Victoria Marasco - TruBrand Marketing

Celebrating & honoring you today, Mom!

I am beyond grateful for all the love and sweetness you have given me and the family our entire lives.

You brighten up my days with your constant, unconditional love.

Your inner strength is beyond words but recognized and felt deep within.

You are showing me the true meaning of MOTHER in this world, and for that, I bow in honor of everything that you are.


Love you always,
Victoria

What if you thought of your business in a new way, letting go of the old B2B and B2C ways of categorizing your business, shifting your mindset, and focusing on being P2P—People to People?

People do business with people. It's about bringing humanity back into business, building relationships, and authentic connections with the people you serve through your company.

B2B and B2C refer to a transaction between one business and another or one business and a consumer. Transactions don't build an emotional connection with your customer but leave them empty.

The missing ingredient to your success could be you. Elevate your presence and voice within all that you do. Share your inspiration.

Embracing a people-first value goes a long way and is necessary to become a purpose-driven company.

Is the world better because of your business? This is the core question in Paul Polman's book, Net Positive. It is a great question to ponder, especially in light of the world situation, the United Nations' Sustainable Development Goals (SDGs), and the opportunity for you to make your business remarkable.

In this blog post, I share how in 5 months, my company was able to
create a positive global impact that has aided 73,197 people. That means 73,197 lives have been changed for the better through our purpose-driven impact—with these worthy causes coinciding with the United Nations SDGs. To put it all in perspective:
70,080 people in the world have received clean water for a day.
2,416 meals were provided to the hungry in the US.
690 meals were delivered to the hungry globally.
2,416 rescue meals given to disadvantaged communities in the US.

You can download a worksheet that helps you learn about the United Nations' SDG to better understand which goals you are aligned with.

But most importantly, this article is dedicated to sharing an easy pathway forward for every company, no matter the size of your business or revenue, and the first steps necessary for creating real change and positive impact. Ultimately, its goal is to inspire us to rethink business' role in coming together to reset the planet's trajectory.

To Read the Article

https://victoriamarasco.com/blog/make-your-business-remarkable/

This year, TruBrand celebrates its 17th year anniversary with a global scaffolding company —Layher USA/Canada, and its 25th anniversary of providing design and marketing services for an Austin-based company, The University of Texas Investment Management Company (UTIMCO). UTIMCO is the first nonprofit corporation formed by a public university – the 3rd largest among schools, right under Harvard and Yale.

Since beginning its long-term relationship with TruBrand, UTIMCO has increased the size of its endowment funds under management significantly – from $11 million in 1999 to $65 billion in 2022. Their staff has grown from under 20 employees to 115, and we have supported them, taking care of their design and marketing needs every step of the way, including the creative development of 24 years of annual reports.

The theme of the 2021 Annual Report was “Making a Difference Every Day.” In that report, we highlighted worthy causes and university initiatives that they funded through their $1.8 billion distribution. We’re proud to declare that this past year, UTIMCO continued with impressive distributions and donated over $2.3 billion dollars to the 13 different academic institutions they serve, supporting causes such as:

- Cancer research

- Clinical trials, patents, and drugs receiving FDA approval each year.

- Financial support for UT System and Texas A&M students currently receiving need-based aid.

- Climate & environmental research

While we are not responsible for UTIMCO’s successes and positive impact in the world, we’d like to say it has been an honor to have been able to support them and their marketing needs every step of the way for the past 24 years. We look forward to all of UTIMCO’s new projects on board for 2023.

It just shows that when agency-client relationships are strong, extraordinary things can happen for the world.

Check out our case studies for these clients;

https://victoriamarasco.com/blog/trubrand-the-power-of-people-first/

Upon first glance, the first line of this quote was not extraordinary to me. However, diving into the meaning of "foreseeing" made this quote come alive.

What a great way to live in life and the professional business world. We all have immense power in perceiving, envisioning, and imagining our world.

Patience is not sitting and waiting,
it is foreseeing.

FORESEEING:
-be aware of beforehand; predict

Similar words for Foresee
-envision
-expect

Transitive verb. : to see (something, such as a development) beforehand.

How do you use foresee?
Act in advance of; deal with ahead of time.

Similar words for Foresee
-envision
-expect

Make it a great day.

An authentic Purpose is not limited to the work that you do.
Your Purpose theme runs through every aspect of your life — how you treat others (friends, family, employees, clients), what you know "for sure" in life, your beliefs, values, what you find to be true, and what matters.

Living life, when not driven by ego, generally considers the "whole" more than just the "I."

Spending time, igniting your inner flame, and letting it illuminate your life and the world is the supreme Purpose of human striving.

As I ponder the question about what form Purpose takes when not driven by ego, I see with myself, my marketing firm TruBrand Marketing, and my clients that the boundary of your service and your positive impact increases. You and your business become a force for good, and serving a larger cause is essential and brings meaning to life while doing your everyday business and making a profit.

What is important to you? What matters, really matters?

Let's Create the Extraordinary Together.

Check out the positive IMPACT we have made worldwide since my agency became a global member of B1G1 in November 2022.

https://trubrandmarketing.com/impact/

We can assist you in turning your business into a force for good.

It's Fri-YAY! Onward forward into 2023 with work-life and personal-life balance.

Wishing you a wonderful weekend. Unplug and Enjoy.
⁠
~ Victoria

No longer do faceless brands run the world. Personal brands — people-brands — drive global, societal, community, and business growth.

It is no longer a B2B or B2C world; it is P2P. People do business with people — a human approach and emotional connection with your customers move them to take action and elevate your success.

Business owners need to change their mindset to the 21st-century modern era and start including people brands alongside their company brand. We are now in the WHO era, a time when providing a human connection and speaking to your customer or community from an emotional standpoint is essential. People want to know if the brand’s beliefs and values align with theirs.

Personal brands allow people to connect with you and your employees. Defining your Purpose (your WHY) is the first step.

What do you want to be known for?

Purpose-led companies and people brands gain more market share and raise the equity evaluation of the company.

Learn more about Personal Branding
https://trupersonalbrand.com

82% of customers trust a company when its owner or senior management members are active on social media with a personal brand.

Even with decades’ worth of client reviews, it’s not enough for our new customers. They want to know the business owner or CEO well enough to trust in their business.

Tips to Get Started — Personal Branding

Tips to Get Started — Personal Branding

- Clarify your Vision and Purpose
- Make strategic brand choices and goals
- Create a content marketing strategy and speak about topics you are passionate about
- Activate your brand with a personal brand website & social media outreach
- Drive connections and lead your company with your personal brand

Get started on clarifying your vision and purpose with our downloadable worksheet.

https://trupersonalbrand.com/discovery-worksheet-1/

May this new year bring you great JOY, LOVE, and INNER PEACE.

Anything is possible with the right mindset, focused intention, and one-pointedness on your highest priorities in Life.

Let's all aim high and reach the Extraordinary.

Happy New Year!

~ Victoria

I am blessed with the Love of my life. Sharing a moment with you.

May your day be blessed.

🎄❄️🎄❄️🎄

I wish every one of you a blessed and joyful Thanksgiving day, even my friends in England and worldwide.

I am grateful to be surrounded by so many amazing people, the TRU team, the One Earth Global team, the B1G1 team, all of my clients, friends, my social media community, and of course, my dear family.

A big THANK YOU to all of you!

~Victoria

We are honored to serve so many amazing clients who have clarified their Purpose and are dedicated to making a positive impact in their community, society, and even in the world.

Here's to the Good in Life!
Here's to all of you dedicated to creating Good in the World!
Here's to all of you creating Good today!

May your week be filled with an abundance of shining moments of clarity and inspiration.

What is important to you, what matters?

Align with what matters and let everything else go.

Hope your day is filled with TREATS.
Turn any TRICKS that come your way into TREATS by how you approach them and by how you perceive the situations. ⁠

Let's have FUN today!

Happy Halloween

It's such an honor to work with someone as purpose-driven as Liz! She works tirelessly to empower women and uses her own story as a survivor to inspire and educate. October is Domestic Violence Awareness Month, so give her a follow to learn how you can be a resource and ally. We love you, Liz!

Download a Personal Brand Discovery Worksheet.

People-focused brands have immense power as a strategic way to build your career, connect human-to-human with people and your customers, build relationships, share your Purpose and create a Positive Impact in the world.

You are your brand. Whether you are profiting off of it as a business, for your career advancement, or not, your brand exists.

You already have it; all you need to do is start shaping it into one that illuminates you and your true Purpose and why you do what you do.

How are you showing up online?
Have your ever Googled yourself?
Will your search results misrepresent you and confuse people?
What will your potential employers see about you online?

You have the power to curate what you want people to know about you.
Most likely, your LinkedIn profile appeared on the first or second page. We all have one. And that's the problem! Even with the most pristine business profile, you are one of 800 million active users. So why depend on LinkedIn's templated landing page to share who you are — especially when you can communicate what makes you unique, your Purpose, and your expertise in a stand-out way through a custom personal landing page. This is the strategic way to accelerate your goals if you want the power to ask for a higher salary and position.

Elevate your personal online profile and set yourself apart from and above your competition.

Clarify your Purpose.
Ignite the Power of You through Personal Branding.
Achieve Greater Success - Accelerate your Impact in the world.

Get Started - Download your Free Worksheet #1 for Personal Brand Building.

https://trupersonalbrand.com/discovery-worksheet-1/

Wishing you a Purposely, Extraordinary Week.

~ Victoria

It works both ways...

One can fire a mind into chaos and create division and fear within oneself or others.

Or, one can fire a mind to connect with the highest within oneself and humanity and inspire love, creativity, innovation, oneness, trust, and peace.

May we all awaken to always use the right "match" for ourselves and others.

Wishing you all a wonderful weekend!

~Victoria

When you land on your true Purpose, you will know it. And knowing your Purpose creates an energetic shift within yourself that attracts and manifests your vision.

What is important to you? What matters, really matters?
Have you ever investigated what brings you happiness and fulfillment?
Only by knowing this can you be true to yourself.

Most people want meaning in their lives and to know their life's calling or Purpose. In determining your Purpose, prioritize what's important on every level, what you are offering as your service in the business world, your personal life, and most importantly, what aligns with your Spiritual understanding and way of living. If this alignment is not there, your Purpose will be no more than a marketing campaign statement; it will not be authentic and be a powerful force of attraction.

SO, HOW DOES CLARIFYING YOUR PURPOSE HELP YOU?
From my experience, first and foremost,
- Purpose illuminates YOU to live to your highest potential.
- It ignites your passion for the work you do.
- Clarifying and articulating your Purpose fuels creativity, your life, and your business.
- It creates meaningful success in life and business.

An authentic Purpose is not limited to the work that you do.
Your Purpose theme runs through every aspect of your life — how you treat others (friends, family, employees, clients), what you know for sure in life, your beliefs, values, what you find to be true, and what matters.

It has been human creativity that created the world we live in today. Each one of us has a part in creating the future.⁠
⁠
Everyone's creative process looks a little different. Some of us need silence, others have a playlist. Some get inspired by nature, while others find a bustling metropolis gets their brain going. It's so important to find what works for us and to take the time to engage that side of ourselves, personally and professionally.⁠
⁠
Learn, Reflect, Investigate, Relax, Enjoy — Do whatever it takes to spark your Creativity!⁠
⁠
Let's get creative.

On May 1st, my sweet father passed on. Today is his birthday. I want to honor him and share something about my father's extraordinary life. He lived life fully, and he lived life well.

We would all like to be remembered for the good we accomplish in life and for how much love we share with others. However, most of us never realize the impact our life has had on others. Dad had a tremendous impact on me, my family, and those that knew him.

Peaceful, Kind-hearted, Gentle, Strong, Loving, Fun, Young-spirited, Courageous — these words echo when I think about him.

Where the real magic occurred is how he lived his daily life and how he approached each moment.

Dad was simple, in all the best ways, uncomplicated.
He just had natural wisdom about how to live right, and he did so. He lived with this understanding:

"If you can do something about it – don't worry. If you can't do anything about it — don't worry."

My father never complained his entire life, even when his health began to fail.

He never argued or held a grudge. If a problem arose, he would deal with it and forget it. He never ruminated over anything.

If adversity arose, he would say, "Just Let it Go." He had the ability to do that. Such a great skill in living – let go, forgive, move on.

He would always remind us to “Do One Thing at a Time,”
“Do what's in front of you, do what you've gotta do,” and you will be calm and not get overwhelmed.

He chose to be peaceful over all else. He always lived by the motto, "I turn everything over to God." Each day, his resounding prayer of gratitude was: "Thank you, Thank you, Thank you."

He lived choosing peace over an agitated mind, courage over fear, and love over all else.

All of my life, I witnessed a natural calmness in him.

He always had a positive, cheerful attitude. But in the face of challenge, he was indomitable, fearless, and strong.

His passing has inspired me to understand life is short, no matter how many years we live. That each day is precious, so live well and with the attitude of gratitude. Make every effort to live in Peace and Love without conflict.

Humanity will benefit greatly if people can live by his example.

We are wishing you all a lovely weekend!

If you haven't met him yet, this is my sweet, adorable, amazing husband, Agastya.