Vindla

Vindla

Honest, uncomplicated and functional gear made from carefully selected and sustainable materials.

Photos from Vindla's post 15/11/2024

This new sling bag will be made from Ecopak fabric—the same type of fabric used in our backpack accessories—which opens up more color variations. Now we need your help! What are your two favorite colors?

04/11/2024

Full speed building more packs, in a not too long future will we have some more available online!

Photos from Vindla's post 19/10/2024

The last couple of weeks have been intense, finalizing the last backpack orders and starting to make room for new ones. Some exciting stuff in the pipeline and the the development pin board is about to get updated 😃

12/09/2024

A detailed look the back panel adjustment system featured on our 50l pack.

05/07/2024

Overwhelmed with how fast the first batch of the backpack sold out. In the coming week will we be opening up the preorders for next batch!

Photos from Vindla's post 25/06/2024

In the end of last week we opened up for preorders on the very first batch of the new backpack. About one hour in, all the packs were gone! Humble and grateful the production has now begun! Can’t wait to get these packs ready for shipping.

10/06/2024

Tomorrow will we be opening up for pre-orders on our new lightweight cap. Stay tuned for all the details and a pre-order deal. Delivery is expected to be end of next week. 😃📦

30/05/2024

Time is running real fast these day and there are so many fun projects in the works! Know that many of you are eager to hear more about the backpack and we putting together a full video review and will also soon start to open up for a limited pre-order run. Here are is a picture from one of the prototypes that has been tested during the spring. A few things have been improved since and I can’t wait to show you all the details! If you haven’t checked out the new homepage please do and have a look at the new lightweight Merino wool socks while you’re in there!

22/05/2024

We have made loads of progress during the past weeks and are working on a full deep dive into the backpack project. There is so much to show and talk about. Here is sneak peak and if you have not already: sign up on the development pin on our new homepage, www.vindla.com

14/05/2024

The final update on the lightweight Merino wool socks is here and we are now opening up for a 5 days preorder period with delivery next week. Check out these really nice socks and get yours 🧦
https://vindla.com/products/merino-wool-socks

07/05/2024

This journey started a little more than five years ago. We wanted to challenge, test new ways and make products. Products that make you go out, out on adventures.

We chose to name the journey Norra (the north in Swedish) and it has been a direction that has made us pass many exciting places. But some people thought it was too crowded in that North direction and we have come to the conclusion that it is best to change our name. Besides that, we have realized that you miss a lot of things when you constantly look to the north. Now we let everyone else on that path to the north continue by themselves and we choose to look around instead. There are so many exciting places and adventures to experience out there. It doesn’t matter how or in what way you do it, as long as you get out there. “Hike your own hike” simply put.

We will continue to challenge, test and innovate. But instead of walking in a straight direction to the north, will we now be on an unknown direction where the adventure is the goal. So join us on our continued journey, it will Vindla(meander in english) its way forward.

- Jacob von Matern

Photos from Vindla's post 08/04/2024

Today’s snapshot from the studio, working getting the next development pinboard up online

Photos from Vindla's post 27/03/2024

We are happy to let you know that we are making progress in the socks project!

In the previous update we asked for your color preference and that gave us a clear directions to aim for a tonal color way.
As mentioned befor our intention with this sock is to make it extremely versatile, just like most of our products, but we also want to make this one lightweight. One of those socks you can wear in summer without a problem and during any activity, slow pace to high pace. Read the full updated, link in bio 😃

Photos from Vindla's post 13/03/2024

As always our starting point is to make a really good products but in this case we figure we also could make use of something that is way too often left behind.

This is probably nothing new to anyone but the textile industry keeps on over producing things and especially fabrics. In an ever faster changing world where a strange desire to exchange clothes have unfortunately become a norm, fabric often gets over produced. Even the really good qualities get overproduced. The good thing when your are a smaller company with some good contacts is that you can get your hands on some of the very best fabrics.

We have found some really nice, super lightweight and stretchy fabrics from South Korea that we will use in this project.

Photos from Vindla's post 08/03/2024

We envision this pack to be, just as our view on the outdoors, multifaceted. Multifaceted in a lightweight way.

- Only want the bare minimum from your pack, strip it down to its bare essentials.

- Are you a user who likes to attach gear to your pack or compress it in a certain way? just optimise it the way you like.

- Like touring during winter and needing to be able to throw your skis at it, go ahead.

- Micro adjust the carrying system for your body, or not the only user? Lend it to a friend and adjust it so it sits comfortable on that person too.

- Could it even become a system where you could modify it to suit your specific needs?

Photos from Vindla's post 16/11/2023

För en tid sedan släpptes en extremt limiterad upplaga av The Trout, A Fisherman’s Fleece.

Det har precis visat sig att 4st exemplar som spårlöst försvann i ytterst oklara omständigheter, omständigheter som innehöll en murken eka, en mystisk man med skepparkrans och ett hav, nu åter har dykt upp vid ytan.

Vill du få chansen att, precis som Jens och Simon, fånga storfiskarna i rätt fleece?

Nu kör vi en ”once in a lifetime” utlottning av dessa 4 Fisherman’s Fleece.

För att delta, följ .se och Tagga en vän i kommentarerna och skriv vilken storlek du önskar få på kroken och håll hårt i fiskespöt 🎣

Sista dagen för deltagande är den 19/11 och vinnare meddelas via DM

Photos from Vindla's post 10/11/2023

This is Hugo, a real good friend of ours and an extremely talented designer. A while back we had the great fortune get his help for a few month. Great work was done but we also got to spend some nice time outside.

Here is he rocking the Björk merino sweater.

Photos from Vindla's post 01/11/2023

Our studio is located in Nynäshamn and one of our favorite outdoor activities is surfing. We have a couple of spots just around the corner, even on a bike distance from the studio. We surf all year around but the fall often comes with some great storms and this year has not been any different.
I think that from here on out will we adopt the famous Patagonia employee benefit strategy: Let my people go surfing. 🏄

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Welcome to NORRA.

Norra is the idea of combining a burning passion for the outdoors with the burning passion for product design and development.

We love being outdoor and we love gear. The idea is to simply combine the two with the mission to create honest, uncomplicated and functional gear from carefully selected and sustainable materials.

Videos (show all)

This journey started a little more than five years ago. We wanted to challenge, test new ways and make products. Product...
Ok, so this one is real exciting! Final production sample of the new merino sweater just arrived! The launch will go liv...
It has been a while since the last blog post now but a lot of things has happened and there are so many things we would ...
Summer capture in motion with Lind pants 👌
Outside its bluebird (hopefully all weekend) in the studio we got all shades of blue going on 😃
A pretty good way the start the weekend! Hope you have a great one ☀️
The new webbing belt is colored using a solution dye process. A process that uses way less water and chemicals than a tr...
For those of you who have not met Ask yet, here’s a quick introduction 😃
Through an innovative knitting process the face surface has been structured in a way that makes it withstand the hardest...
From the outside to the inside this is a leap in performance, sustainability and price. Sum it all up and this hoodie wi...
At first glance you don’t see it, when you don’t need it you don’t see it. But be sure, when you eventually need it, it’...
WHEN YOUR THINKING IS SPINNING IN CIRCULAR TERMS. We are on a mission, a mission to make the most responsible and best p...

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