Cooler Insights

In case you’re wondering, Meta already knows everything about you and more. Please don’t believe in those chain message memes! Thanks to the Facebook queen Mari Smith for this.

Are you tapping on the power of for your efforts? Here are some simple ways to get started!

Is AI Taking Over Marketing? Not Quite!

Machine learning is making waves, but it's here to assist marketers, not replace them.

Learn how ML can:

✅Help you beat writer's block and create awesome content
✅Free up your time for strategic thinking
✅Improve your understanding of your audience

More here: https://coolerinsights.com/2024/04/transforming-marketing-the-impact-of-machine-learning-in-the-digital-era/

Transforming Marketing: The Impact of Machine Learning in the Digital Era Machine learning have empowered AI tools like ChatGPT, Claude, Midjourney and many other AI tools. Learn how to harness it for your own marketing efforts here.

Wish to take your business to the next level by opening a second location?

The journey from one to two locations is filled with excitement and challenges. From in-depth market research to crafting a bulletproof pre-opening strategy and embracing the power of local SEO, every step counts.

But how do you ensure your second venture is just as successful, if not more, than your first?

Dive into our latest article for insights on how to smoothly expand your business:

Scaling Strategies and Marketing Insights for Opening a Second Location If your business has been growing steadily, it may be time to scale up and add a second location. Opening a second location can significantly increase your income, improve your productivity, and help you build a better brand presence. However, scaling up to open a second location can be tricky. You....

As a biology major and psychology geek, I love how neuroscience can be used in marketing.

Thanks to the book "The Neuroscience of Selling: Proven Sales Secrets to Win Over the Buyer's Heart and Mind" by John Asher, I've uncovered quite a few insights.

Here's a sneak peek into what I discovered:

🧠The 'Old Brain' is the part of the brain responsible for our most primal instincts, including decision making. It's where emotions trump logic, guiding our buying decisions.

💡There are 6 Stimuli to Engage our Old Brain, namely...

🎯 Self-Focus: It's all about the buyer's needs and wants. Make them the star of your narrative.

🔍 Simplicity: Keep your message clear and concise. Complexity turns the old brain off.

💖 Emotional Engagement: Begin and end on high emotional notes to capture attention.

🌟 Clear Distinction: Stand out with a unique selling proposition that makes it easy for the old brain to choose you.

📸 Vivid Imagery: Use compelling pictures and videos to tell your story and make a memorable impact.

📖 Storytelling: Craft narratives that place the buyer in the heart of the story, making your message more relatable.

That's not all.

The book further dives into 17 Cognitive Biases that affect buyer decisions.

From the Availability Bias, where people rely on immediate recall, to the Scarcity Bias, which makes limited offers more appealing, understanding these biases can improve your sales and marketing strategies.

This fascinating read deepens your understanding of selling's neuroscience. It provides practical tools that are useful for face-to-face and online engagement.

Curious to learn more about tapping into your customer's "old brain"?

Read my complete article here:

Powerful Ways to Apply Neuroscience to Sales and Marketing Improve your sales and marketing results by applying these neuroscience principles!

Want to start your day with a frog 🐸 breakfast? Nope I don't mean having 田鸡 porridge!

Instead, Mark Twain's advice to "eat a live frog" first thing in the morning is all about beating procrastination. It's a quirky yet powerful way to jump-start your productivity!

Unpack the secrets of "Eat That Frog!" by Brian Tracy, where 21 bite-sized chapters serve up a feast of wisdom on personal effectiveness and time management:

Eat That Frog! — 21 Golden Rules for Personal Success Wish to defeat procrastination, and to work and live more successfully? Consider eating your frog with these 21 rules for personal effectiveness.

Would your life be different if your name were X AE A-XII, like Elon Musk's child? Names have power, more than we often realize.

In my latest article, I explore the intricate worlds of corporate, product, individual, and event brand names.

These aren't mere labels; they are first impressions, silent ambassadors, each telling a story in a single word.

From the strategic discussions in boardrooms to the bold displays on billboards, every brand name wields its own unique power and purpose.

For those creating a brand from the ground up, or redefining what already exists, grasping the nuances of this naming landscape is essential.

Dive into the secrets behind crafting successful brand names. Discover more here:

How to Make a Good Brand Name A rose by any other name should smell just as sweet? Or would it no longer be a rose if we call it something else? Names can be powerful. People swear by the name of God or their parents/grandparents when they make an important proclamation. For companies, catchy names like Apple, Alphabet, and Amaz...

Imagine a world where devices communicate seamlessly, enhancing efficiency and customer experiences across industries. IoT isn't just a trend; it's the future unfolding before our eyes!

Delve into our latest article to uncover how IoT is revolutionising sectors — from retail with smart inventory management to manufacturing with energy-saving solutions. 🌟

Why IoT is a Game-Changer for Business Automation Wish to tap onto the Internet of Things (IoT) to improve your business automation? Here are some applications of this technology across various industries.

Looks like I got another badge beyond Copywriting which is in my pet topic .

You can also get these badges if you're invited to contribute to articles on LinkedIn. I'm not sure how their algorithm picks people to do this though.

Have a great week ahead everyone!

🥳How do you motivate yourself to work this week?

Wish to start a business but unsure what you should do?

You're not alone. Every year thousands of people make the leap from working in a job to becoming entrepreneurs.

Sadly, many startups and Small and Medium Enterprises (SMEs) in Singapore fail.

Just look at the turnover rates of retail and F&B businesses situated in the malls.

The number one reason for their demise? Nope, its not high labour costs, rentals or material costs.

Rather, it stemmed from choosing the wrong market.

But what steps should you take to choose the right market? And how can you reduce the risks involved in entrepreneurship?

In my latest article, you will learn useful techniques to help you choose and start the right business, including...

✅How to develop the right business model
✅How to find opportunities that suit your entrepreneurial style
✅How to zoom in on the right business idea
✅What SEO keyword should you use
✅How to find the right market based on size, competition, and customer
✅How to launch your business

The best thing is that none of this is gated. Its free access without any obligations whatsoever!

Ready to rock the entrepreneurial world?

How to Choose the Right Business to Start Keen to start a new business? Learn how startups should choose the right market, business model, and business idea here.

Feeling puzzled by different personalities at work? 🤔 Meet the Reds, Blues, Greens, and Yellows of human behavior!

From the enthusiastic Yellows to the meticulous Blues, uncover how to harmonize these diverse traits for better teamwork.

Perfect Friday read to understand your team better! More here:

How to Manage the Four Types of Human Behaviours Learn all about the 4 types of human behaviour — Dominance, Inspiration, Stability and Analytical (DISA) — and how to manage them here.

Ever wonder how brands like Casper, Warby Parker, and Glossier soared to unicorn status? 🦄 These direct-to-consumer trailblazers didn't just challenge the status quo; they turned it on its head with innovative strategies and customer-centric approaches.

What do you think is the secret sauce to their billion-dollar success? Is it their mastery of digital storytelling, their relentless data-driven optimization, or something else?

Dive into the world of D2C unicorns with us and discover how these companies redefined the marketplace and captured our imaginations (and wallets!). 🌟

Join the conversation below and for a deeper look, check out the link in the comments! 👇

Ever dreamt of turning your passion into a paycheck? 🌟 With the right steps, you can build your own side hustle and say goodbye to living paycheck-to-paycheck.

Get your hands on this step-by-step guide and make your entrepreneurial dreams come true!

How to Start a Profitable Side Hustle in One Month (Or Less) Ready to start your own side hustle? Before you do, read this article featuring the steps you need to take.

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This is a great example of turning a negative trigger (a break-in!) into a positive one. Love the tongue-in-cheek humour, and ability to smile at a storm.

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