TPM Focus, Atlanta, GA Videos

If you're raising money for your company, here are 2 things to remember.... 1/ Don't pitch investors like you would a customer. 2/ And don't use the same deck. #startups #fundraising #strategy #tpmfocus #innovation

"𝙁𝙞𝙧𝙨𝙩, 𝙡𝙚𝙩'𝙨 𝙜𝙚𝙩 𝙨𝙤𝙢𝙚 𝙧𝙚𝙫𝙚𝙣𝙪𝙚 𝙩𝙝𝙚𝙣 𝙬𝙚'𝙡𝙡 𝙬𝙤𝙧𝙧𝙮 𝙖𝙗𝙤𝙪𝙩 𝙤𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜." ~me, 🌻Monique 🙄 If I hear one more time "𝙩𝙝𝙖𝙩'𝙨 𝙬𝙝𝙖𝙩 𝙨𝙢𝙖𝙡𝙡 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨𝙚𝙨 𝙙𝙤" from another startup founder with no revenue and no customers, but touting the many "good conversations with leads" they're having (who aren't really leads at all----but that's a another conversation for another day), I'm sure another gray hair will appear on my head 😒. It's bananas. For some reason, these "good conversations" never lead to anything. You know why? Because those are NOT leads. You're calling them leads because you've spoken to them once (then they started ignoring you) or you bought or scraped their email address. BUT they are not leads just because you have their information. Nope! You see, 👉🏼 Leads want you to contact them. 👉🏼 Leads display actions of interest. So, you're going to have to do some of those things "𝙩𝙝𝙖𝙩 𝙨𝙢𝙖𝙡𝙡 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨𝙚𝙨 𝙙𝙤" --that you despise--to first find your place in the market. Everything you do in the beginning won't be scalable. And guess what? No one expects them to be. Do you think the CEO of Uber calling and hopping in taxis to convince the drivers to work for Uber was scalable? Of course not. But look at Uber today. You've got to start somewhere. The tactics that are necessary for getting initial traction is NOT the long-term strategy. You won't be doing those things forever. 👉🏼It's just your Go-To-Market strategy.👈🏼 And "going to market" means just that---you're just getting started. It's not the long-term strategy, but it will at least get your feet in the door to learn what works and what doesn't. And it's not a one-

Sustainability should be a lens companies use to get more efficient and more innovative. Better business. Better world. #tpmfocus #strategy #innovation #startups #revenue #profitsmatter #revenuefocused

You drafted a nice mission statement for your company, eh? Good. Just know that your mission is NOT a strategy; it's only a starting point. What's your 2023 strategy? #tpmfocus #strategy #innovation #startups #revenue #profitsmatter #revenuefocused

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➡️Fresh start ➡️New goals (hopefully revenue and profit-focused🙂) Happy New Year 2023🎉🎉🎉 #tpmfocus

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Merry Christmas and Happy New Year! #tpmfocus

Did you know that you can segment your market and find out who is most price-sensitive by running discount coupon promotions? Go ahead and try it. You see, this tactic is meant to attract those that they knew what you offered, but wouldn't ordinarily buy it. However, now the low (er) price appeals to them. 🤔 Now remember, this is just meant as a TEMPORARY tactic, not long-term. A promotion is TEMPORARY by nature unless you're Walmart, discounting isn't your strategic position while trying to find product market fit and create a sustainable business. Unless you're Walmart, having the majority of your customers excited about using a promo code to gain access to your products/service isn't desirable. #tpmfocus #strategy #innovation #startups #revenue #profitsmatter #revenuefocused #discounts

How much are you REALLY putting into your brand and the WORDS your brand uses????? The author of the book "Build A Story Brand," Donald Miller said it best: "People buy things because they read words that MAKE THEM want to buy things." Now, of course, this isn't always the case for necessities--things people must have to exist---but it does for everything else. As Homer says " I'll take everything you got!" #tpmfocus #strategy #innovation #startups #revenue #profitsmatter #revenuefocused #branding #copywriting

Time to get back to fundamentals. For a long time, venture-capital money was funneled into startups with an expectation for revenue growth and market share, with profitability a concern for the distant future. Well...the future has arrived, friend. We've always focused on revenue for clients on TPM Focus with a push for product market fit and profitability on the horizon. Some companies are profitable more quickly than others, but it's now more important that ever to prioritize it. #strategy #tpmfocus #innovation #startups #revenuegeneration #profitsmatter

🔊 FOLLOW #𝙩𝙥𝙢𝙛𝙤𝙘𝙪𝙨 for more posts about #𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 #𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣 and #𝙚𝙣𝙩𝙧𝙚𝙥𝙧𝙚𝙣𝙚𝙪𝙧𝙨𝙝𝙞𝙥

Launching a new product? Your goal should be PAYING CUSTOMERS, not just exposure. #tpmfocus #strategy #newproductlaunch

Can we be honest about the digital transformation of your company?

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You can only "wing it" but so much in business. At some point you'll need strategy to experience success. TPM Focus is here to help eliminate the confusion and refocus your company on success (through revenue growth!).