Daraz University for Sellers

Guide to Product Listing

Guide to uploading products in bulk

Shipping Weight & Charges

Improve your Product Assortment

Price & Stock update (Single Product)

Grow your sales in Fashion

Importance of Good Photography

Guide to creating Product Variations

Daraz Content Guidelines

Bulk Update your Price & Stock

Assortment Growth is a new feature on the Daraz seller center that identifies the main problem areas regarding product upload and the SKUs that fall within it. Sellers can then easily review and fix them accordingly.

This tutorial is a complete walkthrough of Assortment Growth, which provides visibility on what needs improvement as well as education on how to do it.


[Explore Assortment Growth feature now and optimize your product content!]

What you will learn:

* What is the Assortment Growth feature?
* How & why to use it?

Daraz does its best in cultivating independent sellers on the platform. If you want to focus on effectively managing your products, this tutorial is for you! Follow this easy-to-understand guide on how to take care of the SKUs you have uploaded on Seller Center.


What you will learn:

* Importance of product management
* How to add products to your shop?
* Product Management including price, stock, editing content, product filters * and other updates
* Good content practices to follow
* Restricted brands and prohibited items
* Daraz guidelines and policies

At Daraz we want you to have a great selling experience which is why sellers must refrain from uploading certain prohibited items on the platform as per our standards & guidelines.

Prohibited products are those which cannot be sold on Daraz as they may violate country laws, religious beliefs, cultural norms, or political customs. Additionally, they may also be counterfeit, dangerous, illegal, or prohibited by law.

We encourage all our sellers to ensure that they are not uploading any prohibited SKUs onto their shop on Daraz as this may lead to quality control rejection, product locks, non-compliance points as well as shop deactivation depending upon the severity.


What you will learn:

* What are prohibited items?
* Categories of prohibited items
* Examples of prohibited products with descriptions & images

The size chart feature allows you to provide customers with a comprehensive sizing guide. It has proven to be extremely important when it comes to fashion and sports & outdoors categories, especially with products such as clothing, shoes, etc.

Sellers can boost customer confidence in their purchase, increase sales, and reduce returns by having a comprehensive size chart – because there's nothing more frustrating for a consumer than simply hoping something will fit!


What you will learn:

* The importance of size guides in eCommerce
* How to use the size chart feature when listing products?

Product titles create the first impression about a product, as it’s the first thing customers see This is why sellers must improve their product catalog on Daraz by following the right content guidelines when writing product titles.

If you want to go the extra mile to ensure your online business performs well, this tutorial is for you! Gain useful insights along with tips and tricks that will help you in optimizing your products, making them more attractive to potential customers.

What you will learn:

The importance of product titles
Tips for writing product titles
Product titles examples on Daraz
Do's & don'ts

Accurately categorizing your products forms a big part of how customers are able to find exactly what they are looking for when they search products on Daraz. Hence, sellers must be cautious when tagging their products in relevant categories to ensure visibility in search results and avoid product deactivation.

In case you have any problem selecting certain categories when uploading products, make sure to review the:

Category Restriction Policy to learn about our restricted categories, the reason for the restriction, and how you can sell items within these categories on Daraz.
What you will learn:

What is the category tagging?
Benefits of categorization
Overview of Product Miscategorization Policy
Importance of categorization
How to choose the correct category?

Good product photography is the key to making sales in ecommerce. Daraz has certain guidelines and tips regarding product images that all sellers must comply to.

Always remember - the better your product photography, the better the impression on your customers. The purpose of this tutorial is to teach sellers about Daraz image guidelines.

What you will learn:

About product photography & image upload on Daraz
Daraz image guidelines
Why should sellers follow image guidelines?
Image guidelines for categories
Product photography examples

Successful Seller story of Husna on Daraz
Youtube : https://bit.ly/35yx7XH

Successful seller story of Saba on Daraz
Youtube: https://bit.ly/3vOHmBG

All About Seller Rating & Reviews