Ethos Performance and Pelvic PT

We haven’t done introductions in a while, so it’s time for us to show off our amazing staff. Today we’re going to highlight Dr. Matt Veronica, PT, DPT, CSCS⁣
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“It’s exciting to watch faces light up as someone starts to understand how their body works.” ⁣
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Matt enjoys working with all his clients for different reasons, but his favorite conditions to address are the types that don’t have an obvious explanation at the start; he likes the challenge of having to do some thorough detective work first to solve them. Matt loves teaching people about anatomy and biomechanics – not in too complex of a way, but in a way that is helpful for getting them to understand their injury and to see the relevance behind our strategies of healing it. ⁣
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Prior to earning his Doctor of Physical Therapy degree from D’Youville University, Matt became a Certified Strength and Conditioning Specialist while working for the Buffalo Bills. He has practiced in the private realm of physical therapy since 2015 and created Ethos in 2020. In 2024, he became a professor at a chiropractic school after eight years of guest lecturing in graduate programs and at conferences.⁣
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Oh yea, we also want to announce that we are adding an additional location!!! This Amherst location will be a great fit for people who would prefer not to come to our office in a gym, who live closer out this way, and also all pelvic health PT will take place at this new spot.

Dr. Zach and Dr. Matt will operate both here and at our Mustache location in Tonawanda. Dr. Christine will only operate out of the Amherst location.

It will have a soft opening next week, and we are working around the clock to get this place in top shape for you all! See you there!

We are so excited to announce the newest addition to our team! Please welcome … drum roll please…. Dr. Christine Abrams! Christine specializes in pelvic health, a PT solution for pelvic region pain, preparing for childbirth, preventing/solving incontinence, and many additional reasons. You can learn more about them by following her Instagram page.

Christine will start seeing clients next week. You can schedule with her on our Jane page linked in our bio.

They value the our approach, the process, and the education we provide. They know the difference between effective care and trendy topics.

About 50% of our clients come see us after not having success with other healthcare/wellness providers. I’m so proud of them for not stopping after the first time and saying “PT didn’t work” or “this can’t be fixed.” Keep searching for someone who can get you the answer.

You know how there’s that money left in your HSA or FSA account that you need to spend by Dec 31? And you’re thinking “I really should use that up but I don’t need it right now?” Well, here’s your answer. Grab a gift card online so you can spend it when you need it in 2024.

https://ethosperformancerehab.janeapp.com/online_gift_cards/new

Ok, so this is nowhere near a complete list of features of a good PT. It is more like the absolute MINIMUM. That being said, if you leave your first PT session and these qualities haven’t been met, RUN. You owe it to yourself to find better care. It is out there.

💥CYBER MONDAY SALE💥
Today only, with a gift card purchase of at least $50, you will receive an additional 25% towards the card value.
Ex: spend $100 for a $125 gift card.
You can buy gift certificates on our Jane site or on our Venmo (just write “gift certificate” in the memo).
This can be something you treat yourself to or gift to the person in your life who you wish would finally start working at that injury!

DM us if you have questions

Come learn from one of our influencers this Thursday at . Dr. Geraci is a great physician and educational resource that Buffalo is lucky to have.

At to speak to students on the concept of when a personal trainer/strength coach should make the decision to refer a client to a PT/healthcare provider. These can be surprisingly murky territories, and a lot of trainers struggle with when to make that call (we know, we’re strength coaches too). Having some guidelines to reference removes the “decision-making” involved.
More details tomorrow?

These before/after pictures tell a story. ⛳️ On the left is a very dedicated golfer who is doing his best but doesn’t realize the stress his back is enduring because of some mobility and strength limitations in other body regions.
Sure enough, major back injury came.
On the right is the same golfer, dedicated as ever, but aimed at improving the way his body operates. Amazingly enough, we never worked on the golf swing, but when he got back to the range, he had so much more mobility and control that the mechanics followed.

Watch out Buffalo, is coming to a course near you.

Casual shot of working his magic, that’s all

We had some pretty passionate responses to yesterday’s poll about when the best time is to get tissue work. Turns out, they all can be the best choice, but which one is best depends on the scenario. There are a lot of factors to consider but this is a pretty simplified framework. ⬆️⬆️
If you aren’t sure which is best for you, shoot us a message about when you should come in!

When is the best time for manual therapy? With the Mustache Mayhem meet right around the corner, we have some athletes looking to improve their mobility and /or encourage tissue healing. We believe that healing tissue requires more time to fully recover and may take 5-10 days as the body produces a healing response. When addressing tight tissue that limits mobility, we see the most benefits lasting 2-3 days. Manual therapy alone is not a solution and is best complimented with specific exercises to load muscles and joints. Consider these time-frames when thinking about your goals for manual therapy sessions and time them accordingly with your training.

The end of January is that time every year where we get a ton of powerlifters coming in for some tissue work before the Mayhem meet at
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Over the next few days we are going to post some answers to questions we get about how and when to strategize tissue work before a competition.
Comment or DM some questions you’d like answered!

Thursday Check-in! Use this time to reflect on your performance this week and set goals for the remainder of the week! Go to the gym, eat health fuel, be mindful, catch them 💤 Set yourself up for a successful weekend!

We had such a proud weekend at the New York prime time Powerlifting meet. So many of our current and past clients were invited as the top ranked lifters in the state. It was awesome to see you all out there excelling and healthy .karammm .smallcalves and an honor to be with on the day itself.

We are very excited to share that we are selling Ethos merchandise! We would like you to continue to share your experience with others while wearing our gear and would love to see you training in our colors! As always, we appreciate your love and support!

T-shirts - $20
Hats - $10
T-shirt and hat combo - $25

We’re clearing some space to make way for new merch (keep an eye out, coming soon!)
Anyone who gives us a review on Google or Facebook will get one of our winter hats for free.

Each of you remembers the situation you were in before you started working with us. Somewhere out there is someone who feels just like you did. Leave a review that helps them find their way to feeling better. Help us help them!
We appreciate you all 💜

We get asked often about the different injection-based injury treatments that physicians offer: PRP, stem cell, cortisone, etc.

This article summarizes them well thanks to an interview with Dr. Matuszak from Excelsior Orthopaedics.

Josh Allen elbow injury: What is a PRP injection? What is the procedure that might have helped save the Bills season?

Would you believe this little thing is the “ball” part used for a hip replacement?
After getting a big surgery like that some people think their days of activity are behind them…
But we have people not only getting mobile again, but training fitness and in some cases even competing athletically again!
The future is bright but doesn’t come without effort.

The reverse plank is probably the most relaxing looking exercise 😅

We’ve been integrating more anti-flexion work to develop the ability of the spine to maintain neutral under forces that would cause it to bend forward. Certainly has rehab purposes but also can be a great warmup for something like a deadlift workout.

Sunny and 70 in November. Can’t ask for a better day at the gym!

What a surreal experience at International Powerlifting World Championships helping manage the Team USA master lifters of . Everyone flew home with some new hardware around their necks. Congratulations !

Still mentally processing the amazing honor this week of being selected as the Entrepreneur of the Year by the Kenmore Town of Tonawanda Chamber of Commerce.
This is a reflection of all of you who have stepped up to prioritize your own well-being. We are only as useful as the opportunities you give us.

This goes to everyone who I’ve learned from, to everyone who learns from me, and to the team:
Zach Klapp and Carley Skarupinski
Thanks everyone!!
-Matt Veronica

One of the cooler-looking kinesiology tape patterns we use is designed to help the lymph vessels remove swelling. In this case, the top of the foot had some swelling after a mid-foot sprain.