Smart Ideas

"The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win" - Jocko Willink and Leif Babin

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If mistakes happen, effective leaders don’t place blame on others. They take ownership of the mistakes, determine what went wrong, develop solutions to correct those mistakes and prevent them from happening again as they move forward.

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"The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win" - Jocko Willink and Leif Babin

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The third Law of Combat: Prioritize and Execute. When multiple problems occur simultaneously (which happens often), taking on too many problems at once results in failure.

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"The 33 Strategies of War (Joost Elffers Books)" - Robert Greene and Joost Elffers

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THE WILD BOAR AND THE FOX A wild boar was sharpening his tusks on a tree trunk one day. A fox asked him why he did this when there was neither huntsman nor danger threatening him. “I do so for a good reason,” he replied. “For if I am suddenly surprised by danger I wouldn’t have the time to sharpen my tusks. But now I will find them ready to do their duty.” The fable shows that it is no good waiting until danger comes to be ready. FABLES, AESOP, SIXTH CENTURY B.C.

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"The 33 Strategies of War (Joost Elffers Books)" - Robert Greene and Joost Elffers

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In the battles of daily life, making people think they are better than you are—smarter, stronger, more competent—is often wise. It gives you breathing space to lay your plans, to manipulate.

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"The 33 Strategies of War (Joost Elffers Books)" - Robert Greene and Joost Elffers

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Four brave men who do not know each other will not dare to attack a lion. Four less brave, but knowing each other well, sure of their reliability and consequently of mutual aid, will attack resolutely. There is the science of the organization of armies in a nutshell. COLONEL CHARLES ARDANT DU PICQ, 1821–70

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"The 33 Strategies of War (Joost Elffers Books)" - Robert Greene and Joost Elffers

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What limits individuals as well as nations is the inability to confront reality, to see things for what they are. As we grow older, we become more rooted in the past. Habit takes over. Something that has worked for us before becomes a doctrine, a shell to protect us from reality. Repetition replaces creativity.

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"The 33 Strategies of War (Joost Elffers Books)" - Robert Greene and Joost Elffers

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Everyone wants something without having any idea how to obtain it, and the really intriguing aspect of the situation is that nobody quite knows how to achieve what he desires. But because I know what I want and what the others are capable of I am completely prepared. —Prince Klemens von Metternich (1773–1859)

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"The 33 Strategies of War (Joost Elffers Books)" - Robert Greene and Joost Elffers

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Speak deferentially, listen respectfully, follow his command, and accord with him in everything. He will never imagine you might be in conflict with him. Our treacherous measures will then be settled. —Tai Kung, Six Secret Teachings (circa fourth century B.C.)

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"The 33 Strategies of War (Joost Elffers Books)" - Robert Greene and Joost Elffers

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Your mind is the starting point of all war and all strategy. A mind that is easily overwhelmed by emotion, that is rooted in the past instead of the present, that cannot see the world with clarity and urgency, will create strategies that will always miss the mark. To become a true strategist, you must take three steps. First, become aware of the weakness and illness that can take hold of the mind, warping its strategic powers. Second, declare a kind of war on yourself to make yourself move forward. Third, wage ruthless and continual battle on the enemies within you by applying certain strategies.

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"1000+ Little Things Happy Successful People Do Differently" - Marc Chernoff

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No one is "too busy." It’s all about priorities. What you focus on grows. Don’t say you don’t have enough time. You have the same number of hours per day that were given to Helen Keller, Michelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, Albert Einstein, and everyone around you.

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"1000+ Little Things Happy Successful People Do Differently" - Marc Chernoff

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You end up regretting the things you did not do far more than the things you did.

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"1000+ Little Things Happy Successful People Do Differently" - Marc Chernoff

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You are not what you have done, but what you have overcome. All the hardships. All the mistakes. All the rejections. All the pain. All the times you questioned why. All of these things have given birth to the wisdom and strength that will help you shine your light on the world, even in the darkest of hours.

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"1000+ Little Things Happy Successful People Do Differently" - Marc Chernoff

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Success is a journey of countless baby steps. It’s a constant process of growth. If you want to be successful, you must continue to hold yourself to a higher standard than anyone else, and strive to improve. Oftentimes a person or organization will be successful but then drop off. A person may become lazy, and an organization may succumb to weaknesses or competition. Sustained success means continually improving even if others may not see a need for it. Remember, the great thing in the world is not so much where we stand at any given time, as it is in what direction we are moving.

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"1000+ Little Things Happy Successful People Do Differently" - Marc Chernoff

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Helping others is a big part of being successful. Successful people constantly come up with new ideas, new projects, and new and innovative ways of helping others. This means that your aims and objectives benefit you, but also help benefit others as well. Bottom line: Your long-term success is directly tied to how well you serve your community.

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"1000+ Little Things Happy Successful People Do Differently" - Marc Chernoff

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Failure is necessary. Don’t wake up at seventy-five years of age sighing over what you should have tried but didn’t, because you were afraid to fail. Just do it, and be willing to fail and learn along the way. Very few people get it right the first time. In fact, most people fail to get it right the first five times. If what you did today didn’t turn out as you hoped, tomorrow is a new opportunity to do it differently. Interpret each failure as a lesson on the road to success.

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"1000+ Little Things Happy Successful People Do Differently" - Marc Chernoff

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Focus is everything. When you are too busy looking behind and around you, people are passing you. If you never focus clearly on something, you will never be 100 percent efficient at anything. Multitasking might seem to make you efficient at getting multiple tasks done at once, but it usually reduces your efficiency in dealing with each individual task.

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"1000+ Little Things Happy Successful People Do Differently" - Marc Chernoff

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Stop trying to make things perfect. Making mistakes is always better than faking perfection. Live your life accepting that you’re not perfect, rather than spending your whole life pretending to be.

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"1000+ Little Things Happy Successful People Do Differently" - Marc Chernoff

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Stop doing the same things over and over without taking a break. The time to take a deep breath is when you don’t have time for it. If you keep doing what you’re doing, you’ll keep getting what you’re getting. Sometimes you need to distance yourself to see things clearly.

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"1000+ Little Things Happy Successful People Do Differently" - Marc Chernoff

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Create and observe a "to-don’t" list. A "to-don’t" list is a list of things not to do. It might seem amusing, but it’s an incredibly useful tool for keeping track of unproductive habits, like checking Facebook and Twitter, randomly browsing news websites, and so on. Create your “to don’t” list and post it in your workspace where you can see it.

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"1000+ Little Things Happy Successful People Do Differently" - Marc Chernoff

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Focus on what you have, not on what you don’t. The important thing is simply to find one positive thought that inspires and helps you move forward. Hold on to it tight, and focus on it. Let it inspire you to start moving forward again.

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"1000+ Little Things Happy Successful People Do Differently" - Marc Chernoff

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Doing the same exact thing every day hinders self-growth. If you keep doing what you’re doing, you’ll keep getting what you’re getting. Growth happens when you change things—when you try new things and stretch beyond your comfort zone.

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Unlock the secrets behind powerful emails with consumer psychology expert Phill Agnew. Learn how small changes can yield remarkable results.

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"This is Marketing: You Can’t Be Seen Until You Learn To See" - Seth Godin

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And the tactics? The tactics are the dozens or hundreds of steps you’ll take on behalf of your strategy. If a tactic fails, that’s okay, because another one can take its place and support the strategy you have in mind.

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Looking for an AI assistant to help ease your workload and improve productivity? Here are 11 of our favorites.

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Answer your audience’s most important questions with our free FAQ templates. Plus, see some examples.

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Turn more prospects into buyers with this step-by-step guide. Ready to increase ecommerce profits? Dive in.

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Advertisers must stay on top of trends, or their ad money won’t go as far. Learn how you can leverage these trends to increase engagement, value, and sales.

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Learn about the power of website marketing and what strategies you can use to boost traffic and conversions.

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Learn how to get more traffic to your blog with our detailed guide for bloggers and business owners.

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"Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing" - Brian Kurtz

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No business should rely on a single marketing channel, because you never know when the landscape might change. If Facebook shuts down your ad account, or Google changes its search algorithm, or your e-mail provider slaps you for an infringement, you must have other channels dialed in to keep your business solvent.

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