Guerilla Chief

Hey team! So I have been hard at work looking for the right supplier relationship for the first run of hats.

I expect we will get burned on the first couple of attempts to secure a quality product! That said, if something better happens, that's great. But of course, of my first order produces an inferior product, I'll have to try again. And that's why I think this approach is best, a group of helpful beta testers who are a bit more understanding of the initial challenges of starting a business.

So, I likely WON'T be taking pre-orders because whenever you take $ from a customer, regardless of the preexisting relationship, it sets an expectation.

The minimal order quantity is likely 100 units. Worst case, the construction won't be up to par in the first go, and I'll end up with 100 "gym" hats, which should last the rest of my lifetime!

So I appreciate everyone's patience in general and the goal is to flush out the right supplier, because margins are certainly a "thing," in terms of scalability via referral incentives, etc.

My goal is to find a manufacturer who can reproduce the "Richardson 355" (new product for 2023) as shown in the photo. This style of hat seems to be quite popular in the US ad many other small business owners I have spoken with, say "Richardson" their top seller.

The first go will likely be a single neutral color. I'm thinking black would be smart?

So the hunt continues! In the meantime, I think we have enough data for a great initial design and I sincerely appreciate all of the feedback along the way.

I have several conversations going with various manufacturers, abut I'm absolutely open to any suggestions!

The results of recent instagram poll.

1) Dark foliage background (original) 23 VOTES
2) No foliage (original) 30 VOTES
3) Light foliage 36 VOTES
4) Flower/palm pattern - 32 VOTES

Hey Chiefs,

Here are the results of the last poll! And due to a recommendation from (can't tag for some reason), I adjusted the color of the foliage and produced another option, but did not increase image size. Wondering if this changes the dynamic? Please comment with your favorite (and any needed glaring changes that you see!)

I labeled these as 1a, 1b, 1c.

I am very cognizant of your time and attention spans and very much appreciate the help!!

G-Chief with foliage 18 votes
G-Chief without foliage 12 votes
G-Chief with foliage/flowers 2 votes

Hey Chiefs!

Trying to finalize this logo concept for G-Chief.

With or without jungle pattern in the background? And what about option 3?

Comment 1, 2, or 3, for the best one! Cheers and thanks for the support!

Hey boys and girls, these aren't final designs by any means, but in an effort to progress the patterns overall, I came up with an easy way for you guys to help with suggestions.

I have a new concept for the under-bill area. Instead of a circular patch, why not a rotating G-Chief figurine patch that changes periodically or depending on the line.

You'll see a photo option labeled "1" for the GC round patch and and "2," for the G-Chief figurine patch and all you have to do from there is, match your favorite patterns to the front panel options (A-F).

If possible, rank your TOP 3! I sincerely appreciate it!

For example, 1 A would = GC round patch underbill + black with classic gorilla patch.

Thank you!

5 Panel Flat Snapback

Currently narrowing down logo combinations, so feel free to rate the best colors/variations of any image.

If you love an image, comment “5.”

If you hate it, leave a “1.”

This method is probably ok for now, as I work towards final designs and an initial order.

Also, feel free to comment below the image if you see color combinations you would like to see rearranged or combined!

These designs include custom molded patches, and patterns integrated into the hat design. I am the designer and own the rights to the designs. This is also why none of the images are perfect yet 🙂

Thank you for your input!

A little about the hats
-hydrophobic
-3D molded custom patch (2)
-moisture wick liner
-breathable with laser cut
-lightweight
-double breasted snapback (maybe single)

5 Panel Trucker Style Snapback

If you love an image, comment “5.”

If you hate it, leave a “1.”

This method is probably ok for now, as I work towards final designs and an initial order.

Also, feel free to comment below the image if you see color combinations you would like to see rearranged or combined!

These designs include custom molded patches, and patterns integrated into the hat design. I am the designer and own the rights to the designs. This is also why none of the images are perfect yet 🙂

Thank you for your input!

A little about the hats
-hydrophobic
-3D molded custom patch (2)
-moisture wick liner
-breathable with laser cut
-lightweight
-double breasted snapback (maybe single)

6 Panel Waterproof Canvas BLACK

6 Panel Waterproof Canvas SNOW

6 Panel Waterproof Canvas NAVY

If you can’t build trust with the Chief, you’ll lose the tribe.

You may be wondering, who or what is the Guerilla Chief? In Army Special Forces, all candidates must learn the importance of building rapport with the Guerilla Chief, or “G-Chief” for short. In fact, it’s the most integral component to earning the Green Beret.

Green Berets work “with,” not against and without the tribe, the mission is sure to fail.

The Guerilla Chief brand pays homage to the idea that the relationships we build make or break us, and that the way we treat one another is everything.

We are all Chiefs in a tribe in one way or another. Yet in life, there will always be Chiefs to win over. When you dawn G-Chief gear it’s a reminder to be be good to one another, to never burn a bridge, and that relationships make or break everything! 🦍🇺🇸

Hello future follows, I sincerely appreciate the help! I’ll be posting a few designs here periodically and ask for feedback on colors and concepts.

For example, this one has been the most popular so far! 🦍🇺🇸