Brandon Lee

In this episode of Mastering Modern Selling, we’re thrilled to welcome Dirk Beveridge, a transformative thought leader and passionate advocate for innovation in the distribution sector.

Dirk, founder of UnleashWD, has dedicated his career to redefining distribution with a focus on people-first leadership and purpose-driven growth.

Join us as Dirk shares his insights on modernizing business strategies, building resilient cultures, and the powerful role distributors play in shaping the economy and uplifting communities.

Through his landmark "We Supply America" tour and the Innovative Distributor™ model, Dirk has inspired countless leaders to reimagine the possibilities within distribution.

In this episode of Mastering Modern Selling, we dive into the powerful connection between personal reputation and business success.

Your reputation is more than just a personal asset; it's the foundation of your professional network, influencing opportunities and ultimately revenue.

Through real-world insights, we’ll uncover how cultivating a strong personal brand can enhance your visibility and credibility, leading to growth.

In this week's episode of Mastering Modern Selling (MMS), we’re joined by Jeff Kirchick, a proven sales leader and author of Authentic Selling: How to Use the Principles of Sales in Everyday Life.

Jeff shares how his experiences—from leading teams at SCVNGR/LevelUp and Next Caller, to his current role at Able—shaped his understanding of authenticity in sales.

We'll dive deep into how to leverage offline sales skills in an increasingly digital world and explore actionable tactics that help sales professionals achieve real results.

Whether you’re a seasoned sales leader or just starting out, this conversation will equip you with the insights to stay authentic while navigating today’s digital-first, but not digital-only, landscape.

Lead with Your Brand: Mark Hunter’s Guide to Sales and Leadership Success

This week on Mastering Modern Selling, we are joined by the legendary Mark Hunter, CSP—better known as "The Sales Hunter."

With over 30 years of sales leadership experience and three best-selling books under his belt (A Mind for Sales, High-Profit Prospecting, and High-Profit Selling), Mark is passionate about helping sales teams land and close high-quality prospects.

In this episode, Mark shares his insights on high-profit prospecting, how to overcome common sales myths, and the strategies sales professionals need to build stronger pipelines and close deals at full price.

Get ready for a high-energy, action-packed discussion that will challenge your assumptions and help you rethink how you approach modern selling in a competitive landscape.

In this episode of Mastering Modern Selling, we dive into a powerful strategy for B2B companies—using live shows and podcasts for demand creation.

Brandon and Carson will walk you through the exact framework that has helped them generate 70% of their new leads from live shows and podcasts.

Whether you’re looking to increase brand awareness, build relationships with target customers or position yourself as a thought leader. This episode offers a practical guide for creating demand through engaging content.

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In this episode of "Mastering Modern Selling," we are joined by Eric Watkins, President of Abstrakt Marketing Group and co-host of "The Grow Show." Eric has been instrumental in reshaping the Partner Sales division at Abstrakt, driving a 140% workforce expansion, and earning accolades like Workforce Magazine's Game Changer award. With a proven track record in business growth and innovation, Eric brings his frontline experience to our listeners. Tune in to learn how to scale your sales operations, avoid common pitfalls, and harness the power of both digital and offline strategies in today’s dynamic market. Eric will share actionable insights from his journey, providing a fresh perspective on achieving sustained growth in an increasingly competitive landscape.

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In this episode of "Mastering Modern Selling," we explore the critical role of leadership in forging powerful partnerships within the Microsoft ecosystem. Rob Fegan, an accomplished leader who built and scaled multiple successful Microsoft practices, shares the leadership principles and partnership strategies that turned his business into a top-tier Microsoft partner. From unlocking access to Microsoft's resources to leading his team through growth and change, Rob reveals how strong leadership can redefine your success. Tune in to learn how to elevate your position in the Microsoft ecosystem and lead your team to new heights.

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In this milestone 100th episode of "Mastering Modern Selling," we’re not just celebrating – we’re bringing together some of the brightest minds in the business!

Join us as we welcome back the king of social selling, Daniel Disney, for an in-depth discussion on building your personal brand, growing a powerful LinkedIn network, and creating content that generates leads.

Plus, stay tuned for other surprise guests who will be dropping in to share their expertise. This special episode is packed with invaluable advice, celebration, and a few surprises along the way.

Don’t miss out on this extraordinary edition of Mastering Modern Selling!

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In this episode of Mastering Modern Selling, hosts Brandon Lee, Carson V. Heady and Tom Burton challenge CEOs to step up and own their presence on LinkedIn.

It’s not just a platform for networking; it’s your stage to lead, inspire, and drive your company’s success.

We’ll tackle the tough questions:

Why should a CEO be on LinkedIn?
How does it fuel growth and influence?

We will will show you how to transform your LinkedIn activity from a side task into a powerful tool for generating leads, building trust, and setting the tone for your entire organization.

Whether you’re already on LinkedIn or just getting started, this episode will motivate you to embrace your role as the face of your company online.

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In this episode of Mastering Modern Selling, we're joined by Alice Heiman, a leading expert on complex sales and founder of Alice Heiman, LLC.

Alice brings her extensive experience in sales strategy and leadership to help CEOs and sales teams navigate the challenges of the modern virtual selling environment.

We'll explore how to develop a customer-focused, profitable sales strategy, shorten sales cycles, and achieve sustainable growth.

Tune in for actionable insights and proven tactics that can help your sales team deliver outstanding results in today's competitive market.

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In this episode of Mastering Modern Selling, we welcome Juan Pablo Garcia, Sales Manager at Kapturall, to dive into the world of sales prospecting. Juan Pablo will share his insights on why many sales professionals struggle with outreach and how to avoid these common pitfalls. He will also provide practical tips and strategies to maximize the effectiveness of prospecting, aligning it with modern selling techniques and business objectives. Tune in to learn how to build meaningful connections and drive sales success through a more authentic and strategic approach to communication.

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In this episode of Mastering Modern Selling, we're joined by Liz Wendling, a renowned sales consultant known for her transformative approach to selling.

Liz addresses the common aversion many professionals have towards traditional sales tactics and introduces a more consultative, client-centric method.

Discover how to align your sales strategies with your personality, create genuine connections, and develop a sales approach that feels authentic and effective.

Liz shares her insights on the importance of tailoring solutions to meet clients' specific needs and challenges, ultimately fostering trust and building lasting relationships.

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In this episode of Mastering Modern Selling, we are thrilled to host Keith Rosen, a globally renowned sales leadership coach and the Chief Evolution Officer at Profit Builders.

With a career spanning over three decades, Keith has transformed sales leaders into world-class coaches across 75 countries, working with giants like Microsoft, Google, Oracle, and Salesforce.

Join us as Keith shares his insights on developing a thriving coaching culture, the essential skills for modern sales leaders, and practical strategies to achieve extraordinary sales results.

Don't miss this opportunity to learn from the #1 Thought Leader on Coaching and the author of "Sales Leadership."

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The Anonymous Zone is a sales team's biggest frustration.

Buyers prefer NOT to speak with sales reps and remain anonymous as long as possible.

In an era where sales professionals are highly avoided, how do you get your team to be welcomed into conversations instead of stiff-armed into the Anonymous Zone?

Come learn what the Anonymous Zone is and how to use it to your advantage instead of getting frustrated with unqualified pipeline or no pipeline at all.

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In this episode of Mastering Modern Selling, we're joined by Matt Watson, CEO and founder of Full Scale Technology.

Matt shares how he has utilized LinkedIn not only to generate over 60% of his company's opportunities but also to enhance HR efforts, customer retention, and upselling.

Discover the strategies behind his success and learn how a CEO can lead from the front to leverage personal branding and create significant business opportunities through effective use of LinkedIn.

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In this week's episode of Mastering Modern Selling, join us as we delve into the innovative world of modern sales strategies with Lee Salz, renowned sales contrarian turned sales champion.

Lee challenges the status quo by emphasizing the need for a shift in traditional sales approaches, advocating for detailed prospect strategies and value-driven discovery calls. Drawing parallels between urgent care visits and sales conversations, Lee emphasizes the importance of providing solutions tailored to the buyer's needs rather than pushing products.

We'll explore how social media, particularly LinkedIn, plays a crucial role in enhancing a salesperson's reputation and fostering familiarity with potential clients. Lee shares insights on leveraging personal posts strategically to engage and educate prospects, drawing inspiration from real-life experiences such as powerlifting and goal-setting.

This episode promises valuable insights into revolutionizing your sales approach in today's competitive landscape."

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In this episode we are joined by Drew Ellis, VP of Midmarket Sales at SAP where will explore his journey from rock star sales person to sales leadership, sales strategy and building a world-class culture based on action, discipline and accountability.

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We're thrilled to welcome Ashish Tiwari, the dynamic Head of Business Development at Promx, as our special guest. Ashish is a mastermind in utilizing LinkedIn for business growth, and he's here to share how he leverage LinkedIn activities to open a new, profitable market.

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In this episode we are joined by sales expert and rock-star sales trainer Patrick Tinney where we will explore modern strategies for Sales Prospecting, Consultative Selling and Sales Negotiation.

Widely recognized as a great story teller, Patrick will share key strategies that are working today along with practical real life examples you can apply in your business right now!

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Join host Brandon Lee and special guest Chris Dunn in this week's energy packed episode of 'Winning Fist Bumps."

We will unpack the journey from traditional sales to the digital frontier of LinkedIn. Chris, a seasoned sales pro, shares his eye-opening experience of hitting a wall with conventional methods and how he pivoted to adopt LinkedIn for sales outreach.

This episode isn't just a story - it's a treasure trove of practical tips and tactical advice for anyone looking to enhance their LinkedIn game.

Dive into the world of building meaningful relationships, creating sales opportunities, and transforming your sales approach on LinkedIn.

Whether you're a LinkedIn newbie or a seasoned networker, this episode is your roadmap to sales success in the digital age.

Tune in and get ready to take notes - this is one episode you won't want to miss!

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Modern sellers need a new skill. How to own the virtual room!

Join us in an energetic episode with the Julie Hanson, where we dive into the art of commanding attention online. Whether you're addressing a virtual boardroom or making waves on social media, Julie's insights will transform your digital communication skills.

From mastering video call charisma to exuding confidence in every post, you'll learn how to make your digital presence as impactful as a blockbuster movie.

Don't miss out on these game-changing tips - tune in and elevate your online communication game! 🎥✨

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Unlock the secrets to maximizing your LinkedIn strategy with special guest Rob Fegan, Founder of Venvito.

Join hosts Brandon Lee and Daniel Willems as they dive deep into Rob's proven methods for leveraging LinkedIn efficiently in the world of modern selling.

Discover the power of personalized generative AI and gain insights into Rob's four-step framework for successful client engagement.

Whether you're a seasoned sales professional or a business owner looking to enhance your digital presence, this episode offers practical tips and strategies to elevate your LinkedIn game.

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Join us as we dive into the world of Kevin Brown, CEO of Leadsmart Technologies, and discover how an old school sales guru is revolutionizing his approach using LinkedIn.

Kevin shares his secrets on building authentic relationships and effective sales outreach in the digital sphere.

Tune in to learn how you can blend traditional sales wisdom with modern networking strategies like a live show, Tik tok and LinkedIn commenting to create lasting business connections.

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In this episode we will explore the importance of Relationships, Social and AI in the Buyer-Centric Age plus we will discuss upcoming changes to this show and why we will be making these changes in the coming weeks.