FORM

Did you know we only work with nonprofits? We defected from commercial agencies in 2004 choosing to use our skills to elevate nonprofits rather than sell products. 20 years later, we're honored to have worked with hundreds of mission-driven organizations including the colleges and universities shown here. 💙 Learn more about who we serve and how we help them on our website: https://www.theformgroup.com/work/education

We’re presenting at the Association of Midwest Museums conference next week! Join us for two informative sessions on Friday, July 31:

• 11am | Check Yourself: A Guide to Web Accessibility Audits
•4pm | Managing a Successful Website Redesign

Learn more –> https://www.theformgroup.com/articles/2024/07/22/join-us-association-of-midwest-museums-conference

See you there!

🪴🤘🧙🥪📺🤜🦖 Please join us in welcoming Ryan to the FORM crew! When he’s not writing code, Ryan is often gardening, singing self-affirming metal songs, or playing D&D as the cursed Warlock Bard Uriel the Younger. He once ate a sea urchin just to prove a point and says tuna salad sandwiches are the perfect food. He collects vintage video games and assures us that, though Gigan can’t beat Godzilla, he would probably win a fistfight with an ankylosaurus. Welcome, Ryan!

Meet more of us! –> https://www.theformgroup.com/culture

The Cleveland Foundation's annual Common Ground event brings together community members for meaningful conversations about important issues. The Foundation asked us to build a website to promote the ongoing event. Our team developed a vibrant, welcoming design, strategic flow, and easy-to-use navigation that inspires visitors to connect, join, and volunteer.

💙 See more of our specialized marketing services that help foundations and community organizations grow –> https://www.theformgroup.com/work/foundations-community

For 20 years, we've been curating a collection of things overheard and taken out of context in meetings with our clients and staff. Hang around with us long enough, and you might find something you said posted here, too! Todays nugget of wisdom from 2015: 🙅 "Never get into a fistfight with a puppeteer."

Here's a gathering of the most popular articles from the inFORMant, our curated newsletter with trends, tips, and inspiration for nonprofit marketers –> https://www.theformgroup.com/articles/2024/02/02/your-nonprofit-marketing-reading-list-spring-2024

Did you know we only work with nonprofits? Swipe to see some of our work for many beloved cultural institutions. 💙 We defected from commercial agencies in 2004 choosing to use our skills to elevate nonprofits rather than sell products. Learn more about who we serve and how we help them https://www.theformgroup.com/about

2-3: Lake View Cemetery
4: Contemporary Arts Center
5: Allen Memorial Art Museum
6: University of Arizona Museum of Art
7: Cuyahoga Valley Scenic Railroad
8: Western Reserve Historical Society
9-10: Akron Art Museum

Western Reserve Historical Society asked us to help them attract more visitors, boost attendance, and recruit members online. With multiple properties – each with unique exhibitions, events, and needs – our team was challenged to build a strategic website structure that effortlessly guides visitors to the content they need while also encouraging engagement and support. On the front end, the bold visual design reflects WRHS's position as a significant cultural institution.

Learn more about how we help cultural institutions reach and retain more members and supporters on our website https://www.theformgroup.com/work/arts-cultural-institutions

Western Reserve Historical Society asked us to help them attract more visitors, boost attendance, and recruit members online. With multiple properties – each with unique exhibitions, events, and needs – our team was challenged to build a strategic website structure that effortlessly guides visitors to the content they need while also encouraging engagement and support. On the front end, the bold visual design reflects WRHS's position as a significant cultural institution.

We named our company FORM because clients often commented on our ability to transform their "vague ideas" into reality. Quietly behind the scenes, our team guides our clients to understand their needs and produce a project that ultimately transcends the sum of its parts.

Learn more about how our specialized marketing services for nonprofits help mission-driven orgs grow.💙 Link in bio.

Cuyahoga Valley Scenic Railroad asked us to overhaul its online presence. Informed by our two decades of specializing in nonprofit marketing, our team developed a content strategy, hierarchy, UI flow, and front-end design that to promote ticket sales, simplify event registrations, and increase memberships. The outcome is a memorable digital presence that yields results while capturing the magic and excitement of CVSR excursions.

See more of our marketing projects for cultural institutions throughout the USA on our website: https://www.theformgroup.com/work/arts-cultural-institutions

Cardi-OH helps improve cardiovascular and diabetes care within underserved populations. They asked us to clarify their organization to the public and build an online resource library for physicians and care teams. From key messaging to an online resource library, we are helping Cardio-OH share its mission and educate the medical community.

Learn more about how we helped Cardi-OH and dozens of other health and human services nonprofits across the USA –> https://www.theformgroup.com/work/health-human-services

As guest contributors for our friends over at NonProfit PRO, our experts cover a range of critical topics for mission-driven organizations– from using donor data insights to building a nonprofit brand. 💙 We invite you to be inspired by new ideas and tips in this round-up of our recent posts.
–>https://www.theformgroup.com/articles/2024/04/04/our-top-nonprofit-marketing-tips

The University of Arizona Museum of Art asked us to help them increase attendance, promote research, and integrate its large collection database into its online presence. Our team mapped a content strategy and design approach for a modern new website that compels viewers to visit, learn, join, and give. On the backend, our developers built a set of powerful, customized tools that make it easy for museum staff to keep the site up-to-date and evergreen.

See how we help cultural institutions throughout the United States grow –> https://www.theformgroup.com/work/arts-cultural-institutions

What are common nonprofit marketing mistakes? How often should I update my marketing? How can I market my non-profit on a limited budget?
Answers to the most frequently asked questions we receive from nonprofit marketers –> https://www.theformgroup.com/articles/2024/04/11/nonprofit-marketer-faqs

Fresh off the launch pad — or should we say, just left the station! 🚂 Very proud of our web team for this strategic and beautiful new site for the Cuyahoga Valley Scenic Railroad. It’s enchanting, a joy to navigate, and built to reach our client’s goals. Check it out at https://www.cvsr.org/ and send our team a 🤜🤛 for their great work.

“We are definitely seeing higher event attendance and general awareness of our work. I met FORM in 2013 and can't say enough about the team. So strategic, responsive, accountable.” 💙 Thank you for the kind words, The Well!

The Well asked us to help increase enrollment in its mindfulness programs, simplify its subscription process, and raise awareness online. We developed a website strategy that guides users through a frictionless, inspiring experience. The site appears simple and uncluttered to users, but beneath the surface, the content and processes are multilevel and complex. The interface design makes it easy for web visitors to navigate the site within a digital space that aligns with The Well's audiences and brand. We architected a sophisticated flow to ensure users are guided to relevant content with minimal effort and the strategic cross-pollination of content ensures users are drawn to relevant information and called to take action as they move through the site.

“Online ticket sales went from 58% to 78%. Airmailing you a high five and a fist bump!” 💙 We love hearing results like these from our web development! Thank you City Club of Cleveland

The City Club of Cleveland asked us to help raise more revenue online. Our team developed a flow and content strategy that inspires online support for both the organization and its ongoing capital campaign. Built to amplify its mission, these websites attract more supporters and help retain members through integrated live web forums, streamlined memberships, digital marketing, and mobile-friendly giving tools like text-to-donate technology.

Hitchcock Center provides addiction treatment for underserved women. Unique in the nation, the center welcomes moms and their kids into their care. As it grows and prepares to move to a new facility, the Center asked us to reinvent its brand with modern messaging, strategic brand positioning, and a distinctive visual identity.

“Our biggest ‘ah-ha’ was how the personas [that FORM created] moved us forward with our target audience. We are transitioning everything to the new [brand] and have had such a wonderful response.” Thank you for your kind words, Hitchcock Center for Women! 💙

We were too busy strategizing business plans, writing code, forecasting revenue, managing projects, closing contracts, analyzing data, raising kids, and otherwise bringin' home the bacon to pause for a group photo today. But needless to say, we honor the women of FORM on this . 💙 From metalsmiths to musicians, macaroon makers to marathon runners, learn what makes this venerable group tick –> https://www.theformgroup.com/culture

Once reserved only for the largest commercial companies, today, branding is crucial for any organization– and nonprofits will ignore it at their peril. Learn how your "accidental brand" could be losing donors: https://www.theformgroup.com/articles/2024/02/29/4-tips-for-a-magnetic-nonprofit-brand

We worked with the Hitchcock Center for Women to transform its band. From developing audience personas and positioning to building a brand narrative and suite of visuals, we provided the strategy, tone, and tools that will ensure the Center has an impactful brand presence for years to come.

See more of this project on our website –> https://www.theformgroup.com/work/hitchcock-center-for-women

The Hitchcock Center for Women asked FORM to transform its brand to reflect its progressive approach to addiction treatment. Our team created a collection of branding materials including a strategic brand narrative, brand position, and brand identity. We crafted the logo design to symbolize the Center's cascading impact on the community. The mark itself expresses notions of unity, balance, and energy while a warm color palette and friendly typography set a welcoming tone.

See more of this project on our website –> https://www.theformgroup.com/work/hitchcock-center-for-women

Chapel Hill Christian School asked us to elevate its online presence and showcase the quality of its programs. Our team devised a comprehensive website strategy and created an engaging, user-friendly interface that leads parents to inquire and apply. Learn how we help schools, universities, and educators across the nation reach prospective students –> https://www.theformgroup.com/work/education

Here in Cleveland, the snow flurries have us looking back on these cute mittens we illustrated for Lawrence School's holiday cards. 💚 We support the school's marketing team year-round with graphic design, digital marketing, and website updates.

The League of Women Voters of Pennsylvania asked us to help increase voter engagement and participation. The campaign yielded significant results, including a 251% increase in reach, a 160% increase in impressions, and a 97% increase in clicks. ⁠
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Learn more about the project >https://www.theformgroup.com/work/league-of-women-voters-of-pennsylvania

The League of Women Voters of Pennsylvania asked us to help increase voter engagement and participation. Our digital marketing team developed a campaign that yielded significant results, including a 251% increase in reach, a 160% increase in impressions, and a 97% increase in clicks.

Learn how we help other civic and community nonprofits –> https://www.theformgroup.com/work/foundations-community-faith