strategies that deliver measurable results.

Meta Certified Performance Marketing Specialist was issued by Meta to JR II Formilleza. Meta Certified Performance Marketing Specialists are experts in creating marketing campaigns that can improve performance across Meta technologies, spanning data, creative, media and measurement. By obtaining this specialist certification, performance marketers demonstrate their proficiency to desig...

Fb Ads Inspiration 101:

Call out Ads:

-Simple showcase the product image.
-Mention the USPs of the product using lines & arrows.
-Success of the Ad depends on the aesthetics of the product photo & how good the USPs you mentioned are.
-Create different versions to test different Angles.

Win over more diners with Social Media Advertising for restaurants😍

We're offering a free trial of our services for two weeks. 👌

During this time, we'll create a custom ad campaign for your restaurant and monitor its performance to ensure maximum results.

You'll get a taste of what our services can do for your business, with no obligation to continue after the trial ends. 👍😍

Make your restaurant stand out where people are discovering the foods and brands that they love. 😍

We're offering a free trial of our services for two weeks. 👌

During this time, we'll create a custom ad campaign for your restaurant and monitor its performance to ensure maximum results.

You'll get a taste of what our services can do for your business, with no obligation to continue after the trial ends. 👍😍

Take advantage of our free trial offer!

ULTIMATE GUIDE FOR PROFITABLE FACEBOOK ADS CAMPAIGN ACCORDING TO 2023 ALGORITHM.

Step 1: Building your audience
The first step is to build your audience on Facebook. This is an important step because, without an audience, your ads won't have anyone to target. It's important to note that building your audience does not necessarily have to be profitable at this stage.

To build your audience, you can use a combination of Facebook's targeting options, including interests, behaviors, and demographics. You can also use your own customer data to create custom audiences and lookalike audiences.

Step 2: Create a single campaign with 3 ad sets
Once you have built up your audience, the next step is to create a single campaign with 3 ad sets. The first ad set is for a broad audience, the second for stacked interests, and the third for retargeting and lookalikes.

Ad set 1: Broad audience
The first ad set is for a broad audience. This ad set is designed to reach a large number of people who may be interested in your product. You can use a combination of Facebook's targeting options to reach this audience.

Ad set 2: Stacked interests
The second ad set is for stacked interests. This ad set is designed to target people with a combination of interests related to your product. For example, if you're selling fitness products, you could target people interested in fitness and nutrition.

Ad set 3: Retargeting and Lookalikes
The third ad set is for retargeting and lookalikes. This ad set is designed to target people who have already interacted with your brand, such as website visitors, email subscribers, and previous customers. You can also create lookalike audiences based on these groups.

Step 3: Monitoring and optimizing your campaign
Once your campaign is up and running, it's important to monitor and optimize it regularly. This means tracking your ad spend, ROAS, and other metrics to ensure that your campaign is performing as expected.

You can also make adjustments to your ad sets and ads based on the data you collect. For example, if one ad set is performing better than the others, you may want to allocate more of your budget to that ad set.

Organic reach has a limit

While creating and posting regularly to your Page is a good way to reach new people and your current customers, you may want to consider advertising to expand your reach and grow your online presence more quickly.

Today, more and more content is being generated on Facebook, Instagram and other Meta technologies. It may be harder to get your content in front of the people you care about most.

To keep your audience engaged, reach new people, and share your newest products or services, you can advertise instead.

Facebook ads have died 5 times since 2020.

Some notable deaths include:
- Covid consumer spending scare
- Apple’s iOS 14 changes
- Removal of Detailed Targeting options
- Aging userbase
- Rise of TikTok Ads

OK, here’s the reality:
- Consumer spending increased 1.8% in January 2023
- CAPI helps with measurement
- Audience targeting replaced by broad targeting
- Machine learning allows content to find the right people
- Advantage+ campaigns driving 3.5X+ ROAS

There’s a lot of noise out there.

But here's the truth from someone operating in the trenches.
Facebook is still the best ad platform to grow an ecom business.
It's only dead for marketers who don’t adapt.

Boost ng Boost pero wala pa ring benta or inquiries? 😥

Enroll in our 1-on-1 Facebook Advertising Consultancy and Training to learn how to develop a winning Facebook & Instagram marketing campaign.👍

Send us a message for Frequently Asked Questions or Book a 30-minute initial meeting here:
https://calendly.com/jumpstartdigitalph/30min?month=2023-02

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JR is a Meta (Facebook) Blueprint Certified with advanced level proficiency with Meta's family of apps and services (Facebook, Instagram, Messenger, WhatsApp).

This guarantees that you are dealing with a professional in designing an end-to-end Facebook marketing strategy that aligns with your business goals and complements a holistic marketing plan.

Meta Certified Professionals are vetted for quality service.They help advertisers and agencies achieve their business goals by providing local assistance, strategic direction and expertise across the family of Meta products. All partners are vetted, trained and educated by Meta to ensure quality service.

Verification link: https://www.credly.com/users/jr-ii-formilleza/badges

Boost ng Boost pero wala pa ring benta or inquiries? 😥

Enroll in our 1-on-1 Facebook Advertising Consultancy and Training to learn how to develop a winning Facebook & Instagram marketing campaign.👍

Send us a message for Frequently Asked Questions or Book a 30-minute initial meeting here:
https://calendly.com/jumpstartdigitalph/30min?month=2023-02

About JR: https://www.credly.com/users/jr-ii-formilleza/badges

Meta (Facebook) Blueprint Certified with advanced level proficiency with Meta's family of apps and services (Facebook, Instagram, Messenger, WhatsApp, Audience Network).

This guarantees that you are dealing with a professional in designing an end-to-end Facebook marketing strategy that aligns with your business goals and complements a holistic marketing plan.

JR II BERNAL FORMILLEZA's profile on Credly View JR II BERNAL FORMILLEZA's verified achievements on Credly. Meta (Facebook) Blueprint Certified with advanced level proficiency with Meta's family of apps and services (Facebook, Instagram, Messenger, WhatsApp, Audience Network). This guarantees that you are dealing with a professional in design...

Affordable 1 on 1 Facebook advertising consultancy and training for your products or service here in the Philippines. 😍

Enroll on our 1-on-1 Facebook Advertising Consultancy and Training. 👍

Send us a message for Frequently Asked Questions or Book a 30-minute initial meeting here: https://calendly.com/jumpstartdigitalph/30min?month=2023-02

About Coach JR: https://www.credly.com/users/jr-ii-formilleza/badges

Get discovered by more customers!

Boost ng Boost pero wala pa ring benta or inquiries? Learn how to develop a winning Facebook & Instagram marketing campaign. 😉

Enroll on our 1-on-1 Facebook Advertising Consultancy and Training. 👍

Send us a message for Frequently Asked Questions or Book a 30-minute initial meeting here: https://calendly.com/jumpstartdigitalph/30min?month=2023-02

About JR: https://www.credly.com/users/jr-ii-formilleza/badges

Get discovered by more customers!

Hello ILOILO CITY & PANAY Business Owners!

Affordable 1 on 1 Facebook advertising consultancy and training for your products or service here in the Philippines. 😍

Enroll on our 1-on-1 Facebook Advertising Consultancy and Training. 👍

Send us a message for Frequently Asked Questions or Book a 30-minute initial meeting here: https://calendly.com/jumpstartdigitalph/30min?month=2023-02

About JR: https://www.credly.com/users/jr-ii-formilleza/badges

Get discovered by more customers!

Friction can make purchasing difficult and ultimately cause businesses to lose customers.

Some examples of friction include additional effort, steps or inconvenience a shopper experiences during their path to purchase.

Friction can occur offline and online, and it can happen at all stages of the purchase journey.

Friction can be costly, but if you identify points of friction and implement effective strategies, you can create a seamless customer experience.

Boost ng Boost pero wala pa ring benta or inquiries? Learn how to develop a winning Facebook & Instagram marketing campaign. 😉

Enroll on our 1-on-1 Facebook Advertising Consultancy and Training. 👍

Send us a message for Frequently Asked Questions or Book a 30-minute initial meeting here: https://calendly.com/jumpstartdigitalph/30min?month=2023-02

About Coach JR: https://www.credly.com/users/jr-ii-formilleza/badges

Measure what matters — your Goals and KPIs

A key performance indicator, or KPI, is a metric that helps you assess whether you've reached your goal. It’s important to filter your data and determine which KPI is relevant to your primary goal, so you can prioritize your resources.

KPIs focus on real business outcomes.

It's important to measure the results that relate to your goal. When you rely on unvalidated proxy metrics, such social actions (for example, likes or shares), your data may not accurately reflect the success of your campaigns. After all, a like doesn't necessarily lead to a purchase or an increase in brand recognition. If you use unvalidated proxy metrics in isolation, this can make it difficult to attribute these actions to your campaigns.

Instead, focus on real outcomes for your business, such as sales, purchases, brand awareness and ad recall. Your KPI should determine what you work toward.

Services available 👍

1. Fully managed, done-for-you Facebook advertising and Instagram advertising services

We use our Facebook & Instagram advertising expertise to create campaigns that help take our clients’ businesses to the next level.

2. Facebook Advertising Consultancy & Training
With this service I will show you or your marketing team exactly how to generate fantastic results with Facebook advertising.

Consultancy and training can cover the Facebook ad platform in general and provide an in depth education on all aspects of Facebook advertising…

Or it can be tailored to your business and include specific strategies that will help you accelerate your growth and acquire new customers.

This service is provided remotely via Zoom. With their screen-share function I can walk you through highly effective Facebook ad campaign creation and setup

And take a look at your ad account (or whatever else you would like to cover) and make real time recommendations for adjustments and optimization.

Send us a message to book an appointment here
👉https://calendly.com/jumpstartdigitalph/30min?month=2023-02

Creative assets you can test

Generally, there are assets people notice, and some that they don’t.

Meta (Facebook) Blueprint Certified with advanced level proficiency with Meta's family of apps and services (Facebook, Instagram, Messenger, WhatsApp, Audience Network)

This guarantees that you are dealing with a professional in designing an end-to-end Facebook marketing strategy that aligns with your business goals and complements a holistic marketing plan.

Look out for the badge.

Meta Certified Professionals are vetted for quality service.They help advertisers and agencies achieve their business goals by providing local assistance, strategic direction and expertise across the family of Meta products. All certified professionals are vetted, trained and educated by Meta to ensure quality service.

If you see the Meta Certified badge, you'll know you're in safe hands.

For Facebook Blueprint Certificate verification, check link below

- Facebook Blueprint Certified Digital Marketing Associate: https://www.credly.com/badges/2cecb178-8dbe-4358-ba01-4fdb91e04e3f

- Facebook Blueprint Certified Creative Strategy Professional: https://www.credly.com/badges/77ef97cc-affa-40cc-9ba7-74263bece8fd

- Facebook Blueprint Certified Media Planning Professional:
https://www.credly.com/badges/24c10713-8be7-4f8d-9c2d-2a680eabb93e

- Facebook Blueprint Certified Media Buying Professional:
https://www.credly.com/badges/45a8de23-5959-4c21-a8d6-26ceb7bce03d

- Facebook Blueprint Certified Discovery Commerce Specialist: https://www.credly.com/badges/da404bc3-500b-403c-bce5-0c27873b689e

Recertification done: Meta Certified Creative Strategy Professional until Feb. 2024 👌

A/B Testing

A/B testing compares different versions of ads to determine which performs better. Your audience is split into two groups, and each subgroup sees an ad that differs by only one variable.

When you design an A/B test, start by creating a hypothesis. A hypothesis is a tentative statement that outlines what you hope to discover from your results. For example, your hypothesis may be that “logos integrated in the beginning of the ad will produce a lower cost per incremental conversion than logos integrated at the end.” Once you establish a hypothesis, you can perform an A/B test based on the expected results.

Overall, A/B tests can answer questions such as:


- How do I optimize my performance?
- What variables perform better to meet my objective?
- What best practices should I adopt for future campaigns?

Discovery Commerce: Growing businesses by connecting products to people.

Consumer insights:

- 86% of online shoppers surveyed in APAC say they are always open to discovering new products that match their interest or needs.

- 67% of online shoppers surveyed in APAC agreed that over time, they are making more unplanned purchases as shopping online becomes more convenient.

- 80% of online shoppers surveyed in APAC who use Meta technologies weekly made purchases after seeing personalised content on Facebook and Instagram.