Tier One Partners

The skies are clear for Bluesky users. ☀️ The social platform is stepping up its game with new anti-toxicity tools designed to create a safer online environment. Alongside these enhancements, the platform has exciting plans to integrate a Community Notes-like feature, aiming to foster more transparent and constructive discussions.

In an the ever-changing world of social media, continually updating your approach to engagement and community building is vital. With these new changes, Bluesky is increasingly looking like a bright spot in the social landscape.

Bluesky adds 'anti-toxicity' tools and aims to integrate 'a Community Notes-like' feature in the future | TechCrunch Bluesky on Wednesday introduced the ability to hide replies, as well as a way to detach your original post from someone's quote post.

The world is moving faster than it ever has. 🏎️ Let us help your brand keep pace.

An integrated agency can work in tandem with your teams to keep you agile and extend your capabilities. Read more about how agencies like Tier One can benefit your business:

Why Do I Need an Integrated Agency? | Tier One Partners The business of doing business is complicated. An integrated agency can help you tackle challenges ranging from public relations to web design.

Recent job market data shows slowing wage growth, rising unemployment, and fewer openings. With 4.4% of workers fearing unemployment and 28% planning to switch jobs this year, the Great Resignation of 2022 could be back — and greater than ever. 💼

As many workers consider greener pastures, employers must rethink retention strategies. Now’s the time to improve benefits and address employee needs to keep talent. Read more in this month's What's Next, Now trend report:

What's Next, Now: August 2024 This month, our crystal ball predicts the RedZone-ing of TV, another Great Resignation, new tourist hotspots, and more.

Every great story begins with an idea. 🌟 At Tier One, we specialize in bringing your brand’s vision to life through dynamic content, compelling visuals, and strategic storytelling.

From captivating campaigns to sleek design, our creative services are designed to make your brand shine. Explore how we can transform your creative ideas into reality:
https://hubs.li/Q02MLKlh0

Meta is stepping up its game with new improvements to ad attribution and targeting. 📈 The updates promise better cross-channel tracking, more detailed audience insights, and refined audience targeting.

This means Meta is promising more accurate measurement of your campaign’s impact across its platforms, which could be a golden opportunity for brands to fine-tune their ad strategies to connect with audiences.

Meta Announces Improved Ad Attribution and Targeting Processes New ways to measure the performance of your Facebook and IG ads.

Integrating generative AI tools into your public relations process can help improve efficiency. But AI shouldn't be used for every PR task.

💬 This week’s Prompted explores how we can welcome AI to improve our processes and make more room for high-level PR thinking — and some AI applications to avoid.

How PR Pros Should (and Shouldn't) Use AI | Tier One Partners Hear from our public relations pros on the do's and don'ts of using artificial intelligence for PR work, from research to writing.

Keep up with the latest cross-industry trends with What's Next, Now, our free monthly report. This month, we're looking at the RedZone-ing of TV, another Great Resignation brewing, new tourist hotspots, and more. 📺

Read the full report:
https://hubs.li/Q02M5S4d0

Exciting news! We're thrilled to be Platinum Awards finalists for both "Women-Owned Agency of the Year" and "Campaign of the Year - Sports/eSports" for our Driving Equity in Women's Sports campaign with Ally! 🏆

We are incredibly grateful for our wonderful team and community for making these accomplishments possible. 💪💖
https://hubs.li/Q02LXh360

Have you encountered a deepfake? 🔎 According to a new survey by , nearly half of organizations have come across these sophisticated digital forgeries — but only 62% say their company takes the threat seriously.

As they become more prevalent, safeguarding against deepfakes is paramount for safety and protection. iProov's biometric technology is at the forefront of protecting organizations from these emerging threats and ensuring organizational integrity. 🔐💡

iProov: 70% of organizations will be greatly impacted by gen AI deepfakes Roughly half of organizations say they have encountered a deepfake and are incredibly concerned as the technology grows more sophisticated.

Enhancing competitive performance in the America's Cup requires an all-hands-on-deck approach — including cutting-edge technology.

Altair partnered with yacht racing team American Magic to revolutionize their boat design and performance through advanced simulations and data-driven insights. ⛵🔍

How American Magic built a digital twin with help from Altair ahead of the 37th America's Cup American Magic and Altair built a digital twin of the AC75 yacht to serve as the basis for prediction models on how the boat will perform and how it can be sailed most effectively.

Community voting for the 2025 PanelPicker closes on August 18! Two of our are in the running: 3Pillar and D^3. Voting takes only a few minutes — we’d love your support in helping get both of these organizations on the SXSW stage before voting ends this weekend!


Cost Transparency at the Point of Care
🔗 https://hubs.li/Q02LvVc_0

Data Design (D^3) Institute at Harvard
Our AI-Driven World: A Utopian Dream or Dystopian Nightmare?
🔗 https://hubs.li/Q02LvP4V0

For digital brands and publishers, Reddit is "the elephant in the room" when it comes to its skyrocketing social media traffic. 🐘 Can your brand find its niche?

Reddit is enhancing how publisher content appears in search results, aiming to boost traffic. Whether through a brand AMA or engagement in the comments, your company could find fresh opportunity on the platform.

Publishers Boost Presence on Reddit as Platform Gains Search Visibility Several publishers notched a record number of Reddit referrals in July.

just unveiled their new corporate positioning, emphasizing their expertise at the intersection of and . 💥

3Pillar's focus is on delivering next-generation software solutions that drive real results and transform how people live, work, and transact in today’s digital economy.

Read the press release here:

Reintroducing 3Pillar: Product Engineering Excellence Meets AI Innovation to Deliver Software Solutions That Maximize Client Success in Today’s Digital Age - 3Pillar 3Pillar unveils new corporate positioning that reaffirms its focus on helping organizations seize digital and AI transformation opportunities

From annual reports to white papers, content is a key expression of your brand's voice and values.

At Tier One, our full-service content team, led by industry veterans, can help your business define successful marketing and publishing strategies. Read more about our content capabilities:
https://hubs.li/Q02K-mLv0

Community voting for the 2025 PanelPicker has officially begun, and runs through August 18. We're excited to share our that are in the running: D^3 and 3Pillar. Voting takes only a few minutes — we’d love your support in helping get both of these organizations on the SXSW stage!

Data Design (D^3) Institute at Harvard
Our AI-Driven World: A Utopian Dream or Dystopian Nightmare?
🔗 https://hubs.li/Q02KSbdN0

3Pillar
Cost Transparency at the Point of Care
🔗 https://hubs.li/Q02KS9-V0

AI has promised to make a big impact on the tech landscape and beyond, but is it time for a new approach to AI models that prioritizes users' concerns?

💬 This week’s Prompted explores how AI continues to evolve, looking at the moves toward smaller, less energy-intensive models and addressing plagiarism concerns.

Making AI Models Small, Contained, and Focused | Tier One Partners Tech companies are shifting towards smaller, safer, and more focused AI models. What do these changes mean for your company's content and marketing?

Google has pulled its ad, centered on using generative AI to write a fan letter, from its Olympics TV rotation after significant public backlash. 📺

In our May trend report, we explored how audiences have been responding to AI. Our takeaway then still rings true: Featuring AI in materials is risky territory, even for major brands.

Google pulls Gemini AI ad from Olympics after backlash What a week for the brands.

Monitoring building occupancy is more complex than ever. With hybrid employees and flexible working schedules combined with more traditional challenges, new solutions are needed.

Tango aims to help address the challenge of building occupancy by synthesizing computer networking data, badge information, and IoT sensor insights. 💻

globest.com Page Printed from: globest.com/2024/07/30/workplace-management-vendors-push-for-new-ways-to-track-workers/%26utm_campaign=Client%20Coverage%20Social%20Posts%202024%26utm_content=303068035%26utm_medium=social%26utm_source=facebook%26hss_channel=fbp-69726731340/?slreturn=20240806112329

What's Next, Now is our free monthly trend report that identifies emerging cultural and business trends that are on their way to defining your industry.

The latest edition of What's Next, Now takes a deeper look at increasingly sweltering summers, a fresh focus on fertility, a social media health crisis, and more. 🔍

What's Next, Now: July 2024 This month, our crystal ball predicts hotter and hotter summers, a focus on fertility, a social media health crisis, and more.

Neil Cameron, head of agency partnerships at Tiktok, outlines the six fundamentals for creators to stand out on the short-form video platform.

and pros alike can take advantage of the exposure Tiktok offers, but they'll need to be willing to tap into the platform's unique style and tone to do it. 🎵

TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video - PRNEWS At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros ...

From businesses to Olympians, everyone is finding new ways to fight extreme heat. Are blazing wildfire seasons and emergency AC units the new normal?

This month's trend analysis explores what it means to have survived the hottest recorded day on Earth — and how innovation could help us beat the heat. 🌡️

Extreme Heat Creates Challenge and Opportunity | Tier One Partners Extreme heat is here to stay — how will businesses choose to respond? With ample challenge and opportunity in the hot days ahead, now's the time to decide.

Tier One is soaking up some summer sun! ☀️⛱️ Our Chicago and Boston teams headed out for a refreshing evening with dinner and cocktails. 🍹

Physicians are increasingly facing burnout from carrying the burden of increased workloads and unnecessary administrative hurdles.

Steve Rowe, Industry Leader for the Healthcare Portfolio at 3Pillar, discusses how AI and process automation can help effectively minimize claim denials, simplify client documentation and enhance the patient billing experience.

Modernizing the health care payer system: A prescription for alleviating physician workload and burnout Here are three ways physicians can leverage artificial intelligence, robotic process automation, and low-code/no-code tools to maximize revenue, reduce workload, and create better patient experiences.

After months of preparation within the and industries to adapt their tactics, Google has announced it will maintain third-party cookies. 🍪

Google is now planning to introduce a "new experience" in Chrome browsers to improve security — we'll have our eyes on how these updates may affect the online ad space.

What Google's decision to keep cookies means for the internet CNBC runs through what cookies are, and how Google's decision to keep them will affect the internet and advertising industry moving forward.

Let the Games begin! 🏅 This year has seen many industries integrating AI tools, with the Olympics being the latest to join the race.

💬 This week's Prompted dives into the 3 ways the 2024 Paris Olympics are incorporating AI to create a memorable experience for competitors and spectators alike.

How the 2024 Olympics Are Going for the AI Gold | Tier One Partners AI is revolutionizing the Paris Olympics with applications ranging from enhancing accessibility to combating hate speech. Your business can, too.

The last Thursday of July is Intern Appreciation Day, and we’re expressing our thanks to Madison and Manasi, our current interns in Boston and Chicago! 🎉 Our interns are a crucial part of Tier One culture, and we always appreciate their fresh perspectives and important contributions.

“The technology Altair used to engineer the team's third 'Patriot' is designed to help the yacht 'go all the way' and win the Cup.” 🏆

Altair Senior Technical Specialist Julien Chaussee discusses how the company’s technology helped design the New York Yacht Club American Magic team’s racing yacht in Crain’s Detroit Business.

Troy company engineers DeVos-backed international racing yacht Altair, a computational intelligence company headquartered in Troy, partnered with a team from the New York Yacht Club racing in the Louis Vuitton 37th America’s Cup — a multiple-round event that begins August 22 in the Mediterranean Sea in Barcelona.

introduced a new feature linking clickable bylines to author profiles on various platforms, transforming how we connect with content creators online.
This update is one of many recent announcements in the fediverse, showing promise for a more organically connected internet. 🖥️🌍

Mastodon rolls out built-in bylines for journalists in the fediverse That includes The Verge.

A strong digital presence is essential to an effective comms strategy — from website landing pages to UX design to search engine marketing. 🧑‍💻

Tier One’s got our clients covered across all their digital media needs. Learn more about our digital services here:
https://hubs.li/Q02HthYv0