Al Ries

"To build a brand, you narrow the focus." Learn more about my books, consultancy and more by clickin Ries & Ries was founded in New York in 1994.

Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years. Three years later, Al & Laura relocated to Atlanta, Georgia. But the Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others. The dynamic duo and bestselling authors have been profiled by Busines

11/14/2023

Celebrating the Al Ries today! Very proud to continue his legacy of positioning at RIES.

Al Ries: Father of Positioning (1926-2022) 10/12/2022

A farewell my beloved husband, Al Ries!ā¤ļø

Al Ries: Father of Positioning (1926-2022) Al Ries - Positioning Pioneer and Legendary Marketing Guru Has Died at 95 years old.

Al Ries, father of positioning, dies at age 95 10/12/2022

Very sad to post this news. Al passed peacefully. He will be greatly missed by millions around the world. - Laura Ries

Al Ries, father of positioning, dies at age 95 Marketing maverick's concept changed the industry with a controversial new idea that still resonates today.

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