Active Digital Agency

5G will advance all of society as we know it “2020 is the year of 5G.” How many times have we heard that phrase, or something similar said about an innovative technology?...

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery...

Automation: a faceless route to customer alienation or a productivity driver? Phill Midwinter, chief technology officer for AI and ML organisation Third Foundation, says:Industries across every single sector are being challenged during the...

The importance of data collaboration for marketers Data is everywhere. We collect so much of it that it’s become near impossible to make sense of the numbers without the...

Post-lockdown – planning for your business’ road to recovery As lockdown restrictions ease and businesses begin to open their doors once more, it’s time to focus on the road to recovery....

The 4Ps plus purpose are the key to thriving in the 2020s A new decade – one currently on pause, of course – but one that started with a degree of consensus that our...

Join today’s data privacy and cyber security virtual event Monday marked the 2nd anniversary of the European General Data Protection Regulation (GDPR). Over the past couple of years, the new data...

Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech? Let me state this right from the start. My issues with the new COVID tracking app, in trial on the Isle of...

How customer data is fuelling innovation in the automotive industry In the Fourth Industrial Revolution (4IR), the lines between physical, digital and biological worlds are becoming increasingly blurred, transforming the ways we...

Turning Global Data Protection Into Global Opportunity When GDPR came into effect in 2018, many predicted difficult times and a loss of competitiveness for the European digital industry. However,...

Weathering the storm: How cloud technology can help marketers to succeed remotely For the most part, cloud-based computing has made its way into almost every business in some shape or form. Most marketers probably use a cloud-based service at work every day - be it for storage, communication, video conferencing or logging on to their company’s server.

Data Legislation Education: Businesses Must Boost Knowledge When it comes to data, privacy and security should be of paramount importance for all businesses, no matter the size, industry or...

Are you a digital polluter? Why advertisers must now end online waste in order to survive The current web ecosystem is in the midst of evolving to meet consumers on consumers’ terms. We have just seen Google is...

Three key questions businesses should ask themselves before investing in AI tech Artificial Intelligence (AI), Machine Learning (ML) and automation are all buzzwords which are being banded around the business landscape at record speed...

Hidden stakeholders: Why CISOs hold the key to successful digital transformation Digital transformation is now omnipresent. Companies are rapidly modernising their infrastructures and processes to improve customer service, application development, supply chain collaboration and much...

The IAB Europe Guide to Cookies: Privacy Promises Should Do More Than Crumble The IAB Europe recently published a guide called ‘Guide to the Post Third-Party Cookie’ Era

How Digital Fraud Will Eat 30% Of Media Budgets In 2020 Digital marketing is, by far the most popular advertising strategy for millions of businesses worldwide. With billions being spent every year on banner...

Remote Working: The Information Governance Challenge of the Decade Whilst having to adapt to a new normal, people around the world are experiencing firsthand the difficulties of working and even schooling from...

Misinformation has made search a key differentiator in marketing The accusations surrounding misinformation or ‘fake news’ are everywhere; these terms have entered our lexicon and are synonymous with the interconnected world we...

Removing the Friction from Customer Experience The world in which we now live and work is truly global and as such many companies need to communicate with customers across multiple languages....

Customer communication is always vital, Covid-19 makes it even more so In the midst of a global pandemic, it can be all too easy for businesses to lose sight of the fundamentals. That’s...

Hit the right note with email while navigating COVID-19 In just a few short weeks, the world was upended by the Covid-19 outbreak, and not one industry has been unaffected by...

Is now the time for brands to get serious about social commerce? The coronavirus pandemic has changed the world in ways we are only just understanding. In many regions of the world retailers are...

Business data: can you trust it? In today’s climate, we can’t underestimate the importance of data in the initiation, maintenance and continual development of businesses. Put simply: data...

Data standardisation: what is it and why does it matter? When it comes to data, comparing apples and oranges is no good. An effective, customer-centric marketing strategy – not to mention critical...

The digital marketing response to a pandemic The world’s economy has shifted to a place where the delicate balance of supply and demand has been aggressively pushed off-balance across...

B2B Marketing: How to Create a Digital Culture We may be several decades into the digital age, yet technology continues to profoundly transform how we work. Nowhere is this more...

New KPIs required to unlock the true value of content marketing campaigns Content campaigns have become an increasingly important part of the marketing mix over the last few years as brands strive to reach...

Should I Reduce My Marketing Budget Due to the Coronavirus? With the events and hospitality industry on its knees, millions of businesses forced to operate remotely and the economy continuing to decline,...

How the legacy of Covid-19 will lead to long-term positive changes for future working practices and behaviours From recessions to tsunamis, businesses across the globe are used to preparing for interruptions. Whilst many of us contained in our homes...