Digital Marketing Taiwan

Have you ever wondered what "CP value" 🤔 is, and why Taiwanese consumers always talk about it? 💬

Think Taiwanese customers are all about prices 💸 and you'd need to compete on price?

Here we explain what "CP value" means 📊, and offer effective strategies on how you can attract price-sensitive clients without reducing your price. 🚀🛠️

01/04/2024

🎉🕺💼 Breaking News:
Digital Marketing Taiwan is thrilled to announce an unprecedented event that will redefine networking and skill-building for business owners!
Introducing our first-ever Social Dance & Digital Marketing Seminar! 🚀✨

Dive into a unique experience where the rhythm of social dance meets the dynamic world of digital marketing. Why settle for conventional networking when you can salsa your way through the latest digital marketing trends? 💃📊

🔹 Event Highlights:

Master the art of engagement, both on the dance floor and online.
Learn how to spin your brand's story as smoothly as you twirl your dance partner.
Network with fellow business enthusiasts in a setting that's lively, interactive, and full of rhythm.
Mark your calendars! This is the golden opportunity to groove your way to digital marketing mastery. 🗓️👯‍♂️

But wait, there's a twist... 🤭

April Fools! 😂 While we might not be hosting a dance-infused marketing seminar (for now), we're all about creating innovative and engaging ways to help you master digital marketing. Stay tuned for our real workshops and events that promise to be just as engaging (with possibly less dancing). 😉

Thank you for sharing a laugh with us today! Keep dancing to the beat of digital innovation with Digital Marketing Taiwan. 💛

Photos from Digital Marketing Taiwan's post

20/03/2024

🚀 Navigating Taiwan's social media scene in 2024? It's all about staying on top of the game! 📈 The 'Digital 2024: Taiwan' report is your secret weapon to understanding what's hot and what's not.

We've done the heavy lifting by sifting through the report and boiling it down to 4 must-know trends. 📊💡 From new platform darlings to user engagement hacks, we’re here to spill the beans on how Taiwanese users are interacting online and how your business can thrive in this digital playground. 🌟

Let’s dive in and stay ahead together!

01/03/2024

Six months into my YouTube journey, I'm thinking about quitting. It takes a lot of effort in scripting, filming, and editing the videos, yet the views are not great.

I can't help but ask the hard question: "Is it still worth it to keep making videos?"

And I found 5 reasons to keep me going, and I've made a video telling you why (👇Link in comment)

01/02/2024

In recent years, we have witnessed a shift in online search behavior, particularly among younger generations. Rather than relying solely on traditional search engines like Google, young people are increasingly turning to social media platforms for information. This trend is known as “social media search.”

If you want to increase the chance of being discovered by your audiences during social media search, here are 5 tips for you.

31/01/2024

Download our FREE “Digital Marketing Taiwan 2024” to Transform Your Digital Marketing Strategy! 📥

Gain invaluable insights and take your marketing to the next level!

🤖 Embrace AI in Advertising: Uncover the transformative role of AI tools in online advertisement and content creation. Boost your promotional efficiency with cutting-edge AI applications!

🎥 Master Short-Form Video: Discover tips for using short-form videos on platforms like Instagram, Facebook, and TikTok to increase your brand's visibility.

📈 Stay Ahead with Taiwanese Trends: Get ahead of the curve with the latest trends in product placement, social listening, and online word-of-mouth in Taiwan.
Download our report now and start revolutionizing your marketing tactics today! 🚀

👇 Download link in the comment

23/01/2024

Webinar replay

If you have missed our Marketing webinar, but still want to learn about marketing trends in Taiwan, and promotion strategy you can use in 2024, check out our webinar reply video on Youtube!
👇Link in first comment 👇

22/01/2024

Thanks Jan's Tech Blog for the invitation

年度趨勢的影片，想了好幾年，但到今年才做到。是開心的，雖然有些朋友我想約，但最終都未能在這影片出現。但這次的規模都算不少，有來自亞洲4個Market的七位行家，以不同角度分享他們對2024年有甚麼重點的看法。他們都是認真分享，其實錄影之後，我自己都覺得獲益良多。排名不分先後，要多謝：

Ivan so - SEO, WordPress, 數碼營銷, HDcourse
OMP 網路行銷玩家
Marcus Marketing Blog
Digital Marketing Taiwan
Dunny's Marketing Blog - 耑堯日常行銷集
MORE Digital 的Rem

以及自稱風水佬的神祕人David。要聽這位「社交媒體風水佬」分析，就要聽到尾，因為他是壓軸出場。

其實之前有問過 Rudi Leung 廣告風涼話，而且我也有回過香港，但時間就是未能夾到。幸好他有自己寫文分析2024年趨勢。我就將他的文章，連同我的YouTube片放在留言，大家記得兩者都要看完！

可能是華文當中最多元化2024年數位行銷趨勢分析。記得走入留言區找這YouTube影片的網址！

20/01/2024

Just wrapped up this morning's Digital Marketing Taiwan and now it's time for a little break.

To my surprise, there were already ten people waiting in the room five minutes before the webinar started, showing a higher level of interest than I had anticipated.

The Taiwan Marketing webinar is an event I push myself to host annually to keep my audience updated with the latest marketing trends.

A major update this time around is a mere 0.2% of Facebook posts from business page would appear on user’s feed in 2023 Q3- a ridiculously low figure.

Special thanks to Jan’s Tech Blog
for highlighting this in his YouTube video (I've included the video link in the comments).

19/01/2024

(Registration closed)

I’m so thrilled by the 50+ sign up for the Taiwan marketing webinar tomorrow.🔥
We’ve ended our registration last night.
For those of you who’ve signed up, you should have got an email with the link to join the webinar.
👉If you haven’t got the link, please contact us asap.

See you tomorrow (Jan 20) at 11am!

13/01/2024

✅Want insider tips for reaching potential clients on social media?
✅Curious about the top marketing trends in Taiwan?
✅Wondering if you have made any promotional mistakes and want to know how to fix them?

👉Grab the last chance to sign up for the FREE Taiwan marketing webinar to elevate your promotion and fuel your business growth!

Date: Jan 20, 2024 (Sat)
Time: 11am-12nm (Taipei Time)
Online via Google meet

Sign up now to secure your seat: https://www.digital-marketing-taiwan.com/?page_id=726

04/01/2024

Happy New year!
We’ll be launching a FREE marketing webinar to elevate your brand promotion and sales in 2024.
In this live webinar, you will learn:

🟢2024 Top Marketing Trends In Taiwan
🔵How to leverage social media for maximum impact and business growth
🔴Identify brand damaging marketing errors and fix them for enhanced sales

You can also get your marketing questions answered!

Date: Jan 20, 2024 (Sat)
Time: 11am-12nm
Online via Google meet

Sign up now: https://www.digital-marketing-taiwan.com/?page_id=726

12/12/2023

04/12/2023

Subscribe to our FREE Digital Marketing Newsletter for :

🔴 Latest Marketing Trends in Taiwan
🔵 Actionable Tips for Boosting Your Marketing Effectiveness
⚫ Insider Insights for Engaging Taiwanese Customers
🔵 Downloadable Trend Reports
🔴 Practical Applications of AI Tools for Marketing
⚪ Updates on Free Marketing Webinars

👇 Link for subscription in first comment:

30/10/2023

As a marketing consultant based in Taiwan, one of the most frequent questions I get from foreign entrepreneurs is:

"How can I leverage LINE Messenger to grow my business?"
Many of you already know that LINE is the go-to communication app in Taiwan, used daily by nearly everyone. You're likely aware of its immense potential for brand promotion and customer engagement.

In reality, LINE can help you connect with over 90% of the local customer base in Taiwan, offering a suite of marketing tools designed to engage your audience and convert them into buyers.

Here are five strategies for harnessing its power to boost your business.

26/10/2023

As a marketing consultant based in Taiwan, one of the most frequent questions I get from foreign entrepreneurs is:

"How can I leverage LINE Messenger to grow my business?"
Many of you already know that LINE is the go-to communication app in Taiwan, used daily by nearly everyone. You're likely aware of its immense potential for brand promotion and customer engagement.

In reality, LINE can help you connect with over 90% of the local customer base in Taiwan, offering a suite of marketing tools designed to engage your audience and convert them into buyers.

In this video, I'll delve into why LINE is an indispensable marketing tool that no business in Taiwan can afford to ignore, as well as outline five strategies for harnessing its power to boost your business.

12/10/2023

Looking to boost your online visibility without paying for ads?

Over the past three years, numerous business owners have sought my marketing consultation services, aiming to enhance their visibility on social media.

Why aren't they seeing results in their marketing efforts? It's not for lack of effort; many have been diligently active on social media, posting frequently, yet still feel invisible.

More often than not, the issue lies in not knowing how to make social media work to their advantage.

I've developed a 5-step approach that has helped my consultation clients revamp their marketing initiatives. The results have been striking:

🟢One client experienced a 40% surge in website traffic within just one month.
🟡Another client's average social media post reach skyrocketed from just over a hundred views to several thousand.

❗️(And it's worth noting that all this growth is organic, with no paid ads involved.)

Curious about what these 5 steps entail? I've created a video to break them down for you.

12/10/2023

Are you investing time and effort into your company's social media but not seeing the results you were hoping for?

It might be time to revamp your approach.

Over the past three years, we've had numerous consultation sessions with various business owners in Taiwan. Here, we'll share the five steps that have consistently produced remarkable improvements in social media performance for these businesses.

25/09/2023

Taiwanese customer decoded and how to win them over

Three years ago, when I started my business venture in Taiwan 🇹🇼, I noticed many differences between Taiwanese customers and those from my home 🏡:
* They talk about "CP value" all the time 💬.
* They order everything online 🛒 (and most of the time with their phone 📱).
* Checking Google reviews ⭐ is always the first thing they do before deciding on a place to eat 🍽️.
* Etc 🤷‍♀️.

Although I don't fully understand them yet 🤔, I'm doing my best to summarize the 5 things I've learned about Taiwanese customers in this 4-minute video 🎥.
(So you don’t need to spend another 3 years to figure them out ⏳.)

18/09/2023

Ever since I began blogging about and in Taiwan, I have been approached by many aspiring entrepreneurs seeking advice for starting their business ventures in Taiwan.

Indeed, the best way to prepare oneself to start a business from scratch in a foreign country, where the culture and practices can be vastly different from your own, is to learn from people who have walked that path before.

After being asked similar questions repeatedly, I thought, "Why don't I create a video on YouTube so that anyone seeking advice can simply watch it?"

In this video, I am sharing my top 4 pieces of advice for foreign entrepreneurs looking to start their businesses in Taiwan, drawing from the wins and failures I experienced during my nearly 4-year business journey.

11/09/2023

As we approach the end of the year 📆, we're entering the major sales season in Taiwan, with Double 11 being a pinnacle day that no Taiwanese business can afford to overlook. This day has risen to become one of the most significant sales events in Taiwan, with many businesses experiencing sales that surpass several regular months combined! 💰

So, how can you maximize this golden opportunity and skyrocket your sales? The key is to start preparing EARLY 🚀.

In this video, I’ll share 6 marketing tips on how you can boost your sales in the upcoming Double 11.

06/09/2023

Starting a business in Taiwan, but struggling to promote your service/product to local Taiwanese clients?

In this video, I delve into the 5 common promotional mistakes made by foreign entrepreneurs in Taiwan. These insights are drawn from my nearly four years of experience working with a diverse range of clients at my marketing agency in Taiwan.

05/09/2023

🚀 Starting your preparations for Nov 11 (aka Double 11) promotion?

If not, now's the time to begin 🕒, as it's the most significant sales day in Taiwan 🇹🇼.
On this one magical day, many Taiwanese businesses generate sales that exceed those of regular months 💰.
🛒In this post, I'll explain what Double 11 is all about and
offer 5 promotional strategies to help skyrocket your sales 📈.

👉 Don't miss out on our next post on 5 common pitfalls which will ruin your Double 11 promotion!
Follow our page!

24/08/2023

"Chasing followers but not seeing sales? 🚀
Discover why more followers don't always mean more success, and learn strategic ways to connect with the right audience.
From understanding your ideal consumer to crafting targeted content, find the path to authentic social media growth.

08/08/2023

Over the last three years, quite a number of foreign entrepreneurs have reached out to me on LinkedIn asking for advice for starting a business in Taiwan.

Here I’m sharing 4 tips which will help you to run a successful business in Taiwan, based on my own business experience, as well as observation of other entrepreneurs who have succeed in venturing into Taiwan market.

31/07/2023

🤔 Feeling like social media ads aren't converting like they used to?
You're not alone.

🕵️‍♀️ Today's consumers are more discerning, researching brands extensively before buying.
Ads aren't going out of style, but their role is changing. 💻
⚖️ Balance your ad spend between conversion-focused and brand-awareness ads. 💡 Remember, trust leads to conversion. 🤝
Time to rethink your ad strategy! 💭🔄

24/07/2023

Unleash the potential of Group Purchase Marketing in Taiwan! 🚀

This tactic uses the power of collective buying 💪🛍️ to offer products at irresistible prices, attracting customers and skyrocketing sales.

The secret sauce?
A reputable brand advocate 📢
and a smart pricing strategy 💸.

🏆 Remember, brand awareness can give you an edge in securing better collaboration terms.

New brands, don't fret!
By enhancing online visibility 👀, generating buzz 🗣️, and letting influencers sample your products 🎁, you too can make the most of this strategy.
Jump on the bandwagon now! 🎉

18/07/2023

Check if you have made these 5 common social media mistakes:

🚫 Inconsistent posting: Irregular or infrequent posting can result in a lack of engagement and followers. Consistency is key to maintaining an active presence on social media.
🔇 Ignoring audience engagement: Failing to respond to comments, messages, or mentions from followers can make them feel ignored and diminish their interest in your business.
🎯 Overlooking target audience: Without understanding your target audience's preferences, interests, and needs, you may create content that fails to resonate with them, resulting in low engagement and limited reach.
📝 Lack of a content strategy: Posting content without a clear strategy or objective can lead to inconsistency, incoherence, and reduced effectiveness. A well-defined content strategy helps align your efforts with your business goals.
📢 Over-promotion: Constantly pushing promotional messages without providing valuable and engaging content can turn off your audience. Strike a balance between promotional and informative/entertaining content.

👉 Follow us for more marketing tips like this!

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