Crescenzo Communications

Our favorite band, The Avett Brothers, understand the power of words .. even when it comes to concert security. We dive into how your word choices can transform your messages in our Employee Communication Master Class next week. We hope to see you there! - https://mailchi.mp/crescenzocomm/master-class-topic-the-employee-profile-12692799

How to dig out the secret ‘nuggets’ from your focus groups:
Steve Crescenzo shares some tried and true tricks to make sure your participants open up and say what's really on their minds - https://mailchi.mp/crescenzocomm/master-class-topic-the-employee-profile-12688169

All communication dashboards are NOT equal! Cindy Crescenzo shares some proven measurement dashboard strategies you can use right away! - https://mailchi.mp/crescenzocomm/master-class-topic-the-employee-profile-12680374

To Self-Audit or not Self-Audit? That's the question. We are strong believers that any research is good research, and we've got an upcoming workshop that will give you proven tools to audit your communication successfully - https://mailchi.mp/crescenzocomm/master-class-topic-the-employee-profile-12678985

Join us for a free webinar tomorrow and learn how to help manager connect to the frontlines through storytelling - https://mailchi.mp/crescenzocomm/master-class-topic-the-employee-profile-12675039

Master Class Topic: Town Halls ... Could the virtual format be BETTER than the live format? - https://mailchi.mp/crescenzocomm/master-class-topic-the-employee-profile-12670663

Master Class Topic: Podcasts ... A different twist on the “end of the year executive message” - https://mailchi.mp/crescenzocomm/master-class-topic-the-employee-profile-12668413 We cover these strategies and more in our Corporate Content Master Class on January 17 and 18. Our Early Bird registration ends THIS FRIDAY, December 22. Don't miss your chance to register at the lowest price available!

Master Class Topic: The Employee Profile - https://mailchi.mp/crescenzocomm/master-class-topic-the-employee-profile Do you struggle with the 'Employee Profile?' A fellow communicator from the Mayo Clinic shares a best practice he uses to encourage employees to share their stories to help inform, inspire and connect employees across the organization.

Master Class Topic: The power of one great quote - https://mailchi.mp/crescenzocomm/master-class-topic-the-power-of-one-great-quote A great quote, can tell an entire story, get people to keep reading, capture emotion and drama, and make you want to hear more from the person quoted.

🚀 Elevate Your Content Game! Join Our Brand-New Content Masterclass 🚀

Tired of content that falls flat? It's time to take the 'Corporate' out of 'Corporate Communications' and replace it with CREATIVE! Join us for a deep dive into content planning, storytelling, video strategies, and more. All new case-studies and best practices. Don't miss this game-changing workshop! 💡📚 https://tinyurl.com/nrw8cw3j

As the head of research and measurement for Crescenzo Communications, I’ve led hundreds (maybe thousands?) of employee focus groups, both virtual and in real life.

And while every group has its own personality and culture, they all have one thing in common: If you are not careful, they can go awry in a hurry. Namely, two things can happen:

1. Nobody talks in the beginning. They are nervous, or scared, or shy, or introverted, or angry, or suspicious. All kinds of reasons not to speak up!

2. One or two people won't stop talking. That’s as bad as nobody talking.

So I have developed a simple little trick that I use to start all my focus groups. I ask each person to take about 3-5 minutes to write down three words or phrases that come to mind when I say a specific topic. Some examples:

“In three words or phrases how would you describe how this company communicates to you?”

“What are your top three concerns and what are your top three positives you see with the recent merger?"

"What are three things you specifically do that directly contribute to the company mission?"

I then ask each participant to share what they wrote. This serves three purposes:

1. It draws out the wallflowers and gets them talking.
2. It keeps the talkers in check, because it gives you a reason to cut them off in order to get to everyone. (Gold!)
3. It gets people talking to each other. Invariably, people will start to weigh in on what other people said, and you can immediately start picking up trends.

Give it a try and let me know what you think! In the meantime, check out our new workshop on April 28th.

In three packed hours we focus on communication research strategies that work: from focus groups and executive interviews, to content analysis, and surveys.

Early Bird and discounted rates for groups of three or more as well as non-profits and government communicators are available! http://ow.ly/5CK850ImU5b

In the Hybrid Era, On-Sites Are the New Off-Sites https://bit.ly/3na1g5g

In the Hybrid Era, On-Sites Are the New Off-Sites Three strategies to make them worth people’s time.

Wait! Don't submit your 2022 training budgets just yet ...

Make sure to reserve your spots for you and your team in our all new 2022 Employee Communication Master Class!

Knowing how much has changed in terms of communications over the last two years, we've refreshed our Master Class to cover all of the lovely communication challenges the 'new normal' brings.

Register early and take advantage of our Early Bird Discount! Save even more when you register your team of three or more.

Also, for our non-profit and government communicators out there ... we've got a special discount for you as well.

Click through for full details and to register today! https://tinyurl.com/22vtbmj8

Our communication audits and research services can help you determine if your content is resonating with your audiences. From employees, executives, managers and other stakeholders, we can help you gather the crucial insights you need to fuel a communication plan that delivers results. Contact us today! https://crescenzocomm.com/contact/

Talk to us about a customized virtual training program for you and your team! We promise it won't be your same-old, typical webinar. They're easy. Affordable. Virtual. Powerful. And we can have a bit of fun too ... https://crescenzocomm.com/contact/