FRET12, Chicago, IL Videos

Videos by FRET12 in Chicago. FRET12 is born from a shared passion for guitar and nomadic tour culture.

Here’s a look at two of the four denim jackets, the two button-up designs from our collab with @theumbrella_vintage, and our Bucking Bronco tee. Each piece with its own story, a little worn-in, and ready for what’s next.

They’ll be in-store Friday, November 8. Come by and see them in person.

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Here’s a look at two of the four denim jackets, the two button-up designs from our collab with @theumbrella_vintage, and our Bucking Bronco tee. Each piece with its own story, a little worn-in, and ready for what’s next. They’ll be in-store Friday, November 8. Come by and see them in person.

Meet the scent that takes you back: birch and guaiacwood layered with smoky vanilla and a hint of tobacco. Think summer camp — the crackle of the campfire, the strum of an old acoustic guitar, and a sky full of stars. Crafted by hand in Chicago by FRET12, bringing all the nostalgia, minus the bug spray.

We’re thrilled to announce our collaboration with @theumbrella_vintage as part of the BRONCO collection. They sourced denim jackets and button-downs with history in every stitch. Together, we reimagined each one, creating one-of-a-kind pieces that blend the old with the new. These aren’t just garments. They’re stories, ready for their next chapter. The Umbrella is a woman-owned shop by two vintage lovers who came together to create a one-of-a-kind shopping experience, located at The Salt Shed in Chicago. Under the Umbrella, you can find men’s and women’s vintage clothing, decor, and treasures from the 40s to the 90s. They also offer artisan goods like Hija de Nada’s handmade and restored vintage headwear. And, if you’re looking to add a personalized touch to your wardrobe, chainstitch services are available on-site. These garments will be available in-store at both locations soon!

Chicago’s @finommusic brings their atmospheric, boundary-pushing sound to the stage, blending haunting vocals with textured guitar work that defies genre. 💥Link to the full song is in the bio. 💥See them live at this Saturday, October 2, at @metrochicago and cities beyond this November.

Introducing BRONCO. A collection built with grit, heart, and handmade detail. Every piece carefully crafted, hand-drawn, sewn, and screen printed — made to wear and made to last. Inspired by untamable spirits, chasing new frontiers, and the nomadic tour life. And there’s more. We’ve been working with some good friends on something special. Stick around — we’ll let you in on it next week. 💥Collection launches next week 💥Music by @reillydownes

Thank you to everyone who entered the String Thing giveaway!💥💥💥 We appreciate your participation! Here’s a message from @markttremonti. Stay tuned—we’ll be announcing the winner in just a few days!

Our String Thing stickers are finally here in the THOUSANDS! 💥Come by the shop and pick up yours💥

Experience the unfiltered intensity of @lollygaggermusic as they perform “Sick Semper,” recorded live for FRET12 Sessions. This latest release captures the trio’s signature blend of thrash-punk energy and biting humor, with Matthew Muffin’s scorching guitar riffs and Kinsey Ring’s driving bass setting the stage for an explosive performance. 💥Link to the full video is in the bio ⇈ ⇈ _ #fret12sessions #guitar #liveperformance

Watch the post-punk three-piece @luggage_chicago perform “Fear” off 2021’s “Happiness.” Go backstage with us at Luggage’s FRET12 Session for exclusive photos, videos, interviews, and more on our online journal. 💥Links in bio💥 _ #fret12sessions #liveperformance #guitar #fret12

Mark Tremonti message from the road #1
Just last week, we caught up with Mark Tremonti at the Dos Equis Pavilion in Dallas, where he made an epic addition to the String Thing—the strings from his favorite charcoal burst Dimebag guitar. 💥 Stay tuned as Mark checks back in from the road. 💥 Enter now at www.StringThingLives.com for a chance to win this String Thing, crafted by Mark. _ #StringThingLives #MarkTremonti #FRET12

Just last week, we caught up with @markttremonti at the Dos Equis Pavilion in Dallas, where he made an epic addition to the String Thing—the strings from his favorite charcoal burst Dimebag guitar. 💥Stay tuned as Mark checks back in from the road. 💥Enter now at StringThingLives.com for a chance to win this String Thing, crafted by Mark. _ #StringThingLives #MarkTremonti #FRET12

GIVEAWAY: Mark Tremonti String Thing
💥 WIN Mark Tremonti's String Thing! 💥 We’re giving away a String Thing, made with the guitar strings Mark Tremonti played on Creed's 2024 Summer Tour! To enter: 📲 Visit www.stringthinglives.com/ ⏳ Deadline to enter: October 11. Don’t miss this epic opportunity to own a part of music history!