Minnow

minnow is a contemporary children’s swimwear label and resort brand. She now lives on the other coast in Charleston, SC with her husband and three children.

minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where minnow was born. with the beach inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach—sun-kissed

06/23/2024

those carefree childhood summer days ✨

06/20/2024

a family adventure in montauk, ny awaits! we invite you to explore some of our favorite places to visit, whether you’re visiting for a weekend or an extended stay. more details on our blog!

06/19/2024

from sea to shining sea! get your minnow order in time for the fourth of july festivities 🇺🇸
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order by 12pm est...
✨ monday, 6/24 with standard shipping
✨ monday, 7/1 with 2-day shipping
✨ tuesday, 7/2 with overnight shipping

06/17/2024

summer stripes, forever & always 💙❤️

06/16/2024

happy father’s day to all the dads and dad-figures! 💙
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we caught up with pro surfer , who’s family appeared in our summer campaign, to talk about his first father’s day, favorite beach to visit and the playlist he has on repeat. read more on the blog!

06/15/2024

fun in the sun ☀️

06/14/2024

cheers to you, dads! here’s our roundup of finds for the special men in your life. ☀️

06/12/2024

introducing the minnow surf club. catch a wave with us this summer in montauk, ny. drop in to experience the magic of ‘out east’ for a week-long surf camp at ditch plains with .

learn more and reserve a spot for your little surfer at the link in our bio!

Photos from Minnow's post 06/11/2024

summer’s greatest hits! our founder, , shares her favorites from the latest collection. ❤️ 🤍 💙

06/11/2024

ahoy sailor! in love with the details on our newest dress for girls.

Photos from Minnow's post 06/06/2024

thank you for featuring our favorite getaway bag in your round up of the best traveling gifts for mom.

It’s extra roomy for all her beach, pool or lake day essentials, and it’s lightweight and easy to pack so she can easily use it as a carry-on.”

05/27/2024

our new collection launches this thursday! ☀️ view the lookbook, online now at the link in bio — and plan your family’s summer style.

Photos from Minnow's post 05/24/2024

summer sneak peek! soft, sea-washed fabrics in colors that capture the all-american spirit of summer.

the summer ‘24 collection drops thursday, may 30 at 6am pst, 9am est! sign up for early access at the link in bio ☀️

Photos from Minnow's post 05/22/2024

thank you for featuring our summer family getaway to the wonderful lakeside retreat at . read more at the link in our bio!

book your stay starting this memorial day weekend through the fourth of july week and discover all the fun activities + reserve an exclusive minnow cabana at the pool. ☀️

Photos from Minnow's post 05/19/2024

scenes from saturday 🫶☀️

Photos from Minnow's post 05/12/2024

! to new moms, our moms, their moms and all moms — we love you and thank you for all you do. it takes a village!

Photos from Minnow's post 05/08/2024

thank you for featuring our girls’ upf 50+ rashguard one piece in your roundup of the best sun safe swim.

“minnow offers a pretty collection of swimsuits for both boys and girls. Its breezy, understated designs please minimalists, and yet it also sneaks in floral and prints that feel unique. The children’s swimsuits give off an elevated sense of style that seems almost too chic for a baby, while remaining adorable. I like the cute details that really make them feel special like the ever-so-slight gather at the neckline and the grosgrain ribbon tie in the back of this one.”

05/02/2024

style guide: gifts for mom 🌸 find out our favorite finds on the blog!

04/30/2024

🌸 GIVEAWAY! 🌸 in honor of , we’re joining forces with some of our favorite brands and fellow mom-founders to give one lucky winner over $1700 worth of goodies.

To enter:
1. make sure you’re following:
2. like this post
3. tag and toast to a mom, mom-to-be, mom figure, mom friend in your life
4. sign up to stay in touch with us at the link in bio for an additional 5 entries

the goods:
$250 gift card to Addison Bay
$500 toward a 50-ct. set of Cheree Berry Paper & Design personalized stationery
$250 arrangement from Grace Rose Farm
$250 gift card to Hunter Bell
$250 gift card to minnow
$250 gift card to Neely & Chloe

*giveaway ends 05/06/24 at 11:59 pm cdt. must be a continental u.s. resident, 18 years or older to enter. instagram is not affiliated with this giveaway. Cheree Berry Paper & Design is responsible for choosing the winner and notifying them via instagram dm.

Photos from Minnow's post 04/27/2024

👶🏽🌙 in Anguilla, the beautiful in x chocolate bikini

Photos from Minnow's post 04/26/2024

thank you, and for the feature of our limited-edition capsule with . 💙

04/16/2024

introducing minnow x . our new limited-edition capsule collaboration, available online now! each piece is hand-finished for a touch of luxury, making it the perfect excuse to create some unforgettable family memories.

04/13/2024

minnow x is launching tuesday, april 16! timeless pieces with a modern twist. sign up for early access at the link in our bio.

Photos from Minnow's post 04/12/2024

go for the green! what are you and your junior patrons wearing to the masters this week? ☀️⛳️

Photos from Minnow's post 04/04/2024

thank you for featuring of our favorite sweater in your foolproof packing list!

“The timeless nautical pullover is also cozy, but not bulky and the dolman sleeves are fashionable and functional, allowing you to move freely when traveling. I own two of these sweaters and find myself bringing them on work trips and vacations because they match with nearly everything that I own.”

04/01/2024

shopping day at our flagship store in charleston! thanks for stopping by 💕

Photos from Minnow's post 03/31/2024

! wishing you and your family a joyful holiday weekend filled with friends and family. thank you for all of your support. 💙

Photos from Minnow's post 02/22/2024

your go-to swimwear destination for the whole family!

02/21/2024

aloha! the spring collection is LIVE ☀️ escape with us to the beautiful island of oahu and experience the undeniable magic of hawaii. your packing list: new swimwear, easy breezy cotton dresses, french terry cover ups and coordinating sets, just to name a few.

02/18/2024

our most-anticipated collection of the year launches this wednesday! 🌴 check out our lookbook (link in bio) to plan your family’s beach-ready style.

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Click here to claim your Sponsored Listing.

Videos (show all)

happy international women’s day! as a female-founded brand, minnow celebrates all of the amazing women who pour their he...
one for the memories ✨ @shadesofpinck #sunshineawaits #minnowswim
moments like these! ☀️ @itlaacosta #sunshineawaits #minnowswim
it’s the FINAL HOURS of the minnow customer appreciation sale! Snag your favorites before they are gone for good! Sale e...
it’s all for you! ☀️ minnow on SALE, up to 40% off now through September 5th - all sales are final! ✨ #sunshineawaits #m...
we’re LIVE! ✨ the minnow customer appreciation sale is HERE! enjoy up to 40% off select styles. a minnow sale doesn’t ha...
we wouldn’t be here without our devoted customers!  our way of saying THANK YOU, our customer appreciation, SALE starts ...
fresh take! a return to our classics is here, with UPDATED styles in your FAVORITE colors and prints! Shop now! ☀️ #suns...
simple and effortless, our classic core styles are here to stay! 💫 #sunshineawaits #minnowswim
NOW HERE…our new capeside white rashguard in timeless seersucker. shop for some sweet summer brightness that pairs with ...
set your alarms ⏰, minnow x Tuckernuck is almost here! this summer we took the ferry to the beautiful island of nantucke...

Address

145 King Street Suite 120
Charleston, SC
29401

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