GeGe Fashion

GeGe Fashion

Eco-Friendly and Sustainable Fashion - Environment and communities above all

Photos from The Green Collective SG's post 23/05/2021

Thank you The Green Collective SG for this post! ❤️ ♻️

09/05/2021

Happy Mother’s Day! 💐❤️

09/05/2021

Happy Mother’s Day 💐❤️

Photos from GeGe Fashion's post 07/05/2021

Yay it’s Friday!! 🎉..
The weekend is on it’s way... it’s time to let it loose and have fun 🤩 ..
Don’t forget to bring along your BFF! ..

This is your new BFF! A cool friend who’s always looking to go out with you to have a good time. The BFF is easy-going and always up for anything; a casual day of shopping, a night clubbing, or a fancy evening. Made with upcycled rubber inner tubing, this attractive design is a perfect match for all good times. On your shoulder or wrapped around your waist, your BFF will always be there for you through it all….you can count on it!..

📷 .vrolant
🛍

Photos from GeGe Fashion's post 30/04/2021

It’s Friday, the weekend is almost here!
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Time to relax, go out and have fun!
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Bring along your BFF...
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This is your new BFF! A cool friend who’s always looking to go out with you to have a good time. The BFF is easy-going and always up for anything; a casual day of shopping, a night clubbing, or a fancy evening. Made with upcycled rubber inner tubing, this attractive design is a perfect match for all good times. On your shoulder or wrapped around your waist, your BFF will always be there for you through it all….you can count on it!

Photos from GeGe Fashion's post 27/04/2021

Amis, famille, connaissances du Québec, ce message s’adresse à vous! 🍁
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Vous voulez un nouveau sac 👜 pour le printemps 🌤qui pointe finalement son nez et/ou un cadeau pour gâter vos mamans? 🎁🤗
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Ça tombe bien, je prépare des boîtes 📦 qui arriveront au Québec avant la fête des mères.
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Écrivez-moi en privé et je vous préparerai ça avec amour! 😉❤️

23/04/2021

Photos from GeGe Fashion's post 22/04/2021

Happy fashion revolution week!!!
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At GeGe we are happy, lucky and proud to be working with artisans that enjoy what they do!
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Photos from GeGe Fashion's post 13/04/2021

The less we wear, the more sustainable we are! 😉..
But wearing clothing and accessories made from upcycled materials is another great way to be eco-friendly!..
This is The Schoolies, in honor of Australia’s iconic school celebration. The perfect classmate that will stand strong along your side and see you through to success, and of course summer vacations! A classic style made with upcycled inner tubing, a reminder of the good old days but always with style.

Photos from GeGe Fashion's post 12/04/2021

The story behind this photoshoot.....
This is my first photoshoot for my brand almost 2 years ago and I am really proud of it! I find this represents well what I want with this brand... Yes of course, it’s about selling bags but it’s about so much more! It’s about people, it’s about openness, diversity, beauty of the people, the environment and our planet, no boundaries, no limit, each individual being so special. I want to celebrate our world and all its diversity!..
With that in mind, my dear friend and artist Zoe Duchesne came from Paris and my photographer friend Cédric Vrolant both helped me finding the right spot in Little India, Singapore to shoot... We installed the equipment and started to look around for interesting and willing people for the photoshoot. We were so lucky, being 3 strangers approaching people and explaining what we wanted to do and everyone of them approved to be the model for GeGe the time of a few clics...
Some of them were a bit shy and surprised while others were proud to be chosen. I love these photos because they are so natural, unexpected and we can see the unique personality of each one of them through the lens...
A lovely experience for which I am so grateful. Thank to all these beautiful people

Photos from GeGe Fashion's post 08/04/2021

What to do with used plastic bags? ..
How about a beach bag? That’s what we did at GeGe’s...

Meet The Rimba, inspired by the beautiful Malaysian islands where many beaches are unfortunately spoiled with plastic and other waste washed up from the sea. A reminder of the impact, and contribution required from every individual to preserve our magnificent planet. Made with upcycled plastic bags, The Rimba is large enough to put your beach towel, diving mask, beach ball, sunglasses, sunscreen and anything else you think of just in case.

Photos from GeGe Fashion's post 31/03/2021

Do you know how we call a Tote bag in french?..
Fourre-tout! And it literally means “shove everything”.
This is exactly what you can do with The Rimba. 😉
Made with upcycled plastic bags, The Rimba is large enough to “shove” everything you need for a day at the beach🏖, to fit all your errands🛒, or for a couple staycation🧳❤️!..
Thank you to and for the cool photo of Guillaume posing with The Rimba in the streets if Paris. 🇫🇷

Photos from GeGe Fashion's post 22/03/2021

Do you know who is behind GeGe’s collection designs? ..
Meet Pradeep, a young fashion design graduate from Jakarta Institute Of Arts.
It usually starts with my design ideas and he is the specialist who does the technical drawings, gives me ideas on the specifications and advises me on the feasibility of the designs...
Thank you Pradeep for being part of GeGe’s family and for your great work! I admire your kindness, openness and professionalism. ..
He is not only a great designer but also a handsome model for the brand!

21/03/2021

Elegant, stylish and so importantly vegan and eco-friendly bag...
Handmade with upcycled inner tubes from truck 🛻 and tractor 🚜 tires and produced under ethical and fairtrade conditions...
A fashionable way to make a clear eco-friendly statement. ♻️👜

Photos from GeGe Fashion's post 18/03/2021

You might see these tires as old, filthy waste that will be polluting the environment.....
For Gege, these used tires are the raw material to produce our collection...
In fact, we upcycle inner tubes from truc and tractor tires for our bags. Moreover, they are handmade under ethical conditions...
This is the Boho. It’s time to let your spirit free and your style run wild. The Boho’s bohemian and hippie influence is a good reminder to keep things simple and enjoy love, peace and freedom. Let yourself be inspired by music, artistry, literary and spiritual pursuits. This catchy design is made from upcycled inner rubber tubing. The Boho is a profound romantic that knows no limits – old school style with a soul that lives on forever.

17/03/2021

Do you think it’s possible to find a bag handmade, vegan, eco-friendly and produced under ethical conditions?..
Yes of course! ..
Let us introduce The Dottore, handmade from upcycled tires!

A real classic and forever fashionable doctor’s bag. An elegant and sophisticated style that you could imagine your beautiful Italian sister-in-law carrying on her arm when arriving at a family event. Whether or not you know the language of love, The Dottore will have your heart singing Amore Mio in no time. This appealing design made with upcycled inner rubber tube and fashionable for any occasion; whether participating at a runway in Milan, at a fancy dinner party, or watching the kids soccer practice (forza!)

This design, inspired by my sister in law is one of the best seller at GeGe. You can purchase yours online or

Photos from GeGe Fashion's post 14/03/2021

Proud to be wearing my friends brands from head to toe!

Thanks ladies, you’re awesome!

Dress from:
Mask from:
Shoes from:
Earrings from:
Lemon earrings from:
Prototype bag from:

Photos from GeGe Fashion's post 11/03/2021

True friendship resists time, distance and silence. By Isabel Allende.
Zoe has been my dear friend for 35 years! I can’t remember my life before she was part of it, and can’t imagine it without her!
Throughout all those years, we shared much fun, laughter and adventures. We don’t see each other as much as we used to because we live in 2 different countries, but the distance, the time and the age didn’t change our relationship. When we are together it’s just like the old days when we were young girls!.
So thankful that in 2019, Zoe flee from Paris to Singapore to help me with the whole launch; logistics, selecting models, being a model, multiple photoshoot and so much more... this means a lot to me!.
Thank you my precious friend! ❤️

08/03/2021

Happy International women’s day!

Be proud, be powerful, be strong, be sensitive, be yourself, you’re a woman!

Photos from GeGe Fashion's post 05/03/2021

This is The Sista... Handmade and sustainable!

We all need a “sista” we can count on. The Sista will always be by your side no matter what you get into…or need to get out of. Always your ally, it will showcase your beauty and style. Made with upcycled plastic bags this item contributes to a sustainable future for this planet whilst providing durability and flexibility to your handbag needs. Like a true sister, The Sista is a gift that will last a lifetime!

The name of this bag was inspired by my sister that I call my Sista... she is an amazing women, strong, sensitive, empathetic, open minded, funny, intelligent, beautiful in and out... I wish that every women had a Sista like mine even if it’s “a chosen Sista”.
To all women, let’s all be a Sista to each other. ❤️

04/03/2021

I made your bag...

Here is Yetti from Semarang, Indonesia. With her fairy fingers and beautiful contagious smile, she is knitting cotton threads with recycled plastic bags to create GeGe’s bag.

This takes a lot of patience and precision, thank you Yetti for working with us, we are lucky!

Let’s celebrate women every day.

02/03/2021

GeGe’s bags are proudly produced under Fairtrade and ethical conditions.

Fairtrade conditions is the right thing for everyone everywhere... but unfortunately needs us to continuously fighting for.

Fairtrade is about :

Better prices
Decent Working conditions
Local sustainability
Fair terms of trade for farmers and workers in the developing world.

28/02/2021

Weekend, you’re my favorite 🤩☀️
Another beautiful family Sunday in Singapore
Proudly wearing The Cocotte and my gorgeous, flawless and so comfortable skirt from

Photos from GeGe Fashion's post 25/02/2021

Made of upcycled tires, The PicNic is well designed to sit comfortably along your side, complementing your style and containing the key ingredients for a perfect outing!

22/02/2021

Hello Monday, let’s do this!

19/02/2021

Better days are coming...They are called: Saturday and Sunday 😉 Have a lovely weekend everyone!!

Photos from GeGe Fashion's post 16/02/2021

Reuse and Roll !

Photos from GeGe Fashion's post 12/02/2021

GeGe wishes you and your loved ones a happy, prosperous and blissful new year.

08/02/2021

Perfect model... for a backpack: The Schoolies

05/02/2021

Hello, Friday. It’s time for a new weekend 🥳

Photos from GeGe Fashion's post 03/02/2021

We named it “The Cheerful” for a reason. Check us out on Lazada!

Photos from GeGe Fashion's post 02/02/2021

Our newest addition to the GeGe Family... Introducing, The Cheerful!

With its vibrant and beautiful colours, The Cheerful will always brighten your day. It’ll inspire a smile and pride everytime you take it out. This material is light, durable, colourful, water resistant and practical, this model is spacious enough to hold all your essentials yet compact enough to carry everywhere.

Made of 100% recycled material, hand-made in fair trade conditions, supporting individuals with different disabilities (including victims of land-mines). Vegan, beautiful, practical, eco and community-friendly… so many reasons to cheer for.

Now available both on GeGeFashion.com and in-stores .sg

29/01/2021

Striding into the weekend with The Mardi Gras like:

TGIF, happy Friday everyone!

27/01/2021

Red galore - very auspicious, very huat. Have you decided on your Chinese New year outfit yet? 🍊🧧

25/01/2021

Classy. Elegant. An easy choice - made with upcycled plastic bags.

Photos from GeGe Fashion's post 22/01/2021

It’s almost the end of a long week, so all the more reason to wear a big comforting bag 😉

20/01/2021

Storytime...!

These wallets are actually made out of fish food bags but we call them our rice sack wallets because many households in Cambodia use such bags to carry rice as well 🐟🌾

Our rice sack wallets are currently only available on .sg but we are working hard to post them online for you all soon!

Photos from GeGe Fashion's post 19/01/2021

We wear our values, do you?

You asked so we delivered. Introducing the new shade for our rice sack wallets... BLUE!

In-store exclusively .sg and available online soon 😉

About us

The Founder

Geneviève Joly, born and raised in Montreal (Canada) has lived a few years in Australia and now enjoying life in Singapore with her husband and their two children. Genevieve enjoys living life to the fullest, passionate about travel, exploring the world and continuously looking to learn about people, cultures, and new opportunities to have fun!

Geneviève is a graduate in Fashion Marketing, Event Management and Communication. With GeGe Fashion she decided to bring fashion to the new world, combining style, functionality, environmental and ethical beliefs.

« I’m inspired to create innovative and unique fashion that puts our environment and communities above all… Fashion-Infinitely.»

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Storytime...!These wallets are actually made out of fish food bags but we call them our rice sack wallets because many h...
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