So Lost World

So Lost World

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SO LOST

Born on Lisbon’s Sintra Line , the idea formed through years spent travelling around Europe on counterfeit Interrail tickets. The major cities of Europe and their street scenes impacted the ideology of the brand and its aesthetics.

Lisbon’s DIY hardcore and hip-hop scenes fused together to create a visual identity that leans on the people that make it happen and those that wear it.

The clothes and collaborations reflect the culture of the people involved. In doing so, it becomes a platform for people to express themselves and as a means for us all to find our own way.