BRANDote

BRANDote is now on WhatsApp.

BRANDote updated their phone number.

BRANDote updated their business hours.

Enjoy this beautiful day and remember the importance of freedom and love! 💕

Go outside, enjoy the fireworks, spend time with all of your beloved ones 🎆

And include the day in your business ‘account! Remember that we can give you some ideas to do that 😉

Just contact us! 📲

Happy 4th of July!! Like the post and comment: how are you going to celebrate the day? 🎇

In BRANDote we want to celebrate this day remembering some positives changes the social networks had in the ways of making publicity, especially those that highly benefited small businesses📲

🌐Cheaper publicity and at reach of everyone.
🌐The possibility of getting to wider public.
🌐Designing tools that are easy and ready to use for everyone.
🌐A direct contact with potential clients.
🌐Ways to interact with and meet the opinions and interests of our consumers.

What sort of impacts have social networks on your business? Tell us and share the post 😊

Readability or legibility has to do with how easy it is for readers to comprehend a text in an effortless way.

For this, we have to pay attention to:

👉The font´s size and type have to be able to avoid readers from straining their eyes when reading.
👉The color of the text must match the background´s.
👉The shorter the paragraphs are, the better.
👉The vocabulary and the ideas have to be simple.
👉The titles and subtitles are very useful to guide the reader to the most important information.

Did you know the term? Save the post and follow us😉

Nowadays, emails work as a very important marketing tool, because they represent a straight communication channel between the brand and the user 📧

👉They are not randomly sent but a part of a plan and a marketing strategy.
👉They allow people who use the services of a brand to have the received information at hand to recheck it as many times as they want.
👉They help clients to be aware of the news, promotions, new collections or modifications that the brand launches or makes.

Do you use emails as a marketing strategy? Tell us about it and follow us 😉

Here we name some details you should avoid when designing an effective ad:

⛔To randomly use capital letters: in their right amount and being well used, capital letters are good allies, but avoid intercalating them within words or using too many, THEY WILL MAKE YOU SEEM LIKE SHOUTING.
⛔Don't over react with exclamation signs: sometimes!!!, too many enthusiasms can play against you!!!!
⛔Using slang or complicated words that may not be understandable to all the audience you are talking to.
⛔Expressing yourself with ambiguous phrases that may lead to confusion.

Share and like the post! 😉

Summer is here! Warmer temperatures, longer days, beach, water, sun, vacations ⛱️✈️
All these elements can help you build your marketing strategy.

🕶️If you sell sunglasses: remark the necessity of using them to protect the eyes.
👗If you sell clothes: spotlight the seasonal one, and also those garments that can be comfortable and fresh to go to the beach or travel around.
🧸If your sell toys: offer the younger travelers the best companion for their journey.

To what category does your brand belong to? Contact us, so we can help you make the most of the summer😎

Today we want to send our special greetings for all of those fathers that carry out their businesses with the collaboration and support of their families 👨‍👧‍👦
Happy Day to all of them! Is a special wish from BRANDote 🥰

Tag your dad in this post, to send him a memorable greeting. Like the post and share 💗

When creating a social media account for your brand, you should have in mind these things:

🖊️ Identify how your ideal customer should be.
🖊️ Picture how is going to be the path your ideal customer will have (from discovering your brand to buying your services).
🖊️ Define your objectives.
🖊️ Analyze your competence.
🖊️ Create a content and objectives calendar, to organize your following steps in a better way.

Save the post and share it with friends! 😁

It´s a well-known fact that we're living a moment of constant evolution: every day we have new technologies that change many aspects of our day-to-day lives📲

In previous posts, we´ve already talked about how advertising’s been transformed around the years⏳
Well, this transformation is not over, so make sure to be constantly updated with the new ways of digital marketing.

🔄Search for articles about the subject.
🔄Pay attention to the content that another brands post.
🔄Follow the kind of content and tools that are on trend.

And be in tuned to us! We´ll keep you updated as well😉

Scanning is a reading technique that implies a quick glance over a text, seeking for the most important terms and ideas🔍.

Some of the tools to guide your readers are these:

📌Using bold type to highlight the most important ideas: they´ll attract your potential clients´eyes in an easier way.
📌Titles and subtitles: to organize the content according to each subject.
📌Underlined phrases and links.
📌Emojis: to illustrate what you’re saying and make it more attractive.
📌CTA buttons: tell the readers what they have to do.

Can you think of another one? Write it down and save the post for later😉

We already talked about what keywords are. Now, we´ll give you some advices about how to use them in your business favor:

✅ First of all, do keyword research to know what kinds of words or phrases your potential clients and competitors use.
✅ Avoid using the same keyword too many times, otherwise, Google may stop recommending your page.
✅ Find synonyms or similar phrases by using research tools or dictionaries.
✅ Use keywords naturally, so they can be integrated within your content in a subtle way.
✅ Choose where to put them (the body of your content, the titles of the page, the tags, the headers, etc).

What are the keywords that apply to your business? Tell us about it and like this post 😉

Sometimes, these terms are used interchangeably, as if they implied the same thing. However, this is not quite right. There are many differences between both concepts.

Essentially, the most important difference is this:

👉🏽 Marketing has to do with all of those strategies, researches and other processes in which the brand representatives identify the needs of their customers, and with the decisions they make to best meet those needs.
👉🏻 Advertising, otherwise, is the way in which the company and its products or services are promoted, following all the investigation made by the brand representatives.

That is to say, advertising is a component of marketing.

Save this post to remember this and follow us to learn more! 😉

In this post we want to talk you about three of the updates that Instagram has launched over these months:
⬆️Now you´ll have the possibility of answering stories with your voice: for this, you will be able to find a microphone next to the text box.
⬆️The message section will have seven new functions.
⬆️Two new tabs have been added to the feed, favorites and following, with the main objective of allowing us to find out interests more quickly.

Do you like the new updates? Tell us and follow to learn more in future posts 😊

In this post we want to talk you about three of the updates that Instagram has launched over these months:

⬆️Now you´ll have the possibility of answering stories with your voice: for this, you will be able to find a microphone next to the text box.
⬆️The message section will have seven new functions.
⬆️Two new tabs have been added to the feed, favorites and following, with the main objective of allowing us to find out interests more quickly.

Do you like the new updates? Tell us and follow to learn more in future posts 😊

Probably, you´ve heard this word a lot lately, but what does it mean?

👉🏽 Keywords are those words or phrases that we write when we want to search something into search engines, such as Google.

That means that if we are creating a website, or wanting to improve it, we have to put ourselves in the place of someone looking for the information, products or services we are offering, and also make a keyword research:

📌 What kind of words would we use?
📌 What kind of words others (the competence) are using in similar websites?
📌 How do our potential customers express themselves in their networks or in their comments?

So, what about you? Let us know in your comment the words you generally use when searching information about marketing! 😉

One of our friends is building her website about books. Among other things, she started a keyword research to learn what kind of words she should be using on her site.

She searched on book shop websites, Instagram accounts from readers and the comments of booktubers followers.
So far, she discovered that:

📚 Book is the word whose use is more frequent than other words, even more than e-books.
📚 Downloading is an action that is mentioned more times than even buying.
📚 Readers is the most frequent word used in the comments on social networks.
📚 Categories and gender are the favorite words for promotional use and for menus.

What other words or phrases would you suggest she use? And what keywords do you use in your business area? Tell us about it, we want to read you! 🤓

The Memorial Day marks a shared time of solemn remembrance across the United States and is an opportunity to honor those who sacrificed their lives while serving in the U.S. military, we honor their courage and sacrifice! 🇺🇸🙏🏻❤️

Our friends and clients, Frank and Susie, have a hamburger restaurant. We helped them with their signage and, after joining their ideas and our expertise, the result was amazing!

🔸 Now their restaurant looks more attractive.
🔸 The clients understand better what they want to order, due to the clarity of the menu design.
🔸 The display windows´ design can be seen from afar.
🔸 The number of diners has been increasing since then.

Sometimes, little details such as a good design can make all the difference. Visit their account to see it by yourself! 👍 😊

How can a brand, company and business, no matter how small or big it is, use an advertising campaign in its favor?

A good advertising can…

📢 help customers to learn about the nature of the products or services the brand is offering.
📢 convince them, in a subtle way, that the brand´s offer is superior than others.
📢 improve the perception of the customers about the brands’ ideals and culture.
📢 lead clients to feel the need and want for the brand´s products or services.
📢 allow the public to be aware of the launch of a brand´s new feature or collection.
📢 help the brand users to remember about its existence.

Share this post with friends and follow us to learn more! 🤓

We want to make a list of the trending songs that are currently being more used in reels, so you can choose the one that suits best what you want to share:

🎶Malibu – Miley Cyrus
🎶As It Was – Harry Styles
🎶I Can´t Help But Feel – Surfaces
🎶Heaven Is a Place on Earth – The Mayries
🎶Always Be My Baby – Mariah Carey
🎶Hard Times — Paramore
🎶Just a Cloud Away – Pharrell Williams

Which one will you choose? Tell us 😃

This is a special day that is celebrated every four months and whose aim is to do something special for our clients and get to know them a little bit better.

In our case, we are going to give you some ideas to apply on your business:

💡 Ask your clients ‘opinion, so you’ll know what to improve, change or keep about your services.
💡 Give out a prize in exchange of feedback: announce your clients that you´ll put them into a raffle if they give you a review.
💡 Add a chatbot to your website, to help them if they have any doubts and to hear what they have to say about your services.
💡 Offer a special “thank you” offer.

Do you have any other ideas to add? Comment about it and also give us your opinion about our services. We´ll be glad to hear from you! 💙

Procrastination can become a huge enemy when carrying out a business. Things have to be done but you get distracted with every little detail. Everything is more interesting than what you have to do, even if you really want to do it.

Has this ever happened to you? Here we are giving you some tips for you to deal with it 😉:

⏳ Separate the important and larger goals from the shorter and lesser ones, and start with the ones that will imply more energy.
⏳ Create a plan of action or a list of things to do, to organize your day in a better way.
⏳ Prioritize tasks.
⏳ Make little breaks in between tasks.
⏳ Establish a routine.
⏳ Give yourself a little prize every time you fulfill a task or achieve a goal.

Would you add another suggestion to these? We want to read you! 🥰