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— (not set) is a placeholder name that Analytics uses when it hasn't received any information for a dimension.

🔥 If you see (not set) as a dimension in your Advertising reports, check for these common causes:

💢 Google Ads account and Analytics property are not linked
💢 Auto-tagging is not enabled

💢 Traffic from unlinked Google Ads accounts — Traffic from unlinked Google Ads accounts will appear as (not set) in the Google Ads reports because it's not possible to map these conversion events to a particular click.

💢 Manually tagged destination URLs with incomplete or incorrect UTM parameters — If you manually tag destination URLs with UTM parameters instead of using auto-tagging, (not set) can appear for URLs with incomplete or incorrect parameters.

💢 Session source / medium dimension — Session source / medium will report (not set) for sessions where the automatically collected event session_start is missing.

💢 Landing page dimension — (not set) can appear for the landing page dimension when a session doesn't have a page_view event.

To address the issue, you would need to review the GA4 setup, ensure the correct tracking code is implemented, and verify that configurations align with your tracking goals.


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— What is Unassigned data in Google Analytics⁉

💢 Unassigned traffic refers to web traffic that isn't categorized under any of the traffic sources or mediums provided by Google Analytics 4 (GA4). Often, this arises when we use UTMs that reference traffic sources or mediums that GA4 doesn't recognize. In such cases, Google labels this as Unassigned.

— How to fix this⁉

💢 To reduce the amount of unassigned traffic in GA4, we recommend you standardize your UTM tags to follow the rules laid down by Google for GA4’s channel groupings.

Google has a Campaign URL Builder you can use to standardize the UTM parameters.

💢 Reporting Identity
— Unassigned traffic can also be decreased by changing the Reporting Identity settings in GA4. Our strong recommendation is to change the reporting identity to Device-Based instead of Blended but still enable the Google Signals data collection.

Instructions: Go to GA4 Admin --> Data Collection --> Turn on Google Signals — Go to GA4 Admin --> Reporting Identity --> Change the Reporting Identity to Device-Based instead of Blended.

1. Why do YouTube video SEO?

YouTube SEO is the process of optimizing your videos and channels to rank higher in YouTube search results It uses various strategies and tactics to attract more organic traffic and keep your content in front of your target audience.

2. What are the benefits of YouTube video SEO?

YouTube has emerged as a powerhouse platform, with billions of users consuming video content daily. From vlogs and tutorials to entertainment and education, YouTube caters to a vast audience. But with such a massive amount of content available, how can content creators ensure that their videos reach their intended audience? The answer lies in YouTube SEO (Search Engine Optimization), a powerful tool that can propel your videos to the top of search results. In this blog, we'll explore the benefits of YouTube SEO and why it's essential for anyone looking to thrive in the world of online video.

3. Increased Visibility and Discoverability:

YouTube is the second-largest search engine globally, right after Google. Millions of users search for videos every day. By optimizing your video's title, description, tags, and thumbnail, you increase the likelihood of your content appearing in relevant searches. This means more eyes on your videos, leading to increased visibility and a broader audience reach.

4. Higher Rankings and Click-Through Rates:

When your video ranks higher in YouTube's search results, it attracts more clicks. High-quality SEO helps you climb the search rankings, making your content more likely to be clicked on. Engaging thumbnails, well-crafted titles, and compelling descriptions entice viewers to click, resulting in higher click-through rates (CTR).

5. Improved User Engagement:

YouTube's algorithm takes into account user engagement metrics like watch time, likes, comments, and shares. SEO-optimized videos are more likely to attract viewers who are genuinely interested in the content. Consequently, viewers tend to watch these videos longer, like, comment, and share them more often, sending positive signals to the YouTube algorithm.

6. Longer Video Watch Time:

The ultimate goal of YouTube is to keep viewers engaged for as long as possible. YouTube SEO helps in achieving this by drawing in viewers who are more likely to watch your video until the end. Longer watch times signal to YouTube that your content is valuable, which can lead to better rankings and exposure.

7. Enhanced Viewer Retention:

By optimizing your video's metadata (title, description, and tags), you set clear expectations for your audience. When viewers find exactly what they're looking for, they are more likely to stay engaged and watch the video through to the end. This increased viewer retention is vital for YouTube's algorithm and can lead to your videos being recommended to a broader audience.

8. Build a Loyal Subscriber Base:

Quality content paired with effective SEO strategies can convert one-time viewers into loyal subscribers. When viewers consistently find valuable content on your channel, they are more likely to hit the subscribe button. A growing subscriber base not only increases your video's initial reach but also ensures a built-in audience for future uploads.

9. Monetization Opportunities:

For those aiming to turn their YouTube channels into a source of income, SEO is crucial. Higher rankings and increased viewership can lead to more ad revenue and sponsorships. As your channel grows, you may also unlock additional monetization features, such as channel memberships and merchandise shelf integration.

10. Competitive Edge:

In the highly competitive world of YouTube, SEO can give you a significant edge. By outperforming competitors in search results, you can establish yourself as a go-to source for specific content, making it harder for others to challenge your authority in your niche.

In conclusion, YouTube SEO is not just an optional strategy; it's a vital component of success on the platform. It can significantly improve your video's visibility, engagement, and ultimately, your channel's growth. To succeed in the dynamic world of online video, content creators must harness the power of YouTube SEO to connect with their audience and achieve their goals. So, whether you're a seasoned YouTuber or just starting, investing time and effort into mastering YouTube SEO is a step in the right direction toward video success.




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To get more ROAS, just campaign setup isn't enough‼ ROAS is a critical metric in digital advertising that measures the effectiveness of your advertising efforts in generating revenue compared to the cost of those efforts.

💢 Here are some key factors to improve your ROAS:

—① Targeting: Refine your audience targeting to ensure your ads reach the right people who are more likely to convert.

—② Ad Creatives: Invest in high-quality ad creatives that are visually appealing and relevant to your target audience.

—③ Ad Copy: Craft persuasive ad copy that speaks to your audience's pain points and desires.

—④ Keyword Optimization (for search campaigns): If you're running paid search campaigns, continually optimize your keyword selection and bidding strategy. Monitor search query reports to identify irrelevant keywords and add negative keywords to reduce wasted spend.

—⑤ Budget Management: Allocate more budget to well-performing campaigns, ad groups, or platforms, and cut back on underperforming ones.

—⑥ Conversion Tracking: Implement robust conversion tracking to accurately measure the impact of your campaigns on actual sales or desired actions. This will help you understand which campaigns are driving the highest ROAS.

💢 Remember that achieving a high ROAS is an ongoing process that requires continuous optimization, testing, and adaptation. It's important to stay up-to-date with industry trends, platform changes, and consumer behavior to remain competitive and improve your ROAS over time.

Why does Google Ads CPC get higher⁉

Google Ads CPC (Cost Per Click) can increase due to:
— Higher competition for keywords and ad space.
— Advertisers raising their bid amounts.
— Advertising without setting up Google Ads Conversion Tracking
— Lower ad quality scores.
— Ads appearing in top positions.
— Seasonal demand fluctuations.
— Ad scheduling and geographic targeting.
— Ad relevance.
— Effective use of ad extensions.
— Bidding strategy choice.

💢 To manage CPC, monitor your campaigns, optimize ad quality, and adjust bidding strategies as needed. Google Ads Conversion Tracking set up is most important thing to get lower CPC. 💢

— Let's dive a bit deeper into why social media marketing is vital for online businesses:

🌐 Global Outreach: Social media breaks down geographical boundaries, allowing your online business to reach a worldwide audience.

📈 Business Growth: Through data-driven insights, you can make informed decisions, refine your strategies, and continually improve your offerings.

🤝 Community Building: Social media provides a platform for building a loyal and engaged community of customers. It's not just about selling but fostering relationships and trust. An active online community can become your brand's biggest advocate.

💰 Cost-Effective Marketing: Social media advertising is budget-friendly and highly targeted. You can ensure your marketing efforts are efficient, reaching the right audience without wasting resources.

📊 Analytics-Driven Strategies: Detailed analytics help you understand what's working and what isn't. You can fine-tune your strategies, optimize your content, and make data-backed decisions for better results.

🤝 Collaborative Opportunities: Social media allows for collaborations with influencers, other businesses, and industry leaders. These partnerships can extend your reach and enhance your credibility.

In a nutshell, social media marketing is not just important but indispensable for online businesses. It's the bridge connecting you to a global audience, the tool for nurturing relationships, and the engine for growth. Embrace it, and watch your online business flourish! 🚀💪🌐

What is YouTube SEO?

YouTube SEO is the process of optimizing your videos and channel to rank higher in YouTube’s search results. It involves using a variety of strategies and techniques to attract more organic traffic and put your content in front of your target audience.

How does YouTube SEO work?
SEO for YouTube works a bit differently from regular SEO.

While search engines can’t exactly watch video content, they can crawl the text components of those videos. These include closed captions, transcripts, titles, descriptions and tags.

Incorporating relevant keywords and phrases into these text components is an essential part of any YouTube SEO strategy.

Additionally, optimizing these elements on top of creating high-quality, engaging content helps you improve viewer experience, which directly contributes to your video’s popularity.

If your content is a hit with your audience, YouTube’s algorithm is more likely to bring it to the top of search results.

YouTube SEO strategies
In this section, we’ll look at several SEO strategies for YouTube to help you get your videos to the top of search results.

1. Perform keyword research
First things first: digging into video topics that people are looking for.

By default, YouTube does a pretty solid job of cluing creators into what viewers want. Simply type a keyword or term into YouTube’s search bar and you’ll see a slew of keywords from actual viewers.

The purpose of keyword research isn’t necessarily to copycat the keywords that are already out there. Instead, you can use these terms to explore new potential topics and see what other keyword opportunities are out there.

For example, let’s say you’re a fashion YouTuber interested in making a video about distressed jeans. Simply by looking at the top results, we can see that peripheral terms like “DIY” and “denim” pop up alongside our primary keyword.

Digging into other related terms, you can narrow down the niche of your video and find a unique angle beyond just “distressed jeans.”

For example, you might talk about a specific tool or technique (“scissors,” “knife,” “sandpaper”) or perhaps a certain style of distressed jeans (“big holes”). Niching down your videos means that you’re targeting a more defined audience and are less likely to try to compete against more established videos and channels.
Another place to conduct video SEO research is through Google. That’s because YouTube videos rank in Google results, meaning that videos that pop up in a search are more than likely already optimized for SEO. Take note of what these sorts of videos do in terms of their titles and thumbnails (but more on that later).

Finally, you can also conduct keyword research via Google’s Keyword Planner tool. Although not related to video SEO per se, the added bonus of using Google is that you can uncover real-world search terms that people are actually using.

The purpose of keyword research is both to brainstorm ideas and figure out what viewers want. Including keywords and related terms throughout your content is a low-hanging way to boost your rankings versus videos that totally ignore YouTube SEO.

2. Add hashtags to your videos
Hashtags are a great way to get your videos more exposure. You can add relevant hashtags to your video titles and/or descriptions. Just like on other social media platforms, users can click on or search for hashtags on YouTube to view content related to specific topics.
Be careful with the number of hashtags you use. Don’t use too many or your content may come across as spammy. Stick to 2-3 of the most relevant terms, such as your company name, brand name, and main topic or keyword.
3. Create a playlist
Playlists help keep viewers on your channel for longer, which can improve your overall watch time and potentially lead to a higher ranking in search results.
Organizing your content into playlists on YouTube also makes it easier for viewers to find and watch related videos.
Finally, playlists help YouTube understand the theme and content of your channel, which can help improve your search visibility on the platform.
To optimize your playlists for SEO, you can use descriptive titles that include relevant keywords, add appropriate tags and make regular updates.
4. Optimize your video titles and descriptions
An enticing title and description can make or break your video. They are also great spots to highlight your keyword.
How to optimize YouTube video titles
Conventional wisdom says that ~75 characters is the sweet spot for titles, so you need to choose your words wisely.
Below are some examples of title formats that stick with our best practices of headline writing tips and allow you to seamlessly integrate your keyword ideas:
Pose a question (“Why…” or “What is…”)
Make a listicle (“Top 5…” or “5 Reasons Why…”)
How-tos and tutorials (“How to…”)
Compare and contrast (“Ranking the 5…” or “Best to Worst…”)
Channels like DFB Guide almost exclusively follow the formats above and their view-count speaks for itself.

Although these aren’t the only types of titles you’re restricted to, they’re arguably the safest options for both piquing people’s curiosity and ease-of-use for keywords.
As a side note, try to avoid writing clickbait headlines–audiences are increasingly familiar with and fatigued by these tactics, meaning they may reduce trust in your content.
How to optimize YouTube video descriptions
Descriptions are definitely a big deal when it comes to YouTube SEO.
With 5,000 characters to work with, it might be tempting to stuff keywords here.
However, that’s obviously not what this space is for (and keyword stuffing could land you in trouble).
There are plenty of ways to naturally integrate keywords into your YouTube descriptions minus any sort of spam. Also, your descriptions are crucial for funneling traffic from YouTube to your website, landing pages and social media channels.
In short, don’t let this space go to waste. Here’s a combination of elements to include in your description:
A brief summary of your video which integrates your primary keyword
Links to other relevant, keyword-specific videos on your channel
Timestamps on your video which integrate relevant search terms
Links to your website, social channels or other promotions
Let’s look at some examples of solid descriptions that stick within the best practices of YouTube SEO without being totally spammy.
This description for Beardbrand integrates multiple keywords throughout, including links to other videos which translates into more engagement and longer watch-times (all good for video SEO).

This description for Elgato manages to target keywords for their specific products, a smart move if you’re looking to tie the ROI of your YouTube channel to purchases on-site.

This straightforward example from Food Wishes proves that including keywords in your descriptions doesn’t have to be complicated (note that this video ranks #1 for “Baklava recipe”).

Here’s an awesome example from JHS Pedals which manages to integrate specific product-related keywords through timestamps. As a side note, including timestamps in your videos is great for engagement as it keeps your viewers from bouncing by allowing them to zero in on the most relevant parts of your videos.

Finally, this example from SEMrush does all of the above with a keyword rich-description, timestamps and links to useful resources on their site.

5. Make the most of YouTube tags
Tags are a subtle aspect of YouTube SEO that your audience more than likely will never see, but they can help improve your visibility and ranking.
But again, that doesn’t mean you should go stuffing tons of tags in your videos.
The concept behind YouTube tags is simple: by tagging your videos with descriptive terms, you’re helping YouTube understand the content of your videos and recommend what’s relevant to viewers (think: “DIY jean distressing” or “distressed jeans scissors”).
Although YouTube themselves don’t specify how many YouTube tags are considered “optimal,” five or so seems to be fair game for most channels.
If you’re interested in example tags or want to see what tags your competitors are using, figuring both out is simple. Simply go to a video, view the page source (CTRL-U) and then search (CTRL-F) “keywords” to uncover the tags.

6. Create compelling thumbnails
Although thumbnails aren’t directly tied to video SEO, they’re crucial for grabbing the attention of viewers and therefore scoring clicks.
As a rule of thumb (ha!), here are some best practices of YouTube thumbnails for most channels:
Striking colors (either via text or background)
Bold text which highlights the video’s title (or a benefit)
A person or some sort of action
Here are some examples from Upright Fitness:

Thumbnails are important for establishing your brand’s identity and giving your channel a much-needed sense of professionalism. Even if you’re not a design expert, you can create consistent, eye-popping thumbnails with the help of the following template tools:
Canva
Bannersnack
Visme
7. Promote your content across networks
Let’s talk about some less technical YouTube SEO tips for boosting video engagement both on the platform and off of it.
Increasing clicks, views and subscriptions to your channel are all signals to the YouTube algorithm that can improve your overall visibility, and should be a goal of your video SEO strategy.
Asking for engagement in-video
When you’re trying to get more engagement, anything you can do to get a reaction from your viewers is a plus. Some tips for doing so include:
Asking for comments, “likes” and subscribers (don’t be shy about this but also don’t be obnoxious)
Include some sort of call-to-action in your video (pose a question, for example)
Add a call-to-action or question in the first line of your video description
You don’t have to beg for likes or comments, by the way. Just include a passing mention at the beginning or end or include an in-video prompt that doesn’t interrupt your viewers. Here’s an example from Emergency Awesome:

Sharing and promoting your content beyond YouTube
Pointing viewers to your YouTube content means consistent promotion across as many channels as possible. This might include:
Embedding videos on-site or within blog posts
Promoting your video content to your email subscribers
Sharing your videos via social media
The last point is a big one. Video content performs well on social media, which is exactly why businesses make a point to share their latest videos time and time again across Twitter, Facebook, LinkedIn and/or Pinterest.

You can use tools like Sprout’s social media publishing platform to queue up and promote your videos as soon as they’re ready to go live. Additionally, Sprout’s built-in YouTube publishing allows you to push content directly to YouTube without having to leave our app.

8. Leverage analytics to find what’s working
The last piece of YouTube SEO is analyzing your results.

Through your YouTube analytics, you can assess your content’s performance to understand what’s doing well and what isn’t in terms of SEO.

For example, your YouTube dashboard can clue you in on the following:

Which keywords are you ranking for?
Which types of videos perform well? (think: how-tos versus listicles)
How long are your top-performing videos?
Which videos result in the most traffic and off-platform engagement?

If you want to know where your YouTube SEO strategy should go, you need to know where you’ve been. Based on your data, you can explore new topics and keywords which brings us full-circle.

Essential YouTube SEO tools
Sprout Social
Sprout Social is a social media management platform that offers a range of tools for managing and analyzing social media activity, including YouTube management.

You can optimize your YouTube channels and videos for search with in-depth analytics, keyword and tag suggestions, and the ability to track performance and engagement.

Sprout Social also offers features for scheduling and publishing YouTube content, as well as the ability to collaborate with team members and clients.

YouTube autocomplete
YouTube autocomplete is the platform’s built-in tool that helps you identify top keywords related to your content. Simply type something in the platform’s search bar and view a list of suggested search terms.

This gives you valuable insight into popular topics and content types on the platform. Use this to tailor our own content to better meet the needs and interests of your audience.

Ahrefs Keyword Research
Ahrefs is a powerful keyword research tool that can help you optimize YouTube videos for search. With Ahrefs, you can see the search volume and competition level for different keywords, as well as the keywords your competitors are ranking for.

his information can help you identify the most relevant and valuable keywords to target in your video titles, descriptions and tags. Additionally, Ahrefs provides data on the types of queries that are driving traffic to your channel, as well as the specific keywords that are driving the most views to your videos.

TubeBuddy is another powerful tool that you can use to optimize your channel and videos for improved visibility and performance.

Some of the key features of TubeBuddy include the ability to see what tags and keywords your competitors are using, the ability to bulk edit video titles and tags, and the ability to see detailed analytics about the performance of your videos.

Answer The Public is a tool that allows you to enter a keyword or phrase and generates a list of questions that people are asking about that topic online. It’s a useful resource for understanding the interests, needs and concerns of your YouTube audience.

Ready to put your YouTube SEO knowledge into action?
SEO for YouTube doesn’t have to be rocket science.

By sticking to the tips and principles above, you’re already way ahead of the curve when it comes to optimizing your videos for more reach.

And remember: video content is among the most-shared on social media. Find out how to use video to reach and engage your audience with current data and innovative tactics in our free Social Media Toolkit.

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Google Analytics 4 (GA4) is particularly important for online businesses for several reasons:

1. **Comprehensive User Insights:** GA4 provides a deeper understanding of user behavior across devices and platforms, helping businesses optimize user experiences and increase conversions.

2. **Event Tracking:** GA4's event-driven tracking allows businesses to monitor specific user interactions, enabling them to identify actions that contribute to their goals.

3. **E-commerce Tracking:** For online retailers, GA4 offers advanced e-commerce tracking, providing insights into product performance, shopping cart behavior, and revenue sources.

4. **User Segmentation:** GA4 simplifies user segmentation, allowing businesses to target specific customer groups with personalized marketing campaigns and improve user retention.

5. **Privacy and Compliance:** GA4 offers features for data consent management and privacy compliance, helping online businesses adhere to data protection regulations and respect user preferences.