LeadGen Consulting.io

𝗪𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗮𝗯𝗼𝘂𝘁 𝗮𝘀 𝗮 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗔𝗱𝘃𝗶𝘀𝗼𝗿🗞️
➡️Headlines of most advisors on LinkedIn state just their position within the company they are in, which does not says a lot about them.😒

❌This is a mistake because they are losing those who would be interested in talking to them if they would have a better headline.❌

✅So your headline should state:

1️⃣Who you are serving (your niche)

2️⃣In which area

3️⃣How you are helping them (your services)

4️⃣Specification- something interesting which is making you different from the competition

💥If you will compose a headline this way, the right people will be interested in you because of it and you will get a lot of new leads that will reach out to you. 💥

If you want help with your headline, let me know in the comments and we can talk

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗽𝗼𝘀𝘁𝘀 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗔𝗱𝘃𝗶𝘀𝗼𝗿

This section on LinkedIn hides a lot of value.

You can present here how you help people, what your service is about, testimonials from clients, or your booking link.🔗

📈This area can help you get more responses from your potential clients to your first message.🔝
If you want help with optimizing your profile, let me know in the comments.⬆️

𝗖𝗼𝘃𝗲𝗿 𝗶𝗺𝗮𝗴𝗲 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗮𝘀 𝗮 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗔𝗱𝘃𝗶𝘀𝗼𝗿
🏬 This image is another reference point, besides the headline and about section, where your potential client should see who you are serving and with what service. 💆‍♂️

✅ Calling out your niche in your cover image is important because people need to find themselves everywhere they go on your profile. ✅

So state who you are helping and how.⭐
For example- I help lawyers in California with optimizing their taxes

The design of this image should be aligned with your branding on the website and all of your posts.

🤳𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗮𝘀 𝗮 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗽𝗵𝗼𝘁𝗼 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮.
I will start by saying...
Keep it simple and professional!👔

The best way is to not overthink it and just set your profile picture with a clean and professional-looking photo of you. 🙋‍♂️

🥸Do not be too fancy and don't put your face into some kind of frame or colored background.😎

But have in mind:
Never use selfies, photos from vacations, poor quality photos from a distance.

These are all really bad ideas, this will hurt your profile a lot.📉📉📉

𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗶𝗱𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗼𝗻𝗹𝗶𝗻𝗲 𝗮𝘀 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗔𝗱𝘃𝗶𝘀𝗼𝗿?

Read how down bellow ↓

You need to test the platforms, that your clients are most likely to spend their time on.

These can be:
▶️ Facebook and Instagram- you can find people through groups on FB and following on IG
▶️ Reddit and Quora- you can find your ideal clients through their questions/posts on these platforms
▶️ Tiktok and YouTube- through the organic reach of your videos
▶️ LinkedIn- best for finding a specific audience (their job title, area, company… or use Sales Navigator)
▶️ Google- with strong SEO or paid advertising (keywords), you can get ideal clients that are interested in your service on your website and get in touch with you

Try also advertising on these platforms and find ideal clients on large scale (in tens of thousands)

But if you will find people online, you will always need strong branding to be successful.
This means that you need:
🔹 optimized profile with the right keywords and explanation of your services
🔹 great content that will establish your credibility and will give out value for free
🔹 grow your audience with direct marketing (having a conversation with ideal prospects)

Be sure, that once you will do everything that is here, you will bring so many meetings to your calendar, that you won’t know what to do with them.

So if you are ready to level up your business by doing everything right in your online marketing, let me know and we can start working together!