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If you are a small business, DTC brand or Shopify merchant, check out how the rise of CTV is ending TV advertising being just for the rich and take advantage of this major shift in digital marketing!

The Democratization of TV Advertising: How the End of TV Advertising as a Luxury Opens Opportunities for All For decades, television advertising has been a powerful tool for businesses to reach a large audience and promote their products or services. However, TV advertising has historically been dominated by large corporations with the financial resources to produce and distribute high-quality ads.

Shoppable TV advertising is a game changer for Shopify entrepreneurs. With TV campaigns starting at $25/day, we've leveled the playing field for merchants and democratized TV advertising.

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https://www.linkedin.com/pulse/whats-ctv-advertising-why-should-matter-you-shopprtv/?published=t&trackingId=BiYY%2FXhAzKsTZtDn3aYrLQ%3D%3D

Learn what CTV advertising is, why it has become an important part of the advertising landscape, and why it should matter to you

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How to create optimal creatives for CTV

By combining the power of traditional television with new, advanced interactive features and targeting capabilities, CTV advertising gives you a unique opportunity to promote your brand and engage large audiences. But creating optimal creatives for CTV can be challenging since it requires a different approach than traditional TV advertising. Here are some of our general tips and best practices to help you make winning CTV creatives.

Use eye-catching visuals:
CTV ads should always be visually appealing – it is, after all, a visual medium. Your viewer may not be fully focused on the ads they’re watching, so you’ll want to grab their attention with high-quality video, visually engaging graphics, and clear visuals and messaging. Consider incorporating your logo, brand colors, and other similar elements throughout your creative to create a strong and recognizable brand identity that will leave an impact on your viewer.

Have a clear call-to-action:
Viewers can’t click to visit your site directly from your ad, so it’s important to have a compelling call-to-action (CTA) once you’ve grabbed their attention. Using compelling messages of urgency (like “Act now!” or “Limited offer!”) will motivate viewers to take action. Keep your CTA simple so it is easier for viewers to understand and act upon.

Take advantage of interactive elements:
One way CTV advertising is unique to traditional TV ads is they give you the opportunity to enhance viewer engagement through interactive features like clickable links and scannable codes. Make sure to leverage these features – since they’re still relatively new, they’ll stand out to your viewers. To help you, Shoppr.tv creates automated QR codes that can be added to all of your creatives to make it easier for viewers to take action, and make it easier for us to track your conversions.

Optimize for sound:
Most CTV viewers will be watching your ads with sound on, so make sure you incorporate audio or a voiceover into your creative so even viewers who may have stepped away from their devices can get your message. Just make sure you’re not violating any intellectual property restrictions, such as using a song by your favorite band without permission.

Get the formatting right
Your creative isn’t truly CTV-ready until it meets certain formatting standards. To launch your campaign, make sure your files research and meet your provider's guidelines.

Keep it short and simple:
You’ll only have either 15 or 30 seconds to get your message across to viewers, so keep the focus on the basics – make sure your message and call-to-action are easy to understand and your visuals are clear, easy to read, and high quality. Not only are simple creatives easier for your viewer to understand, but they can also be just as impactful as elaborate ones–while saving your ad your business money on production costs.

How to choose the right campaign objective for your business

Before launching your campaign, it’s important to understand which objective is right for your business. Having a clearly defined campaign objective helps you set clear and specific goals, and it helps us more effectively measure the success of your campaign.

Your campaign’s objective will depend on your overall business goals, and the current stage your product or brand is in. Is your product new and not yet well-known? Are you targeting a new market that is unfamiliar with your brand? Or is your target audience familiar with your business already? As your business grows, your campaign objectives may change or you may have multiple objectives at once. You should always consider which objective is your top priority so we can set clear and concrete goals for your campaign.

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