Strut Social Media

Strut Social Media — the same, just better ✨

I’m so excited to officially announce the new rebrand of Strut Social Media!

Investing my own professional branding is something I’ve been wanting to do for quite some time now. 2023 was both a very challenging yet, a very transformative year for my business. And now that we’re approaching 3 years (wild), have worked with more incredible (and nationwide) brands and signed more retainer content photography clients, it just felt like the right time to turn it up a notch ⚡

Working with .co was the most amazing experience. I really wanted to keep somewhat of the same aesthetic I had going, just with more of a luxe brand direction in place that also aligns with hospitality industry and my content photography. My account has become somewhat of a client portfolio and I plan to keep that consistent, along with some more valuable SMM, Content Photography & Entrepreneurial info, tips, advice, etc! Gina really took the time to get to know my true WHY behind this business along with my vision and goals for the rebrand — and I’m beyond thrilled to share with you all.

📣 My new website is will be live at the end of this week — just tweaking a few more things and then will post an announcement!

As cliché as it sounds, 2024 really feels like THE year. Who’s with me?

Strut Social Media — the same, just better ✨

My new website launches this week and I can’t wait to share more of this rebrand so soon!

Exciting news — Strut Social Media is getting a full professional rebrand!! 🪄

Investing in my own branding is something I’ve thought about doing for too long now, I’ve just never felt ready enough to really go for it. But now that the new year is here and I have a clear and bigger vision & direction set for my business, I finally decided to move forward with a super talented brand designer and cannot WAIT to bring this era to life!

My website is currently offline during the rebrand and should be back up and running next week. I will provide updates on the launch but for any inquiries before then, please just send me a DM and we can chat further there.

Feeling so good about 2024. Stay tunedddd ✨

HAPPY 2024 ✨

Last night I rang in the new year in my pjs on my couch making this vision board, SMM ins & outs and my list of goals — and I couldn’t be happier about it

🍾 Here’s to new experiences, opportunities, goals, adventures, mindsets, bucket list check offs, lessons, changes, investments, growth and blessings in 2024

Professional branding and a new website, content, and possibly an offer 👀 are all in the works for Strut Social Media and I’m SO excited to share soon. Stay tuned!!

In honor of today, I want to take a moment to acknowledge all of the passionate small business owners out there who have poured their hearts and souls into doing what they love each & every day.

🍾 Cheers to the CEOs who had an idea, believed in themselves, and took a leap of faith to build their own businesses from the ground-up

🍾 Cheers to the CEOs who grind in their home office despite all of the distractions of an at-home environment

🍾 Cheers to the CEOs who are are wearing all the hats in their business

🍾 Cheers to the CEOs who take risks & make financial investments to better their businesses

🍾 Cheers to the CEOs who choose to work over the weekends because they prioritize their business and clients over everything else

🍾 Cheers to the CEOs who care so much for their clients' successes and constantly nurture their client's businesses as if it were their own

🍾 Cheers to the CEOs who had the courage to ditch the 9-5 corporate life and still hold themselves accountable, working a schedule that aligns with their time and energy

🍾 Cheers to the CEOs who have been faced with extreme challenges, imposter syndrome, loneliness, exhaustion, and daunting feelings of wanting to give up

🍾 Cheers to the CEOs who celebrate their wins, reach their goals, soak up super proud moments of success, and keep going as they watch their hard work pay off

For the constant researching, learning, adapting, educating, inspiring, entertaining... today is for all the small business owners who bust their asses to get where they are and strive to keep growing

This is your reminder to this holiday season 🤍

A narrative I've flipped over the past few months?

Being crazy busy isn't all chaos, it’s GROWTH.

Okok don't get wrong, things have totally been chaotic and I've literally felt like I've been going a mile a minute since Q2 with many menty bs happening in between BUT…. amidst the whirlwind of the past few months in business, I finally took a moment to really reflect and did find silver linings in it all:

Over the last 3-4 months, I’ve had the privilege of:
😭 Collaborating with over 30 incredible brands
❤‍🔥 Working alongside the best people & teams
📸 Extremely growing my professional portfolio
🤝 Meeting & networking with industry leaders
💻 Running my team & systems better than before
⚡ Planning a level-up for my brand in the new year
🧘🏽‍♀️ Re-prioritizing my self care and routine
(and obv can't forget about meeting marky mark)

So yes, the hustle has been V real but as a result of that, so has the growth. And I'm beyond thankful to be doing what I love everyday and for every single person who has supported me along the way — it truly means the world.

Wishing you all a healthy & Happy Thanksgiving!

Fun fact about me? I will ALWAYS order the nachos 🧀 Happy

Quick tip for aspiring online service providers!

ICYDK, a Service Guide is digital deliverable that can be added to your website as a download and/or to your onboarding system. Service guides can be created on any design system (I use ) and should really represent & portray your brand story, portfolio of work, and next steps to get further connected!

When I first starting my business, I actually wasn’t sure what to exactly include on my service guide. So now that I have an effective one set in place, I figured I'd share these 6 necessities!

📣 ABOUT YOU & YOUR BIZ
Use this slide to establish the like, know and trust factors. Give people a brief but detailed description of who you are, what you do, and why you're doing it

📣 YOUR CUSTOM PROCESS
Describe the actual step-by-step process a new client will expect to go through once they start working with you and why those processes are successful

📣 PAST RESULTS / INSIGHTS / WORK PORTFOLIO
Screenshots of past results and analytics show potential clients that you have actually delivered the results you're claiming to deliver. Numbers don't lie

📣 PACKAGES & PRICING
The slide potential clients will care about the most. Be as clear as possible when describing your package deliverables and the investments

📣 CLIENT TESTIMONIALS
When first stepping into freelance, I used testimonials from my corporate jobs! Showing feedback is super helpful as it allows people to understand the type of working relationship you establish

📣 NEXT STEPS
Do people have to schedule a follow-up call? Is there a questionnaire to fill out? Describe exact next steps after your guide is sent

Questions? Send me a DM! Always here to chat 🤍

HAPPY HALLOWEEN 🕸️

Spooky cocktails from the !

New content photoshoot client 📸

Have you started prepping your socials for the holidays yet? 🎁

Wildly enough 2023 is in its final stretch and the holidays are almost here! These next couple months are the busiest for consumer spending so it's time to start planning & implementing your holiday marketing efforts on Instagram.

Here's 5 ways you can utilize IG for the holiday szn:

→ BUILD BUZZ FOR PROMOTIONS
You don't need to plan a promotion for every trending & national holiday. Choose the holidays that best suit your business / align with your goals. Push promos heavily leading up to the holiday to create buzz and awareness

→ BATCH & SCHEDULE CONTENT
The holidays can be a very overwhelming time of year so the more content you can batch create and schedule ahead, the more time and less stress you'll have on your plate! Plan your strategy & schedule all upcoming posts, reels and stories on a content scheduler — I use & highly recommend

→ UPDATE YOUR INSTAGRAM BIO
Your bio is the first thing someone sees when they land on your profile & those 150 characters should be used to best introduce yourself and your brand, help your audience understand what you do / who you serve, and most importantly — prompt next steps! If you’re running a holiday sale, booking a popular service, launching something new: make that clear in your bio

→ SET UP AN INSTAGRAM SHOP
If you're a product-based biz or a brick & mortar selling products (like a restaurant selling merch), setting up a shoppable account will help streamline the experience so customers never need to leave your account and can purchase in just a few taps

→ INFLUENCER COLLABS
Because influencers have built such trusting relationships with their followers, setting up influencer marketing campaigns can help businesses gain better brand loyalty, awareness and visibility from a trusted source — which is super important during holidays

Now let's get to planning 👏💸🎄

When it's October 5th and you're working poolside in a bathing suit & romper by the ocean in the Cape...

The blissful side of entrepreneurship 💙

is V on brand ☕

Some of the best coffees & espresso martinis tagged in the slides!

Let the good times rolllll 🍣

I love me a mix of creative comfort food and sushi 🥢 Alchemy's alluring space features an oversized bar, cozy vibrant booths and a lively outdoor patio bar with a diverse menu drawing inspiration from around the world!

Here's some of my favorite shots captured at for 📍



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PSA: You can be fully booked out without having thousands of Instagram followers...

Living in world where going “viral” seems to be the overall goal can be really tough to navigate as going viral doesn’t automatically mean you’re going to make more money ❌

We really need to focus more on the important revenue numbers, rather than the vanity metrics.

So if you're showing up on this platform, you should be strictly concentrated on:
+ Building strong client/customer relationships
+ Creating & sticking to an effective and consistent strategy
+ Nurturing your current community of followers
+ Posting targeted content to attract your ideal clients
+ Highlighting your roster of clients/customers
+ Growing an authentic, engaging community
+ Genuinely showing up as YOU

When you do all of these things, you build the "like, know and trust" factors in your business which are ultimately your keys to growth and client retention.

Every business is unique and success looks different to everyone. Figure out what your target audience wants and needs and show up to deliver just that 🔥

Who’s with me on this?

Let's discuss CTAs 👏

Call-to-actions (CTAs) help provide a way to guide your audience's actions, build a more interactive & responsive community and make the most of your presence on social media — whether you're using it for personal or business purposes!

When it comes to CTAs, here are 5 reasons why they're an important factor of your content:

1. INTERACTIONS & ENGAGEMENT
Encourages your followers to interact with your content (liking, commenting, sharing, tagging, messaging, clicking a link, etc). These actions invite your audience to participate in a conversation / activity related to your content which helps foster a sense of community, two-way communication, boost engagement metrics and build trust as it shows that you value their input and participation

2. CONVERSION & PROMOTIONS
Directs users to take specific actions (making a purchase or signing up) thereby driving conversions from your content. This is also essential for driving traffic & attention to your offerings if running a campaign or promoting a product or service, etc.

3. MEASURABLE GOALS
Provides measurable metrics (like tracking the number of clicks on a link) for assessing how effective your content performance is

4. USER GUIDANCE
Tells users what to do next which reduces confusion and encourages action. Without clear instructions, users may simply scroll past your content

5. FEEDBACK & INSIGHTS
Allows you to gather feedback and insights from your audience which helps you understand their preferences and needs better

Are you using CTAs in your content⁉

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Paradise found at 🌴

Only three more days until September... 🤯

The transition from summer to fall is a pretty busy time for the restaurant industry as the majority of food & drink menus will change to include new seasonal ingredients, summer patio season comes to an end, AND it's a prime time to start prepping for the holiday season ahead!

When planning content, it's smart for restaurants to participate in trending social media holidays as an entertaining and valuable way to share relevant industry content, get more involved with their community, and help generate more brand awareness.

SO, aside from the big national holidays, here's a list of some other upcoming September dates and content ideas that restaurants can add to their marketing calendar 🗓

Sept 2nd: Coconut Day
Promote end-of-summer coconut flavored drinks & dishes

Sept 5th: Day of Charity
Partner with a local charity and create a menu special to support that charity

Sept 7th: Beer Lover’s Day
Make a reel of a bartender pouring new seasonal beers and/or promote most popular beers

Sept 9th: “I Love Food” Day
Involve your community by highlight your customer's favorite dishes in a carousel or reel

Sept 16th: Guacamole Day
Promote a guac + chips special or dishes with guacamole in them

Sept 17th: Brunch Day
Host an on-site brunch event, promote best selling dishes, add brunch specials

Sept 23rd: First Day of Fall
Perfect day to launch new seasonal menus, remind your audience of upcoming seasonal events, and add fall-themed specials to your menu!

Sept 26th: Pancake Day
Create a "breakfast for dinner" pancake special

Sept 29th: Coffee Day
Promote popular coffee drinks/desserts or add holiday specials to menu

This year really feels like is flyinggg by but I will admit, September is one of my favorite months and I'm pretty excited for all the fall flavors, activities and sweater weather ahead! Double tap if you're with me 🍁

An end of the week cheers to:

✨ Knowing your worth
✨ Embracing the unknown
✨ Striving for progress over perfection
✨ Recognizing mistakes as valuable lessons
✨ Letting passion & creativity guide you
✨ Realizing challenges are invitations to grow stronger
✨ Understanding “failures” are only stepping stones
✨ Being proud of yourself and your unique journey
✨ Never giving up on your dreams

Entrepreneurship is one of the most resilient, ambitious and diligent roles a person can dive into — and to all my fellow CEOs out there busting their asses each & every day, I see you and raise a glass to you 🥂

📸 photos taken at the most magical rooftop bar in Positano, Italy on the Amalfi Coast: Franco's Bar

When becoming a CEO / Freelancer, setting clear boundaries with clients is undoubtedly the key to help you run a business with ease 🔑

When you're your own boss, you are in the driver’s seat.

You are in full control of how you handle your business, set your schedule, make your rulebook and depending on what you do, you can pretty much work from anywhere you want.

Now although that freedom is amazing, creating and sticking to boundaries with clients is a crucial step that needs to be taken in order to not end up resenting that freedom 📣

When I first started my business, I severely lacked in setting boundaries...

I was texting clients back on weekend mornings.
I was doing extra tasks out of my scope of work.
I was accepting negotiated lower package prices.
I was sporadically working on holidays & at events.
I was being the definition of a "yes" woman... and the list goes on.

As social media managers specifically, our skills are in high demand and work can come at us fast which of course is super exciting HOWEVER, we ideally need to be cautious & clear as we start working with new clients on what our boundaries are as it gives you (and them) a framework for what’s acceptable! And without any set boundaries, it could lead you into a position where you feel like you want to quit just as you're getting started.

Remember, you’re the boss and you don’t need to feel bad about doing what’s best for your and your biz. If you take it from me, as soon as I started sticking to my boundaries, everything began to run so much more smoothly and stress free.

SWIPE 👉 for some examples of clear boundaries to set with your clients!

Who’s with me on this?

Before I start working with a new client, I set-up a discovery call as the first wave of our connection 🌊

Not only do you want to ensure a potential client's values & standards align with yours, but you also want to feel confident that you're the right fit for each other and that you can provide your best service(s) to fit their unique needs and goals!

The purpose of discovery calls inquiries are to:

• Learn more about each other's businesses
• Review current social media / marketing situation
• Discuss expectations, needs and goals
• Communicate what the partnership will entail
• Explain services and on-boarding processes
• Explain next steps / sending over a service guide
• Give one another chance to ask any other questions

Ensuring that you and a potential client are on the same page and are both fully invested in the partnership is crucial — and a discovery call with help you solidify that!

Looking to book a discovery call with me? Click my link in bio and you can schedule a call on my website 😊 Before I start working with a new client, I set-up a discovery call as the first wave of our connection 🌊

Not only do you want to ensure a potential client's values & standards align with yours, but you also want to feel confident that you're the right fit for each other and that you can provide your best service(s) to fit their unique needs and goals!

The purpose of discovery calls inquiries are to:

• Learn more about each other's businesses
• Review current social media / marketing situation
• Discuss expectations, needs and goals
• Communicate what the partnership will entail
• Explain services and on-boarding processes
• Explain next steps / sending over a service guide
• Give one another chance to ask any other questions

Ensuring that you and a potential client are on the same page and are both fully invested in the partnership is crucial — and a discovery call with help you solidify that!

Looking to book a discovery call with me? Click my link in bio and you can schedule a call on my website 😊

Instagram’s new “FINALLY FEATURES" are here and they're 🔥

1⃣ MULTIPLE COLLABORATORS
You can now add up to THREE accounts for collaboration posts and reels (rather than only one) and you can collaborate with private accounts

2⃣ MUSIC TO CAROUSELS
You can now add your favorite audio track to carousel posts

Along with the finally features, there's also an update with REELS TEMPLATES — a new enhanced experience where in addition to the number of clips and music; text, transitions and AR affects have been added! The templates browser has also been revamped so you can now browse which templates are trending and recommended for you.

Instagram is constantly evolving and it’s important to stay up to date on new features as they really give us more freedom and control on the platform 👏

Who else is pumped about multiple collaborators?!

When onboarding & working with a new SMM client, we've crafted up a signature process from our many years of social media management experience for brands in a variety of industries!

SWIPE 👉 to read a quick breakdown of our three core steps we take to manage your Instagram & Facebook accounts.

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Thinking of hiring an SMM for your business? HERE'S THE TEA (or in this case, the strong espresso ☕️ )

Before searching for a social media manager, please know that working with an SMM is a collaborative partnership 🤝 — not a pawn off.

Social media managers only know how to promote you, your business and your brand story —if you tell us the all the ins & outs about you, your business and your brand story.

Of course hiring an SMM takes A TON off your plate as we're experts in the field and handle the overall content strategy, creation, implementation and engagement / monitoring.

However, SMMs are not responsible for making marketing decisions on behalf of your business and we do not determine your business's ideas, plans and goals. The client should always be the one responsible for having some sort of marketing plan and know that hiring a SMM does not mean you can unload your business, fall off the grid, and hold them solely responsible for your business's success ❌

SO, if hiring an SMM is on your radar, know that it should be a decision you make because you're actually excited and passionate about the investment, you're eager to push your brand out to new audiences, and you truly care about promoting and scaling your business forward with the help of an experienced digital marketer ✅

Who's with me on this?