Sonay & Co.

When was the last time you updated your welcome series? Don't even have one?! You don't say 🙃

We make it easy for you. Welcome email templates that are easy to customize and help you save time and resources.

Set up your new welcome series while you watch your next episode of Your Honor.

It's free when you signup for our email tribe.

Click the link 🔗 to get yours today.

What series has you in a chokehold right now? 👇

https://sonayandco.com/social/

It hits differently when the new month, week, and quarter fall on Monday! It's screaming it's time to get your ish together.

And we're ready to help you!

Start the quarter off right with a fresh email marketing strategy.

A 1:1 VIP SHEo Strategy Session is a unique opportunity to gain expert insight on how to propel your email marketing efforts forward for this quarter and prepare for the holiday season.

Don't wait to book your session. Our summer introductory price will only last until August 31st. Book your session.

https://sonayco.hbportal.co/public/6621af618032aa002c177a22/1-Strategy_Session

You need your email marketing done, you need it consistent, and you don't have the time to do it. We get it.

We offer done-for-you services & 1:1 strategy sessions (great if you still want to DIY your email marketing.)

Ongoing monthly services include:

👉 Metric Reporting & Planning Calls

Visit us online today to learn more about how we can help you elevate your marketing game.

While we think most marketers know it's more, but the "Rule of 7" states that it takes a customer seven touch points of seeing a message before they take action.

Well, if your entire "marketing strategy" is posting on social media and growing your follower count, how long do you really think it would take a potential customer to take action? 🙃

😣 You know you are competing with the social media algorithm. Even if they follow you, chances are you still will not show up on their feeds even if you posting multiple times daily.

❗️Focus on building up your email list instead. Your email list holds power your follower count could never!

Take TikTok. Here today, gone tomorrow. Well, if it goes, another platform is likely to gain popularity. Guess what? You are going to need people following you on it. You can send an email promoting your content on this new channel, helping you build your following again.

👉 That same email can be used as evergreen content. 👈

🤟You can add it to your welcome series, ensuring new email subscribers know you are on the platform and prompt them to follow you.

🤘You can set the same email on automation to subscribers at various points in your email customer journey.

Again, repetition is necessary for customers to take action. Email helps you work smarter.

Stop sleeping on the marketing channel that can reach potential customers exactly where they are (on their phones📱) and have a direct line of access to them (they gave you their personal email address).

Combining email marketing with SMS, you can coordinate a powerful combination of reaching your customers dynamically and time it perfectly.
⎯
📲 Share this post with your business girlfriend only if she is a serious GOAL Getta!

Hey Girl!
Step your email marketing game up with our VIP SHEo Strategy Sessions!

Going at your marketing alone is for the birds.

Have you ever had an idea and needed to bounce ideas off someone to help you execute it? How about you've fallen off your email game and want to come back with a real plan, such as what emails you need to send out for the next 3 months?

This session is for you.

Click the 3rd link and book your session today!

https://sonayco.hbportal.co/public/6621af618032aa002c177a22/1-Strategy_Session

Hey Girl!

Marketing isn't optional. You don't get to take a summer break on your marketing. That's why you keep restarting 🙃 (this is a safe space)

Marketing is a necessity. Almost everyone knows Walmart. And they have email marketing, Pinterest, social media, billboards, digital & print Ads, and more.

If big businesses are doing it, your small business cannot afford NOT to.

And don't sleep on outsourcing❗️Outsource what you no longer have the capacity to handle, like your 😉

Ready to invest in your email marketing game? Having a few things in place helps you maximize the service.

When brands don't have branding, their content will be all over the place as there is no guidance.

A marketing strategy helps your email marketing strategy work in unison with your overall goals.

Whether you choose organic or paid - you need brand visibility and website traffic.

What's holding you back from investing in the email marketing help that you need?

Happy Juneteenth!

♥️ Support a black-owned business today - shop black, talk about a black business, refer a black business.

💚We are our ancestors' wildest dreams and the inspiration for our future generations.

🖤Black women start-ups are the fastest growing in the US and receive the least funding (.325%).

🤎 When you support us, you help water the seeds of a dream that so many before us couldn't even imagine. It takes so much to bring a dream to fruition. That's why when you support us, it means so much. You are not only supporting our dreams; you are contributing to our legacies.

💛 Thank you for rocking with Sonay & Co. today and every day.

Hey Girl!

It's really easy to pass okie-doke off on the internet as true even when sometimes it's just an opinion coming from a limited perspective. Or it's just straight up not true.

Just because someone says something confidently doesn't make it true, and just because someone stutters doesn't make them lack knowledge.

Discernment is key.

Happy Monday. Make this week an amazing one.

September will be here before you know it, and the new ios 18 updates will be rolling out.

This update will focus heavily on AI integration.

Whether you are team iPhone or Android, iOS matters because chances are a big segment of your list are, in fact, Apple users. Depending on your email marketing platform, information regarding which devices your subscribers interact with your emails can be found in your metrics. Again, limitations apply based on your platform.

Of the updates you've read, what are you most excited about?

What you focus on GROWS! Focus on your email list.

It's yours it goes where you go. It can even change platforms with you.

Social media goes down? Your list is still there for you.

No one checks if your "follower count" is higher than your "following count" to see if you are worthy of the "hitting the subscribe button" first.

You're not competing with the algorithm. Your email shows up in the inbox right next to the big businesses.

And not to mention, your email list gives you insights into your audience that social media could never!

Focus on growing your email list and make it work for your benefit.

Happy FriYay!

Let's keep this short! Click the link, hit the subscribe button, and get a FREE Welcome Series.

That's it, that's all.

https://sonayandco.com/social/

There's enough clickbait on the internet, and we're all tired of it!

But you've got an edge to you. You actually don't need clickbait. You need to show up authentically, as you and the people called to your brand will find you.

But first you have to show up for them to find you and that's where your clear email opt-in comes into place. You need email opt-in forms and you need to promote them.

Your form gives you a unique opportunity to "prequalify" new subscribers. When you lead with discounts, sometimes that sets the standard of what to expect from your business, and people begin to shop only with you for sales.

But if you lead with "you will get discounts sometimes," but what you are really getting when you sign up for my list is learning about our events, new product drops, and education on XYZ. It changes the tone of who you will attract.

Your welcome email series should then become the leading example. That's why 1 email welcomes are no more. Your welcome email series will introduce your new audience members to the vibe you are cultivating with your email list.

And that helps you remain authentic to your brand's vision and mission. Your emails should bring your brand's voice alive, highlight your offerings, and connect with your audience through educational storytelling.

By consistently matching 👆, your audience will notice that you never switch up on them, and they will begin to become more invested in the problem you are attempting to solve.

Is this helpful in understanding more about how to use email marketing to build more trust with your audience?

We're halfway through the year! It's time to evaluate what's been working and where you can improve. *Enters* VIP SHEo Email Marketing Strategy Session to help you out!

❗️Get off the struggle bus and get the email marketing help you deserve.

If I'm being honest, this is where I THRIVE! The honest homegirl who tells you exactly what you need to know without holding back. Because what you do with the information is up to you, my goal is to empower you to elevate your email marketing game.

Real help to help you get your strategy together for the rest of 2nd quarter in order for you to THRIVE all of 3rd quarter.

📲Click the link to schedule your VIP SHEo Session today!

I can't wait to talk with you!

https://sonayco.hbportal.co/public/6621af618032aa002c177a22/1-Strategy_Session

Hey Girl!

It's time to show up amazing in everything we do. Your SUPERPOWER lies in how you do things differently! What makes your "bread" stand out in the "bread aisle?"

That's your secret sauce and don't be afraid to do you.

I saw someone post something today that said exactly how I have always felt when it comes to email marketing, something I have only really shared with my close circle. I've always felt like every email I send is a love letter to my customer's audiences. Seeing that post was a confirmation that my ideas and thoughts may not always be the "norm" but when they hit, they hit 💪

We've hit the halfway point of the year, what idea have you been sleeping on all year that you need to stop playing with?

The highest form of flattery is a referral!

We love it when our clients refer us, and maybe you could, too?

You don't have to work with us to refer us—just sharing our post helps! If you know a woman-owned small business that's out here killing it and needs some email marketing help, tell them about us!

From email automations to ongoing weekly support, even 1:1 strategy sessions, we have options to help serve and elevate their email marketing game.

📲 Book a free consultation call to know if we are the right fit for your business today!

https://sonayandco.com/scheduling-page/

You need email marketing in your business, but it can become overwhelming when there are so many other tasks to complete! Hiring an in-house team may not be necessary and is quite frankly out of your budget.

That's why partnering with us is the preferred option for women small business owners. Whether they are solopreneurs or growing a small team, we are an easy fit to add to your team.

Content aligned with your goals, creative, and engaging! Always consistent and created with the same love and care you would have if you had done it yourself.

✔Copy
✔ Design
✔ Email Optimization
✔ Set up & Scheduling

When was the last time you sent a marketing email to your list? We're trying to see something 👀 👇

Going at it all alone is so outdated! You need an email marketing partner who has your back.

Let us help you navigate these email marketing streets from content ideas and improvements to an email marketing strategy that works.

Whether you need 1:1 road mapping or full-service email marketing, let's chat about it. We offer prepackaged offerings or can create a customized service tailored to your business needs.

Take back your time and get email marketing off your plate! Click the link to get started.

https://sonayandco.com/scheduling-page/

Well, it's not 🤷‍♀️

It’s about your customer.

Your marketing emails need to speak to who you are selling to. Use the language & imagery that resonates with THEM.

Speak to what they are struggling with (their pain points). Describe how your service/product is the miracle solution to help them solve their problem.

You already know your service/product is dope. Help them understand it, too.

Happy Saturday Girl!

I don't know who needed this reminder, but here you go! Life is intended to be balanced; too much of anything does you no good—even your business.

That's the fastest way to burnout or even anxiety & depression.

You can't be so caught up in your phone that you miss living and enjoying life.

Disconnect more and watch how much more enjoyable life gets.

IYKYK I'm already the queen master of 1 & 2. Forget that phone 😂

What are you doing this weekend? 👀

I'm going to keep standing on business about this one - less is more when it comes to email copy!

👉 Emails perform best with short, skimmable copy, even for my service-based girlies. Why? Because most times, that's what people do: skim your email.

Have a story to tell? Great! Hook 'em and get to the good part fast!

👉 If you use an image at the top, people will usually click before they read anything else in your email, so make sure to include your CTA right from the start.

👉 Your email doesn't do any good if no one reads it. Adding emojis and numbers to your subject lines is a great way to stand out in the inbox!

Found this helpful? Make sure to save it for later and share it with your business girlfriend!
⎯⎯⎯
📲Follow Sonay & Co. for email marketing tips!
🔔Subscribe to our email tribe 🔗 in bio!

Marketing and Sales are often used interchangeably, but they do actually differ.

👉 Marketing is all about creating interest and awareness about your products or services.

◾️Its the strategy is to attract potential customers and nurture relationships. It's the storyteller of your brand, and creative content and advertising help build a loyal audience.

👉Sales on the other hand, is the art of closing the deal.

◾️It’s the direct interaction with potential customers, understanding their needs, and converting leads into paying clients. Sales are goal-oriented and focus on immediate revenue generation.

Did this help you? 👇

Happy Monday Girl!

Whatever you were called to do can sometimes feel like a battlefield to make that dream take off or even level up.

But if you were called to it, guess what?! You have what it takes to go to war over that thang!

There is no one on this planet who can do it like you.

That's your superpower! Remember that this week, as those imposter syndrome thoughts creep in, doubt, fear, and whatever else. You were built for this!
⎯
And my girl SJR dropped a new book Power Moves! It's my read for the month of May. Have you started reading it yet?

Calling all Metro Detroit Beauty Professionals!

I'm excited to be a panelist at the Beauty Biz Network Brunch! And did I mention it is the 5th year celebration?

Come out to brunch and network! Got pressing beauty marketing questions? I got you, but you have to be in the room!

Get your tickets today!

Know a Detroit Hairstylist, Lash Tech, Nail Tech, or Esthetician? Make sure to share with her!

https://BeautyBizBrunch.eventbrite.com

Today, I had the pleasure of serving with my fellow Bison at

We even got to meet a current Bison!

It’s nothing like a college fair to make you take a trip down memory lane to the good ole days of walking the yard, swag surfin’ in Burr, or singing “Phatty by CCB” while in line at the Annex cafe.

It was a good day to see all the future scholars. I look forward to more days like this.

Shoutout to

Salute to all the small business owners out there!

It is no easy feat to bring an idea from your dream world and make it into a well-oiled machine.

There are days you are up, days you are down. Days when you have people proud and rooting for you. And days when you feel all alone.

It's really a rollercoaster, so if you are riding it out, no matter what comes at you, our hats go off to you.

Support a small business today and every day. We appreciate it more than you'll ever know!

Calling all my Beauty Girlies!

I'm excited to be a panelist at the Beauty Biz Brunch, where I will discuss all the things I love—beauty, marketing, and business!

Come out to network & brunch. A time is guaranteed to be had; you don’t want to miss this.

Early Bird Tickets are on sale now.
I hope to see you there!
Please share with all your beauty friends.

https://BeautyBizBrunch.eventbrite.com

Hey Girl!

April is on the move and May is pulling up fast 💨. Here are some content ideas to help you create your email marketing campaigns.

Keep your email content simple. Focus on a singular CTA in each email. And as always, focus on providing value to your readers.

Did you find this helpful? Let me know 👇
⎯
📝Follow Sonay & Co. for more Email Marketing Tips!
📲 Schedule your consultation call to partner with us!
🔗 Click the link 👇 and get your free welcome series when you join our email tribe!

https://sonayandco.com/social/