Mybestva
E-Commerce Consulting Agency
20/06/2021
NEW SEARCH TERMS REPORT FEATURE AVAILABLE FOR BRAND ANALYTICS!
Recently Amazon has introduced a new report showing how customers (in aggregate) find your competitors’ products in the Amazon stores. The metrics include the relative search popularity, click share, conversion share for each of the top three clicked products for a given search term and the ASINs that have dropped from the top three clicked products for a given search term. This data can help you better understand which of your products might be losing search relevancy, and you can adjust your product’s main image, title, and advertising campaigns to generate more traffic. Amazon brand analytics is available free to brand owners enrolled in the brand registry.
20/06/2021
MEASURING ORGANIC VS. PPC SALES IS NOW EASY
What’s my organic vs. PPC sales ratio? This question has been asked for generations and sought for ages. The answer has eluded you until now, but now Amazon has made it easier to find the organic and PPC sales per product. The seller central dashboard shows a graphical representation of organic and PPC sales of the product or all products of your catalog.
Now that you know how to find organic vs. paid traffic, let us find the ideal ratio of organic and paid sales. From our experience, most successful sellers earn approximately 30-40% of their total sales from paid search. It would be a missed opportunity to neglect PPC, especially if your product is relatively new or you are selling in a crowded niche where organic spots on page #1 are limited. Organic and paid search belong together – you only need to find the sweet spot suitable for your business.
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