Softline

Softline

Softline is a leading global solutions and services provider in digital transformation and cybersecur

Softline is a leading global solutions and services provider in digital transformation and cybersecurity, headquartered in London. The company enables, facilitates and accelerates digital transformation for its customers’ businesses, connecting 150,000+ organizations from all sectors with 6,000+ best-in-class IT vendors, alongside its own services and solutions. With a turnover of US$ 2.2 billion

22/08/2022

Softline India's Turnover hits $500M

In 2020, the company's revenue in India totalled approximately $230 million. By the 2021 FY ending on March 31, 2022, this had climbed to $500 million, whereas the total turnover of Softline Group amounted to $2.2 billion.

Softline aims to increase its presence in the custom development market. To this end, the company acquired a local service provider several months ago – Umbrella, an Amazon Web Services Premier Partner. At the same time, Softline is working on developing its cloud service portfolio in India and 60 other countries. The company has also recently acquired an Indian IT company Embee, a leading local provider of solutions powered by Microsoft technology.

In 2021 Softline India participated in a number of social initiatives. For example, the company teamed up with a local charity organisation to help fight hunger and malnutrition by sponsoring school lunch deliveries for children. They also helped supply food to medical workers at a hospital in Mumbai, and participated in a programme to fight children’s cancer. Softline also works closely with the Myna Mahila Foundation, a well-known Indian centre that helps to provide disadvantaged women from Mumbai with hygienic products.

Softline India

16/08/2022

Softline announces strong results for the first quarter of financial year ending 31 March 2023.

• Gross Profit increased by 25.5% in constant currency to $78.2m. Gross profit margin improved to 14.3%.
• The International business, which is now more than 50% of Softline overall, delivered very strong constant currency turnover growth of 44% year-over-year. This was driven by double-digit turnover growth in all international geographic segments.
• IT Services turnover grew 81% year-over-year to $47.7m in reported currency, with gross profit growth of 137% year-over-year.
• Strong ex*****on of M&A with one more deal announced in June 2022, Seven Seas Technology in UAE, in line with its three-dimensional growth strategy.
• External recognition with Softline noted as a ‘Visionary’ in the 2022 Gartner Magic Quadrant for SAM Managed Services, and Partner of the Year with Microsoft in a number of international geographies.

https://softline.com/news/softline-announces-strong-gross-profit-growth-of-25-in-q1-with-constant-currency-turnover-growth-of-44-in-its-international-business

26/07/2022

Today, Softline announces that it took home three major awards at Microsoft’s annual Inspire conference 2022. Softline was selected for the prestigious awards for its outstanding work building digital infrastructure with businesses in Vietnam and Cambodia. Softline subsidiary Embee, acquired by the company in 2021, was also recognised with the Microsoft India Area Award 2022– MWP Partner of the Year.

https://softline.com/news/softline-scoops-major-apac-awards-from-microsoft

19/07/2022

Softline today announces its intention to proceed with a demerger of its Russian and non-Russian operations, subject to all necessary approvals, including shareholder approval. The announcement follows a review initiated in May 2022 to adjust the group’s assets and ownership structure in order to optimise value for all of its stakeholders. The demerger will allow both companies to continue to provide digital transformation and cyber security solutions and services to existing and new customers in the geographies where Softline currently operates.

https://softline.com/news/update-on-business-and-operations-19-july-2022

07/07/2022

Softline publishes audited results for FY2021 ending 31 March 2022, with very strong profitable growth including 26% constant currency turnover growth, and 39% gross profit growth.

https://softline.com/news/softline-publishes-audited-results-for-fy2021-ending-31-march-2022-with-very-strong-profitable-growth-including-26-constant-currency-turnover-growth-and-39-gross-profit-growth

01/07/2022

Softline, the global IT and digital transformation solutions provider, has today announced the signing of an agreement to acquire UAE-based Seven Seas Technology (SST). The acquisition represents a significant addition to Softline’s operations in the Middle East and Africa (MEA) region, and marks the latest in a string of M&As in line with the company’s three-dimensional growth strategy.

https://softline.com/news/softline-significantly-bolsters-middle-east-and-africa-presence-through-acquisition-of-seven-seas-technology-continuing-to-expand-its-global-footprint

24/05/2022

Softline Holding announces strong results for Q4’21 ending 31 March 2022, including 39% constant currency turnover growth, and 51% gross profit growth, with strong ex*****on and superior profitable growth.

More information on our website https://softline.com/about/news/softline-announces-strong-results-for-q421-ending-31-march-2022

06/05/2022

We are delighted to share that Vinod Nair, has just stepped into the role of VP for Global Sales with Softline in addition to his role as MD for Softline India. Vinod’s been the driving force in one of our most strategic markets at Softline India for the past 6 years. His contribution and insight are very much appreciated by our customers & alliance partners, as we help our customers in their journey on digital transformation. In his new role, Vinod will oversee sales operations in global markets working with the leaders in each region and country and the alliance partners to deliver more value to our customers globally. We wish Vinod all the best in his new role.

06/05/2022

We're all quite familiar with the term cybersec now, but what do we mean when we talk about cyber resilience? To find out why this area of security needs to have its own separate definition, and how it might help you to avoid or lessen the impact of catastrophic interrupts, read this new post from Andrew Morrison.

https://slddigital.com/en/article/cyber-resilience-business-continuity-and-disaster-recovery-as-default/

05/05/2022

What do we mean when we talk about hybrid in the context of cloud? Well, while it might be easy to defer to the notion of your teams working online (in the cloud) or offline (in the office), the truth is that it's more about how you can utilise a combination of private and public clouds to grow faster and save money while you do it. Read on to find out more.

https://slddigital.com/en/article/what-do-we-mean-when-we-talk-about-hybrid-cloud/

05/05/2022

One Digital IT Solution for European Bank

The customer was searching high and low for a way to improve access to the bank’s services for their customers. After investigating several options, they finally settled on Azure AD B2C, a Microsoft solution used by millions of consumers for business-to-customer identification. Now, their customers benefit from single sign-in access to the bank’s services, APIs, and apps.

Following an introduction from Microsoft, Softline and ICL, our global sub-contractor, teamed up to showcase the benefits and usability of the solution to the customer through a series of presentations and demos.

Softline then developed, built, and implemented One Digital ID for the bank. Designed as a standalone service, One Digital ID provides User Authentication Management (UAM) for all channels, including internet banking, mobile banking, eLoans (E2E digital loan process) and future channels which are to be based on E2E (end-to-end) digital initiatives. The solution is available to the bank’s customers 24/7 hours a day, 365 days a year, and meets all requirements for uninterrupted service and disaster recovery.

Thanks to the joint efforts of the teams at Softline and ICL teams, the project was delivered in just 9 months.

05/05/2022

Softline, a global provider of information technology and digital transformation solutions and services, today announces it has successfully executed complex licensing contracts — spanning across more than 40 countries — for EPAM Systems, Inc., a leading digital transformation services and product engineering company

As a global Microsoft LSP partner, Softline is authorized to prepare Enterprise Agreement (EA) and Server and Cloud Enrollment (SCE) level contracts. As a result, it was able to provide EPAM with the best terms possible, including a customized licensing scheme for its specific needs, taking into account its global reach and talent footprint, and growth trajectory.

https://softline.com/about/news/softline-successfully-executes-complex-licensing-contracts-for-a-leading-global-engineering-company

04/05/2022

We’ve just been recognized for our work helping customers in the Asian Pacific region to up their cybersecurity and cloud transformation game with four (!) wins at the Microsoft Partner Awards. These awards are all about recognizing partners who demonstrate the highest levels of specialization when it comes to customizing Microsoft’s cybersecurity solutions to protect businesses, so we’re stoked to have received this recognition for our work in Cambodia, Myanmar, and the Philippines.

04/05/2022

Softline announces the signing of an agreement to acquire Delhi-based cloud services company Umbrella Infocare, in line with the company's three-dimensional growth strategy. The deal will significantly grow Softline’s presence in the territory while seriously strengthening its cloud services offering for its global customer base.

This acquisition, together with its existing expertise, will form the basis for creating Softline’s global AWS Centre of Excellence (CoE) for customers in almost 60 countries, giving them access to market leading cloud engineering and development services.

https://softline.com/about/news/softline-ramps-up-business-in-india-with-acquisition-of-market-leading-cloud-services-firm-umbrella-infocare

04/05/2022

Softline has been awarded the prestigious Great Place to Work certification for the fifth time in the last few months
https://softline.com/about/news/softline-awarded-great-place-to-work-for-the-fifth-time-in-the-last-few-months

Softline Vietnam has now been certified as a Great Place to Work as it continues to attract talent and foster a positive workplace for its employees in one of its key markets.

These awards come at a time when Sofltine has announced an ambitious and very attractive long-term employee partnership program (“LTEPP”) - a program aimed at rewarding performance, tenure and commitment to the company as the company grows its business around the world. Customers and other stakeholders can be sure that Softline is attracting the best talent and, therefore, will be able to deliver most value to its current and future customers, as well as to the shareholders.

18/02/2022

Softline’s online store is a platform which offers licensed software and subscriptions for businesses and individuals. Upward of 150 thousand customers all around the world trust Softline, including Bosh, Shell, Rewe Group, Allianz, Porsche, Audi, AOK, Nutanix, and others.

Since 2021, the official online store has been available to residents of Poland as well—Softline offers licensed software from the world's leading vendors, such as Adobe, Autodesk, Corel, Acronis, and others. The website is constantly expanding its product range, and it has made a name for itself thanks to its broad portfolio and high quality of service.

Customers and partners from Poland enjoy:

• competitive software prices;
• fast-tracked licenses;
• technical support and consulting;
• popular payment methods: Karta bankowa, Blik, Przelew on-line, Przelew na konto, and PayPal.

Customers can visit website with this link https://storesoftline.pl/

This year will see the launch of a global Softline store available to customers worldwide.

16/02/2022

Softline Development builds customer database storage for Russian Post

Faced with the goal of improving customer service, Russian Post found themselves in need of a storage facility. While contemplating what they might want from their new facility, they came to the realization that making informed decisions about changes relating to commercial activities, running marketing campaigns, predicting customer behavior, etc., requires a consolidated repository of conditioned data.

After winning the tender for the project, Softline Development implemented the main part of the system on the software of one of our partners, Pentaho. The data warehouse now collects information from 10+ corporate information systems, where it is cleaned, normalized, enriched, and deduplicated by the Pentaho Data Integration platform. Pentaho’s Business Intelligence platform is then used to visualize and analyze the information.

This was a sophisticated project in that the data volumes were colossal. Our specialists optimized each step in data processing and downloading so now it’s possible to upload data collected during the day in a matter of hours.

15/02/2022

Softline announces strong results for Q3’21, ending 31 December 2021

KEY BUSINESS HIGHLIGHTS
- High profitability
Adj. EBITDA Margin (from Gross Profit) was 33% for period Q3’21, an increase of 36% YoY.
- Best destination for talent
Launched industry leading long-term employee partnership program. Driving talent attraction and retention…
- M&A success
5 acquisitions since IPO… accelerating geographic expansion, skills and capabilities
- Strategic portfolio additions
Centers of excellence for FinTech, CRM, AWS and EdTech
- Investments in service delivery capabilities
Boosting capacity of software developing function from 1,000 to 2,500 software engineers and developers. Targeting 5,000 in the medium term.
- Continuing strategic pivot with services
114% increase in turnover of more profitable Services business

14/02/2022

Softline has won an AWS Partner Award Consulting Partner of the Year 2021 which recognizes leaders in the CEAR (Central Eurasia and Russia) who play a key role helping customers drive innovation and build solutions on the AWS Cloud

Sergey Chernovolenko, CEO of Softline, commented, “We’re thrilled to receive this prestigious award from AWS for our work in CEAR. It’s a clear indication of both the flexibility offered by AWS solutions and the customer-centered approach we take when building solutions for our customers. It also speaks to the growing demand from businesses in CEAR for services of this nature – a demand we are well positioned to meet.”

https://softline.com/about/news/sofline-wins-amazon-web-services-2021-cear-partner-award-consulting-partner-of-the-year

14/02/2022

Уважаемые коллеги!

Softline и Московская Биржа приглашают на Онлайн встречу с CEO группы Softline Сергеем Черноволенко для обсуждения операционных результатов компании за третий квартал 2021 года.

Мероприятие пройдет в формате вебинара, 15 февраля 2022 года,
в 12:30 (GMT+3).

Для участия в вебинаре необходимо зарегистрироваться. По итогам регистрации Вам будет направлено подтверждение вместе со ссылкой на подключение от MOEX Admin.

РЕГИСТРАЦИЯ: https://www.moex.com/ru/forms/campaign.aspx?cid=E3B8AD07-AD88-EC11-913B-00155D810575

Важно: регистрация закроется за 1 час до вебинара, просим Вас зарегистрироваться до 11:30 (GMT+3) 15 февраля.

ПРОГРАММА ВЕБИНАРА:
12:30 – 12:35 Вступительное слово организаторов вебинара
12:35 – 13:05 Онлайн встреча с CEO группы Softline Сергеем Черноволенко для обсуждения операционных результатов компании за третий квартал 2021 года.
13:05 – 13:50 Q&A

Модератор: Александра Мельникова, директор по работе с инвесторами группы Softline

11/02/2022

Softline Ecommerce took the top spot at one of the most important markets thanks to its success during a two-month test in Mexico. The solution proved its high level of efficiency in the data gathered during the test, significantly increasing conversions to purchases and the number of orders, and providing installment plans as the most popular payment model, among other services.

Softline's Ecommerce solution demonstrated its efficiency many times over and passed AB tests with flying colours, putting it head and shoulders above other providers in different markets. The services and functionality of the solution proved itself to be one of the best options available for growing sales and revenue.

09/02/2022

Softline Development provides server administration outsourcing services on the Red Hat Jboss platform for Raiffeisen Life

After the insurance company moved its POS system to a data center in Russia, they then needed a contractor to support RedHat JBoss and RedHat Enterprise Linux services in test and production infrastructure in line with the SLA. The customer found Softline Development.

Softline Development’s experts deployed all the necessary production and test infrastructure on virtual servers and provided the required software maintenance services. Now, the customer uses Red Hat JBoss Operation Network for:

● OS monitoring;
● collecting performance statistics;
● tracking system availability;
● keeping logs on rapid response to errors.

As a follow-on from the project, system engineers from Softline Development provide ongoing support for RedHat JBoss Middleware, RedHat Enterprise Linux, MS SQL Server, load balancers, etc. And thanks to the comprehensive support and administration of the server infrastructure, the customer's POS system now runs like a dream.

08/02/2022

Игорь Павлович Боровиков, председатель совета директоров Softline, рассказал об опыте построения глобальной компании в рамках выступления на самом масштабном итоговом мероприятии CLUB 500 - «XXII Итоговый слет CLUB 500», который прошёл 27-30 января 2022 г. CLUB 500 – международный закрытый бизнес-клуб и бизнес-сообщество №1 в России, созданное для роста и развития предпринимателей. Участники сообщества – лидеры рынка, обменивающиеся опытом. Клуб построил целую экосистему для предпринимателей, которая включает в себя нетворкинг, бизнес-образование, экскурсии в корпорации, встречи с ментором, инвестиционный клуб и совместные путешествия.

В своем выступлении Игорь Боровиков рассказал о компании Softline, ведущем глобальном провайдере ИТ-решений и сервисов в области цифровой трансформации и информационной безопасности, о трехмерной стратегии развития, о росте бизнеса и глобальном опыте работы Softline в 60 странах присутствия. Спикер также рассказал о результатах IPO и ответил на вопросы об инвестировании в компанию.

07/02/2022

Softline has been awarded the prestigious Great Place to Work certification for the fifth time in the last few months.
https://softline.com/about/news/softline-awarded-great-place-to-work-for-the-fifth-time-in-the-last-few-months

Softline Vietnam has now been certified as a Great Place to Work as it continues to attract talent and foster a positive workplace for its employees in one of its key markets.

These awards come at a time when Sofltine has announced an ambitious and very attractive long-term employee partnership program (“LTEPP”) - a program aimed at rewarding performance, tenure and commitment to the company as the company grows its business around the world. Customers and other stakeholders can be sure that Softline is attracting the best talent and, therefore, will be able to deliver most value to its current and future customers, as well as to the shareholders.

Качественные акции роста на российском рынке. Softline 07/02/2022

Sergey Chernovolenko , Глобальный генеральный директор Softline, встретился с Евгением Коганом и ответил на вопросы о трендах в IT-сегменте, международном опыте компании Softline, выходе на IPO, росте бизнеса и планах развития.

Смотрите интервью на Youtube-канале Bitkogan: https://www.youtube.com/watch?v=lo6O-tL4fs0

Bitkogan Евгений Коган

Качественные акции роста на российском рынке. Softline В гостях у Евгения Когана генеральный директор компании Softline – Сергей Черноволенко.00:00 - начало01:10 - Сколько конкурентных компаний в IT-секторе?06:00...

03/02/2022

Softline announces GDR buyback programme update
https://softline.com/about/news/softline-announces-gdr-buyback-programme-update

The overall pecuniary amount allocated to the Programme will now be up to US$100 mn (an increase from the earlier announced US$10 mn). All purchases of Shares and/or GDRs will be made by the Company or through a subsidiary, which has engaged a company within Sberbank group to act as an independent broker to execute any purchases pursuant to the Program.

02/02/2022

Softline acquires TC Engineer, strengthening its hand in cybersecurity consulting
https://softline.com/about/news/softline-acquires-tc-engineer-strengthening-its-hand-in-cybersecurity-consulting

The acquisition is in alignment with Softline’s three-dimensional growth strategy as it broadens its cybersecurity capabilities.

With TC Engineer’s expertise in compliance, GDPR and cybersecurity awareness training, Softline will expand the portfolio of cybersecurity services available to its customers. In addition, TC Engineer’s team of around 50 professionals is equipped to deliver the entire spectrum of cybersecurity consulting services, including ISO/IEC 27001, ISO 27017, ISO 27018 and ISO 27701 compliance services, enhancing Softline’s ability to meet the requirements of even the most complex projects.

02/02/2022

Softline – ведущий глобальный провайдер ИТ-решений и сервисов в области цифровой трансформации и информационной безопасности. Головной офис компании находится в Лондоне. Компания обеспечивает, упрощает и ускоряет цифровую трансформацию бизнеса своих клиентов, объединяя более 150 000 компаний из различных отраслей с более чем 6 000 лучшими в своем классе поставщиками продуктов и услуг в области информационных технологий, а также предоставляя собственные услуги и запатентованные решения.

https://softline.ru/about

01/02/2022

Softline Development migrates services for RusHydro enterprise portal

Amidst a growing headcount and a number of new branch openings, RusHydro’s corporate portal was experiencing a number of issues with its functionality and performance, the main one being that it was built on Microsoft Sharepoint 2010, a version no longer supported by the vendor.

After winning the tender to upgrade and customize the platform, the Softline Development team has created a whole new set of services while also improving the existing ones. Among the new features were:

● The Trust Line module – a whole new service aimed at preventing fraud and corruption;
● The Professional Communities service – allowing users to set up information workspaces for collaboration;
● Content services, training programs, job postings, and many others.

RusHydro now uses a unified information workspace with a user-friendly interface and services for employees at all branches and subsidiaries. A great example of how far Softline Development can take a customer with Microsoft corporate solutions.

31/01/2022

Softline acquires majority stake in custom software development company Belitsoft
https://softline.com/about/news/softline-acquires-majority-stake-in-custom-software-development-company-belitsoft

Founded in 2004, today Belitsoft is a team of 400+ software development experts who provide full-cycle software development services and staff augmentation. The company is a reliable partner for clients in the US, the UK, the EU, and Israel, including both small businesses and companies with thousands of employees. Belitsoft specializes in software development for eLearning, Healthcare, FinTech, Artificial Intelligence, and complex projects of more than 2000 hours.

28/01/2022

Softline announces the signing of an agreement to become the majority shareholder in SoftClub (SCGroup Investments Limited), a specialist in the rapidly-growing industry of financial technology, and the largest developer of integrated solutions for banks, e-commerce, and stock exchanges in Central and Eastern Europe.

The company – considered by industry experts to be amongst the top-100 software firms in the world – has one of the most qualified software engineering teams in Eastern Europe with over 20 years of industry experience and with more than 950 staff, a tenured management team and deep knowledge of the sector.

https://softline.com/about/news/softline-strengthens-its-hand-in-fintech-and-software-engineering-with-majority-stake-in-softclub

27/01/2022

Softline acquires software development firm MMTR Technology Ltd, significantly growing its pool of global IT talent and strengthening its digital transformation offering
https://softline.com/about/news/softline-acquires-software-development-firm-mmtr-technology-ltd-significantly-growing-its-pool-of-global-it-talent-and-strengthening-its-digital-transformation-offering

MMTR Technology is a specialist in software development and application engineering employing over 440 software engineers, with a focus on business process automation and quality assurance testing. The company is particularly renowned for its expertise in the development of sophisticated and complex high-loaded systems, automated testing, business and data analytics, and data warehouses and marts. Its offering also includes quality assurance services and market-leading out-staffing tools, and the company is known for its training laboratory, which is geared towards upskilling English-speaking testers and developers.

25/01/2022

Softline announces the intention to implement a long-term employee partnership program (“LTEPP”)
https://softline.com/about/news/softline-announces-long-term-employee-partnership-program

Employees will be eligible to receive equity options worth up to 45% of their annual pay each year at the board’s discretion, when the share price achieves certain growth targets. Options will vest over the period up to five years following issuance, depending on the size of grant. In addition, the company plans to offer an all employee share purchase scheme, allowing employees to purchase shares having a value of up to 15% of their annual pay at a discount of 15% at the time of acquisition.

18/01/2022

Softline has just implemented an automated 3D design system based on BIM technology for gold-mining company – Polus

During the process, we made extensive modifications to the software in order to calibrate it to the customer’s specific needs, introducing catalogs of standardized BIM elements with the 3D objects used by engineers for designing. Now, the system is operational across all disciplines, allowing Polus to take on the design of industrial construction projects of any complexity.

Bentley Systems software helps create building information models. Their solutions enable businesses to speed up the resolution of issues which arise during the construction of new facilities.

Thanks to the implementation of BIM-technologies, designing and managing documentation is now significantly quicker. By bringing together BIM’s solutions, regulatory and referencing information, and the company’s purchasing management systems, we were able to cut out all the unnecessary and ineffective points in our work processes. Where all data were previously collated, calculated and recorded manually, now, construction documentation is channeled automatically through the BIM system, and specifications are set based on the information gathered during procurement.

17/01/2022

Softline sets up ISAS with Microsoft Azure and PowerPlatform solutions

The Institute of Sales Activity Statistics conducts market research throughout Kazakhstan. With 17 offices spread across different regions, the institute was faced with the challenge of minimizing human error when collecting and processing data from sales outlets across the country. They also wanted to speed up the process, improve the quality of reports compiled and, in turn, reduce the overall time spent – given the wide geography of the offices.

ISAS chose Softline to implement the project. After comparing a number of products from different vendors, the company's management were convinced that the ISAS Pro 2.0 solution based on Azure and PowerPlatform services was the best option for them. So, the solution was implemented in all offices on projects totaling 80% of the workload. Softline's team worked with the company's own auditors and managers to help implement the solution ensuring the company made a smooth transition. In the future, the company plans to run 100% of its projects on Pro 2.0, reduce associated costs, improving reporting quality and double year-on-year turnover.

12/01/2022

2022: Business as unusual
https://slddigital.com/en/authors/sergey-cheronovolenko/

As we look forward to 2022 and try to understand the challenges that await us there, we would do well to factor in drivers and challenges other than those of the pandemic that face companies and organizations in the regions specific to their geography, the nature of their business, and the sectors in which they operate. So, without further ado, here’s a round-up of 3 key trends we’re seeing and how some of the emerging markets Softline operates in (namely, LATAM, APAC, and Russia & the CIS) are responding.

Softline is a leading global IT solutions and services provider

Softline is a leading global Information Technology solutions and services provider focused on emerging markets of Eastern Europe, Americas, and Asia. We help our customer achieve digital transformation and protect their business with cybersecurity technologies. Our services include end-to-end technology solutions, public and private clouds, software and hardware provisioning and broad array of associated services.

Softline’s 2019 turnover exceeded $1.54 Billion US dollars with sales growth 13.2% in the Group of Companies. Softline has offices in 50 countries and 95 cities worldwide. With more than 25 years of distinguished history we have managed to grow rapidly while consolidating technology expertise and a business model encompassing all emerging markets.

We serve over 60 000 Enterprise and SMB clients, both from private and public sectors. Over 1500 account managers, 1000 solution sales and technical presale professionals and 1000 engineers and technical specialists help our customers navigate through the ever-changing complex IT environment. We build long-term relationships with our clients, partners and employees.

Softline has partnerships with more than 3000 software and hardware manufacturers and has highest partner status with all our key partners. We provide a unique marketing and sales channel for our partners in all the markets where we operate. Softline is always customer centric and provides brand independent solutions which best serve customer’s needs.

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