Ferencz Csuszner

How would it change your business if you could acquire an industry leading trade show, a retail store, and one of your competitor’s customer email lists with no money out of pocket?

Better yet, what if there was a way to plug them (and ALL of their assets) into your business for exponential growth?

If you’d like to learn how to grow your business the fastest way possible I highly recommend you join the EPIC Challenge on Thursday October 20th!

My friend and mentor, Roland Frasier will be hosting a LIVE 5 days challenge where he’ll show you exactly how to find 5 laser targeted businesses that you could acquire in 5 days or less!

And how to acquire them with no money out of pocket!

He’ll cover everything from finding a profitable business you can acquire to what you need to say exactly to start a win-win negotiation.

Roland has only taught these strategies to thousands of people and with the results his students are getting, they simply work!

Imagine effectively having an unlimited acquisition fund to buy as many businesses as you like. That’s what having this knowledge gives you.

This can literally change your life.

Check out the EPIC Challenge here:

EPIC Challenge | FREE - EPIC Network Join Roland Frasier For The 5-Day E.P.I.C Challenge! Learn How To Buy Someone Else's Business...For Zero Cash Out Of Pocket!

Here's on way to serve your community as an entrepreneur. 👇 I'd say, this is a great read to start your week with. 😉

“I wanted to go to the NBA like everyone else. I played sun-up to sun-down. But I’m 4’11,” huskier than a muthaf**ka. It wasn’t happening, sir. So I opened up a sneaker store with the kid who caught Barry Bond’s 756th homerun. But then my Aunt Lucy passed and I was over at her crib, cleaning out her closet. I’m reaching up for the top shelf and mad s**t fell on me, one of them is a cookbook. Two recipes popped out: ratatouille and vanilla ice cream. Now I don’t know what the f**k is ratatouille, so I says let me see what this ice cream be about. I had no machine, no nothing. I put the ingredients into a bowl and popped it in the freezer. It was trash. So I was like we gotta change this. I went to Bed Bath and Beyond and got a tabletop ice cream machine, and then it was like: ‘Oh, I see what this is.’ People started coming over to my crib. They’re saying: ‘Mikey, this ice cream is damn good.’ Then somebody told my mom that I was an ice cream man now, and I wasn’t gonna sell w**d no more. She got so excited I was like: ‘Sh*t, now I gotta open up a shop.’ I’m gonna be honest—I thought it was put the scoop in a cup. But it’s a whole bunch of other s**t too. I got no line of credit, no nothing. I just use whatever cash is coming into the register. Every time I run out the bill collectors come and throw stones at me. If Ben and Jerry’s grew up in the hood, that’s what we’re dealing with here. But we’ve been open for eight years. Black Enterprise Magazine called this place a ‘safe haven.’ You know how every gangsta’s got a grandma saying: ‘Sit down baby, have some food.’ That’s what this about. It’s bigger than ice cream. I grew up two blocks from here, so on Thanksgiving I’m blasting out hot food in the projects: turkeys, sandwiches, mashed potatoes. We put on for the community. That’s what we do. Cause if you ain’t doing it for the community, that means you’re taking. We like family here. My employees are like my kids. That’s why I stay blessed. I’m gonna put one of my shops in every neighborhood. Imagine how many kids I’m gonna take off the streets. I'll take em' from pants saggin' to ‘Welcome to Mikey Likes It.’”

I was warned about Google Ads reps earlier, but when a rep rang me the other day, I decided to take the call anyway. I had made some changes recently in one of my client's accounts, and the ads weren't going very well anymore, so I wanted to see what advice this person could offer me.

The call was highly educational. We didn’t solve any of my client's issues, but I finally understood the limitations of Google Ads reps.

Google Ads Reps Are Great With Google, Not Marketing.

Google Ads Reps are experts on the technical side of Google ads. They know how to bid and optimize for best results. They also know what metrics tell your campaign’s story, but they don't seem able or willing to connect the dots when it comes to your marketing strategy. No matter how expertly it is set up, no ad will grow your business if it isn't a part of a strategy that takes the specificities of your niche, product, or company into consideration.

Simply put: Google Ads reps are no marketers. So, if you're running Google Ads, and you take a call from an ads rep, you always need to keep in mind that a piece of good advice from Google's perspective might not work for your specific product.

Always try to understand your market first and make decisions based on this understanding. Bid and optimize for the best results -- the best results for you, not for Google.

No matter how tempting or satisfying it would be, you can never accept a single story as hard evidence.

A Post-Truth World: Why Ronaldo Did Not Move Coca-Cola Share Price Contrary to many recent headlines, Ronaldo´s decision to snub Coca-Cola was not responsible for a $4 billion dip in the beverage giant´s stock price. The incident reveals the importance of critical thinking for business leaders, especially now.

How many of these are you suffering from? 🤔👇

1. Procrastination⁣
2. Perfectionism⁣
3. Short term thinking⁣
4. Uncertainty in messaging.⁣
5. Lack of confidence.⁣
6. Inconsistency⁣

THINGS THAT DESTROY MOMENTUM:⁣
⁣
Which of these do you think is the most damaging?⁣
⁣
1. Procrastination⁣
2. Perfectionism⁣
3. Short term thinking⁣
4. Uncertainty in messaging.⁣
5. Lack of confidence.⁣
6. Inconsistency⁣
⁣
Personally, I think all of these are a symptom of a larger issue ..which is FEAR OF REJECTION, FAILURE, AND CRITICISM.⁣
⁣
Don’t know why I typed that in all caps but don’t feel like re-doing it.⁣
⁣
I’ve done my share everything on this list.⁣
⁣
What would you add, if anything?

Each year businesses permanently shut down for different reasons: retirement, burn-out, shiny object syndrome, partner disputes, and sadly, even death.

In fact, just in the U.S., an average of 595,000 businesses cease to exist EVERY year. (That’s an average of 1,630 a DAY.)

And when they’re gone, so are their email lists, customer databases, inventory assets, social media channels, and every other truly valuable asset they’ve built over the years.

As horrible as that is, what if I told you there was a way to identify these businesses before they close?

Better yet, what if there was a way to plug them (and ALL of their assets) into your business for exponential growth?

And what if I also told you that there’s a step-by-step strategy to buy them without the need to spend any money out of your pocket?

Well, there, there is!

Click the link below to see exactly what I’m talking about 👇

https://ferencz.krtra.com/t/GpiVNqLlnSdT

EPIC Challenge - Scalable.co ATTENTION: Business Owners Looking To Thrive Through Crisis… Want To Fast-Track your Success? Take the 5 Day EPIC Challenge Starting January 21st! Do You Want To Quickly Acquire Profitable Businesses Worldwide (Even If You’ve Never Owned A Business Before) Are You A Business Owner Wanting To Ove...

My wish to You for 2021:

"May you grow still enough to hear the small noises earth makes in preparing for the long sleep of winter, so that you yourself may grow calm and grounded deep within.

May you grow still enough to hear the trickling of water seeping into the ground, so that your soul may be softened and healed, and guided in its flow.

May you grow still enough to hear the splintering of starlight in the winter sky and the roar at earth's fiery core.

May you grow still enough to hear the stir of a single snowflake in the air, so that your inner silence may turn into hushed expectation."

- Brother David Steindl-Rast

Are you a small business owner who wants to understand branding better? 🤔

If yes, I just launched a totally free, 5 part Small Business Branding Crash Course for you! 👉 https://branding.brandmaquina.biz/ 🤩

📧 After you subscribe, you'll receive one email/day, and in 5 days we'll cover the basics of Small Business Branding! 🙌

How well do you understand your customer? 🤔👇

Keep in mind 👇

"It is as necessary for me to be as vigorous in condemning the conditions which cause persons to feel that they must engage in riotous activities as it is for me to condemn riots. I think America must see that riots do not develop out of thin air. Certain conditions continue to exist in our society which must be condemned as vigorously as we condemn riots. But in the final analysis, a riot is the language of the unheard. And what is it that America has failed to hear? It has failed to hear that the plight of the Negro poor has worsened over the last few years. It has failed to hear that the promises of freedom and justice have not been met." - Martin Luther King, April 14, 1967

How many years we wasted... Not just in America but in the whole world.

Who's your brand in the story you're telling your customers?

Yoda?
Darth Vader?
Sleeping Beauty?

I made my first investments a few years ago on a peer-to-peer lending platform called TWINO.

Today, I'm getting coached by world-class people like Roland Frasier, Adam Lyons, and Chris Daigle on how to invest in businesses.

If you want to start making your money work for you, peer-to-peer lending is a nice way to get your feet wet.

Twino helps you understand the simple, yet immensely powerful concept of the compound interest.

And it also makes your money work for you in a safe environment -- with Payment and BuyBack guarantees.

The thing is, Twino just launched its referral program today.

This means, I have a financial interest in telling you, that you have a financial interest in making that first deposit.

Preferably by clicking on the referral link below 👇

Or by visiting twino.eu.

Whichever way you'll choose, you'll be doing yourself a favor.

TWINO | Online Investment Platform | P2P Lending Marketplace TWINO - Europe's most secure p2p lending marketplace. Earn from 10% on any investment.

Ethical Profits In Crisis.

How does that sound to you?

It sounds EPIC to me. Exactly what this new challenge is called.

Roland Frasier's EPIC Challenge started two days ago and it is nothing short of mindblowing.

Is 2020 the year you wanted to take your business to the next level?

Were you looking for a new industry to get started in and expand into?

Are you still searching for a way to increase your profits or multiply your revenue?

With businesses closing their doors at every corner, you could do all the above through M&A.

We're learning how to acquire a business with little to no money down, while still staying in the "Zone of Fairness".

I'm in no way shape or form affiliated with Roland Frasier (sadly), so you can believe me when I say, participating in this challenge is worth every penny.

Even if you don't plan to do any M&As in the near future, the calls with Roland hold immense value to every entrepreneur.

You have still time to join.

EPIC Challenge Join Roland Frasier to laser target 5 zero dollar out of pocket acquisitions in 5 days or less!

During the past few weeks, delivery and takeout saved lots of restaurants and other local businesses from closing down.

One of my favorite projects in March was to set up and manage a direct to consumer sales channel for a small local craft beer brewery. While this dirt-cheap, dead simple solution is still in the mvp phase, it already helped this client stop relying 100% on third parties to generate sales.

But there are still a few things consumers (and even some business owners) need to understand when it comes to delivery and takeout becoming the new normal. Sure, delivery and takeout can save businesses, but it can also break them.

5 things restaurant owners want customers to know about ordering takeout and delivery during the pandemic As a diner, you should still order delivery and takeout if you can. But there's a right way to do it.

Marketing in Times of Uncertainty: This is probably the best way to approach your marketing efforts while this crisis lasts. A great explanation by Rand Fishkin 👇

Marketing in Times of Uncertainty - Whiteboard Friday Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in mo...

Are you sure you're offering true value to your prospects? Last December, I heard Mike Maples, Jr. saying 𝘏𝘢𝘤𝘬 𝘝𝘢𝘭𝘶𝘦 𝘣𝘦𝘧𝘰𝘳𝘦 𝘏𝘢𝘤𝘬𝘪𝘯𝘨 𝘎𝘳𝘰𝘸𝘵𝘩 in one of his podcast episodes, and during these days of crisis, with all the desperate prospects and customers around, you should give his words some thought.

If you want your business to survive, and to bounce back stronger than ever from these crazy times, you need to get back to the drawing board. Ask yourself what your target audience is struggling with, and define the relief you can offer them.

Sarah Leary and Startup Lessons of Greatness: Hack Value Before Hacking Growth I was excited to interview Sarah Leary, co-founder of Nextdoor, on the Starting Greatness podcast this week.

If the economy is slowing down and times get hard you need to cut back on ad spend, right? 🤔 Think again 👇

"[...] 𝘵𝘩𝘦𝘳𝘦 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘢 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘴𝘵𝘶𝘥𝘪𝘦𝘴 𝘨𝘰𝘪𝘯𝘨 𝘣𝘢𝘤𝘬 𝘯𝘦𝘢𝘳𝘭𝘺 𝘰𝘯𝘦 𝘤𝘦𝘯𝘵𝘶𝘳𝘺 𝘵𝘩𝘢𝘵 𝘱𝘰𝘪𝘯𝘵 𝘰𝘶𝘵 𝘵𝘩𝘦 𝘢𝘥𝘷𝘢𝘯𝘵𝘢𝘨𝘦𝘴 𝘰𝘧 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯𝘪𝘯𝘨 𝘰𝘳 𝘦𝘷𝘦𝘯 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘢𝘥 𝘣𝘶𝘥𝘨𝘦𝘵𝘴 𝘥𝘶𝘳𝘪𝘯𝘨 𝘢 𝘸𝘦𝘢𝘬𝘦𝘳 𝘦𝘤𝘰𝘯𝘰𝘮𝘺. 𝘛𝘩𝘰𝘴𝘦 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘦𝘳𝘴 𝘵𝘩𝘢𝘵 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯𝘦𝘥 𝘰𝘳 𝘨𝘳𝘦𝘸 𝘵𝘩𝘦𝘪𝘳 𝘢𝘥 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘢𝘯𝘥 𝘮𝘢𝘳𝘬𝘦𝘵 𝘴𝘩𝘢𝘳𝘦 𝘥𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘳𝘦𝘤𝘦𝘴𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘢𝘧𝘵𝘦𝘳𝘸𝘢𝘳𝘥𝘴."

When A Recession Comes, Don't Stop Advertising With talk of a possible economic slowdown, numerous case studies have pointed out that marketers should not cutback on their advertising. Those advertisers that maintain their "share of voice" or change their ad message to emphasize value, often end up with a higher "share of market".

𝗧𝗼𝗱𝗮𝘆, 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗶𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗮𝗹𝗶𝘃𝗲. 🤝

For the past two weeks, I was looking for the right words to share about the role of leaders during these times. 🤔 I had lots of (online & phone) conversations with clients, prospects, and friends alike. While I kept circling around the same thoughts, I couldn't convey the message accurately. 😔 Then I found out about Hamdi Ulukaya and the story behind Chobani's success. 🤩🤩🤩

I don't suggest you absolutely need to take a few pages out of Hamdi Ulukaya's anti-CEO playbook. But, I do believe that right now, your best bet is to ask your communities "How can I help you?" and only think about the business after. 💹

This crisis will end. If you do a great job now, the communities you support will give you the chance to not just build the world back, "but build it better than before." 🙌

"𝘐𝘧 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘳𝘪𝘨𝘩𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘪𝘧 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘳𝘪𝘨𝘩𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺, 𝘪𝘧 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘳𝘪𝘨𝘩𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵, 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘮𝘰𝘳𝘦 𝘱𝘳𝘰𝘧𝘪𝘵𝘢𝘣𝘭𝘦, 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘮𝘰𝘳𝘦 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦, 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘩𝘢𝘷𝘦 𝘮𝘰𝘳𝘦 𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘢𝘯𝘥 𝘢 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘵𝘩𝘢𝘵 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘴 𝘺𝘰𝘶."

The anti-CEO playbook | Hamdi Ulukaya Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder...