Alex Pignone

otor in the Suzuki 1100R. In 1988 he moved to the 250GP category facing opponents such as Luca Cadalora, Marcellino Lucchi, Doriano Romboni, and Loris Reggiani obtaining excellent results. From 1990 to 1999 he landed in the Superbike riding a Kawasaki with Team Pecost directed by Luigi Pezzoni where he won at Monza, Imola, Varano, and Misano Adriatico. In 2001 he "landed" at Daytona Beach accessing the AMA Superbike pre-season tests followed by Manager Freddie Spencer. Here he got the engagement from Team Suzuki USA, pole at Daytona, and won at Laguna Seca, Road Atlanta, Infineon, Texas

2) In 2002 he won the title of Rookie of the Year West Coast and participated in the infamous T.T on the Isle of Man. In 2003, he was forced to retire due to a serious accident during a test at Daytona. But, after a long and tiring rehabilitation, he switches to four wheels. In 2007, he made his Kentucky motor speedway debut with Eddie Cheever's Team and earned the Indy Racing League Superlicence on the field, becoming the first driver in racing history to move directly from Superbike to Formula Indy. In 2008 Alex was awarded a lifetime achievement award by the city of Modena. He publishes his biography written by Vittorio Rollero entitled "Prendimi la Scia". In 2010 he moved with the Bryan Herta team and obtained the "Ambassador of Italian Excellence in World Motor Sport" Award at the Bologna Motorshow from Assomotoracing. In 2013 he starred in the Nascar K&N Series Test in Willow Springs, California with Team Golden Gate Racing and 2015 signed with Red Devil Wheels Guns. Nascar tests continue in 2015 and 2016, achieving excellent results, such as in 2017, during memorial day invited to the Coca Cola 600 race directly from NASCAR in the Charlotte Hall of Fame in North Carolina

3) NASCAR (National Association for Stock Car Auto Racing) is an American family-owned and managed joint venture that organizes and operates various automobile championships, mainly in the United States and Canada. Founded by Bill France in 1947/48, since 2003 it is the largest stock car race organization in the United States with more than 1500 races on more than 100 tracks. The three main championships organized by Nascar are:
K&N Series
Xfinyty Series
Monster Cup

Nascar is the second most popular event, just after the Super Bowl through American television programs. The competitions are broadcast in 150 nations.


4) In Nascar everything depends on the skill of the drivers and technical team leaders. Drivers have almost identical cars (Chevrolet, Ford or Toyota) with a 6.0-liter V8 engine and 1,000 horsepower. Each car is rear-wheel drive, weighs 1,225 kg and can reach a maximum speed of 410 km/h
On each car, the same spare parts are used and the main components are sealed. In other words, the really important differences are the skill of the driver and the work of the engineers, crew chief and the chief technician of the car.


5) Alex Pignone, already known for his performances on the ovals of Daytona Beach, Indianapolis, Texas, Kentucky, formerly, with his life story and painful path, now more than ever wants a ransom to demonstrate his innate talent and to convey to the new generations respect for human life, tenacity, courage and sacrifice. NASCAR can create strategic commercial synergies between drivers, the Team and the support partners who throughout the year in all track passes, acquire the best visibility and increase the B2B. Supporting Alex, the only Italian driver, in this new challenge towards the Nascar 2021, 2022 and 2023 competitions means still believing in Made in Italy excellence. Those who decide to BE THERE, as the protagonist, together with Alex with their brand and their desire for expansion can increase their business in the States and transmit their effective, immediate and direct corporate message. The companies that adhere to the Nascar platform, entirely managed by Fox Sports, MLB, and Nascar, can freely promote their business, taking guests of honor and actively interact with other companies. Direct sports marketing is much more effective, in terms of immediate investment and contacts than more "traditional" communication tools. Sports marketing is focused on people's emotions as it creates involvement from community passions, for which the brand becomes an inclusion tool to win the trust of the recipient, whether it is in B2B or B2C. Investing in Nascar and Alex means having immediate from 150 million fans and a billion people around the world. Then decide to take you to new markets and increase your business with a unique and determined professional capital.

6) Every aspect of partnership and image is carefully studied and personalized to give it better visibility, according to the needs and objectives, in paper advertising, web advertising, custom promotional articles, design study and standard presence on the ground, on the car and technical clothing. for his return Alex is supported and the management of his image for the 2022 2023 seasons in NASCAR by the company E-Vent marketing by Franca Lovisetto