Marketing Plan Formula, Denver, CO Videos

Fundamental marketing mistake
I see this every day and wanted to clear the air.

Why marketing agencies often have disappointing results
The reason why most business owners who go out an hire marketing agencies experience lower than expected results isn't readily apparant. The problem is you're trying to fit a round peg into a square hole. In this video I explain the basics of why so many business owners are disspointed with hiring agencies.

How to add a full multiple to your company value
I recently was lucky enough to get an interview with Jessica Fialkovich from ExitFactor (The place to go to create a foundation for selling your business). As we got to talking, it became apparent that there are only a few "bolt on" applications that can add huge, and we are talking a full multiple here, value to your business. The asset of having a written, profitable, and measurable marketing plan. I can't think of much that is more valuable than that to any business. Can you?

You want to use content for prospecting but you don't know what content to produce, where to show it, and if it is even worth it... I get asked this all the time. Thought I'd take a minute (or two) and share with you a framework that will make answering these questions simple. Lemme know what you think. If you'd like the notes from the vid, click on link below: https://marketingplanformula.com/wp-content/uploads/2021/05/Content-Strategy-Notes.pdf

"Everyone's a customer... nope!"
"But,.... everyone's a customer", says most entrepreneurs... I know, it is a wonderful thought, and it might even be true. But when it comes to marketing, this is the kiss of death. If you're trying to sell to everyone, you're selling to no one. In this vid, I'll try to explain that this might be the root cause of any marketing struggles you experience. Now, are you trying to sell to everyone? #marketingplan #marketing #selling

If you are a business owner or #marketing professional and find yourself going out to different marketing forums, groups, etc. and you're asking questions like "what has worked for you?" Yikes! I think you might have gotten a little ahead of yourself. Let's take a step back and look at why this is not the best strategy for your business. The problem is your seeking external solutions to your internal marketing challenge. And therein is the problem. See, successful marketing is simply what I call the Master Marketing Equation = Showing the right message, to the right person, at the right time and place. So think about it. You have a unique customer/solution mix in your business. As does every other business. So if you go out and copy/mirror another businesses marketing you are introducing a different customer/solution mix to your marketing. Sometimes it will work, if there is enough overlap, but, in my experience, it rarely does. The solution to this is actually within your own business. I shot this quick vid to explain what the problem is, and how you can easily solve the problem. As usual, lemme know what you think. #marketingplan #customerresearch #digitalmarketing #marketingstrategy

It's True... 👀 The solution to your #marketing overwhelm is that you have run head on into the marketing iceberg! 🚢 More businesses have been sunk, cast down to the black ocean depths than ever before. A graveyard of ideas and value that could have possibly changed the world, only they never made it to port... A tragedy, yes, but it doesn't have to sink yours... I hear from #businessowners every day about how overwhelmed they are with marketing. The solution begins with understanding the icebergs are out there, will sink your ship, and all you need to succeed is a simple map 🗺️ A map that shows you where all the icebergs are, and how to get around them. In this quick video I explain the marketing iceberg idea and how you can quickly evaluate and create your own marketing map. --> This is the main reason you are NOT seeing results in your marketing. I'd love to hear how your voyages are going.... rough seas or smooth sailing? #marketingplans #digitalmarketingstrategy #growthtips #strategy #marketingstrategy #digitalmarketing

To find the absolute best #marketingchannels to market your software/products/business you have to STOP. Take a step back The answer lies within your business. For #smallbusinessowners who struggle with knowing which #marketingstrategies you should - and should NOT - be using in your business, I made a quick video for ya. I simply don't know any other way. Everything else is just throwing crap against the wall and hoping something works. This is the easy solution. #marketingplans #marketingplanning #digitalmarketing #onlinemarketing #entrepreneurslife #marketing #business

You think that #wordofmouthmarketing and #referralmarketing are the only things that work for your business? You've tried just about everything? Digital marketing, SEO, blog, content, the socials, maybe even direct mail.... But nothing has worked. You find that good ole' fashioned networking is the only thing that works. Well, I hear this all the time and have a little solution for you. I filmed this quick vid explaining my thoughts. Would love to know what you think. Comment below. #digitalmarketing #marketing #contentmarketing #marketingplan #marketingplanning